m. a m. 

0019

aps i: ii .. . n. l-?ln?ilCiE West Capital Corp.


Law Department
Mail Station 8695
. . PO Box 53999
13-: "3 {1:21 Phoenix. Arizona 85072-3999
Tel o02-25n-2439




April 5, 2019

Ariama Corporation L'ommissiml

DOCKETED

Docket Control
Arizona Corporation Commission APR 0 5 2019
1200 West Washington Street

Docxarea
Phoemx. Arizona 85007 

Re: Commission's Investigation Into the Political Spending of Arizona Public Service
Company and Its Affiliates
Docket No. 

After conferring with Commission Staff and in the spirit of transparency and continued
cooperation. APS submits for ?ling the attached additional documents Bates labeled BD-
ACC00281-00496 in response to the request for information from Chairman Robert Burns and
Commission Boyd Dunn dated February 27, 2019.

If you have any questions. please let me know

Sincerely,

Ill wig/3t }l 

Melissa M. Krueger

MMK
Enclosure

 

 

 



 

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Front Pacheco. Jessica iJessicaPachecoQoinnedewechomi
"Int: maroon 2:26:44 PM

in: Geisler, Kerri 

smiled: FW: Fwd: AESWs Final Data

machinists: 

Please print. Con?dential. Please do not discuss with anyone. I need by 11 AM. Thanks!

?Original Messager

From: ScutMussi {We} 
Suit: Thursday, September 13. 2014 07:25 AM US Mountain Standard Time

To: Jessica Pacheco; PachecoJ Jessica 
Subhct: Fwd: AZ SW - Final Data
FYI, for discussion at lunch. See you theni

Scot

Forwarded message 

From: Dave Socket: <dsackett arrencemme-

Date: Thu, Sep 18, 2014 at 6:41 AM

Subject: AZ SW - F'l?ial Date

To: "5th Mussi iscotm sscotmussi?! aii.com>, Steve Voelier estevexoelierem??qmtr

Cc: Jessie Ede <?ede tanencecomo

'5

Attached piease ?nd the marginais and tables from the AZ 5w survey that was completed

last night with ii=505 interviews. As you renew this data. please make note of the foilowing:

Interest in the election is fell-Iv high. with an 3.23 mean interest level. and 49%
indicating they are mitten-leisr Interested. 59% of GOP voters and 46% of DEM

voters are extremeiv interested

President Elba-n3 stands with a 39% approve and 54% disapprove among all voters

and a 55% disapprove among IND voters

My 33% believe that things In Arizona are going in the right direction. while 53%

BD-AC000283

 

believe they are off on the wrong track.-

Gnvernor Brewer maintains a 53% job approval rating, while 38% disapprm'e of
the job she is clu?mgl She stands with a 48% approve and 41% disapprove among

IND voters
an the issue matrix, 25% indicate thetjobsfecnnomy is the mast important issue,
while 25% are concerned about education, 14% are most mncerned about

border security and are focused on immigration.

image ratings of gubematnrial candidates are as follows:

"ever
We Unfavorable Hegg gt 
Dung Dismayr 45% 34% 13% 9%
'Fred Du'b?al 39% 20% 21% 19%

On gubernatorial ballet test, [Musesr at 44%, DuVal at 38%, either: at 755 and 11% UND
Image ratings of SecretaryI of State candidates are as follows:
reusable mm 

Michele Reagan 38% 10% 22% 31% - k,

Tern.t Goddard 50% 24% 15% . 11%

BD-ACCOO284

 on the Secretary of State ballot test. Reagan is at 46%, Goddard it at 45%. and 8% are UND

Image ratings of General candidates areas follows:

I
never

MI. mammoth Know mp, ?g?yj

BD-ACCODZBE-

i Mark Brnovich 25% 1 1% 13% 46%
Felicia Hoteliini 30ballot. Brnovloh at 43%, at 40%, and 15% 
image ratings of Corporation Commissioner candidates are as {allows
.?war
Favorable ?Mfume Know Hear oi
Doug Little 23% 7% 21% 44%
Tom Forese 20% 8% 18% 54%
Jim Holwav 1m '55; 13% 50%
Sandra Kennedy 2m 7% 2131?: 45%
Ballot tool: for Corporation Commissioner is as follows:
i

 

Little - 2m 17% 37%
Forest: 145-6 20% 34%
Holwav 12% 25% 33%
Kennedy 22% 17% 35%
UND 31% 20%

VEIW strong support for Prop 303. Currently, 70% indicate may would vote

Yu-in favor and only 2295 would vote ?lo-against. There are only 8%

on dis hallottast

Also strong support among Marimpa CU voters for Prop 430. Currentlv stands

with a 5955 yes-in favor and only a 20% nan-against, wlt? 11% UND

Dave Socket:
Fauna!

?lo Torrance Group
0mm: Ina-m

Mobile.- mg?-

BD-ACCOOZBB



 

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From: Pittman, Harold [HatPittmanQapstoW

Sent: 7(1212014 4:22:136 PM

To: Brandt, Donald [Donald?randt?pinnaclewestco Hatfield, John 
abject: BE: alrimna Republic article on Campaign Funding

Dun

As John Indicated, we will maize the point to Ryan As you know. reporters see their jobs as reporting linkages and trends
between these sorts of' Issues and 'exposing' them to the public, and, asJohn said, a non response will he percewed as a
yes in the writing of ?le stay. Also, our Opponents will some kind of linkage regardless.

We should expect every ?ier and 501::4 expenditure into the ACE race over the next four months to generate similar
press queries and reporting.

Reputationallv, we ?ght this with third party advocates, and with continued effort to amplify both our corporate
citizenship and our core function of safe and reliable energy delivery.

Hal

-?-Driginal Message--?-

From: Brandt, Donald 

Sent: Saturday. July 12, 2014 07:3? AM US Mountain Sandard Time
To: Hatfield, John Pittman, Harold

Subject: FW: Arizona Republic article on Campaign Funding

i assume the collective thought is it would do no good to complain to Republic that the only
way this gets tied to utilityis the new organizations address is the same as the 2+ year old
Glendale org for which Connlew served as treasurer. And because Connie didnt want to
discuss, she must be guilty too.

Fran: Jams McDonald [neiltmjemazertomet]

Sent: Saturday, Jul? 12. 2014 1:2? AM

To: Aguayo, Stacy Aileen, Robert 5; Becker, Ann Bernent, Robert Ben-man, Bled; Bramlt. Donald Cadogan Jr,
John Banner, Denise Dinicel, Patrick; Randall; Falck, David Froelacher, DanleiT; Gomez, Barbara 

Grahel, Meghan H: Guldner, Jeff Hansen, David Hatfield, James He?eld, John 5; Local, Maria Loclorood,
Barbara Loquvam. Thomas McLeod. Tammy Mime, Dwight Mountain, Paul; Nickloy, Lee Orr, Debra 
Pacheco, Jessica Pittman, Harold; Residing, candy, Schlavonl, MarkA
Cc: Fisher, LindyR; Scott, Deb n- Vargas, Michael c- em, James: Villa, weidy, Guzman, Chad Gerhard, AnneM-
Tetlow,1laoob; McCune, FrankV
Subject: ?rlzona Republic article on Campaign Funding



 

 

Ryan Rendazzo writes on an $30,000 expenditure in opposition to Vernon Parker in his race for the ACE. The story is
negative in regard to APE and detaiis our possible ties to the group, which reportedly is connected to Connie Wilheim.
She refused comment when approached by Ryan. Our response is included in the story.

Jim
014 '12 re 

nongro?t-a 5251125541535

Group tied to utility criticizes commission
candidate

3 Ryan Random, The Republ: I m? cm or}: ?fair"; 5.2.. 

A group wim ties to the homebuiidere and APS spent $82, 000 on the
utifity regulator race, paying for a ?ier criticai of candidate Vendor: Parker.

 

[Photo iWchaei Che-write Republic)

BD-ACCUO239

 

groggy 
A group with ties to a hootebuilders group and APE spent $52,000 on the utility regulator race.
The group, salted Save Eur Future New. opposes candidate Vernon Flutter.

it is the third main-r group to report independent expenditures for the regulatory race.
?It?ttrt?ti?'i' a.

A new political group ties to the Home Builders Assent-don Arizona and Arizona Public
Service Co. reports spending more than $30,000 to defeat a politicat candidate hoping to regutate utilities.
A group calling itseif ?Save Our Future Nov.? recently matted to voters fliers that criticized Rspuhiioen
Vernon Parker for previous troubles the Small Business Administration and a tailed congressional
carapa'n. .

Parker and his campaign partner. Lucy Mason, new accused APE of trying to hand-pick the peopte who
will-serve as utility raguiators, sarong the company?s prices and other poicies. They question vdtether AFB
is donating to non-pro?t political groups that are using the trachea; for political cannot-toms.

APE has declined in mutant on whether the utility is involved.

LETTER TO- APS: Candidates push utility for answers about campaign introtve meat

Parker and Mason are running for two open seats on the live-member Arizona Corporation 
more: regulates 

Save Our Future Now is the third political group to jump into the race for Arizona Corporation Corronission
member this year. with two other groups also supporting Parker and Mason?s Republican opponents. Tom
Foresa and Doug Little.

The primary election is Aug. 26. All four Republicans and turn Denmcrats running open seats on
the connoisslon are running as Clean Elec?cns candidates, which means they are funding their campaigns
with public money.

?otslde groups can advertise on hehaif of candidates or in opposition to them as long as they don't
coercinate with the poiitical candidates. 

Save Our Future Now lists the same address as a previously active political group called ?Save Glendale
Now.? writers Connie Wlhelm of the Home Builders Association of Central Arizona served as treasurer.
Wilhelm has close ties to APE.

Earier this year. she took $5,000 from political action committee In a failed atten'rpt to vain election to
the Sail River Project board of directors. She also took donations of $250 and 5200 from APE executives
Danie! Froctsohcr and Merit Schiavoni. respectively.

She would not sayuho was behind Save Our lfuture Now.

"Not going to talk about it," Wilhelm said Friday. "Don't know anything about it."

When asked accounts shared address with the group where she served as treasurer, aha hung up on a
reporter.

In 2008. Parker was investigated by the Small Business Administration. which claimed he was stiil a
federal empioyea when he applied for a program for disadvantaged businesses in 2006 a program that
was not open to federal employees. He appeared die decision to end his government contract and lost.
aithough the SBA dismissed other allegations.

 

BD-ACCDO290

 

Parker was the 2012 Repubican nominee fora seat in the 9th Congressional District but last to Democrat
Sinerna. He decided earlier this year not to pursue a rematch.

Save Our Future New ?led a financial disclosure form Thursday showing it spent about $500 each on
efforts to help Little and Person. and $32,000 on the hit piece on Parker.

The group also has spent token amounts advocating for Jeff Schwartz in the Senate and Ef?e Carlson in
the House. Both candidates have ties to the real-e state ind ush?y.

Parker and Mason have Mitten APS CEO Don Brandt twice to ask l'flhe utility is spending money to help
elect Little and Fumes. something utility of?clais previously saidtl'iey never would do.

Sdiavoni, the APS executive president and chief operating Of?cer who donated to thnetm's
maign, a recent response to Parker and Mason regarding their concerns. He said APS could no
longer promise its money was not involved in the campaigns.

ass on Friday noutd not comment on whether itfunded the mailer critioizing Parker.

"We are committed to working with the A60 to plan for Arizona's energy future so that we can ooniinue to
pow our state with safe. relleble and affordabie Jim McDonatd said. "Nottii'ig we
have done or would do by way of advocacy conflicts with these priorities."

Parker and Mason have been supported by the rooftop-solar indus-lni through a group salted TUSK. Tell
Utilities Solar Won?t be Killed. They both said they did not ask forthe help from an outside group and
wished all outside groups would stay out of the race.

TUSK has not yet spentenough money to require ?ling a spending report, but the group did send an e-
mail endorsing Parker and Mason. 
Litlte and Forese have declined to talk about the mean; being spent on their behalf. Little said he thinks it
could be construed as a violation of campaign-?nance laws to speak publicly about it.

Comatose, Little and Forese have seen about$206_000 spent to their bene?t by independent expenditure
committees, not including the 582,050 spent in opposition to Parker.

Partner and Mason, as well as the two Democrats in the race. have not seen any independent
expenditures to their bene?t. according to Secretary of State records.



 



 

 

From: Pittman. Harold [Hal.Pittman@aps.CDm]

5m: #:1111114 12:10:53 AM 

To: Brandt Donald [Donald Brandt?pinnaclewesttomi'; Schiavoni Marita [Mark Schiauoni?apscom}; Falck, David 
[David Falck?pinnadewest com]; Guldner JefF [JehE Guld ner?laps corn]; Hat?eld John 5
Datum Hat?eld@aps. corn]; Pacheco Jessica [Jessica Pacheooi?pinnaclewesecom]; Lockwood Barbara 
[BarbaraLockwoona ps.cornJ

CC: McDonald Jr, James [James.MCdonald@aps.com]

Subject: Another letter from Parker and Mason

Attachments: AFS letter 7?I??14.donr

All

We have received another letter [attached and addressed to Don Brandt} from Lucy Mason and 1ll'ernon Parker, again
demanding answers to their questions about possible APB involvement in the ongoing campaign for the ACC. We
received this letter via the press this afternoon, and it is confrontational but with no real new Information. we have
been asked for our response by both the Arizona Republic and Capitol Times; their early stories are included below.

