Eyes Up High School Challenge Contest OFFICIAL RULES

1.
NO PURCHASE NECESSARY TO ENTER OR TO WIN. A
PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING.
SUBJECT TO APPLICABLE FEDERAL, STATE, LOCAL AND
MUNICIPAL LAWS AND REGULATIONS. VOID WHERE
PROHIBITED.
2.
Eligibility. Subject to the additional restrictions below, the
Eyes Up High School Challenge Contest (the “Contest”) is open to
legal U.S. residents of the Minneapolis-St. Paul MN DMA in Minnesota
and Wisconsin who are thirteen (13) years or older at the time of
entry. Employees and contractors of Multimedia Holdings
Corporation (“Sponsor”), TEGNA Inc., Federated Insurance, and each
of their respective affiliated companies, and advertising and
promotional agencies, and the immediate family members of, and
any persons domiciled with, any such employees or contractors, are
not eligible to enter or to win.
3.
How to Enter. The Contest will begin at will begin at 4:30
am, Tuesday, March 19, 2019 and end at 1:00 pm, on Wednesday,
May 1, 2019. (the “Contest Period”).
All entries must be submitted by 1:00 pm C.T. on Wednesday, May 1,
2019. By entering, you agree to the terms of these Official Rules.
Sponsor will not be responsible for failure to receive entries due to
transmission failures or technical failures of any kind, including,
without limitation, malfunctioning of any network, hardware or
software, whether originating with sender or Sponsor.
The #eyesUP High School PSA Challenge is open to submissions
from any Minnesota or Wisconsin High School located within the
Minneapolis-St. Paul MN DMA. High Schools can submit more than
one public service announcement (PSA) for consideration. No
music. All video footage must be original. Entries must be the
original work of the entrant, written and presented in English, and
must not exceed fifteen (15) seconds in length. Entrants must have

 permission from all people in the PSA to submit the PSA for the
Contest.

PSAs must be uploaded to YouTube. Send the YouTube link
to eyesup@kare11.com. In addition to the link, you must submit a
document (PDF Format) that includes a 500-word essay that
explains how your school would use the #eyesUP High School PSA
Challenge cash prize to help promote distraction-free driving in your
school and community.
Entrants may enter the Contest as often as they like but only one (1)
prize per person or school.
Multiple entrants are not permitted to share the same email
address. Sponsor will not be responsible for incomplete, lost, late,
garbled, inaudible, or illegible entries, or entries that exceed the 15
second limit or for failure to receive entries due to transmission
failures or technical failures of any kind, including, without
limitation, malfunctioning of any network, hardware or software,
whether originating with sender or Sponsor. Ad blocking software on
your computer needs to be disabled so that it doesn’t interfere with
processing your entry. By entering, you agree to receive e-mails
from Sponsor or those directed by Sponsor. You can opt-out of the
receipt of such e-mails by following the directions in any email
received from Sponsor. Contestants acknowledge and agree that
Sponsor shall have the right to edit, adapt, modify, reproduce,
publish, promote, create a sound recording of, broadcast, or
otherwise display or use entries in any way it sees fit without
limitation or compensation to entrants. Sponsor further reserves the
right to disqualify any entry that is alleged to infringe on any thirdparty’s intellectual property rights, or that Sponsor deems obscene,
offensive or otherwise inappropriate for viewing by a general
audience.
4.
Winner Selection. Eleven Finalists will be selected via a
committee of KARE employees. PSAs will be judged according to the
following criteria: creativity (1/3), promotion of the safe driving/no
distracted driving message (1/3) and adherence to the formatting
and length guidelines provided (1/3). Entries will be judged on a

 scale of 0 to 20 per category above, with 20 being the highest
possible score. Judging will conclude within one (1) week after the
end of the Contest Period and the eleven contestants with the
highest cumulative scores will be designated the Finalists. In the
event of a tie, tied entries will be re-judged on the same criteria
listed above. Decisions of judges and Sponsor shall be final and
binding in all respects. Judging will be completed on or before May
12, 2019.

Once the 11 Finalists are selected, the community will vote for the
top three PSAs. Viewer voting will run from May 6-12, 2019. The
three winning PSAs will each receive a cash prize of $1100 to be
used by their school to further help promote distracted free driving
in the community. Winners will be announced on Monday, May 13,
2019. Odds of winning depend on the number of eligible entries
received.
5.
Prizes and Odds. Grand Prize: The schools of the three (3)
grand prize winners will receive a cash prize of $1100 from
Federated Insurance to be used by the school to further help
promote distracted-free driving in their community.
Odds of winning depend on the number of eligible entries received.
6.
Winner Notification and Acceptance. Winners will be
notified on or about Monday, May 13, 2019 at the telephone number
and/or email address used for entry. Sponsor will call during regular
business hours at number provided on entry form and will leave no
messages. Failure to reach winner by phone after three (3)
attempts, return of email notification as undeliverable, or failure of
winner to respond to email notification may result in disqualification
of winner, forfeiture of his or her interest in all prizes, and selection
of a substitute winner from among all remaining eligible entries.
Return of prize notification as undeliverable, or failure or recipient to
respond, may result in disqualification and an alternate winner may
be selected. To claim the prize Winner must contact KARE 11 no
later than Monday, May 15, 2019, and will be required to complete
an affidavit of eligibility/liability and publicity release (except where
prohibited by law) which must be returned as instructed by Sponsor.

