PA IE) CropLIfe COMMUNICATIONS To: CropLife America From: Paradigm Communications Date: September 2017 RE: State Activities Memo Summary As a result of our work in Lane County, Oregon, the Paradigm and CLA teams have gained key learnings that Will be applied to future programs. a? 50% At the beginning of the ballot process our margin Women 55% 46% -9 was -26 points. Through a combination of so 52% messaging and on the ground activates we were an? Six .1 able to close that gap to zero. The methods used ,u to fight the battle in Lincoln County showed that With intense training and local involvementcan move large portions of the voting population. Umdn?lv 53* ?6 The model of fighting battles on the terms ulna 51! -z . . Mum/mm 53% ms -6 still represents a problem for Paradigm and CLA. Mia-u 5? an In the past year, Paradigm has been operating soy; sax under a model that covers brush fires while laying the groundwork to prevent future issues. In Hummus so?mm .20 conjunction With CLA 5 Communications Team a my? 44% 56% +12 new protocol has been implemented to help fight tom 50% sax brush fire issues by getting ahead of them in . . states where we are most vulnerable. Proactive county Numbers PoElection trainings in local communities and Innovative partnerships across industries will allow for groups to begin pushing out messaging and content before issues appear. Paradigm has also worked to conduct trainings in states that are not currently active for Paradigm. By hosting formal training sessions, normally in conjunction with other meetings in local areas, Paradigm and CLA are able to get grass root players more comfortable with proactive outreach and community involvement. Finally, Paradigm continues its national tracking on attitudes towards crop protection products and key government agencies. This process focuses on: 0 Insulation and Training 0 Making more connections with local 0 Using the Give 3 Crop materials political leaders PA RACIIEDM CropLife COMMUNICATIONS Empowering our local leaders to do more through the AgVocates program 0 Measuring the ?Cause for Pause? Oregon The Environmental Defense League has proclaimed that they plan to operate in Oregon for the next 2 years. They see Oregon as the key battle state to raise money and have on the ground wins. On-the- ground resources have asked us to remain committed to ?ghting in counties that EDL has decided to operate in. Katie has also asked us to sit down and begin thinking about how we can create an overall positive PR program to help reduce brush?res in the state. 0 General State Level Assisted in online 0 Training in person donation portal I Traditional and Social creation and update Media 0 Direct mailers message creation 0 Messages development for Assisted in content for email farmers and foresters Developed the ?Growing Trust blasts in Oregon? action plan 0 Social media content 0 Attended weekly strategy calls 0 Lane County I Attended ad hoc 0 Lincoln County Sentiment strategy calls Research 0 Created Facebook page 0 Lincoln County Message 0 Created Facebook strategy creation I Created ?secret Conducted media training Facebook page? 0 Conducted social media training 0 Collected and organized county 0 Developed l'Read Before You photos Sign? site 0 Took over group social media 0 Edited and created 15 LTEs content programing 0 Edited and created talking 0 Social media research on points recount voters 0 Created donation forms 0 Updates site to include 0 Audit strategies of: payment I Beyond Toxics 0 Updated messages as more Pacific Rivers research came in I CEDF 0 Lincoln County Upcoming Ballots Assisted in door knocking script 0 With on the ground I 2 group meetings to teams to establish an AB testing organize Protect Family model for paid media in the Frames and Forests 0 Created 0 Conducted a brainstorm session - County group logo for potential activates 0 Speaking training 0 Setting up meetings with key players I County group website . PA RACIIEDM Cropblfe COMMUNICATIONS ?w ?If; 0 Updated tri-fold to new look and feel to match website 0 Planning Oct in person trainings for in depth messages 0 Tillamook brochure for teams to give out before an issue arise Colorado After a ban on GMO crops on county owned land the transition plan is looking to increase scope of action to include some crop protection products. Paradigm has worked with on-the-ground team members to provide directional support and authoring of required materials that have resulted in a delay in the critical research needed to enact the ban. Local farmers have submitted legal letters to the county lawyer asking for Elise Jones to recluse herself from further decisions on this issue and to validate the legality for a CSU bid on critical research. 