mutate PUBLIC RELATIONS - POLITICAL ORGANIZATIONAL MANAGEMENT - PUBLIC AFFAIRS CAREER SYNOPSIS Organizational and communications professional with an outstanding record of achievement in complex Federal government entities, private industry and agency environments, and growth-oriented non?pro?t organizations affecting change while remaining ?exible to shi? with the political climate. Expert in devising and executing winning political and advocacy campaigns, strategies, programs, and events. Possess a mastery of traditional communications vehicles while incorporating interactive and digital tools to enhance an organization?s presence and exceed goals. I Communications Public Affairs I Government Relations Advocacy I Image Educational Campaigns I Strategic Flaming I Partnerships I Program Development I Political Campaigns I Corporate Social Responsibility I Media Relations PROFESSIONAL EXPERIENCE DLC Communications, Alexandria, VA 2005 Present Sole Proprietor Consultant Provide strategic and tactical counsel to raise awareness, enhance image, shape policy and build market share through high- impact calculated solutions. Identify and track internal measures of success and key performance indicators. Develop and implement internal and external communications plans and advocate to stakeholders. Partner with government, nonpro?ts, and others to develop programs and events to increase clients? impact and reach. Serve as on-the-record spokesman and chief messaging/media relations strategist for President Trump?s nominee for Secretary of the US. Department of Agriculture during Senate con?rmation process. Direct national operation of Take Back Our Republic, a 501(c)(3) public charity focused on returning political power to individuals by promoting participation in the American political system. Developed community outreach, partnership and philanthropic giving effort for Wegmans Food Markets, Inc. to build strong and vibrant communities in and around Alexandria, VA. Contributions excwded more than 425,000 meals; 760 employee volunteer hours and almost $400,000 of sponsorships and product within eight months. Led Fairfax County Republican Committee, the largest Republican political unit in Virginia, implementing multifaceted communications program, increased volunteer participation, exceeded fundraising and sponsorship goals and reduced overhead within 12 months. Inaugural national spokesperson and campaign director of SLAB Watchdog, a bi-partisan renewable energy initiative designing opportunities through Federal agency partnerships to maximize economic, labor, educational and environmental bene?ts. Served as communications, ?indraising and outreach political campaign consultant to multiple presidential, US. House, US. Senate, and local Republican candidates. Created and implemented ?rst comprehensive communications and development campaign for the Center for Education Reform, an educational non-pro?t, increasing nationwide media coverage by 45% and funding by in less than one year. Directed $4 million media relations effort for the American Healthcare Association, expanding scope and increasing national media coverage ?ve-fold in seven months. Managed Spring for Alexandria, a three-day celebration of non-pro?t giving and service, securing print and broadcast coverage, expanding corporate sponsorships and increasing volunteerism by 15% in eight weeks. Developed and executed campaign communications strategy for INOVA Fairfax Hospital, Northern Virginia?s regional non-pro?t health care system, ultimately preventing union formation. Diane L. Cutie Resume Page Silva White House Initiative on Tribal Colleges Universities 2004 2005 Executive Director Provided overall vision, leadership and motivation to further the organization?s mission and strategic plan. Designed and implemented ?uid?raising and corporate partnership efforts, program development, ?scal management and day- to-day operations. Collaborated with the board of directors to maximize national effectiveness in the public- and private-sectors. Chief spokesperson responsible for networking, building and maintaining successful relationships with members of government agencies, corporations, foundations and advocacy organizations across the country. American Indian Higher Education Consortium 2001 4- 2004 Director ofDeveloptnent, Commzoiications Program Initiatives Developed and implemented strategic public relations plans and created effective media relationships increasing awareness and knowledge of programs and impact. Maximized program opportunities, including partners, media, and donor and consulting relationships. Member of the senior management team, formulating institutional goals, priorities and strategies. Set objectives for communications, resource development and advocacy that matched available ?nancial and human resources and monitored and managed workload allocations and budgets. United Fresh Fruit Vegetable Association 1999 2001 Director oaninc A?airs Communications Planned, organized and directed comprehensive communications strategy to advance legislative and regulatory objectives and enhance association?s public image. Directed the proactive and responsive media activities, serving as spokesperson for the industry. Managed publications, developing and implementing programs and materials to market conferences and overseeing activities of several committees. Mobilized resnPAC to bene?t and support the industry?s legislative and grassroots efforts. Ketchum Public Relations 1998 1999 Accoion? Supervisor Senior-level strategist and supervisor. Designed overall communications programs for clients. Developed and grew senior client relationships while anticipating and addressing client needs. Built strategies to help avert crises. Wrote and edited media materials, bylined articles, speeches, client reports. Supervised staff. Managed budgets and directed allocations to effectively advance account and organization agendas. Generated, developed and secured new business opportunities. ADDITIONAL EXPERIENCE Political Campaigns (l 939 1993) mntanagement, Communications, Functioning Grassroots National Women's Business Council {1991 1992) ?Pubiic A?t?rs Director U.S. House of Representatives (1990 199] Legislative Director Citlcorp Washington, Inc. (1988 1989) International Relations Associate National Association of Realtors (1986 1988) Political a Legislative Team Assistant EDUCATION James Madison University Commtorican'on Arts: Public Relations Jomtaiism University of Virginia Sorensen Institute for Political Leaders American Campaign Academy Leadership Alexandria US. House of Representatives? Parliamentary Law Certi?cate Fairfax County Police Department?s Citizens Police Academy MEMBERSHIPS AFFILIATIONS Fairfax County Crime Solvers Board of Directors Imagine Alexandria Volunteer Virginia Production Alliance Member/Volunteer Women in Government Relations Member