base bl: Document 1235-1 l?lleO U/le/lt? Page OT 22]. ZSDU Exhibit base bl: Document 135-]. l?lleO U/le/lb Page OT PagelLH-T MEMORANDUM To: President VFY From: PJM Subject: US Consultants - Quarterly Report Date: April 22, 2013 Over the last three months the Government of Ukraine has gained considerable ground in enhancing its relationship with the U56. This is largely a result of building a comprehensive strategy that adopted issues of importance to the U56, and focusing on key and positive messages to better inform key members of the U56 about Ukraine's objectives which are in alignment with the West. Strategy Substantial effort was spent in 2012 to defend against proponents of VT and views that she was selectively prosecuted. At that time it was the priority of the U56 to attempt to influence the process of her release. We learned quickly that we needed to do a comprehensive outreach that relayed important progress that Ukraine was making on multiple fronts. The strategy for the first quarter of 2013 was to heavily engage with the U65 and US Congress, using a strategy I built called "Engage Ukraine" which focused the dialogue on positive key issues, and away from YT. These key messages include: Ukraine's integration with the EU 0 Energy Security 0 Russia attempting to have Ukraine align with the Customs Union 0 Nuclear Proliferation Impact At the outset of 2013, the prospects for Congress imposing sanctions against Ukraine for perceived selective prosecution and regression in carrying out democratic reforms was high. Members of Congress, Executive Branch officials and opinion leaders criticized Ukraine on many fronts. Most importantly, these stakeholders hammered away at Ukraine for the imprisonment of YT. The challenges for changing the nature of the discussion were significant. The mood toward Ukraine was negative. Following the holidays in December and early January it was widely expected that several members would be taking proactive and aggressive positions against Ukraine. However, one of the most critical goals that we have achieved during this quarter is to prevent the application of any sanctions against the or its officials. We have been able to accomplish this by implementing key messages from the ?Engage Ukraine? strategy, many of which resonate with key US officials. Ub ern we have made progress in softening the perception of Ukraine in the US. Based on a sustained and aggressive implementation of our strategy, it is far less likely that Congress will impose sanctions against Ukraine. We have drawn out the White house, Dept of State and key Members of Congress on this issue and gotten them to endorse an "engage Ukraine? policy. base bl: Document 135-]. l?lleO U/le/lt? Page llU OT Pageluar Messaging Our "Engage Ukraine? messaging to policy makers focuses on two central themes. 1. We have and continue to emphasize the positive aspects of the US-Ukraine relationship. We highlight: 0 Defense and Security: Ukraine has a proven track record of actively contributing to several NATO and international peacekeeping missions 0 Criminal Policy Reform: This is one of the single best achievements that has been achieved by the This has shifted the debate significantly, and has resulted in reengaging expert European bodies to continue with more reforms. 0 Energy Cooperation: The selection of Chevron and ExxonMobil to explore and develop shale gas and gas fields reflects a commitment by Ukraine to deepen its energy relationship with the US. 0 Combatting Maritime Piracy: To combat piracy, Ukraine has taken a lead role and is an active partner in anti -piracy operations in the Indian Ocean These are just some of the substantive issues that we use with policy makers that are changing perceptions of Ukraine. We have aggressively made the case to Congress and the Executive Branch that if sanctions are imposed against Ukraine it will undercut the European initiative to bring Ukraine into the European sphere. There is growing understanding that this would undermine both European and US. national security interests. This argument is resonating with policymakers in both political parties in Congress. Who "lost Ukraine" will be a burden that Congress will shoulder should it pass legislation that mandates sanctions. We have been persistent on that point with key policy makers, and it is one of the single most effective arguments that turns the discussion away from YT and her imprisonment. Outreach We have carried our message to a wide audience. We have engaged dozens of Congressional offices including the leadership and every member of the Senate Foreign Relations Committee and House Foreign Affairs Committee. We have also worked with the Helsinki Commission and have educated members ofthe Senate and House Armed Services Committees on security questions. Our engagement with senior officials of the Department of State is bearing fruit. While the US. policy continues to support Tymoshenko?s release, senior officials now agree with us that imposing sanctions could push Ukraine toward Russia. Thus, the State Department is now making that case to Congress, and continues to believe that engagement with Ukraine is the best course of foreign policy. We have organized and leveraged the visits of the former Polish President Aleksander Kwasniewski and former Italian Prime Minster Roman Prodi to make critical in-roads in how policymakers view Ukraine. Toward that end, the Chairman of the House Foreign Affairs Committee, Rep. Ed Royce (R-CA) told Mr. Prodi that ?we must continue to encourage pro- western forces in Ukraine". base bl: Document 135-]. l?lleO U/le/lt? Page