The following media reSponse has been coordinated with John, Barbara and Jessica: at this point, responding to the
letter beyond this adds more media coverage for the candidates.

Thanks. Hal

Ha! Pittman
Diractor of External Communications
502-250- [desk]

515-954- [can

earns

Arizona M556 Son-1's:

4W3 N. St!) Hirser'

BD-ACCDOZQZ

 

 

Hum-m .. . inst-?u - a

We responded to the aarliar letter from Mr. Parker and HI. Ham. and nuthln: has changed. We appmciata tha
opportunity lor conllrut?'lre discussims with candidates who are Interested in Arimnas energy future and the
Important issue; fadm the commission.

Candidates push APS about involvement in
campaign

amunLcOmmlu-J m. 

 

 

gi??fl?s. mm alum-3t; 

-. 2 run-Isa.-

BD-ACCDOZQ3

 

 

Two candidates hoping to regulate utilities con?nes to pressure Arizona Frolic Sen-ice Go. to disclose
mediat- the company is to get its pretence candidates elected as regulators.

The Arizona Corporation Commission consists of ?ve elected officials irrl?ro regulate rates forAPS and
other entities in 315 state. Ton of the positions are open for the 2014 election. Four Republicans and two
Denmcrats are trying for the jobs.

The Republicans hate split into teams. One otthetearns Vernon Parker and Lucy Mason has received
support from the rooftop solar indusey. The other team Tom Forces and Doug has received 
support from the Free Enterprise Ciuh and anon-per nonprofit group that wii not disclose their donors.
Parker and Mason believe APS rs donating to the groups supporting Forese and Little The has not
denied any af?liation with the campaign

The primary etectlon is Aug. 20-

?When your company attempts to buy and pa};r for its regulators, you are planting the seeds for an Enron;
litre rnon?rentto happen.? Parker and Mason mote In a letter Thursday addressed to CEO, Don
Brandt "Arizona ratepayers cannot be guaranteed affordable and reliable energy when the largest
regulated monopoiy handpiclrs it regulators."

Parker and Mason previously wrote to Brandt asking was providing money to a nonpro?t called
Arizona 2014. which sent mailers in support of Forces and 

APS responded with a letter that said the oonpany?s previous practice was to avoid participating in the
elections, ordihat itnould no longer metre that claim The company declined to stake any further
comnents Thursday.

"Your non-answers to our very speci?c questions serve as a clear con?rmation that you do plan to
in?uence the election of candidates who may one day be your regulators." Parker and Mason wrote in
their latest latte r.

They note that the Arizona Free Enterprise Club reports spending more than $180,000 supporting
Forces and Little. and ask again whether APS is contributing the money to the nonpro?t. which does not
have to disclose donors.

PRIMARY FIGHT: sugpeotAFS 

APB RESPONSE: wiggn' go n'riss_ to oLgoliths

SOLAR WIT: Ful?l can- 2 

Asked about the steeped from Free Enterprise Club and the Arizona 2014 nonpro?t helping his
campaign Forese said earlier this month that he re not coordnating with the groups which would detain
mpaign laws.

He said could be considered a violation of car-npaign tans even to make statements alml the ?nding
to reporters

*We have very serious campaign ?nance laws,? Forese said. 'Our answer is no. we have not interacted
(ninth utilities that are regulated by the comnission) nor shat] we."

Bob Stump. the cenent Corporation Comission Chairman. was elected in 2012 with heip from APS.
Sou?mst Gas and entail Iorator companies that he now regulates. aithough he said he did not solicit
thelr independent expenditures.

Stump has said thatwhile regulated utilities have the same ?rst Amendment rights as other connmiee
Mien it carries to political independent eerenc?ture comrrittees, he meld prefer that cooper-ties Min
buss-less before the regulators abstain from spending money on comlssion oanpaigns.

 

 

BD-ACCOD294

 

He has criticized Parker and Mason for the support they have received from the roo?cp solar Industry;

saying i is inappropriate because the solar companies are directly affected by decisions.

Parker and Mason have openly unimpeded the rooftop solarlnduslry. Mich con-ently is suing the state 
over a Revenue Department decision to tax leased rooftop solar panels.

?lm} M?M??_mpf W, PARKE PUSH CONSPIRACY THEORV

MASON, PARKER PUSH CONSPIRACY THEORY

  

.. - -- 7- - it arson and Parker ratcheted up their rhetoric against APE today by
squarely accosing the utility top executives of being disingenuous and refusing to be direct about its invol'rement 1n the 
Corp Comm race. The two candidates pointed to mailers paid for by the Arizona Free Enterprise Club? in support of their
primary foes Forese and Doug Little- To date. the free market group has spent roughlt,f $185,000 on the Corp Comm
races alone, and some suspect the money come from APS l?r'sl 3'53}. All told, the group has spent nearly $300,001} on just
two statewide contests. Mason and Parker suspect that APS is secretly aiding Forese and Little at 19:. in a letter to
APE CEO Don Brandt, the pair dissected the responses by APS executive Mark Schiavoni to their earlier queries about
APSpolitical activities and paid particular attention to the semantics of Schia?uonis June 20 response 6.124}. Today's
letter from Mason and Parker argues that Schiavoni 5 statement in which he said Mason and Parker are impossibly
asking APS to commit that no organization it has ever done business with. or financially supported, will ever contribute
to a Corp Comm candidate or to any'grmp that is ei-igaged in that race is risingemous. it should be easy enough to
communicate to your vendors or charitable contribution recipients that you expect them to refrain from involvement in
the Corporation Commission races.they said. They hobbled with Schiavoni remark that as a practice, APS has not
contributed to the campaigns of Corp Comm candidates. Mason and Parker noted dtat Forese and Little are running
with public financing. which maloes it difficult for APS/Pimacle West to contribute to their campaignJActtall-Ir. state law
bars direct contribution by corporations to candidates coffers. instead. businessu and labor grou ps are allowed to
independently speruj money for or against candidates, and no law legally bars APE from making such expertcitures}-
Mason and Parker also asked why APS couldn numericallyI answer whether a consultant, who purportedly helped
Forese and Little collect $5 contributions, is workhigfor APS: How does a multi-billion dollar com pany not know whether
some-one is a consultant for them? APSstatements defy logic and common senseAPS could not be reached for
comment A copy of h?hsoo and Porters letter can be viewed In the docmnentssection.

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From:
Saul:
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CC:

Mitt:

Pacheco, hula 

913(2015 2:02:53 PM

Hatfield, mm 5 lininHa?iddOapsml

kandt. Don-id Mun A [Manichlavonloamcnm]; Falck, David 
womb Guldner. Jeff De??uldner?msnom]; Lockwood. Ba that: 

[Barbi raiockwondequm]

on napalm who by m: Ind comm

All fair points. Ifourfoms is the mafia. um Ithink it makes sensato rewind.

On Sep 3 2016, at 5:54 AM, Hat?eld. John 3 <1;th wrote:

anyway
Whethu'wemon?onthoirmesinom


Ifthisvidoogolsamodin


Ifwo don't mpm'lti, w: lot bad facts stand unchallenged. We shouldn't let them drag us into a
debuts, but [Hither shm?d on let them recklesdy distort the facts throughout their campaign.

Let me know if we'd ptefor to wind down Until then I'll incorporate the suggestions we?v 
keep movingfomard.

Sent my iPhono
On Sep 3, 2016, at 6: 19 AM, Paobem, Joesion Wm:
John,

As we discussed yesterday, and for this broader group's consideration: The clip
moo-nu)! has 6853 view: (neverai of the? fro. (Introspective shops). Any
rem we law: will driveltm?io to tho olip and [min Chnbin and Mandolin
name ID. I'm not advocating fat us not to respond, but believe it's imptn'unt fat
us to we will be helping Chitin and Munclell by doing so. The bene?t
wereooive may (mtwoigh that, md?rotafor? mnkoaoomplete some for us to
respond.

Btgsisnowupby 9 vohsin CD 5 It's 50111311: a mat (win: 


OnSepzzols JohnS<Wm>wrotm .

Enriior today, Chahin and Mandel] pound a cmpaian video that' a
pretty Attached below 15 transmipt You should also
h: able to View it 11m:

ymbdaV'i'PGtFiICQ .



 

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arm dra?nd the Med mspom which we'd like in post 
Gammon-chain. pmuteanwdalmu?amduac
with m. 

We don?t us inmadabme that will help their
campaigns, but?nyr?vo produeodan abvim?y ?313: video and we

let bad fact: 30 mm. This hits the right bdanca. 

muyuu're


?anks,


<chnhin mund-ell Id. and response. dogmas?


ammoniumm .
Win mundatl Id 


<ATI?D004h?n3waec>

BD-ACCODSOO

 

1?3?

Hum:
Soul:
To:
Sukkot:

Pat-hem. {Jessiow?ltdimlmamooml
9512010 3:59:53 AM 

Lockwood, Barbara 0 [unheraloekwoodolpeeomi

Re: Campabi video wens-hm and Munddl

Please see my response to fear-we are falling into the same patter as last time. -

On Sep 2. 2015, at 8:5? PM, Lottmoodl Barbara ems! wrote:

Not sure he understands why we are respond?

 

Him: Fathom. Jessica 

Sent: Friday, Santernba? 02, 2016 8:10:38 PM

To: Hat?eld. John -

Co: Guidner, Jelf Lochuood, Barbara Hd; lemum, Kevin; HoDonald Jr. 
SubjeottRe: Cunpaim video by Citaoln and Mundeil 

lhave a couple of to help directoure?orts. I amworlt?mg offnw phoneso herewith
me. 

In the ?rst paragrash I would like to state (if we can! they have dquit?ed 'Ihemselees from being
commissioners. Dr say someti'i'lg along the Ines of the]:r don't understand the role or the duties aid are
we! on their way to If possible I mid like to refer to them as the 0
candidates and not lav name. lfwe pxomote our response I wanna ?ve them as ittle name it! as
possible. . -

I would lilte for us to respond in an aggressive legal {admit It will one up campaign rao'wces and
attention. it": obvious they are being a solaoims a: possible to get media attention because they have
limited resumes. One of my ounce-ms is St going up on with something similar. i don't think any of
the stations would run an ad, but we need to prepared to respond legally.

On Sep 2, 1016. at 5:57 PM. John 5 Wm:- wrote:
Chitin and Mundell have posted a campaign video. You con see ithero:

Attached below is a tranm'ipt for mimoe, as well as a fact checkers tum: drafted
to post on mineral-growem and promote on social. We don?t want to engage
them in a debate but we simuldn't let had last: so unoorrected.

Please-take a look and comment ASAP. l'd like Boo to see this but I'd liketo have your
thoughts fist. I?m keepth review Ist snail in the hottest ofspeed.

Thanksl
John

Sent from myiPhorte



 

 

again forwarded message:

Pram: "Lamamn, Kevin? 3.:
to: "Hat?eld Jul-I1 5" "McDonald Jr. la?mes
E?Wmm> ?Ptmm. Hal"


5m duhh mil-dull Id and rm4b:

Here isJohn?stutwi'?I Hamlibed excerpts. Imad: a fewmlnur
changes to the text and adiad links In AZEF fur a number 
materials.

Also attached is the full trumu'ip?an. just in case.
Win mmdell ad and response?amww
<A'1?T00001bhnmer??r? 
Cchahin ad Hansmibeidmwsecb-
<ATT00002.htm.muc>



Ir' 

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Frau} Wham, Julia NEH-WEE ADMMSIMTWE ERDLF



Sent: WW 11.55:: PM

to:' McDonald imam-ts Pittman Hal [i-Iai. Hat?eld Jain 
Doha. madam]

Sublets: BE: responsetti Mu??lmahh

Iwauidby to avoid getting on this hamster wheel.

 

Fmt?tDmaHI. JamesE

1.1an: 20153451?!
HatIHd John 5. Pacheco Justin
in?ammatomumhahin -

I have attachediha statements we have ptepared on Mundeil thatbest respond to his statement today. lam attaching
the broader document.

Statement -"Iilt. Handel has s'aid he is mpaim?n: hails: and II immies. His claims mint??! ire
interracial}! mailman! his palatal unlit an a coup-n7 he be nailed team to regulate "elected
I?i?l?h' nails question when? Mr. Mundali unit! serve as an hit-mm regulator.?

Mutant: "Mr. Hm" Is not ?at running against us; by candidate, he want: 96 percent of
Arizona utility metal-tars to pay higher hills tn support higher pro?ts fa his political backers.?