0 Working on pushing back date of GMO 0 Developing a messaging program to will take effect bring the Modern Farming 0 Based on Rodale research hold documentary to CSU ups Adversary research 0 Working with Sundari Kraft on 0 Guidance on earned media Cora requests 0 Planning for Oct friends meeting 0 Programing transparency content to 0 Social media guidance on posting keep local government accountable in 0 Ad creation for social channels media 0 Bi-weekly guidance meetings Washington Washington reps feel confident that any measure that goes to the state house will be voted down but fears around the perception and negative PR from these efforts is a driving force. In 2017 forestry and ag saw issues around pre-notification and neonic bans early in the year. 0 4-day multiple training sessions for Built out geo-focused Facebook Groups nearly 50 people in 3 key regions to establish internal communications 0 Messages 0 Created ad-hoc messages for Heather?s How to interact group around issues 0 Talking points on fires 0 Talking points on Oregon bans 0 Editorial calendar creation 0 Drafting articles that can be posted by friendlies Adversary research 0 How to read body language 0 Working to develop grassroots mobilization software integration 0 Create positive meetings with local politicians 0 Generate positive press through media Integrating the Give a Crop and AgVocates program PA RAGI COMMUNICATIONS CropLife Florida Citrus greening, population, water quality, Zika and invasive species have created a unique mix of problems for the state. Paradigm continues to look for opportunities to provide support that does not require a large commitment of time. With CLA in the lead, Paradigm has offered training to other associations that have interest in Florida to create a network of resources that can be deployed if needed. 0 Training on the ground in Florida 0 Continued connections with member groups and on the ground teams Conclusion To date, Paradigm has spent the time and resources according to allocations set forth in the beginning of the year on various states and projects. Through a combination of ad hoc meeting support, new one-off trainings and on the ground activates, Paradigm and CLA continue to provide intense levels of support where the most dire battles are, while working to create an insulation program in counties that represent future risk. Other Item Program Other States 7% Management 6% 10% Colorado awa ll 39? 0 Minnesota 1% Oregon 44% Year to date spend by state T R Agenda Item: Prepared by: Date: Reviewed by: Status: To: Title: R AD 8d Jeff Case/Beau Greenwood September 15, 2017 Jay Vroom DRAFT CLA Board of Directors State & Local Issues Management Update State Overview CLA has managed many challenging industry issues at the state and local level this year. There was a dramatic increase in the number of priority bills introduced that we have been actively addressing in state legislatures. There continues to be increased activity at the local level including a contentious county ballot initiative in Lincoln County, Oregon, that bans the aerial application on pesticides. Many of the issues are attempts to ban specific classes of chemistry and to erode state preemptive authority. Although our resources have been stretched, the CLA State Affairs Committee, CLA staff and our allies have devoted an extra measure of effort to push back on these issues and promote proactive efforts at the state and local level. Major Accomplishments to Date in 2017 Working with our affiliate state/regional associations, lobbyists and consultants, and member company state affairs professionals we have been successful in not only preventing many negative efforts from moving forward but promoting positive policy initiatives. • Successfully stopped or defeated over 300 negative state bills impacting the crop protection industry across the country. • In Florida, passed legislation that rolled back the supplemental registration fee, saving the industry over a million dollars annually, • In Utah, passed state pesticide, fertilizer and seed preemption legislation, making it the 45th state to have primacy over local governments in the regulation of pesticides. • In Lincoln County, Oregon, although an extreme uphill battle, we moved the public from a very negative position to narrowly losing by 61 votes. Legal challenge is now underway. • We continue to manage and increase our capacity at the local level through our efforts formally known as LIST’ (see separate report). CLA Engagement Most of CLA’s important work in the states is accomplished through active engagement with numerous key political influencers and industry allies. Below are some examples of areas of direct involvement with groups and individuals on issues critical to the crop protection industry: • Worked closely with National Association of State Departments of Agriculture (NASDA) staff and leadership to ensure common position and strategy on state and federal issues. • Actively participated in Western Governors Association’s (WGA) ESA improvement initiative to align our objectives and approaches to ESA reform. • Facilitated ongoing dialog with America Association of Pesticide Control Officials (AAPCO) through state-industry workgroup on state regulatory issues of common interest. • Leveraged involvement in national and regional state legislative and political organization to build relationships with legislative leaders in key states. • Worked closely with affiliate state associations, lobbyists and consultants in addressing specific legislative threats in the states. R 11 1 N D 1 1