MINUTES OF MEETING UBL I COMMUN ICATI ONS COMMITTEE April 21. 1975 Chicago, Illinois Program Review and Budget Discussion The following members and invited guests were in attendance at the meeting: Aldrich C. Bloomquist Alfred C. Parker David C. Carter Norman Petitt Horace D. Godfrey Lawrence Raynor Robert C. Hanna John W. Tatem, Jr. Donald F. Martin John Van Wijk John R. 0' Connell Donald Walsh Jack 0' Connell reviewed recent activities: Food Dav--The Sugar Association responded to the challenge when nobody else in the industry was doing anything. It was an exercise in pressure public relations. By introducing the contro- versy surrounding Food Day and selling with the idea that Food Day without medical support and participation was a promotional sham, we were able to: 1. Place Dr. Stare on the AM America Show 2. Change the format of the Today Show to reveal Food Day's split I . 3. Place a doctor on the PBS Last Supper show first, and later Bill Tatem as a representative of industry 4. Have Dr. Jukes interviewed by Television News Service 5. Place Dr. Jukes on WOR-TV in New York 6. Do a 3%--minute interview with Dr. Stare for 200 radio stations Throughout we were able to keep the sugar industry in the background, keep other industries supplied with background, win their praise for initiative and make friends with the networks. Association Glen Communications reports that approxi- mately one half of the film footage has been shot, including commentary from Dr. Hashim at St. Luke's in New York and Dr. Winick at Columbia. The script is nearing completion. The schedule calls for completion of the film in August, with it available for distri- bution after Labor Day. white are planning a massive mailing to approxi- mately 3,500 food editors, science writers, columnists and edi-- i torial writers, as well as to television and radio desks throughout the country. The packet will include a cover letter, a digest by lay nutrition writer Ron Deutsch, a news release and the bound papers. This document is the most comprehensive piece of liter- ature available on the subject of sugar and health and should be our most powerful communications tool. Beyond its content, its value lies'in the fact that it is signed by prominent professionals and is a reprint from an esteemed scientific journal. The papers will also go to the scientific community and to government officials. Boston--During testimony against a bill that would have segre- gated sugar and sugar-containing products in Massachusetts retail outlets, the confectionery industry introduced for the record a transcript of The Sugar Association's Dallas food editors press conference.