BD-ACCOOSOB

 

was:
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Saul:



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McDonald k..llmuE [meMmm] 
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Httm,Hal Hat?dd,1ahn 5 Paulina, Junta 


responsatu 

APS elation madam {Mundalc} cam-15.69:

Ihive attachad the mum: in ham prmrad on Mundel that best remand to ht churned today. lam attaching -
the broader document.

Stat-mint:- ?Mr. Maud-II has said In 'mimt AW and all Ills daimlg?nst vs 
intention-alt ??nding. and his political unit on I company he would called [1pm In madam If gland
531m :I?s luau quu?m mm Mr. hind-Ill as an WI mm."

aluminum". mall I: rum? gains: RPS: hr runnlru as mums: ml. he 9mm 96 percent oi
Arm utility to pay higher support Inhal- pro?: for his nautical hiatus.?

BD-ACCDOSCM

 

Manage -
Front: ?Loclouootl. Bil-ban Ilahnmlockwaod?mmn]

Salt: 6:15:14 PM

To: Petunia-tit: Haberlain, Am 
Ct: McDonald In lemon 

Subject: RE: Politico mode request

leupport the neutral statement

 

Faun: Padan?lesslca 

Sent: Wednesday. August?s, 2016 11:23:14 AM
To: Haberleh, Ame 
MWJarbn mallow 

Subject: Re: Poltlco media request

negating the not: election only?

I km Don and Jeff will want to weigh In on this one. [two went to say anything, the neutral response in {regardless of
the hyper-poli?cimd enviorrment} we are looking forward?to mm the new bench on behalf of our customers
and employees.

On Aug 3. 1015. at 11:09 am, Hannah, Am wrote:
Justin: Barbara-

Esther Whleldon from Politico is working on a story about not meterin?rate making and the upcoming
ACE election. The prams: ofher story ls about how the delay in making a decision on HEM 
docket} raises the stakes for the election. She is going to mentlon dark wane-y and the ?r'El imest?rgation
but it won?t be a big part of the story. She would Itlte a couple ofthings: 1} our standard dark
rnonevlpolitical participation statement will direct her to our poiticat participation policy}: and 1) an
intemiew or statement regardiru cur sentiment on the election. Her deadline is tomorrow {Thursday}


treated like widow; on how but to handte?z.

Thanks,
Anna

BD-ACCOUSDS

 

Message

 

me: McDonaid Ir Ian-es [lamesMCdondd @apsmm]

Sent: Bimini 10.50.35 PM

To: Pittman,Hal [HalPimnanGapa cumI: Hat?eld John [John Hat?eldoemcom]; Pachem Jessica 


Mint: response to 

Mhd'lmul?: APE eiectiun responses undallc} 03-09-16.dac

i have attended the statements we have prepared on Mundeiithat hast respond to his statement today. iam attaching
the broader docmnent.

Statement: ?Mr. Mantle? has said he is campimine "aeainst and all utilities. His claims againstAPSare
Mentions]? misleading, and his pitta! emit on a mpany he mild be called upon to regulate Helimd
garland? calls into question whether Mr. Mum-l1 could serve as an Impartial realm?

Statement: ?llr. Mandel! is not just running against by running as the TASC candida?, he want; 96 percent uf
Arizona ut?ity custnmels to pay higher bills to swat higher prams for his political hackers."

BD-ACCOOSDB

Message

 

From: Stewart. Anna [Anra?tewarteapmco rn]
. . Sent: 6:09:00 PM
To: Lockwood, Barbara [Barbe ?uldner, Jeff Hat?eld, John 5

Pacheco, Jessica Pittman, Hai
McDonald Jr, James [hmML?donaIanpuomh Langbaum, Kevin


500M RE: Munclillfa'labin prim-er

{will send around what reporters are posting on social media.

 

.nn-l 

From: Lodtwood, Barba? 
Sent: Monday, October 1? 2016 10: 59 AM

To: Gunner Shewa't, Anna; Hal?ekl John Pacheco, Eco H: Pittman, Hal McDonaldJr JamesE: Langbaum,
Kevin

Med: RE: Mmdellt??labin passer

[was thinking an external person but that would be entertaining

Sent with Good (MW

-

From: Guldner, Jeff 0

Sent: Monday, October 17', 2016 10:35:49 AM

To: Lockwood, Barbara Stewart, Anna; Hatfield, John Pacfeco, Jessica Pittman, Hat; McDonald Jr, James 
Langbaum, Kevin

Subject: RE: MundewChabln nraser

Like Ricciardi or EH Man: who can ask questions on behaff of Inside APS.

FremLoclunood Earhalaio

Salt: Monday October 17 2015 10-35?:
To: Stewart, Anna; Hat?eld John Pittman. Hal McDonald Jr JamesE ,Langbaum,
Kevin

Subject: RE: Mendell/Chatin presser

Are we sending meme?

Silt with Good (mom!)

 

Fran: Ste-mart, Anna

50:11:: W, October 2016 10:32:54 AM

To: Hal?eld, Gu?ner, Jeff lmkwoud. Barbara 0: Pacheco, Jamaica Pittman, Hal: McDonald Jr, Jam E:
lambaum, Kevin

Su?ect: MundelL'Chabin presser

Happening at 11 am. at Grant Park. 701 3" Ave

Howie is not attending- no new new: there.



 

 

Rachel Leingang will be there; may write about it, man:r not.

ape

Anna Haberlaln Stewart

Communications Consultant, Media Relations

400 North 5th Street Phoenix, AZ 35004- 3902 M. S. 3503
Ta! 502 250 Call 602 

ma M560



 

Message

 

 

Ftom: Doug Goodveer 

Sent: 10/232015 2:18:95 PM
10: Pacheco, Jessica 
Subieet: FW:5I.I5tiit1ihlES

Mums: AZCREW 30 Sustalnabla ldoex

 

USE CAUTION - EXIERNAL 
Do mtcliekon links 

or qt?l'i??s or W115. plea: -an the APS Cybet Defense Center team at 
or contact the APS Helpdenk

 

Thisis adra?l?dlihyom'teec?tionlo.
It?s nul goingtn do Elm With inane-ID spat?but I think it's solid mddoes exactly what we need.

getseach ofllteir names out M11111: times. It gets sustainable soturin there twice. And maven gel tn statutlnus whack at ont-
of-siale specialintetus.

Dunn goes because he needs the most help. Tobin is last because It he's dread and b} aoutetimespeople number the last name
they heard And Bums getethe weekentpoeition. boriedinthemiddle

Let me know what you think. Larry and teem have been membding dtgitnl photos Miocenge and such.
Their goal is to have I rough co: ad for you to View tummv git-1:3 them plenty of time to make ?m

I feel pretty gonad about this. Waking on a recommended media budget and a phone program today. Mom to come on those ?nals.

Front: Len-5' Hearth: 

Dulc. Friday, October 21, 20:5 ut 6'14 AM

To; Doug Goodyear mot-.021}

Cc; Miles Martin Ellison-n Rautenstmueh fel?stxmi?mhmediadommb. Dave whill??
wholemamhmediedecm

Subject: Snatumhie 3

ANNUUNCER:
Arizona needs dean, allowable energy.

That?s why Boyd Dtnm, Bob Bum, and Andy Tobin running for Corporation Commission.
Arizona?s Sustainable Solar Team

They?ll chm-1m cost: low and mm elem. sustainableenergy.

Dunn, Bums, and Tobin know that Arizona's pantie: grid must be rehnble.

And they'll rqxesem Arizme taxpayers. not om-of-stete special interest:

BD-ACCOOSOQ

 

 

. 

 

Buyd Dam. Bob Burns. Andy Tubiu - Arizona's Snlar Tum.

1 0

 

 

 

h- I-nul-n hm? kin-Inma- ml. nun unnu?
Di"

 

 

 

 

Mm a ?11m

 

 

 

 

 

 

 

?have?? . Him Ilium 
I 

 

1

Massage

 

From: Stewart. Anna [AnnaStewa?Qaps.com]
Sent: 10X1U2015 5:43:15 PM
Tu: Lockwood. Barbara 0 (Barbara. Lackwoud?bapsxam]; Guidner, ie? [JefEGulmer?apicnmh Hat?eld, lohn 

[JoinHatfielannsxou-n]; Pacheco. Jessica [Jessica?adiemr?lpi nadawast.com]; Pittman, Hal

McDonald Jr, James Lansbaum. Kevin

[Kevinlanghaum?apammh anuva m, Thomas A [Thorn 
Suhhrl: RE: Mmdelifchabin crease-r

Wel, not rnucn activity on social. The only reporters who i know were there are Rachel Laingang and Will Stone.
i'ua given both of them the SolarCiiy email.

Stone @wsmia?epons 2m: Mantras ago
.Wmmi?m?gn says @apaF?rl GED has creatad "culture of comxption? @Cnrp?on?nn?xz

??ll Starla @W?tone?eparlr. 442.15 Mil-153W
. habin4C .. um - 5 via- . F?fl only that has endorsed tandilates far @CoranmmAZ

   

 

- . - - 

ri?imm,? Barbara 1:
Sent: October 2016 10:59 AM

To: Gunner, Jeff Stewart, Anna; Hatfield, John Pacheco, Jessica Pittman, Hal: McDonald Jr, James E: Langbaum,
Kevin

Suliect: RE: MundelifCi-iabin pm

1 was thinking an external person but that would be antanaining

Sent with Good mm

From: Guidner, Jeff 

Sent: Monday. Dunbar 17, 2015 10:35:49 AM

To: Lockwood, Barbara D: Stewart. Anna; Hatfield, John S;Pac 1acn, Jasica M: Hal; McDonald Jr, Jame: E:
Langbaum, Kevin

Subject: RE: Mundellfaiabin 

..2 Like Hicci?ardi or Bill Man: who can ask questians on behalf of inside APS.

BD-ACCOO312

 

 

 

ilh?lQ'mm, man 
Sent: Monday, Ottobu 2016 10:35 AM .3
To: Slnwatt, Anna; Hat?eld, John Guldner, Jeff Pacheco, Jessica Pittman, Hal; McDonald Jr, James Langbaum, 
Kevin 
W: RE: Mun?ldellfdiabin pm

Are. we sending someone?

Suit with Good 

 

Fun: Stewart. Anna

To: Ha?'ield, John 5; Guidner. Jeff Locimood, Eamara Pacheco. Jessica firm-nan, Hal; McDonald Jr, James 
langbatm, Kevin



Happening at 11 am. at Grant Park. 701 3" Ave
Howie is not attending - no new new: there.

Rachel Leingang will be there; may write about it, may not

llZJaIins 

Anna Haba?ain Stewart
Communications Consultant, Media Relations
400 North 5th Street, Phoenix, AZ 55004-3902. MS. 3503

Tel 602 250 Cell 602 

BD-ACCOU313

PNW Political Participation
Draft Language

Out-of-state solar leasing companies have an enormous ?nancial state in issues that will be
decided by the ACC next year. To protect their new interests, theyr have broken their written
promise to stay out of the ADC elections, and are Spending big to support their favored
candidates. At snake is whethorArizona will lead in solar the light way, without driving up
electricity bills for average customers; or whether diooe customers will pay higher and higher
bills to subsidize huge pro?ts for a few California solar leasing mmpaniee.

With Solar City now potthig a massive infusion of spending into the campaign, we are compelled
to take action. We have created an independent political effort to defend our company and
stand up for the best interests of Arizona mnsumere

All we ask from members of the A00 is that they study the issuer-3, consider the facts, weigh the
long?term impacts on all stakeholders and decide fairly. Based on the steady ?ow of vicious,
misleading anti-APB rhetoric ?'om the candidates funded by Solar City. it?s to believe
they could regulate APS or any utility impartially.

No ratepayer money will be used for this effort, and. as always, our conquer-111.1r will continue to
follow every applicable law regarding political speech as well our own political participation
policy. found on pinnacleweat.mm.

[We could also add language at the end of the internal announcement encouraging our
employees to get out and vote]

4

 



 

Iron: Allan. Roberts 

Balms 5:15:05 PM 

To: Miler. Jeff I ?lial-invention]; Anna [AmmHabai-ielnemsmm]
it: Pacheco, Jessica ?ucicaJadlacog?nnadouu-Lcoml

mm no Fdifioomod'll oucry

How abom amino somii?iim about? and we hope mien choose opal-minded. far-minded cow-ruined candlihtss
who are notorarlisposccl to vote formagainsta policy isms or company before they got on theCommisoim and hear
byme.

 

 

author Jofl'El

Ramona

comm ms
'?l?ochBPo?oomIdilm

i like the Wool: you might shed: with?kobbio as ho is cloaorioPoli?oo than any ofos out hate.

 

Fm HaberlelmAnna - 
Wm.mo.zom .
To: manarJol'rB- Hat?eld John 5' Eockwood, Banana Pacheco. Wm M: Barnum, Gloom? lnnwam. Thom
A: Winn. PHI
Cc: MM Jr Jana E: nghaurn, Kevin
Mani: mom mda query

Esther Whicidon from Politico is a story about not and the upcoming ACE election. The
premise of her story is about how thedelav in making a? decision on HEM raises the stakes for the ACE 
is going to mention dark money and the FBI Investigation but it won?t be a big part of the story.