OT Pagelun: Speeches, roundtables and programming at major think-tanks such as the Carnegie Endowment for International Peace have also helped the broader Washington community understand the importance of the US for Ukraine to further its relationships with the West. The pardon of Yuriy Lutsenko and five other prisoners is also a positive development that we have used effectively to argue against sanctions and to make the argument that the European Union should sign the Association Agreement with Ukraine. This step has also allowed us to leverage the progress in the US and have its support for the AA signing in the Fall. Media Since the beginning of 2013, we have been working across traditional and social media platforms to build a positive narrative for Ukraine in the US. The underlying theme for this narrative is the following: Ukraine is an imgortant global straggic partner to the United States and West that is committed to the necessary reforms for EU accession. We have delivered more specific messages that are representative of this theme, such as: Ukraine is a global legder in enemypraduction, is a significant contributor to the global economy. recognizes the rule of law as shown by the recent release of six prisoners, and Ukraine has been an active participant in combating maritime piracy. Our media outreach and strategy has included: 0 placement of an op-ed by former Polish President Alexander Kwasniewski in a significant publication in Washington, DC that is delivered to every congressional office, the White House, and all US. federal agencies; 0 placement of an op-ed by former Italian Prime Minister Romano in the Christian Science Monitor, 3 universal publication that has a high readership in many key foreign policy communities and among key policymakers in the - pitching our narrative and messaging to key reporters and editors at the Washington Post, the Wall Street Journal, and New York Times; and extensive online outreach to relevant bloggers. In the next few weeks we will be capitalizing on the upcoming visit of Foreign Minister Kozhara and Sergei Klyuiev by placing an op-ed (authored by Kozhara) for publication in an influential newspaper during or around the time of their visit. After their visit, we will place an op-ed that highlights Ukraine?s track record in working with Western fleets to combat maritime piracy. We have secured a retired US Navy Admiral who is an expert in maritime piracy issues and who has experience working with Ukraine in this area to author this op-ed. Our ongoing efforts will include pitching bi-weekly press releases/news articles that highlight new, updated achievements and progress that Ukraine is making in its pursuit of the Association Agreement with the identifying additional credible authors for op-eds that we will draft and have strategically placed; and developing and executing new digital strategies to increase the profile and narrative of Ukraine online and across multiple social media platforms. Emerging Problem Areas Given the changes in perceptions towards Ukraine, it is important to note the emergence of a broader issue agenda. base bl: Document 135-]. l?lleO U/le/lt? Page 112 OT Pageluar [6/5 There are several issues that are growing in importance and will need to be addressed in the next 3 months. 1. IMF. There is a growing impression that Ukraine is unwilling to make the fiscal and monetary changes necessary to finalize a new loan facility. The new economic team led by DPM Arbuzov is viewed as competent and more organized than thee previous team. However, there is a consensus hardening that the Govt of Ukr is not addressing the problems. While the gas tariff issue is a deal stopper, if a new strategy can frame an credible program that addresses the issues raised by the IMF Mission teams, some pressure can be applied with the new supporters in Washington. More than any other bilateral issue, the IMF matter is viewed as the litmus test of the seriouseness of the Govt to fix its core problems. 2. WTO. RICK FILL IN THE ISSUE HERE AND SOME OF THE THINGS WE CAN AND WILL DO 3. IPR RICK FILL IN THE ISSUE HERE AND SOME OF THE THINGS WE CAN AND WILL DO 4. OTHER RICK lD Way Forward The US consultants team will seek to leverage the hard work and important actions taken by the taken in the first quarter to continue with the strong progress that has been made and further advance the "Engage Ukraine? agenda for the second quarter. The USG strategy looks to leverage the reforms being promoted in compliance with EU conditions for signing the AA and DCFTA. Because there is less direct awareness in Washington, we will bring European leaders to Washington to educate USG officials of the important changes occurring in Ukrainee and the progress being achieved in the reform and modernization programs. Two of the critical reform areas are in the implementation of the CPC and the electoral changes made based on OSCE recommendations from the VR elections. Using visits by Ukr officials and European leaders, we will educate targeted officials in the U56. The goal is to lay the foundation and protect the work that has been done to ensure that the AA is signed this Fall in Vilnius. We will continue to identify, educate, recruit and mobilize third-party validators for Ukraine?s west-ward focus, and goal of EU membership through our "Engage Ukraine? outreach campaign. Our primary goal is to ensure signing of the AA and to prevent the passage of sanctions against Ukraine. This will take a sustained effort in Congress and in the executive branch to ensure that the progress we have made is not reversed. We will also