August 8, 2017 Honorable Andy Cook, Mayor City of Westfield 130 Penn Street Westfield, IN 46074 Dear Mayor Cook: On Friday, August 4, 2017 the Hamilton County Tourism, Inc. Board of Directors authorized a 2018 grant payment to support infrastructure improvements to the Grand Park Event Center for $313,000. Arrangements for distribution of that grant will follow, but we are happy to support this opportunity to make the event center even better to support year-around hosting of tournaments and events. We would, however, like to request the following in supporting Grand Park with this significant gift. These include the following ideas, which we believe will in turn help grow the market. We understand some of these will need to be negotiated with the team involved in this discussion, but we hope you will help facilitate that conversation because we truly believe our marketing expertise in out-of-area visitor attraction can play a significant role in supporting this collaboration: • Rights to use logo and name in targeted digital promotions for lodging and experience packages (see ideas below) • Rights to some suite time, which can be used by HCT, elected officials and partners to entertain clients (distribution of tickets, SWAG, etc. as with BMW Championships) • Tie-in with CRM outside-of-market emails to promote overnight stays and experience packages • Presence at experience area to promote returning to market in a creative related way • Share portion of ownership in any media assets negotiated with networks, etc. in partnership • Lifting of the fan experience, including but not limited to ideas such as: Monday breakfasts with the mascot, Monday “kids” training camp, etc. to drive overnight stays and grow market when rooms are available It’s also noted that future gifts from HCT for this or other projects will be funneled through a new pilot program we will announce later in 2017. We will meet with your team to help you understand how that program will work. It will help you plan better for 2019 and beyond. Thank you for all you do to support tourism development in Hamilton County. We greatly value your leadership. Sincerely, Brenda Myers President/CEO bmyers@hamiltoncountytourism.com HAMILTON COUNTY TOURISM, INC. 37 E MAIN STREET CARMEL, INDIANA 46032 P 317 848 3181 / 800 776 8687 W VISITHAMILTONCOUNTY.COM HAMILTON COUNTY TOURISM, INC. 37 E MAIN STREET CARMEL, INDIANA 46032 P 317 848 3181 / 800 776 8687 W VISITHAMILTONCOUNTY.COM