She would like a couple of things:

1. Our standard ih?i money! political particlpatlon stotemmt
2. An hhewlew or statement toga rc?ng our scn?menl' on the elation!

Hcrdoadline Is tomorrow {'I?Msday] COB. iahloh is 2 m. in Pluenix. i'd like to have this by
noon tomorrow. .

Based on my conversation with Esther and input from Barbara and Jessica, I folio-rim
statemt.

"Qul' polioylorooll?cal MMHB positional: Fair-Idol?s: 
commotion mom on bun
cum plaice, In?unontlu 

Ma "mm 

5

 

Message

 

From: Pacheco, Jessica UO-APSJWENCHANGE ADMINISTRANVE GROUP


Sect: 10:5}2016 Iii-24:13 PM

To: Loclmuod, Barbara 0 [Barbara Lodcwoodi?apuom Aiken. Robert [RobbieAike nepin nadewestcoml

Still-ct: FW: election recap

AZ Coalition for ?lliqble EECh'icitydm

Just FYI

 

--N .- . 

Fm: Pacheco. Jessica 
Su?: Tuea'lojr, NovmiJEr 15: 2016 3:24 PM
To: Brandt, Donald 

Co: Gunner, Je?? 

Sum: Eamon recap

Don,

Please ?nd attached a brief overview ofACFtE's effort: during the last three weeks of the election. In addtion to those,
we were also instrumental to hehire the AZGDP with its GDW efforts and the Mcthin SuperPAC GGTV activities. As a
brief recap:

SuperPAC
260.000 doors knodo. during general election

1000.000 phone calls in both the primary and general

AZGOP

This work started a couple weeks out from the p?maw.
21 Victory Field Of?ces

130 paid staff

12,000 Volunteers

2.9 million calls

2.6 million pieces of mail

4053110 doors knodted

We will know total dollars spent from all the IE activity at the end of the year. Please let me know ifvou have
any questions or would like the infonna?on in a different format.

JP

BD-ACCUO31 6

AZ Coalition for Reliable Electricity

MEMO

Rs: Arizona Coalition for Reliable Electricity After-Action Report

 

Emmi? Sur?ng

Polling conducted in the Arizona Corporation Commission race prior to the launch of ACRE indicated
a close race, with Bob Burns consistently in ?rst place. Andy Tobin in second and the titres remaining
candidates jockeying for the third slot. By October 19, and after a signi?cant investment by Solar City,
Bill Mundell and Tom Chabin were in second and third place respectively. Andy Tobin and Boyd
Dunn fell to fourth and ?fth place.

On Octoberzo. eight days after early ballots had been mailed to voters, a team was assembled for a
last-minute push to hem counteract the political advocacy of the out-of-state solar industry, focused
on electing Boyd Dunn. Bob Burns. and Andy Tobin to the Arizona Corporation Commission. In short
order the team:

a? Helped guide the necessaryl legal apparatus, from creating the campaign committee to
establishing the appropriate procedures for disclosure and candidate noti?cation

. Produced and placed TV and radio spots.
- Built and executed a plan for direct contact with voters [primarily phones}.
- Effectively handled media inquiries.
- Developed a digital companion campaign.
The strategy was straightforward:

1. Increase the cantidatos? name awareness through paid advertising. Polling indicated very
little was known about any of the candidates. and itvve could simply increase their name ID it
would help ensure their election.

2. Drive up Republican voter tumout for the election. Early ballots were mailed October 12.
and early returns indicated Democrat voters were participating at a much higher rate than
Republicans. Given that down-ballot races tend to bene?t from straight-ticket voting. we
warned to increase GOP turnout and close the gap behveen Democrat and Republican voter
participation.

erentty. with over 2.5 million ballots counted Bob Burns, Andy Tobin and Boyd Dunn have been
declared the winners by the Associated Press. Dunn is beating tourth place Mundell by over 39,000
votes.



BD-ACCODS ?l 

 

 

TV
'Su?ailable?
Stead date: 101231 6



 

TV Spending Competitive

  
 

 

-l . i
SaveAZSolar 51 I 5 
AZCoal?on iur Reliable Elecl?cly . . . Millions

HSOSAZ


 

 

 

Radio
"Power'
Start date: 10i25l?16

   
 
 

Radio Spending Competitlve

SaveAZSnlarE s- 
AZCoalition hrReiabI-e Electricity - 
3.20 54D sen sen sum

 

   

$120 $140 $160 $130
Thousands
Phone Calls

There were two types of Republicans we contacted:

BD-ACCOO31 

 

L.

 

1. PEVL voters people who received an early ballot in the mail em! were slow to return them.

2. Election Day voters - people who did NOT receive a ballot in the mail and needed to
participate by show'mg up at their potting location on Eieotim Day and casting their vme in
person.

The scripts were similar focusing on naming the three candidates to help raise their name and the
scr'pts echoed the messaging from the TV ads: Arizona?s Sustainable Solar team.

A detailed breakdown of the calls and results is below, and our ballot returns analysis at the end of
the report shows the steer correlation between high volume of calls to these target voters and an
increase in returned ballots by these voters during early voting1W2: to IM- siy consewatiw .
10:23 142222 35+ 57,031 ni?a
WEE-10128 Uve Advo 312,454 Base Republican PEVLs 115.914 121.333
Live wt patch
?'trough to Gov
1ms-1orac Duoey 256,835
mouldinL Base Republican PEVLS 53.990 129.805
11:3 1TH ??458 Base Republican 
Detlnquent Republican
:15 Live Advo 135.292 71,309 90.933
. Del?muent Republican .
we MW 139'533 WW ease?
7 Delinquent Republican
11f: LIVE GDTV 139,501 PEVLs 53'459 90.007
. i Delinquent Republican
11 it] Live 162.031 41.276 52,406
PEVL Total Delivered
[Live

Machine]: 489.058 501,939
PEVL Grand Total
Messages Delivered: 1,091.05?

 

 

 

9

 

 

 

   

Jr 

1M6-10f28

11%de-

Foil Locatnr

in; 

 



Voters (Yawpai.

311533

  

532M

 

11f2-11l'3

LiveAdvn

178,112

Ehctiun Da?,t Rapubican
Voters

44.834

92.933

 

11I5



214.100

ElectiOn Day Rewhlcan
Voters

75.251

95 .509

 

11m

Live Advo

213,975

Election Day Ramhlcan
Vela-rs

63.116

99.251

 

11f?

LMGOTV

213.475

?ction Day ?apubimn
Votan:

81,579

93,552

 

HIE

 

 

GOTV -

 

213,195

Election DWombimn
Voters

50.1 T7

111.339

 

 

 

E-?av Total Delivered
Messages {Live
WWQ
mug):

325,430 

551 392

 

 

my Grand Total

 

?anges Hamel:

 

?3.232 

 

 

BD-ACCDOS20

 

-..- 

ACRE

ll?l?ll'l'l?10:23 1111:: 142.222 mnsawaliva 35+ 67,031 1113
Election Day Rapu bican
Lina Adm 1- Voters {Ympat
Pol} Lacainr ?9'55: Mohave. Marianna.
Final} 31.533 153.205
WEE-10123 quAdvn 312,454 Base Rapubican PEVLs 115.914 121.336
Live w! patch
10129-111130 33;? 255,335
recording Base Republican FEM 6.1990 129.805
. Eludiun Emilr Ramblican
11121113 LhaeAdvn 175.112 Wm 44334 92.935
1112 1TH 144.488 @1333 Republican 
Election Day Rapublcan
1115 LMAdvo 214.1111 Voters 751251 951509
Delinquem Republican
1115 Luna Mun 135.292 11339 $1935
median Day Rapubiican
Delinquem Repubiican 1
11B Live Adm 189.533 PEULS 55ng 37507
. Eiadinn Day Remb?mn
2" 3-475 Voters 131.579 9955::
. Delinquen! Republican
LIVE GOTU 189.5Dl PEVLS 531?59 90,067
Election Day Remb?can
1113 Live GOTV 213-13?? Voters 55.173 111.339
. Delinqueni Republican
.133- EVE PEVLs 41275 3.2.405
Tum De?ant!
(le0
Anmnihnswing
Machine]: 315,548 1,183,791
Fri-75d iataii?Messa? 
Bolivar?: I 1,i?5,333
Digits
Metrics

The scaie of the digital campaign effectively reached our targeted voter universe with a frequency of 
impressions across Faoabuok. video, and display. We maintained a strong dick-?irnugh-rata (CTR)
on search engines. In the ?nal days before voting. the CTR was even higher (5.316133 mm sought
out on wndid?ea before mating.



 

 

Main Takeaways

The addition 01 the Feceboelc carousel creative and new display creative helped us contime to drive

traf?c to the website ahead of Election Day.

Website Traf?c

We continued to see steady traf?c to the landing page as well. 51% of tin traf?c cane from display.
27% from search, 22% from and the balance from video.

 

 

 

 

 

 

 

 

 

 

 

 

 

Reach Clicks CTR View: Goat
Fee-bodi- 936.M1 6.353 {1.53% 161,355 $132533
Video 928.129 eat: small. 192.322 mime
Display 115,494,439 3.722 cm - meme}
i 9mm 4324 4.33% - memes
its-shun
ins:

 

31 11-15 131311 
Russians . Um mm
15.933 15,461 3' 16,859

?murmur. Am. mm him? i Emmi.
1.06 00:00:12 95.69%

{raw?r?W.F?Hq 
I.

an.?



'2 new HEIDI

it 'u'lsiicr

 

BD-ACCOD322



Examples of Creative

Our best performing search ad version remained the same.

 

:3ng Arizona Corporation Commit?!

air Nam Elmira Mann mm ?on Storm 

Shari 5! I330. w: air-"ha .33 mails}
- nmu?n. -W r. .. ..

foiAZGWM?MmFsiioo . 
..

-.. 

 



 

Arizona Corporation Commission

h??siiwmmuov} Miami: Carnot-aim 

Hangout!- for ?rol duo's-rm: on Fatwa derail-$3 uiil'iiv rate momenta mm
mm ?Hiy- and pubiIo umoe momma. and warming

Search Carpal-album Division
Sal-arch. Samar. For. Eon-.13, Anon: .. 1333 W.'i'hah'ng1on 51 Pinion-nix.
Enrol-twp?: mm. 8500? Wu:

Filo Comm:

Sides. rm ans oar-m balm in an: oaths. Goml Mallng
on: fours or manna ior . . newness: izoo w. noun-ingot:
eGorp Utilities Division

scar-.5 atom you :9 tin: bifn??n'alion EJEBJIIEE Dickson. Bowie - Gas -
mammal-315m, . iamr 'ie?ophnno Home: A.

Moro resales from Hue-gov 

The addition of the carousel ad unit (left) had our boat CTR, 2.03% and ailowed us to roam voters
even more frequentiy on Facebook.

ammo-um We?! 
Hui-"m 1 FW- Ian." .9 5mm: .1



Wuhan! Uni! mu

    

'i'ote 
hum WIMW-rmmw



mam;

BD-ACCOO323

 

   

I

DUNN BURNS tit 

i-i?tD. ?15? .C MWSEWH

BOYD DUNN
BOB BURNS -
AWUQBW

LEARN MD RE

   

Earned Media 3. PR Efforts

On the earned media front, the Coalition sought to portray the DunnlBurnszobm slate of GOP
candidates as advocates of a sensible energy policy that would balance Arizona?s needs to have
energy that is sustainable, secure AND affordable.-

In media intertriews, the Coalition positioned the Arizona Coalition for Reliable Electricity and
Pinnacle West Capital Corp. more generally as reluotant entrants into this campaign forced to
respond to a mislead ing. multimillion~dolar spending blitz by out-of?state special interests. SolarCity,
obviously hoped to hijack the Commission and install members who would approve rooftop~soiar
indusz giveaways at the expense of ratepayers

Finally. the Coalition dwaractenzed Democrats Torn Chabin and Bill Mundell as hopelesst
compromised based on their inflammatoryr comments and extreme rhetoric. There is no way they
would be capable of serving as impartial arbiters on the Commission

Given the swimmers the transparency with which ACRE and Pinnacle West operated was
significantly beneficial. in a remarkable turnabout, it was actually Save Our AZ Solar [SolarCity's
Independent Expenditure) that endured negative media attention for its lack of financial disclosure
and apparent advocacy of anonymous mpaion spending.