 Winners may waive their right to receive prizes. Prizes are nonassignable and nontransferable. No substitutions allowed by
winner. Prizes are not redeemable for cash. Prizes and individual
components of prize packages are subject to availability and
Sponsor reserves the right to substitute prizes of equal or greater
value. Winners are solely responsible for reporting and payment of
any taxes on prizes. Winners may be required to complete an
affidavit of eligibility/liability certifying that the entrant’s submission
is entrant's original work, that entrant owns right to the work, that
the submission has not previously won an award or prize in a
contest and has not previously been published, and that entrant has
complied with the Official Rules of the Contest, and publicity release
which must be returned as directed by Sponsor. Failure to sign and
return the affidavit or release, or to comply with any term or
condition of these Official Rules, may result in a winner’s
disqualification, the forfeiture of his or her interest in the prize, and
the award of the prize to a substitute winner. Prizes won by minors
will be awarded to parent or legal guardian who must sign any
affidavit or release required by Sponsor. Except where prohibited,
acceptance of any prize constitutes winner’s consent to the
publication of his or her name, biographical information and likeness
in any media for any commercial or promotional purpose, without
limitation the Internet, or further compensation. Prizes not won and
claimed by eligible winners in accordance with these Official Rules
will not be awarded and will remain the property of Sponsor.
7.
Participation. By participating, contestants agree to be
bound by these Official Rules and the decisions of Sponsor. Sponsor
reserves the right to disqualify persons found tampering with or
otherwise abusing any aspect of this Contest as solely determined
by Sponsor. In the event the Contest is compromised by a virus,
non-authorized human intervention, tampering or other causes
beyond the reasonable control of Sponsor which corrupts or impairs
the administration, security, fairness or proper operation of the
Contest, Sponsor reserves the right in its sole discretion to suspend,
modify or terminate the Contest. Should the Contest be terminated
prior to the stated expiration date, Sponsor reserves the right to
award prizes based on the entries received before the termination
date. Sponsor will not be responsible for incomplete, lost, late,
postage-due, misdirected or illegible entries (either photos or
ballots), poor quality photos, or for failure to receive entries or votes

 or other electronic communications due to transmission failures or
technical failures of any kind, including, without limitation,
malfunctioning of any network, hardware or software, whether
originating with sender or Sponsor. The authorized account holder of
the e-mail address submitted at time of entry will be considered the
entrant. An “authorized account holder” shall mean the natural
person assigned to such e-mail account by the Internet access
provider, online service provider, or other organization responsible
for assigning e-mail addresses for the domain associated with such
e-mail account. A potential winner may be requested to provide
proof that he or she is the authorized account holder of the e-mail
address associated with a winning entry. In the event of a dispute,
all online entries will be deemed to have been submitted by the
owner of the ISP account from which they were sent. For these
purposes, an ISP account holder shall mean the natural person
assigned to such ISP account by the Internet access provider, online
service provider or other organization responsible for assigning ISP
addresses for the domain associated with such ISP account. Any
questions regarding the number of entries, or votes submitted or the
owner of an ISP account shall be determined by Sponsor in its sole
discretion.

8.
Copyright. By entering the Contest, each contestant grants
to Sponsor an exclusive, royalty-free and irrevocable right and
license to publish, print, edit or otherwise use the contestant’s
submitted entry, in whole or in part, for any purpose and in any
manner or media (including, without limitation, the Internet)
throughout the world in perpetuity, and to license others to do so, all
without limitation or further compensation. Each contestant further
agrees that if his/her entry is selected by Sponsor as the winning
entry, he/she will sign any additional license or release that Sponsor
may require and will not publicly perform or display his or her
submission without the express permission of Sponsor.
9.
Construction. The invalidity or unenforceability of any
provision of these rules shall not affect the validity or enforceability
of any other provision. In the event that any such provision is
determined to be invalid or otherwise unenforceable, these rules

 shall be construed in accordance with their terms as if the invalid or
unenforceable provision was not contained therein.
10.
Sponsor. The Eyes Up High School Challenge Contest is
sponsored by Multimedia Holdings Corporation. The decisions of
Sponsor and the Contest judges regarding the selection of winners
and all other aspects of the Contest shall be final and binding in all
respects. Sponsor will not be responsible for typographical, printing
or other inadvertent errors in these Official Rules or in other
materials relating to the Contest. For a list of winners (available
after May 29, 2019) or a copy of these Official Rules, send a selfaddressed, stamped envelope to “Winners List/Official Rules” (as
applicable), Eyes Up High School Challenge contest, Attn.: KARE 11,
8811 Olson Memorial Highway, Minneapolis, MN 55427. If you have
any questions regarding this Contest, please contact Jessica Petron
at 763-546-1111 or jpetron@kare11.com.