continue to establish representation in Congress on behalf of the during any relevant Congressional briefings and hearings. Our team will directly work to advance our existing relationships, or construct them where they are preliminary, with Members of Congress that will be in a direct position to influence policy regarding Ukraine. We have made much progress in the beginning of 2013 and the Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 113 of 221 PageID# 2374 MEMORANDUM To: From: Subject: Date: President VFY PJM US Consultants – Quarterly Report April 22, 2013 Over the last three months the Government of Ukraine has gained considerable ground in enhancing its relationship with the USG. This is largely a result of building a comprehensive strategy that adopted issues of importance to the USG, and focusing on key and positive messages to better inform key members of the USG about Ukraine’s objectives which are in alignment with the West. Strategy Substantial effort was spent in 2012 to defend against proponents of YT and views that she was selectively prosecuted. At that time it was the priority of the USG to attempt to influence the process of her release. We learned quickly that we needed to do a comprehensive outreach that relayed important progress that Ukraine was making on multiple fronts. The strategy for the first quarter of 2013 was to heavily engage with the UGS and US Congress, using a strategy I built called “Engage Ukraine” which focused the dialogue on positive key issues, and away from YT. These key messages include: Ukraine’s integration with the EU Energy Security Russia attempting to have Ukraine align with the Customs Union Nuclear Proliferation Impact At the outset of 2013, the prospects for Congress imposing sanctions against Ukraine for perceived selective prosecution and regression in carrying out democratic reforms was high. Members of Congress, Executive Branch officials and opinion leaders criticized Ukraine on many fronts. Most importantly, these stakeholders hammered away at Ukraine for the imprisonment of YT. The challenges for changing the nature of the discussion were significant. The mood toward Ukraine was negative. Following the holidays in December and early January it was widely expected that several members would be taking proactive and aggressive positions against Ukraine. However, one of the most critical goals that we have achieved during this quarter is to prevent the application of any sanctions against the GoU or its officials. We have been able to accomplish this by implementing key messages from the “Engage Ukraine” strategy, many of which resonate with key US officials. Ub Q1m we have made Our work representing the GoU has enabled us to make progress in softening changing the perception of Ukraine in the US. Based on a In the last quarter, through a sustained and aggressive implementation of our strategy, we believe it is far less likely that Congress will impose sanctions against Ukraine. We have drawn out the White house, Dept of State and key Members of Congress on this issue and gotten them to endorse an “engage Ukraine” policy. Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 114 of 221 PageID# 2375 Messaging Our “Engage Ukraine” messaging to policy makers focuses on two central themes. 1. We have and continue to emphasize the positive aspects of the US-Ukraine relationship. We highlight: Defense and Security: Ukraine has a proven track record of actively contributing to several NATO and international peacekeeping missions Criminal Policy Reform: This is one of the single best achievements that has been achieved by the GoU. This has shifted the debate significantly, and has resulted in reengaging expert European bodies to continue with more reforms. Energy Cooperation: The selection of Chevron and ExxonMobil to explore and develop shale gas and gas fields reflects a commitment by Ukraine to deepen its energy relationship with the U.S. Combatting Maritime Piracy: To combat piracy, Ukraine has taken a lead role and is an active partner in NATO’s anti -piracy operations in the Indian Ocean These are just some of the substantive issues that we use with policy makers that are changing perceptions of Ukraine. 2. We have aggressively made the case to Congress and the Executive Branch that if sanctions are imposed against Ukraine it will undercut the European initiative to bring Ukraine into the European sphere. There is growing understanding that this would undermine both European and it will turn away from the West and toward Russia thus underminin g U.S. national security interests. This argument is resonating with policymakers in both political parties on both sides of the aisle in Congress. Who “lost Ukraine” will be a burden that Congress will shoulder should it pass legislation that mandates sanctions. We have been persistent on that point with key policy makers, and it is one of the single most effective arguments that turns the discussion away from YT and her imprisonment. Outreach We have carried our message to a wide audience. We have engaged dozens of Congressional offices including the leadership and every member of the Senate Foreign Relations Committee and House Foreign Affairs Committee. We have also worked with the Helsinki Commission and have educated members of the Senate and House Armed Services Committees on security questions. Our engagement with senior officials of the Department of State is bearing fruit. While the U.S. policy continues to support Tymoshenko’s release, senior officials now agree with us that imposing sanctions could push Ukraine toward Russia. Thus, the