BD-ACC00324

 

 

 

Media Clips

'W3V??smipoin?ngd??nwtm 


THE 13mm

ni?f?l?d me?m ghr?imbfz Wm mm Imam Ada-Rim?
3mm

The Arizona Republic: HYPERLINK




Associated Press: HYPERLINK

110212557.html" 

Arizana Capitol Times: HYPERLINK 
launches- 1

TheArizona Republic: HYPERLINK

ergy/ZO 16/ 


Capital Media Services: HYPERLINK


SNL: 3149774-: 1049' 1

The Arizon: Republic: HYPERLEIK 
edflaurl 

BD-ACCOUB25

Phoenix Basins: Journal: DMfaps-


Themmepum HYPERLINK 
eyfbusiness/en



The Arizona quublic: 
od?auriemberts??l?! 10f2?mbem-solar-group-m akes-dash-shadowsz?QZ??Zl 02f" 

ArizonaCapitulTitleszl: HYPERLINK 


unconstitutionall" 

Arizona Capitol Tum: 
seactsf' 

Arizona Daily Star: HYPERLINK I -

-d2cac3ee6fec. html" 

The Arizona Republic: HYPERLINK
azcentral .comisroryl?muneyib usinessfenergy??l 5H a-utility?
mmor-racmia? 168816!" 

K122: HYPER UNK lint?
electiun" 3

K122: 
i

Bloc-berg News: 
solarnwar" -

TheAri?zana Republic: HYPERLINK



Endorsement/92782688l" L)

BD-ACCOO326

 

 

 

. Benson News-Suml HYPERLINK




Paysan Roundup: I HYPERLINK "11th newsz?i?f novfos [dark-


W?wnaj: HYPERLINK



commission/146568523" 

Capitol Media Services: HYPERLINK
- 


98a3-7ef1243a7949.html? 

Capitol Media Serums: HYPERLINK


money-was-well?speat-burns-

5b02adf8h4ca.html" 

Prominent Sonia! Media

BD-ACCOO327

 

 

 

1 - M?mxi:?r??dtwumek {Cw

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tn if Lt?a?cmm race

ram: '34.

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weekend for roboca?s paid for by
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Republicans on @Csarp?ommAz

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BD-ACCUO328

 

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BD-ACCOC1331

 

 

 

 

 

 

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3mm

Increasing Base Turnout 

While lhe f'nai ballots of the election are not yet all counted and the data ?le of Eleotion Day and early
voters will not be available Lnril the end of the quarter. we can look at one major subsets of our target
miveree for lumout oalls base Repubiiune on Ihe Permanent Early Voter List (PEVLs) to
measure the impact of em repeated phone calls.

Below we graphed the miner of voters in our target universe by the date their ballot was received by
their county recorder. we can draw the omelueion that 011' cells were instrumental in turning out
rundreds of thnusands of target voters.

A few days a?ter calla began we can see an uptick in ballots received.

Base Republican PEVLs

an?.

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13-Oct 19-Oct all-Dot 31-Oct 1-Nw um T-?w l-lilorv
3.81 0 41.321 44.334 123.401 15.203 174.539 191 .H 194.963 196.579 206.021 2116.021

BD-ACCOD333

 

Closing the Rnlum Rate Gap

I We both Republieene md Demuurats were both turning out at a himeer rate than they had in 2012

during early voting, base Republicans were signi?cantly lugging behind base Demoa'ete.

The charts below illustrate how the cells were crucial to closing that gap and you can see the
particular shit in ballots returned in the few days after our phone program beget-1..

2-3 may ?air-1 5r to

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

  
 

 

 

 

 

 

 

 

 

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Message

From: Sara Mueller Isawsnwatemasllum]

Sent; lUl/Z'Dl? 11:59:39 PM

To: Doug Goodyear Pacheco,lesslca 
MERE dlaitnl report

Attachments: 

 

USE CAUTION - EXTERNAL 
Do not click on links rim an: mt expected.

For questions or cams. plum elmu'l the APS Belem: Center [cam at ACDC-?apmm 
or com Ur. APS km

 

Goodyear .1 Jessica 
Please ?nd annulled digital upon,
We'll get amulet quick "matinee? report Fridm and another le is more mannehamim like this one Monday or Tucsday.

Sara

BD-ACCUDBS5

 

TO: ARIZONA COALITION FOR RELIABLE ELECTRICITY
CAVALRY, LLC
RE: DIGITAL REPORT

This report details performatce of the ?rst week digital ?ight in the
arizona Corporation Commission race.

Adver?ohg Metrics

We've seen solid in AZ thus far in the ACRE campaign. Particularly in
video and Facebook mrformance. The search advertising has also a very strutg
click-through?rate, which means when voters are aware of our candidates the
message resonates.

 

 

 

 

 

 

 

 

 

 

 

 

 

Giicks CTR Views Cost
Ponchos-nit 579,838 3,555 0.86% 112,154 $16,031.31
Display 6,249,411 5,482 13.09% - $13,182.83
345,243 360 0.10% 76,063 
Search 39350 1.984 4.99% 34.15927
main Takeaways:

We will be adding creathe this week in a couple of areas: new dismay creative and
a acebook carousel ad unit that highlights the three candidates This will ensure
the campaign continues to scale ef?ciently and allows us to mitigate rising prices
for digital inventory by adding more scale.

Website Traf?c

We?ve seen steady
traf?c to the landing

it

page as wet. 53% of
the traf?c hm some 

from display, 21% from

search. 17% from
Facebook. and the
balance from Video

97.115?;


51". . ?ir. .

Flam-

9.23



 



:m?l
595.33%
1 . -





lib-WI! ?3 ?Until!

 

BD-ACCOOBSE

 

Examples of Creative:

Here?s our best performing search ad version:
(5017933 mnemuratbn Gunman
Ail Hem 31:;th Men: seep-pm; Mere - 5291935233



mu sesame: mam {3.53 

 

- - - - - .777 Lr 7 .. 
M?ur??I?I-?nbmif??z .cemn?ssiori


Ariznna Cerpma?an Commission

Mum-mm 
Hamish forfmi thallium m1 wiring a: denying am rat: ?asher-mu. when
mama-an am are? anal}: arm reeLrWLi._aM rimming

Search ['30de Division
Saar-ch. Sums} Fur. Emmy. Argent .L 13131.] 3.0an 3i Punt
Sabra-r1113: Start; with #2 ?565? Catalan-u ..

Fife Contact

Babel Mm: IN: albumin: Eds-.1! to ACE Mariana. [in-rue! Haring
and farm: at u?llm miller-a Eur Aedresu' 1221.1 WL almigten
eCorp Utilities Division

3:12:14 incurs in in Hint-mica mm [ii-??55m. Ehcm: Gal! -
WEEDS-reams .. Erma-- Taiepr-ena W33.-

Marn resu'ti ire-m 3326.931! 

Like search. our best performing message is the taxpayer angle which earns a
1.61 dick?through-rate versus 1.49% for our sustainable energy message.

Emanmmw 

ail?? 1: ram-y a- 5:15.! i-

We. 
Willie-Hay.

HrirhEeri'ru Jazl?yTum

    

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non?u:% mun
.

 

?lim'ghnt'r' Wuhan-a warm? manna-m ts'msanumo
?manna-ram

. .. run- . . . .. .-..



Sen. John McCain: You were fed
ObamaCare lies, America. Here's what
must happen now

Jewry-Mm?: m: . rm? :19 32?} 



1111;422:31; ?ngc-Ja'm? 

 



Message

 

From: Brandt. Donald 
Sent: 11!:5l2016 11:02:43 PM

To: Pacheco, Jessica [iesaica?acheco @pirmaclewest. com]
Suhhu: RE: decdnn recap

Good Sniff, thanks

 

 

mum-mun-.. - .. n. - . -u .. 

From: Padleco. Jessica 

Sent: Tuesday, NovembrEr 15, 2016 3:24 PM
To; Brandt. Donald 

Cc: Giddner, Jeff 

Subject: demon reap

Don,

Please ?nd attached a brief overview of ACRE's efforts during the last three weeks of the election. In addition to those.
we were also instrumental to helping the AZGGP with its 6011! e?or?s and the McCain SuperPAC anti-siting. As. a
brief recap:

SuperPAC
250,000 doors knocks during general election
3,000,000 phone calls in both the primary and general-

AZGOP

This work started a couple weeks out from the primary.
21 Victory Field Of?ces

180 paid staff

12,000 Volunteers

2.9 million calls 

2.6 million pieces of mail

405,000 doors knocked 

We will know total dollars spent from all the activity at the end of the year. Please let me know if you have
any questions or would like the information in a different format.

JP

BD-ACC00339

 

AZ Coatitioafor Reliable Electricity
MEMO

To: The ACRE Team

From: Sara and Doug

Date:Nov.13, 2016

Re: Arizona Coalition for Reliable Electricity After-Action Report

 

Executive

Polling concluded in the Arizona Corporation Commission race prior to ACRE's involvement indicated
a close race, particularly with the third of the potential seats on the commission. While Bob Burns and
Andy Tobin were in a better position Boyd Dunn was running well behind his fellow
Republicms.

On October 20 a team was assembled for a last-minute push to help counteract the political advocacy
of the solar industry and to hep elect Boyd Dunn, Bob Burns. and Andy Tobin to the Arizona
Caporation Commission. In short order we:

. Helped guide the the moessary legal apparatus, from creating the campaign committee to
establishing the procedures for disclosure and candidate noti?cation.

. Recruited a ?rst?rate media ?rm. McCarthy Hennings Media. for production of TV and radio
spots.

0 Built a plan with Direct Responsl, LLC for direct contact with voters (primarily phones).
- Retained Matt Benson of Various, LLC for handling media inquiries.

- Contracted with Cavalry, LLC to develop an on?Iine presence, including a modest website and
a digital advertising plan.

The strategy was straightforward:

1. Increase the candidates name awareness through paid advertising Polling indicated very
little was io'lown about any of the candidates. and if we could simply increase their name ID it
would help ensure that election.

2. Drive up Repubican voter turnout for the election. Ballots were mailed October 12. and early
realms indicated Democrat voters were participating at a much higher rate than Republicans.
Given that cowl-ballot races tend to bene?t from straight-ticket voting. we wanted to increase
GDP turnout and dose the gap between Democrat and Republican voter participation.

mm 300. 000 votes still to be counted, we can see that the strategy worked. Burns and Tobin lead

the pack. and Boyd Dunn is more that 30,000 votes ahead of the aim-place ?nisher, em Mandell. a?Id
has been declared the winner by the Associated Press.

BD-ACCOOS40

 

Paid Advertising 



?Sustainable?
Start date: 1DI25I16

 

TV Spending Competitive

1 - i 
SaveAZSnlar Hiliuns 

 

?808 AZ


 

 

Radio

Start date: 1012516

Radio Spending Competitive

1
Save AZ Solar 
AZ Cuaition tor Raiiabla Electritity i..j . .

 
 

 

Thousands 

BD-ACCOO341

 

Phone Calls
There were two types of Republicans we called;
1. PEVL voters people who received an early ballot in the mail and Were slow; to return them.

2. Eieotion Day; voters - people who did NOT receive a ballot in the mail and needed to
participate by showing up at their precint on Election Day and casting their vote in person.

The scripts were somewhat similar. All mentioned the three cmdidaes by name to help raise their

name and the scripts echoed the messag'ng from the TV ads that these thee were Arizona' 3
Sustainable Sole team.

A detailed breakdown of the cells and results is below. and ballot returns analysis at the end of
the repert shows the clear correlation between him volune of calls to thme target voters and an
increase in returned ballots by these voters during eany voting.

    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

- rm. . -..-- . .- .. .
1e23 Ad? ?2-222 PEULs 35+ s?.os1 nie
10225?1095 Live Advn 312.454 Base Rapublicen 115.914 121.336
Live wi' p?oh
through to Gov
10129-1 W30 Duoey 253.835
recording? Republican PEVLs 63.990 129.805 
1112 TTH 44 .488 3359 Republican 
. Delinquent Republican 
MW ?5-292 PEVLs 71.309 90.933
. . Delinquent Republican 
11.13 LIVE Adm . 1 89. 533 PEVLS 55.029 3?'50?
. i Delinquent Republican
. Delinquent Republican
111'8 LNG GOTV 152.031 PEVLE 41 27a .52 
PEVL Total Deivered 
messages (Live
i
maniac]: scans: 5:11.999 1
PEVL Grand fatal
Massage: mm: 1.091.115?

 

 

 

 

BD-ACCOUS42

      
   

ACRE Live

Cal Sum

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Eleb?u? 
Live 4- Voters (Yawpai.
10125-1 "?23 Pun Locatnr 119.582 Mohave. Mariner-Ia.
Email) ?3333 63.205
Elam Day Republican
LIVE MUD 173.1 12 ??lm 44.334 92.933
Election Day Republican .
11:5 LMI Advo 214.1% Voters 75,251 95,509
. Elan?nn Damr Repub?nm -
11fB LNG AM 213.975 Vol-ms 33,113 99251
Eamon Day Republican
11!? lea GDTV 21391-75 vow 51579 . 99.552
. Elanlian Dav Republican
ma LWEGOTV 213.193 Vales 5&17? 111.339
5-Day Total mu
Massages {Live 

Machine): 123,4? 561,192
E-Day Grand Total
Messages Delivered: 381,132

 

 

 

 

BD-ACCDOMB



    

  

.7 .


 
   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1019211: ndly
1am ognsewativa PEVLs 35+ 87,081 nfa
. Elecuon Day Republican
Live Adm Voters (Yemeni.
16126-10128 Poll Locate: f. "9'53: Idol-lave. Marianna.
. Final) 31.533 63.205
mas-dame Live Adm 312.454 Base Republcan PEVLs 115.914 121.336
Lure patch
1m29-1n'an mm 253.335
recon?nL Base Rm 63.990 128.805
Election Day Reoublm
11:12 1 H3 Live Advo 1?8.112 Valera . ??34 ?933* "h
11l2 1TH 144.485 Ease Ema PEVLs
. Election Day Repuhhm
115 LIVE Adm 214.100 Vatets 75.251 . 95.509
- . Delimem Republican
. Election Day Republican
. Delinqu?lt Repubican
TUE MW 139,533 PEVLS 55029 5150?
Election Day Republican
1117 Live 90W 21 3.475 Voters 51 .579 99.552
- Delinquent Republican
13}: -- . - we BOW 159'501 EEVLs 53.459 90.02?
Election Day Republican
1 we we GOTV 213.198 Wars .. 111,339 
. Delinquent Republican 
Total Delivered I
Menage: (Live

Halal-line}: 815,543 1,163,391
Grand Total Messages
Delivered: 1.575.339
am
Advertising Metrics

The scale of 111a campaign effectively reached our targeted votar file univeiee match mline with a
frequency or 7' ?npreeslons across Faoebook, video. and dplay. We maintained a strong and:-
Ihrough-rate on search. In the final days before voting. ?'Ie CTR was even higher as
voters sought out information on oanddetee before deciding

i . BD-Accoos44

Main Takeaways

 

The addition of the Facebook carousel creative and new display.r creative helped us continue to drive
traffic to the website ahead of Election Day. It also gave us more inventory to bid for despite rising
prices for impressions around Election Day.

Website Traf?c

We cmtinued no see steady traffic to the landing page as well. 51% Elf the traffic came from display,

27% {mm search. 22% from Faoabook. and the belated frum widen.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

?nch each BTR Wm Cos}
Fund! 936.961 3.353 3.83% 151.365 $27,325.83
Wan 928.129 89G 0.096% 132.522 $21,535.09
Display 10.494539 3.722 0.031% - 336315.51
Search 97.810 4.724 433%! - $19,192,913
I Salim:
am
is}: 
H. ?2152..- 
iHMVinitnr Elf-insular; visitor
Beam: . {131:3 Pagan-an:
15,980 15.451 16.869

Pains! 51m Ammunition humane
1.06 {30180312 2: 95.59%

i
95.35%

BD-ACCOU345



Examples of Creative

best performing soarm ad version remained the sane.

 

We Mann Corporation Gammon

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5mm 9 m. non semis {o as: ammo

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Arfmona Common Gommission

WIMamgu? Malone Cma?on Cur-mum 

93W in! ?nal auctions on gratin; or dong-ix; ma ?Moo
1mm" may and Mia undue and W9

Search Corporations DMsIon
Hum-?x.
Search AZ 8509?. mmem .-

F?ilo Contact

Sefooi from the Dem lo AUG Mica. General Wing
?nd ?rms or ?ling option: for morass: 12m W. 
eCona Ui?iljos Divishn

sis-org: 311mm you min:- mam Div-Mm. Eiootm - Got.- -
carpal-awn; . . Samar - moorono - Water

Him mausisitom 52:5.ng a

The addition of the carouse1 ad unit (left) had our best CTR. 2.03% and allowed us to reach voters
avon more frequently on Fambook.

unauumwmy I unmwnuamammy

?I'm 33513.52? 1? (Hubs: Em! uni-2:1 
Wit Got-Tom I: sun Mil with for Va?: Elajrd Ellmi?nh Ema. alt Hazy ?ioi-n fl:- Walling-uh


    

ml

 

Vote ?-Im'l Dunn. Bob Burn, and Au?r Tubin
mm "ham 
moor-rmumw-uwmm 



 1'17: IT- masBOB BURNS imminent



1 

r?l- I

urn-Adiipm 
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PI 11:37:11 
I1 .

  

Earned Media 8: PR Efforts

0n the media front, the Coalition sought to portraythe DunniBurnsiTobin slate candidates as
advocates of a sensible energy policy that would balance Arizo na's needs to have energy that is sustainable,
secure AND affordable.

In media interviews, the Coalition positioned the Arizona Coalition for Reliable Electricity? and Pinnacle West
Capital Corp.I more generally as reluctant entrants into this campaign forced to respond to a misleading,
multimillion-dollar spending blitz by out-ohstate special interests. SolarC'rtv, we said, hoped to hijack the
Commission and install members who would approve rooftop-solar industry giveaways at the expense of

ratepayers.

Finally, the Coalition characterized Democrats Tom Chabin and Bill Mundell as hopelessly compromised
based on their iinflammatory.r comments and extreme rhetoric. There?s no way they?d be capable of serving as
impartial arbiters on the Commission, we said.

Of signi?cant bene?t was the transparency with which the Coalition and Pinnacle West operated. In a
remarkable tumabout, it was actually Save Our AZ Solar that endured negative media attention for its lack of
?ne nciai disclosure and apparent advocacy.f of anonymous campaign soending.

L)



 

 

Media Cligs







meMor m? ?rdx?fa Eh tn ruin spat: ?m 
Barton.

The Arizona Republic: HYPERLINK




Associated Press: HYPERLINK
article
110212557.html" 

Arizona Capitoi Times: HYPERLINK 
launches-1m-ca 

TheArizana Republic: HYPERLINK




Capital Media SERVICE: I: HYPERLINK



SNL: 

The Ariana Repub?c: HYPERLINK mfstarwopinicnfop-
p5-spends?1-mi I tin n?ensu re-friend 690368r'] 

BD-ACCDOMB

 

 

Phoenix Basin-I Jaumal: HYPERLINK 


The Arizona Republic. HYPERLINK.

ergy/ZO 16/ 


The Arizona Republic: HYPERLINK 
p-makes-dash?sha dowsig 28621:: 

mum Capitanilnes: HYPERLINK


unconstitutional!" 

Arizona Capitol T'lrns: 
secrets!"]

Arizona Daily Star: 
tu?an-uni 

The Arizona Republic: 

regulato r- raceigg168816f' 

KIZZ: HYPERLINK rimna-haliot?
eiection? I

KJZZ: "hug: ,{g?ijzz -n?iiticai?gmup spend- Harliona
summation commissiontraan?

Haws: HYPERLINK 
solar-war? 

The Arizona Repubiic: HYPERLINK


BD-ACCOO349

. 
endorsement/92782688l? 

Benson News-Sun: HYPERLINK




Payson Roundup: "http?wwgaysn nruundupmomjnewsi 2015! now] 93mm-


KYMA {Yuma}: HYPERLINK



commission/146568523" 

Capitol Media Services: HYPERLINK





Capitol Media Services;[ HYPERLINK


money-was?well?spent-burns?

re/ar?cle _-ec02c7d4-a69a lle6?9ae5-
Sb02adf8b4ca. html" 

BD-ACCOU35O

 

Prominent Social Media

419112

MORE #111113 parant under F31
investigation far #darkmmeg spending in
2014 rm. Tnday?s disclost?'e is a firat.

h. :31 1. 

Wm .1121 ~11
MGRE #193 parent PinnWesfs 

spending an race is just a
sta?, LE1 Spox says 
in $35. . i? Mr!
WEI- ?mi-i iinri

HQRE 11.9151546-h

BREAKING MP5: parent disebses $1
minim donation in AZ Caatition far
Reliabte Emtr?fcity tn boost 3 Rapub?cans
in ?f?zm?mi?l?a??m race

Ryan Madam 

- Gov. @dougducey got on the phone iast
weekend for rob-oca?s paid far by
@apsFYI parent can, urging votea for
Repubiicans on 

*1 1'3, Lin

BD-ACCOO351

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465.. arr-h 

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palm anarchy pm: :5 mm lulu Ari-tom away-rum 

Mare man is mutton In cuisine 553mm ha: been poured lam [Ire Athena
comma rate

1mm

50mm: politicai gram Save Soiar might {ac-3 campaign ?ne.

BD-ACCOD352

Ryan Radian @4341.- -534:12-=

Keep yam on the TV. @apsfyi parent
company plans $1 mhilicn campaign to get
Rs elected to @CoranmmAZ.

t't '1 

2 ?0mm Hm
. agazza' Tue-6a

 

It was Pi?nmlae Wes:
shareholders just pet-mm oftheir
(gum pretax. to get
@CarpCommAZ the compm'ly
wants,


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For a map Mrs-mum to El! ill-106m sunlight and lranspmarmy.
shade.

. 

BD-ACCDOS53

 

  

Ryan Randana @isiih?iyraguzrier rig-g; 3?

. gr?up flil?ad by ?tms?? parant [making calls ioday. 
incalcing to cell #3 mah'mg Rs {m 
1 mil!

  

Rf? Ri??l? gummy 13;:
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?nancial disclaims

    



Summit? proli?c? guru]: Saw OurAz 30hr mien; face Winn ?ne I.
#329118 (313311 Elat?u?us o?sctals wotea mum-av to #nves?gaie whamer
Save Our AZ Sara: me poms: group set Lap by ?ow Carp. c: 



an" ?53 a Ar 

BD-ACCUOB54

 

 

Evan 
A saiar 1E is 31qu mains! dsclosura mites and Pmnacla Wes!

disclosed in alac?an amending.
2616. hwy.
J: 13 '9 

Evan Ming: ?amybgu Err:

set to scrutinize ciaim,
asserted by @solarcity-backad 1E group,
that disclosure rules are unconstitutional


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mun {hmmumah
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mm mm 4.3mm?: us
save Du! AZ Saint?s {met argues that its
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carnplaint to is not express
advocacy Easily.

:3 1 1-41.



 

graham ire-Jana;

By my conni. Data! Saw 
Solar on AUG race
(primarywew-a!) is $2.45 m??m
so far.

mum! Leingang @?ahel?a'mang

Tam new ?ling-3 {tr-m @Sezmm?zsii? alum

mm 51.031333 wan! In pan few day's
am}; It: support. @fl?nf??wrp?omz



  

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for disclosure issues. ED says
reject drivagaogle.nomi?la?d??B?HTMm
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vlhwi any mam 

 

 

BD-ACCOU356

 

Results

J- .. Increasing Base Turnout

Wl'tile'the ?nal ballots of the eteotion are not yet counted and the complete voted ?le of Election Boy
and early voters will not be available until the end of the quarter, we can look stone of the major
sweets of our target mhrerse for turnout cells - base Republicans on the Permanent Early Voter List
(PEVLs) to measure the impact of our repe?ed phone cells.

By graphing the number of voters in our target miverse by the date their ballot wee received by their
county recorder. we are able to drew the conclusion that our calls were in turning out
hundreds of thousands of target voters.

Wr?'iin the 2?3 day tine frame alter receiving one of our cells it takes to mail in a ballot and have it
reach a voter?s county recorder. we can see that the round of contact started to produce an increase
in ballots received a few days after cells began ?eri increase trend that continued until we SWitChEd
our turnout cells to push voters to turn in ballots at the polls or vote at the polls on Election Day.

Base Republican 

 

 

 

2mmo -- 
Bails in 2-3 Bey Eteiogrto Receive _j_stgiteh_te:e:qag tenets-
Progress Bettots from?ai?ijniu'ense 
zooms - 4:3, 
issues meow In??

5umg .. .. 
I .W



 

4 5a A ?ti. 
#9 epbed?ke?fed}e9 $9 a? riff fest-E

Base Republican PEVL Bdlots Returned

 

15-Oct Ill-Oct 30-Oct 31-Oct 34th? Mile-r l-Hov ms T-lhv 3-H
3.31 0 41.821 44.984 H.471) 121401 1551203 13745339 191.923 194.953 193.519 3.13.021 3.5.021

BD-ACCOO357

 

Closing the Return Rate Gap

A signifth concern in our early analysis of the lack of Republican 1votes at the beginning of early lf??E
voting was that. while both Republicans and Democrats were both turning out at a higher rate than

they had in 2012, the rate at which base Republicans was lagging behind that of Democrats. And the

better voting record a Republican had, the further they were legging behind. 80. for instance,

Republicans wit: had voted in oil four of the last four general elections were lagging 10 points behind

the Democrats with the same voting record in retuning their ballots.

The charts below illustrate how our oells were crucial to closing that gap - and yen can see the 
particular shift in ballots retumed in the few days after our phone program began.