State Department is now making that case to Congress, and continues to believe that engagement with Ukraine is the best course of foreign policy. We have organized and leveraged the visits of the former Polish President Aleksander Kwasniewski and former Italian Prime Minster Roman Prodi to make critical in-roads in how policymakers view Ukraine. Toward that end, the Chairman of the House Foreign Affairs Formatted: Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 115 of 221 PageID# 2376 Committee, Rep. Ed Royce (R-CA) told Mr. Prodi that “we must continue to encourage prowestern forces in Ukraine”. Speeches, roundtables and programming at major think-tanks such as the Carnegie Endowment for International Peace have also helped the broader Washington community understand the importance of the US for Ukraine to further its relationships with the West. The pardon of Yuriy Lutsenko and five other prisoners is also a positive welcome development that we have used effectively to argue against sanctions and to make the argument that the European Union should sign the Association Agreement with Ukraine. This step has also allowed us to leverage the progress in the US and have its support for the AA signing in the Fall. Media Since the beginning of 2013, we have been working across traditional and social media platforms to build a positive narrative for Ukraine in the US. The underlying theme for this narrative is the following: Ukraine is an important global strategic partner to the United States and West that is committed to the necessary reforms for EU accession. We have delivered more specific messages that are representative of this theme, such as: Ukraine is a global leader in energy production, is a significant contributor to the global economy, recognizes the rule of law as shown by the recent release of six prisoners, and Ukraine has been an active participant in combating maritime piracy. Our media outreach and strategy has included: placement of an op-ed by former Polish President Alexander Kwasniewski in a significant publication in Washington, DC that is delivered to every congressional office, the White House, and all U.S. federal agencies; placement of an op-ed by former Italian Prime Minister Romano in the Christian Science Monitor, a universal publication that has a high readership in many key foreign policy communities and among key policymakers in the US; pitching our narrative and messaging to key reporters and editors at the Washington Post, the Wall Street Journal, and New York Times; and extensive online outreach to relevant bloggers. In the next few weeks we will be capitalizing on the upcoming visit of Foreign Minister Kozhara and Sergei Klyuiev by placing an op-ed (authored by Kozhara) for publication in an influential newspaper during or around the time of their visit. After their visit, we will place an op-ed that highlights Ukraine’s track record in working with Western fleets to combat maritime piracy. We have secured a retired US Navy Admiral – who is an expert in maritime piracy issues and who has experience working with Ukraine in this area – to author this op-ed. Our ongoing efforts will include pitching bi-weekly press releases/news articles that highlight new, updated achievements and progress that Ukraine is making in its pursuit of the Association Agreement with the EU; identifying additional credible authors for op-eds that we will draft and have strategically placed; and developing and executing new digital strategies to increase the profile and narrative of Ukraine online and across multiple social media platforms. Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 116 of 221 PageID# 2377 Emerging Problem Areas Given the changes in perceptions towards Ukraine, it is important to note the emergence of a broader issue agenda. There are several issues that are growing in importance and will need to be addressed in the next 3 months. 1. IMF. There is a growing impression that Ukraine is unwilling to make the fiscal and monetary changes necessary to finalize a new loan facility. The new economic team led by DPM Arbuzov is viewed as competent and more organized than thee previous team. However, there is a consensus hardening that the Govt of Ukr is not addressing the problems. While the gas tariff issue is a deal stopper, if a new strategy can frame an credible program that addresses the issues raised by the IMF Mission teams, some pressure can be applied with the new supporters in Washington. More than any other bilateral issue, the IMF matter is viewed as the litmus test of the seriouseness of the Govt to fix its core problems. 2. WTO. RICK FILL IN THE ISSUE HERE AND SOME OF THE THINGS WE CAN AND WILL DO 3. IPR RICK FILL IN THE ISSUE HERE AND SOME OF THE THINGS WE CAN AND WILL DO 4. OTHER ISSUES/ RICK ID Formatted: Formatted: Way Forward The US consultants team will seek to leverage the hard work and important actions taken by the GoU taken in the first quarter to continue with the strong progress that has been made and further advance the “Engage Ukraine” agenda for the second quarter. The USG strategy looks to leverage the reforms being promoted in compliance with EU conditions for signing the AA and DCFTA. Because there is less direct awareness in Washington, we will bring European leaders to Washington to educate USG officials of the important changes occurring in Ukrainee and the progress being achieved in the reform and modernization programs. Two of the critical reform areas are in the implementation of the CPC and the electoral changes made based on OSCE recommendations from the VR elections. Using visits by Ukr officials and European leaders, we will educate targeted officials in the USG. The goal is to lay the foundation and protect the work that has been done to ensure that the AA is signed this Fall in Vilnius. We will continue to identify, educate, recruit and mobilize third-party validators for Ukraine’s west-ward focus, and goal of EU membership through our “Engage Ukraine” outreach campaign. Our primary goal is to ensure signing of the AA and to prevent the passage of sanctions against Ukraine. This will take a sustained effort in Congress and in the executive branch to ensure that the progress we have made is not reversed. We will also continue to establish representation in Congress on behalf of the GoU during any relevant Congressional briefings and hearings. Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 117 of 221 PageID# 2378 Our team will directly work to advance our existing relationships, or construct them where they are preliminary, with Members of Congress that will be in a direct position to influence policy regarding Ukraine. We have made much progress in the beginning of 2013 and the base bl: Document 156-]. l?lleO U/le/lt? Page 1125 OT ZZJ. 25/9 Exhibit DOJSCO-402992906 September 2014 Campaign Strategy and Plan Ukraine Opposition Bloc 1 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 119 of 221 PageID# 2380 Creation and Announcement of OB HQ Organization and Key Roles Regional Roadshows Party Congress Polling and Focus Groups Media and Advertising Blueprint – Donbas Reconstruction Plan Next Steps Phases I – IV (Timelines) Campaign Phases Strategic Imperatives Stakes of the Election Key Voter Targets Key Messages Strategy Table of Contents DOJSCO-402992907 2 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 120 of 221 PageID# 2381 DOJSCO-402992908 Focus Groups must be conducted immediately to finalize strategy and messaging The Opposition Bloc (OB) can become the champion of people in the SE A vacuum exists in the SE with no real political representation VR elections must result in the SE believing they have representation the VR or the threat to a United Ukraine will increase Currently, the Government bloc is not viewed in the SE as fairly representing the interests of the SE Strategic Imperatives Strategy 3 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 121 of 221 PageID# 2382 DOJSCO-402992909 As a presence in the VR, the OB will force the Govt to ensure a real economic and humanitarian reconstruction of the SE that will impact directly the people of the SE The presence of the OB in the next VR is critical to the SE having a voice in Kyiv, even if only as a vocal minority the OB is a collection of Parties and leaders are the only political force in the elections with a tie to the SE and who understand the SE To keep Ukraine united, the next VR must include political representation by a Party with credibility in the SE Frame the choice between the Government Bloc and the OB Stakes of the Election Strategy 4 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 122 of 221 PageID# 2383 DOJSCO-402992910 Single Mandate Districts (SMDs) represent a target base for the OB Select voter targets that are aligned with OB core issues including anti-corruption, stability and economic development Select oblasts in Center where importance of keeping Ukraine united can result in votes for the OB even if they differ on other OB positions. TO 6 plus Donbas Key Voter Targets Strategy 5 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 123 of 221 PageID# 2384 DOJSCO-402992911 Peace can only be achieved through political negotiations, not war Will require new, more democratic relationships between all regions and central government There must be a commitment to a united Ukraine Federalization is not autonomy – it is decentralization of democracy to levels that are closer to the people Examples – election of Governors, control over finances generated in regions, protection of cultural diversity End the war now Lay out principles governing this concept Keep Ukraine United Key Messages Strategy 6 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 124 of 221 PageID# 2385 DOJSCO-402992912 Program must target poor and needy Additional programs must focus on rebuilding the medical, educational and social sectors to assist all in area Humanitarian relief Any program must include active involvement in real decision-making on all aspects of economic reconstruction Priorities, implementation of programs to rebuild from the damages Need to create a “blueprint” and show a tangible plan Economic reconstruction Key Messages Strategy 7 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 125 of 221 PageID# 2386 DOJSCO-402992913 Ukraine must ensure that the economy is not further damaged Ukraine must receive benefits from joining EU and these must be explained to voters EU alignment is of concern to many voters especially in the SE OB will protect Ukraine’s interest in terms of impact of AA signing and EU integration -- To bring peace to Ukraine -- To enhance the economy -- To reduce corruption -- Lives are worse off today Government has been unable to deliver on key promises Key Messages Strategy 8 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 126 of 221 PageID# 2387 DOJSCO-402992914 Organization of political network of OB Merger of all parties into a party HQ Appointment of representatives of OB to DEC/ CECs Complete Focus Groups and finalize strategy based on results Establish the OB as a viable political option for VR and only credible party that can represent the SE Establish the Stakes of the Election Announcement