Bay Delay 50:3
73-00% eat-am Bsiiotrfrofrr-m-
eo.0osr. .. Gait bemoan.
50.0000n 
40.00% . a 
30.00% - 
20.00%
10.00%
0.00%

 

 

   

 

 

 

nun-34 


 

 

 

 

 

 

 

 



?000055W00f030

30.00% Tm
70.00% 
60.00% .-
500000
40.00%
30.00% --
20.00%
10.0090 
0.0000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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09 9.50 .20 59* 0r



BD-ACCDOS58

 

 

 

From: Brandt, Donald 
Sent: 10f25?016 12-3911 PM

To: 'Bruce 'Dale Klein inon? 'David

Wagoner PNWDI Ii' 'De nis {den iscortese?pnwdirtnm]; 'i-Iumoerto
Lopez Ibert. lopez?l 'ltathv Munro [hath-mm ?Mlte Gallagher
Fair [nck.fart@pnwdir.comi; 'R?'lf Herberger 
[rov.herberger@pnw dictum]

Subiect: FW: Recap oftoday?s media coverage

Attachmen- News articles on Pinnacle West 

Day 1 iatho media went as well as we could have expected. See John Hat?eldfs note
below. Also, if you open his enactment, links will take you to the various media outlet stories.

Don

 

From: Hat?eld, John 

Sent: Mmciay, October 24, EDIE 5:52 PM
To: Brandt, Donald Scliiavoni, Merit Falclr, David Hat?eld, James Guidner, Jolt Pacheco, Jessica 
Lodmood, Barbara Freeischer, Daniel 

Subject: Recap of today?s media cove-age

Hello all,

Tochrv we reached out to seven Arizona and one national media outlet (Bloom berg. which was already preparing a story
on PNW involvement in this year's ACE elections) to provide them with our statement on the launch of the Arizona
Coalition for Reliable Eleotricitv. This was the proactive approach we discussed over the weekend and reviewed with
APCO. Our goal was to create tie best odds of balanced initial rreporting lav telling the story ourselves first, instud of
waiting to react to our critics. This also reinforced our central message of transparencv, and allowed us to drive home
the important message that our hand has bean forced tn; SolarCi'tv.

Attached is a PDF with the first day of media coverage. Here are ?ve quick observations:

or The plan largalv worked. We were successful in launching this storv with our messaging clear and prominent.

as SolarCitv's campaign spending and broken promise are highl?ghted, along with the point that we were
compelled to dot.

ac ACRE spokesperson Matt Benson. a PR veteran, was effective in helping to deliver the initial message.

All stories note of our dec'eion to disclose this contribution. .

so Several of the storia quote Bill Mundell, who as predicted is aggressive In his criticism of the company and very
personal in his attacks on Don.



The attached package of stories includes a helpful exchange on social media between local political consultant Barrett
Marson and some Tucson reporters. Barrett makes note of the lack of criticism in the media of SolarCitv?s election
involvement. This exchange will he seen by other reporters, and mas,l be helpful.

Interestingly, political reporter Evan Wvloge commented on social media less than an hour ago that a SoiarCitv-baclted
IE is ?ghting certain disclosure rules. We need to ?nd out what that means. but if true, this story could evolve in an
interesting wav for us, even given the media?s double standard on this issue. I?ve attempted to paste an image of Evan?s
tweet below.

John

BD-ACC00359

 

nB?oq-l- . -I-

 

 

 

 

Euan W031 g?bmi?whagg - 33.1:
A scrim is arguing agahst disclosure mles and Pinnacta W351

disclosed in election spending.
2015, baby.
1

Evan Nylon! 459:1?.

set to scrutinize claim,
asserted by @solarcity?backed IE group,
that disdosure rules are unconstitutionai


amt mailman man ?lly: mad? 

whit and Fix. 

 

 

 

 

 

 

 

 

 

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BD-ACCOD361

 

 



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Message

 

From: Doug Goodyear [dmodvear?ddamupmml

Suit: 10/251016 12:55:14 AM
To: Pam, Jessica 
Subject: Re: Cavalry creame- for [aunch

Mam: lmazeDOLpg; lmagam2.mg: hnaienoapnz: Imam.? Imazem?m

I?m also good with it
and Lhaxwrk nimE?csm Ashley Ram. 
M3011. Sara!

From: 

Date: Twat-lay October 25. 3.016 H4: 40 PM

To: "sam??mtatem?s?mom' WMmm}, Doug?oodqugnodyeam?rmigmwsow
Stbjeot RE: Cavalq.? creative Fat launch

I'm god. {?gure on: with: cool kids Sula starts re?ning to In: asPacInco. 

. .-- .
Sent: THEM. Octubulfr, 2016435PM
To: Dang Gnodyean Pack-co Jess-hm
St?ljuct: Cavalry Gratin for launch

 

 

USE CAUTION - EXTERNAL 
Do not click on Einks or open ntucrunmts Hm an: mt ?rpectmi

For quosliolu or comma. plus: email Um APS Cyber Defense Cults: mum at ACDC 
or mutual the APS Helmet.

 

Goodyw Jr. hash. 
The pmposc or this email is to obtain for digital ad mauve.
Ham's the video. unlimd on yawn-c: 

Fmbuuk page Dn?which pods \muld. he lowed for mm within Facebnok (all emu ads will 111i: to landing page 
AM): I :3 no chliah 

All! attached starch7 Facchook, and Diwhy cmlivc for ma! Once the display is Cavalry wiil resin: to all ?le
di?errni dimcnsinm mquimd for {HE-um Mix-Hes.

EargetGOonmwonm?wapmm-HL

Thank you,
Sara

imam-02. momma. $1ch
?macaw 

-- NOTICE --



This message ?a for (It: migrated mipm only and my curtain mt?dcuial. privilegnd n1- pmprimmy in?rmntion. lfyon have
urp?m. 

Mthnughw: 

errors 010115510115 in the comma: whichmsuh from e-nnil mnsuission. -

(My)



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gamer-? - "39'

Van mpiwm m: 
mm. Tim? AJEIMITEW. um mum Mt

    

Vow Boyd Dunn, Bah 311m. and An?y?fo?n
W: :29! MHMM ?rm-tin! 52mm:
mm Lim- Wm 



 

 

.. a: mm mm
Erratum - '65
Wumw?m? Baum. We?:

have m: mmw,
Wan-ara-

    

Rah-Bums, and?n?y'l?ubin
?mama, mam
{ma-ran. 

mum .



 

was Dunn, Bums. 5. Twin - far AZ CW 
Eat can!
7: Manama,- toy-l: iw a sup-wt cum. ?mum: warm.

BD-ACCDO366

 

.33 95:. 95.3. n. 435 . pm 0333:? nog?m?a
Fila?mniuscdan?ah??
.an E?w?z KQthEmw?

mU->OODommw

hum; 
FOR 
LEARN MORE

 

BD-ACCDO368

 

 

Message

 

From: Pacheco. 11555:; 
. 5m.- 10(253'2015 9:30:13 
. To: Matthew Benson {mbenson ?beriduecom]
L?c: Don: Goodyear 
. Re: Save ou? AZ Solar failure to report expenditures?

Good by me, please consider adding: given the broken promises, campaign 

On Oct 25, 2016. at 2:0? PM, Benson <mbenioof?veriduecom> wrote:

 

95E CAUTION - EXTERNAL 
Do not dial: on links or open attachments that are not expected.
For ques?ons or concerns, please email the APS Cyher Defense Center team at

A 
or contact the APS Helpclesk.

 

Luige at the Cap Times is writing something on this today.
At bottom is a quote I've drafted to feed him. Please let me know it" you have changes.
Thanks

"after 3 ?gears. min?n? the ?nger at others. it is new the height of hgpoerisy for and Save
Qur a: Solar ?to argue. for anything. less then diselogure of their. cannaign ?nances Given. the
campaign of falsehoods end fabrications that. Save 01.: AZ Solar. has {#105er to rat-gage in it? 5 not
surprising they would hepe to shield their activities from Arizerta voters

Benson. spokesma n, Arizona Chairman for
Reliable Electricity

- nun- .. - .. .. 

i'm: Doug Gowmrimmogmemj
Sent: Tuadav, October 25 2015 11:11 AM
for Belem

 

ReSaveourAZSolarfarhre to reporteJtpenditures?

Pour on the gas.

011 Oct 25, 2016, $1250 PM. Matthew Benson
wrote:

I?m working a numb-er of reportersfeolmnniets behind the scenes right now to get some activity
around this. Ifno results by this afternoon, I?ll take it onto social

merl Messier: Pach rm<wmmw

mailto: Jessi 

Sent: Tuesday. OctoberZS 2016 10: 49 AM

To: Matthew Benson; 
Subject RE: Save our AZ Solar failure to report expel-r ditures?? 

BD-ACCOD369

It is my understanding there heveheen general election discrepancies in reporting expendinires
also. I don't? believe a complaint has been ?led.

From: Pndleco, Jessica 

Sent: Tuesday, October 25. 2016 [0:45 AM

To: 'Doug Goodyear?
Subject Save our 43.3 Solar failure to report expendinues??

Evan is saying that the CEC is scheduled to discuss this at its meeting on Thursday. SC E1 in
violation of disclosure laws. Where is the media outrage?

-- NOTICE 

This meemge is for the designated recipient only and may contain con?dential. privileged or
proprietary infonna? on. If you have received it in error, please notify the sender immediately
and delete the original and an}.r copy or printout Unintended recipients are prohibited from
making any other use ofthis e?mail. Although we have taken reasonable preoeu?ons to ensure no
vimses are present in this e-rnaiL we accept for any loss or damage raising from the
use of this e?mail or attachments, or for any delay or errors or omissions in the cont-ts which
result ??om e-mai] transmission.

BD-ACCOOBYO

 

Message

 

Frum: Sara Mueller inranuategle?lcmn-I]
.. 5m 7:02:37 AM
To: Ding Gandyear Pachecn, Jessica [maPachew?pmr-clewesecnm]
Subject: ianding page for approval 

 

USE CAUTION - EXTERNAL 
Do not did: on links or open attachments that are not expected.

Far questions or concerns, please email the APE Cyber Defense Center team at 
or contact the AFB Helpdesk.

 

Please ?nd attached a at" the ACRE landing page for approval.
All dig'tal ads would dime: here.

San:

BD-ACCOU371

 SUSTAINABLE SOLAR TEAM

KEEP UTILITY COSTS LOW - SUPPORT CLEANJ ENERGY

CID

 

VOTE FOR BOYD DUNN, BOB AND ANDY TOBIN
FOR ARIZONA CORPORATION COMMISSION

Arizona needs clean. affurdable energy. That?s why Bum, Bub
Burns, and Andy 19bit: are runni f0! Arizona Corporaiinn
Commi?aa. They'ii work tn keep a Ett?tity costs low and suppori
clean, suminable energy. they know that arizona's power must
be reliable. They?ll regresent Arizona?s taxpayers. not out-u -state
special intatests.

SEEING LEARN MORE IHE BATES

BOYD DUNN BOB UR 

.L-j-fl' "n 

an: 15:94:13 In" Huruw 




{rm-Jenna 

CE rim 




11' 91'" '7 - :Ifl'm Jilly" 

 

BD-ACC00372

 

Marge

 

Hum: JEIH Huff. Hulda-wean: cum]

Salt: 3:55 :38 PM

Tn: Pacheco, 155k: 
Edda

ct: HE: Mares


Myra-.11. Mamlhq?ycmu?gmidc


?Originaim?
Frau: Pacheco Judahd

To: Glidtuch?B
Subjact: Maj-es

KrisMaycs amphe.waisalmun?ubooks_

BD-ACCOOSYS

 

 

 

m: Ladtmad. Barbara I: WWmm] 

sent: SHINE 
To: Fathem, lenie- 

gal-er. RE: Camp-in video mount: an! Mandel!

Yes. we we.

 

FrantPadieoo.ultaM

Bentle?'ldey 
ToxLodtwood Barium!)

Sum RsCm-pdun?deohycmu?nand?ur?el

Please sea Penman to his?! fear we are falna Into the same patter as Int time.

DnSep 2, 2016. at.B:57 PM, Lode-toad. Earhart! W: wrote:
Not sure he meta?: why we are respondir?should wmd? 

 

Fm: Padmdealca 

Seal: Frtlay maintain 2016 3:10:38 PM

To: Hatfield, John 5

Ct: Gunner, .?hlfB; Lockwood, Barbara Pittman, Hal; Langbaum, Kevin; McDonald Jr,James 
Sum lie: Carmelo! video try Chabln and Munmll

I have a couple of questionslmoughts to help direct our efforts. I am worth; off my phone so here with l. .
me. -

in the lint paragraph I would like to state [ifwe can! they haiqe disqualified themselves being
miss?. Dr say something along the lines of they don?t the rule or the duties and are
well on their way to disqualifyiig theme-Ives. if possible I would like to to them as the El
brname. Ifwe prod-late din-reapereelwamm give them as true name ID as
pmsible. 

Imulcl lice for usto respond In an aggressive legal iaslipn. lt mail we in campaign resources and
attel'ltlm it's obvious they are bait a saludmls as possible to get med: attention because 1112?!" have

limited resources. One of my gong up on TV with sonnet-ling similar. 1 don?t think am- of
the Stallone would run such an ad, hutwe need to to remand leg-IN.

On Sep 2, 2016, at 6:57 PM, Hat?eld, John 5 wrote:
mahln and Mundeil have posted a tunnels!) lildeo. You can see It here:
Attached below is atremuipt for tomes-name. as well as a lettered: we have drafted
to post on BMW and promote on social. We don't wantto engage
Ilium in I debate but we shaddn?t let badfa-th go uncorrected.