of OB and why it was created Key Goals September 5th - 21st Phase I Campaign Phases 9 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 127 of 221 PageID# 2388 DOJSCO-402992915 10 OB must be part of new VR in order for SE to have a voice in Kyiv Without a voice in Kyiv, isolation of SE will grow worse OB are national patriots who believe in a united Ukraine OB member parties are putting aside differences to create an opposition bloc that will ensure that interests of the SE in particular are protected and advanced and this does not exist today The stakes of this election are to create a viable alternative to the Government Bloc which will ensure that the SE reconstruction program will be implemented in 3 main spheres – political, economic and social The current Government has failed to deliver on key promises particularly with the economy Key Messages for Phase I Phase I Campaign Phases Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 128 of 221 PageID# 2389 DOJSCO-402992916 Campaign structures and outreach must penetrate the target oblasts DONBAS blueprint and campaign plan for reconstruction must be implemented Key messages will be built off of Focus Groups 11 Make the case against the Government Bloc in the SE Establish OB as political voice of non-government parties and key to democratic development of Ukraine Goals September 22nd – October 5th Phase II Campaign Phases Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 129 of 221 PageID# 2390 DOJSCO-402992917 OB program for economic reconstruction of SE OB program for ending the war OB program for political reforms (anti-corruption, economic, judicial, electoral and more) OB program for Social and humanitarian assistance and reforms Key Messages 12 Goal – Focus on OB policy position program and why it must be a part of new VR October 6th – 20th Phase III Campaign Phases Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 130 of 221 PageID# 2391 DOJSCO-402992918 Compare to failures of the Government Bloc Establish OB as the only alternative for voters in SE and Donbas Appeal to Central Ukraine on importance of OB in new VR to keep separatists movement from breaking off of Donbas into new Crimea Key Messages and Tactics Summarize main arguments for OB Create impression that OB will be part of new VR to establish motivation for voter turnout Goals October 21st – October 24th Phase IV Campaign Phases 13 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 131 of 221 PageID# 2392 DOJSCO-402992919 14 Initial goals to implement – Must be completed by September 15th Organization of Party HQ Finalize structure of OB team Agree on composition of member Parties to become part of OB Organize top 20 on Party list for use in Phase 1 of campaign (through September filing date for complete list ) Finalize SMD targets and assign responsibilities Appoint representatives to DECs and PECs Finalize a notional strategy with final strategy being approved by Sept 22 after initial Focus Groups information is presented 1. Creation of OB as a political entity Next Steps Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 132 of 221 PageID# 2393 2. DOJSCO-402992920 15 Reason for creation of OB Statement of Principles – tied to core concepts of United Ukraine, end the war, political freedoms for regions (federalization concepts), economic reconstruction of society, humanitarian assistance for all especially poor Mission, goals and purpose of OB Leadership of OB – Chairman of campaign, HQ manager, Executive committee, Organize press packet for announcement Develop media plan for announcement Finalize statement to announce the creation of OB Target Date September 8th Organization functions Press Announcement of OB Next Steps Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 133 of 221 PageID# 2394 DOJSCO-402992921 Press packet organized for domestic and international stakeholders (media, diplomats, others) ST prepared with key statement and Q&A Road show Assign someone to manage announcement plan Id regional media announcement tour – where? Id regional media to target - especially in SE and DONBAS Id who is assigned to conduct interviews in regions build out plan on this platform Plan organized to brief all embassies – approved Sept 5 with briefings to occur on Monday Sept 8 Announcement Date – Monday September 8th Media selected for release of information on formation and private briefing sessions occur Key international media and diplomats briefed Organize announcement plan Next Steps 16 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 134 of 221 PageID# 2395 Grassroots mobilization Voter target programs Outreach programs – direct mail, digital, social media Field Operations – Alex to provide update of schedule Need to identify all filing requirements and lay out master schedule by Sept 8 Election integrity is central to ensuring elections are transparent Legal team DOJSCO-402992922 Special committee with ties to DONBAS who can deal with separatists to allow OB to conduct campaign Goal – build campaign structure Oversee distribution of campaign messages Manager of DONBAS project 17 Communications manager – to handle all media – electronic, print, social Advertising manager – to co-ordinate with consulants on creation of paid TV, radio and print advertising and to develop and implement the media buy plan Creation of VIP Surrogate teams Roles to fill ASAP Creation of Ideology Dept to manage communications, advertising and media 3. HQ organization Next Steps Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 135 of 221 PageID# 2396 DOJSCO-402992923 Explain why OB organized and how it can win a major percentage to become member party of new VR Layout out stakes of the election – Government bloc v Opposition Bloc Hand out materials with Statement of Principles and why OB will be effective representative of SE 18 Build a roadshow for ST and other key VIP surrogates – approved by September 8th Begins on Sept 10 and extends over 2 weeks Purpose of roadshow: 4. Regional Roadshows Next Steps Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 136 of 221 PageID# 2397 DOJSCO-402992924 Goal of Congress To focus attention on the Goals of the OB To frame the stakes of the election as Government Bloc v Opposition Bloc To lay out charges of Government failures To promote manifesto of OB (should be no more than 4 key points/sections Keep Ukraine united, end the war (political compromises), economic reconstruction, humanitarian assistance Media event Second major event of campaign (first being announcement of creation of OB) Date – approximately Sept 12-14 If there are any legal requirements that necessitate an earlier, formal OB party meeting it should be a private meeting, not a public event Date of public Party Congress must be agreed to by Sept 7 Manager is appointed by Sept 7 Plan developed for goals of Party Congress Venue plan is organized and finalized Materials created by Sept 11 5. Party Congress Next Steps 19 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 137 of 221 PageID# 2398 Structure of participants finalized Locations for FG finalized (oblasts) Scripts finalized Timeline and completion target date Results incorporated into strategy DOJSCO-402992925 First wave of Focus Groups organized to begin week of Sept 8 – Kopatko & US Consultants 7. Focus Groups Draft and finalize poll ASAP Put into field Timeline for polls and tracking Benchmark polls 6. Polling and Research Next Steps 20 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 138 of 221 PageID# 2399 DOJSCO-402992926 Media buyer hired – Sept 6 Role – to develop media buy plan for TV, radio and Print bot nationally and regionally Plan must track political targeting 9. TV and Radio Advertising campaign Plan to implement must be finalized by Sept 8 and implemented no later than week of Sept 15 Identify key locations for big boards Develop framework and artwork for big boards Merge locations secured by individual OB party members 8. Creative and production teams organized Next Steps 21 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 139 of 221 PageID# 2400 Lays out number of media waves Creates notional plan for the waves of campaign Initial media waves include: 10. Media plan approved – September 8th Next Steps DOJSCO-402992927 22 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 140 of 221 PageID# 2401 First advertising spots are finalized – September 10th Wave 1 begins – no later than September 12th Next Steps DOJSCO-402992928 23 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 141 of 221 PageID# 2402 DOJSCO-402992929 Co-ordination with Separatists to allow campaign to be implemented and operated Team must be organized to develop how to implement campaign in DONBAS area Plan must be submitted to management team of OB by September 15 Components include TV advertising on TV and Radios broadcasting in DONBAS Campaign organizations set up Distribution of material 11. Build plan for DONBAS reconstruction and humanitarian campaign Next Steps 24 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 142 of 221 PageID# 2403 base bl: Document 1235-1 l?lleO U/le/lt? Page 145 OT 22]. Z4U4 Exhibit AA Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 144 of 221 PageID# 2405 DAILY Talking Points Opposition Bloc Messages September 24, 2014 The following message points should be used in addition to the weekly talking points that were provided at the beginning of the week. The points below are in response to daily events that have occurred which we need to address as part of our messaging campaign. Stakes of the Election Failed leadership is harming Ukrainians Since this government has been in power, there has been no organized opposition in the VR and no representation of the interests in the industrial regions of Ukraine. And it is not only in the industrial regions but happening throughout Ukraine. Yesterday, in Kyiv the City Council debated the possibility of turning off water and electricity to schools and hospitals. This is tragic and should not be the way that our citizens have to live. This is inexcusable. In another example of how bad the economic situation is, A.Vilkul witnessed three citizens purchasing one sausage, and then split it three ways because none of these honorable Ukrainians had enough money to purchase one on their own. The deteriorating quality of life is a direct result of the President’s inability to lead and his weak policies. The policies of the National Government have destroyed the economy, and will continue if the president and prime minister are not held accountable. 1. The economy is being impacted daily and more Ukrainians suffer. a. Food prices have increased by 12.6% and the average cost of basic necessities such as bread and milk are hurting our citizens. b. Inflation in Ukraine will reach 19-20% before the end of the year, which will continue to drive up prices. c. Pensions and subsistence support cannot keep up with inflation and are decreasing. d. Real wages cannot keep pace. Wages have dropped by 1.7% since the beginning of the year. e. And the Government is failing to pay people’s wages. Today wage arrears are 44%. Imagine 5 years of this Government without any opposition. This is what the president is trying to do. He is trying to prevent people in the industrial regions from voting so he has no opposition. The President and the Kyiv government do not care about the industrial regions of Ukraine. We must protect citizens throughout all of Ukraine but especially in the industrial oblasts where they have no representation. The OB will protect Ukrainians in the industrial regions. We will be the voice that speaks loudly about the needs and issues of the southeast. We cannot allow the President or Kyiv government to destroy our country. DOJSCO-402992954 base bl: Document 156-]. l?lleO U/le/lt? Page 14b OT ZZJ. Exhibit BB Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 146 of 221 PageID# 2407 MEMORANDUM To: From: Subject: Date: Campaign HQ PJM OB Campaign Leaflets October 7, 2014 The purpose of this memo is to outline the plan for developing leaflets for the remaining weeks of the campaign. The next round of leaflets must focus on the 4 Point Plan that was announced on Monday by YB. We will develop 5 leaflets which will be broken out as follows: Leaflet 1 4 Point Plan – overview of the plan and some specificity of each of its four components. Leaflet 2 Pensions (Support the People) – targeted piece that will attack the current governments work and highlight the OB plan Leaflet 3 Donbas Reconstruction (Economic Recovery) – targetd piece that will outline the OB plan for rehabilitation of the industrial regions Leaflet 4 Job Security – saving current jobs and creating new jobs Leaflet 5 Energy Security and Independence (cold winter) – targeted piece that will highlight OB plan and position YB as the person that can fix this issue The key is that the leaflet’s tie into the overall strategy of the campaign. In addition, we will use the leaflets as an opportunity to be more aggressive with both our attacks on the government, and what the OB will do in each of these areas. Where TV and radio advertisements limit our ability to communicate certain messages, the leaflets will provide a viable distribution component for our core objectives and messages. DOJSCO-402992904 base bl: Document 1235-1 l?lleO U/le/lt? Page 14/ OT 22]. Z4UU Exhibit CC Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 148 of 221 PageID# 2409 RE: May 17 Rallies The purpose of this memorandum is to lay out the goals and messages for a PoR rally on May 17 that will compete with the Oppositions anti-VY rally. Strategy The plan should be to present a contrast between the 2 rallies. The PoR rally must be well organized and messages should stress that reforms are being implemented that will have an historic impact on the future of Ukrainian people. Additionally, the plan should depict the opposition party as self-aborbed and incapable of leading the country during these difficult times. Goals for PoR rally There are several key goals of the PoR rally: 1. PoR wants to present itself as working to build a modern Ukraine 2. PoR wants to highlight that actions of the opposition are designed to be destructive not constructive 3. PoR wants to tie specific policies of VY Administration to the future of Ukr 4. PoR should note that the reforms being put into place will bring improvement in the quality of life of the Ukrainian people 5. Show that VY Adm is building important ties to Russia on Trade and EU on modernization and investment 6. Promote social program advancements under VY Positive Messages at PoR Rally 1. VY Administration is achieving historic results as it moves closer to becoming a member of the EU 2. VY Administration is creating a modern Ukraine and is working closely with the Europe, Washington and important international NGOs 3. VY Administration is exploring ways to maximize the trade relations with the Customs Union 4. VY administration has begun an irreversible process of integration that will create conditions for FDI and job creation 5. VY administration is close to completing all of the requirements to acceleration the implementation of a VISA Free Regime that will allow Ukrainians to travel widely throughout Europe Negative Messages at PoR Rally 1. RAISE EXPECTATIONS OF OPPOSITION a. FAILED TO MEET EXPECTATIONS ACHIEVEMENTS a.b.PUT OUT HIGH NUMBER OF ATTENDEES 2. Opposition personalizes their attacks on VY Administration officials to distract from their empty record DOJSCO-402992804 Case 1:18-cr-00083-TSE Document 153-1 Filed 07/26/18 Page 149 of 221 PageID# 2410 3. Opposition goals are to destroy the political structure of Ukr because they don’t control it 4. Opposition is a group of leaders who have personal ambitions but no real policies that unite them a. Facists, nationalists, opportunists are key characteristics 5. Opposition is trying to deceive the Ukrainian People regarding support for a rule of law society a. New CPC has created major shift from Soviet law to western law yet opposition refuses to embrace the new Code as significant progress 6. When the Opposition was in power, it failed to achieve any of the important reforms required to apply for EU membership 7. Opposition claims to support Judicial reform but is constantly Conclusion It is important that our rally look professional and motivated. Speakers should be aggressive but not personal. As the opposition demands bringing down the government, the PoR should note that anarchy will not bring improvement to Ukraine and would jeopardize the critical EU agreements being signed in Vilnius. THEME – POR STANDS FOR UNITING COUNTRY/ OPPOSITION FOR DIVIDING YOUNG, VET – WOMAN – SOMEONE FROM WESTERN UKR YEFRAMOV ST ANTI NATO/WEST EUROPE IS FUTURE FOR INVESTMENT MAY 9 EQUALITY UNITY – FORMER MIN OF DEF MEMO ON STRATEGY FOR AK DOJSCO-402992805