Mehkealoaltmd .
mm rat. I'm keeping the review list sma Ii in the interest of speed. 

BD-ACCDOSIM

 

Sent from my ithe

Begin forwarded message:




To: Jehu 5- Wm.- 'Mwonasd Jr, lama

5" dummy, ?Pftman. Hal-
?HaU?Ittrn 
?jut: :hlhin mush? ad ail 

Hm I: John's numb the uni-scribed excerpts. 1 made a few minnr
changestn theta: and allied ?nksmAZEFfara number ofsuppor?ru
minerals. 

Also attached is the full just in case.
Cdnbin munddl ad and madman-sac)-
<ATIODO?lhtm1wsec>
<chabin mundeil'ad 


BD-ACCOU375

 elections fMuM?ll - 

in announcing his candhhey for asut on the Rhona taro weak: ago,
Dunooat Bil Murdell mode itdeerthat he I: running on an anti-His platform. In fact. in the lad: of hi!
story in the Arizona Republic annomcing Mundell?s tandldaty, Ryan Randano wrote that 
speedi made it sound as them. he is "fuming outlast the stat-?5 large-t in?ltr- net the Republicans.?

Mundeil.who servadasa Republican on the Emission from 1995 thromh 2m, said thathis aim is to
"return WW atti're Corporation Commission hyfm?ting APE totwoutof sitcoms? and cloned he
would not text with AP: mites nor tllne with them at tountn,t chins. .

We tan mooipata thit hlundeli will attack us in an array efforms that Include media Intervim'orooest
evens/speeches, campaign ads. televira?on new-amateu- programs like Smdav Off, election
debates. letters to the Winn and other venues We will he asked to asAPs. Mat
follows details the tone and ?stance of our potential responses.

am

We do not intend to make attacks on Mmdeli which could inadvertently provide him with name -
recognition and bring him more attention man he merhs. instead. there will be three main messages
we will use in response and multiple were in which we wil use them.?

no Menage 1: By running "against he prejudites himself from taking part in any Corporation
Commission proceeding that includes APE.

Statement ?Mr. Mondell has said he in untpaignhn ?anainst and al utilities. l-lls realms against
APS are intentionally meant-r5, and his political anadt on a rampant; he world be called uponto
regulate If elected sorimiy rolls into m?ur Mr. mnriail tome serve as an impartial
regulator.?

If he opens the door, we can position Murdell as the 21115 version of Vemon Parker and we; Mason,
who also ran on an anti-APE ?atfonn. Atthat point. to Message: 2 tint! 3.

oo - hiessage 2; Mmdel?s actions on behalf of a few rooftop leasing oompanios are clearly against
mom interests of the Elli peromtotAPSms?ton'rarswho today do nothave rooftop solar hot .
paying the bil for those that do. His poicv positions melt in higher rates for more than
a mlion of our miners and Miller pro?ts for SolarC?v, Sunrun and a handful ofo?'ier
rooftop inasimmpaniu.

statement: ?The Hihlr [widened Monument are tote bodesl is I prod?: ol?aurerl policies that 
?mmlasmgcompa?es hmpupnuatltl. Thei?a?ortsirdutlaenlnhuhlr.
Widel?olo?wfw?u 

through ?aw-o on. Ilmdell helped 



 

npn-??u_ 



rum-m .-

- 

 

an Mam:- 32TASCITUSK are deephr Involved and deem hypocritical. They are wrung
Mmdell just ?they suppor?dffunded Lucy Mason and Human Parker whiie at the sum Ema
creating a fuse camm?n issue against a compiw doing auditing mare than {whim but for the
best interests of its custmners. It is that Mr. Mundall is attacking APE for up for
98 percem at It: custom-n who will atmrwisa be paying higher bils.

mm: Is notjun run-in; naming autumn: cumin. he mam:
98 yum ?menu H: 
hum." .

mm
How Is Mundall Tam Form and Doug Ut?e, who Ir: ?awed as APE?hacked candidates?

mm_ mum ran an Ill anti-sour ?a?annJhey prumisadtu seek the but my pulley
fur-Mm. Thai- actlam mm banal-I to glue have demonstrated their lmpmiality. Muadel. an
mmnm, hmmdelt daar?ut lurAPS Is scant tlutltca?sintnquutim his
be impartial and fir a I. maulltar."

lhl': zipamui

BD-ACCOOS77

 

than?: .
From: Pear-to. Ionic: 

Seat: 9W6 3:11:05 AM

To: - Loom. Thomas A 
Sum: Fwd: Ear-ream video by [Main and alumina?

Begin forwarded message:

From: "Pacheco. 1min 
Date: Semmber 2. 2515 at 3:10:38 PM 

To: "I-lat?deohn quinHatflel?guom

Jeff deli. Gulclner ?Lockwood Barbara Bib?. Lockwood a
"Phonon. Hal" ellalrittrnen?ma. "Langbaum. Kevin' HeuirLLanQu mag. com:- 'Mc?ozald
Jr..lamns ?um mammo-

Sdiuct: Canada-video marble and MI

I have a muple of meadow/610mb: help direct our efforts. I am working off my phone so bare with
me. - .

lnthe Ilketostate {if we thither have themselves from being 
oomniasioners. {ersatrlr something along the lites ofthev don?t underworld the role orthe duties and are
well on theirwayto disquali?rlng themselves. If possible i would lire to refer to them as the 
candidates and not by name. lfwe pron-tote our response 1 learnt to glue them as little name I: as
possible.

i would like for us to respond in an aggressive legal fashion. It will use up campaign rasourms and
attention. It's obvious they are being in wisdom as possibleta sat media attention because their have
limited resouroa One of my ouncems is St going up on with something similar. I don't think any of
the stations would run such an ad. but we need to prepared to respond legally.

On Sip 1, 2015, at 5:57 PM. Hat?eld. John 5 Wm> wrote:
Chalk and Mendel! have posted a campaign video. You can see it here:
MW 
Attached below is a tranacript for convenience, as well as fact check we have drafted
to post on and promote on social. We don?t want to engage
them in a debate but we shouldn't let bed {nets go uncorrected.

Flam take a look and ooment ASAP. I'd like Don to so: this but no like to have your
tllouuhts ?rst. l'rn keeping the review list small in the interest of speed.



Jol'm

Sern from my iPlione

BD-AC000373

ul?n?n-r-l?

 

Begin forwarded mil-?e:

Fran: ?Lanihaum. Kain" Wm? .

. Tn: "mm'm 5' "mama Jr, James
mum, "Etta-nan. Hal" - .

?imilu? II and 

Hui bJuhrr-?s textwi?uhetramc?bud mu. madea fur Minor
changes to the but and for a nanbtr of supporting
matwials. .

?scammed Is the full twaip?un. Just in case.
<dtabin mnndell ad and rupmse?oclwsecb'
Mme?

Cohabin ad Ummibed?mnwseci? 


BD-AC000379

 

fps-L.
-

 

From: Sara Mueiler 

Suit: 11:35:10 PM 

To: Doug Goodyear [dgoodwar?ddgrouocomk Pacheco, 1151:: 
mom Cavalry creative for launch .

 

USE CAUTION - EXTERNAL 
Do not click on links or open attachm ants that are not expected.

For questiOns or concerns, please email the APS Cyber Defense Center team atmgm
or contact the APS Helpdosk.

 

Goodyear Jessica 
The: purpose of this email is to obtain approva! for digital ad creative.
Ham's the video, unlisted on ywtubc: 

Faoehook page on which posts would ho loaded for advertising within aoehook (321 011%! ads will link to
landing page approved this 51'. .con?h' 1' 111 i 

And I've attached search. F?cobook. and Display creative for approval. Once the display' is approvod, Cavalry
will resize to all the different dimensions required for di??erent websites.

All ad campaign are built out or: the back and so we are ready to ?press play" to target GOP voters upon
creativa approval.

Thank you,
Sara

BD-ACCOOSBO

 

DUNN, BURNS, 3: TOBIN

FOR Amara wammuw magmas;


vote Dunn. Burs. Tcoin - forAZ Corporation Commission
113 
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BD-ACCOD381

 

Message

 

.s-nt:

From: Pacheco. Jessica 
IDIZHZOIE 9:45:10 PM

Tar Gu?ner. Jeff Deff?uldner?apecoml

Subhct: Fwd: Draft media budget

Altad?tmu?s: AZ Medla hu?etfnr 

FYI

Begin forwarded message:

From: Doug Goodyear 
Date: October 21, 2016 at 2:21:20 PM MST

Tn: "Jessa-WW? innaclewastcow
Subject: Draft media budget

 

USE AUTION - EXTERNAL m}
Do not click on links or open attachments that are not expected.
For questions armceme, please email the ALPS Cyber Defaue Center team at

599mm <mailto:AC {?le venom??
or contact the APS Helpdeek.

 

Sorry to be sending you stuff piece-meat.

Just givmg you a sense of where we're headed

BD-ACCDO382

 

maeml?u?m

 

 

 

 

 

 

 

 

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BD-ACCODBSB

 

Mes sage
Fran:
5cm:
Tn:

CC:

Suh?pct:

Larry McCarthy [mocamV@mhmeeiadc.cmn]

4 31:38 PM

Pacheco, Jessica Jessica Pad-lea: [Epachecos?gmaiLcnm]; Dung Goodyear


Mtles Martin [niluQni?modiadu-aml; Eileen Hugh [EileQOhmediachm]; Dave Whalen

Mien @mi?nmediadccn m]

Cumpl?u?lms of TV Spot

AZCREIEWOIH Sustahabie?LRG.mv

 

USE CAUTION - mm. SENDEE 

Do mtexpeded.

For medians or calms. plus: email the APS Cybe: Demise {2mm at 
or mm?l: APE 

 

apt-L a9 MB version is attached

Best quality varsion i: 11:: ?61th version which can bu: domlaa?ed at below

Dong. ifyou are ?Willem p15 make sum she knows this has gomto bothafhema? addnm

WommUan- ??muum-

BD-ACCDOSB4

 

 

 AZ Coalition for Reliable Electricity

Top-line

- The Arizona Coalition for Reliable Elasticity formed to support candidates who share our
belief in the critical importance of reliable, secure and affordable energy for Arizona
consumers.

- A mix of reliable, affordable energy sources including solar - is essential to support a
growing state and the new jobs our economy requires.

- Our Coalition?s formation is an unfortunate but necessary response to the actions of
extremist, rooftop-solemnly groups.

These fr'nge entities are attempting a multimillion?dollar hostile takeover of the Arizona
Corporation Commission to benefit their narmw ?nancial interests

- Their mission is clear. to re-write the rules for the sole bene?t of out-oF-state solar leasing
corporatiore - larding incentives on top of taxpayer giveaways and all of it at the
expense of Arizona families and ratepayers.

- As the Arizona Coaliion for Reliable Electricity, we will work to make sure voters
understand all that is at stake in this election and which candidates will protect them.

CIR-A
Q. is APSiPinnacle West getting involved in the 2016 races now?

A. Out-of-state special interests are spending millions to in?uence voters in these races
for Corporation Commission. Before Arizona voters cast a ballot. we want to make
sure they have the facts and understand how these decisbna may impact their energy
costs.

0. Pinnacle West hm already given to the Coalition, the ?rst of what may be multiple
contributions. Do they view this as a good investment it light of the pending rate case?

A. Why is SolarCity Spending millions in this mpaign? Their large-scale layoffs and
plummeting stock point to a company desperate to install members on the Commission
who will prop-up their failing business model. The Arizona Coalition for Reliable
Electricity exists to make sure voters are aware of this reality.

0. Is APSl'Pinnacle West trying to ?buy? a regulatory body most liker to approve its rate
case over the next year?

Eta-{Royal Palm Host] Phoenix. Amman ll?lii?'r [602.345.1-

 

 

Peid for by AZ Coalition for Reliable Electricity, sponsored by Pinnacle West
Capital Corporation, with water funding from Pinnacle West Capital Corporation.
Not authorized by any candidate or candidate?s campaign oomrrittee.

 

 

BD-ACCOOSB5

 

Pinnacle West is engaged in constitutionally-protected free speech, no different than
Solar City and other entities with business before the Arizona Corporation
Commission. Attordable energy advocates servant unilaterally disarm the face of out-
of-state special interests that are spending millions of dollars on these races.

. Didn?t APSi'Piru'iacie Wee pledge to stay out of Corporation Commissim races in '16?

Pinnacle West would never forfeit its constitutional rights to participate in the election
princess1 but did not intend to engage in the 21115 Corporatim Commission races.
However. it became clear we could not sit on the sidelines in the face of mdti?nillion-
dollar spending blitz by special interests that would have the Commission carve out
giveaways for solar at the expense of Alimona families. Solar City rowever did make

that pledw.

Why is you Coalition advocating for the three Republicans (including Bob Burns) and
against the Democrats? .

Energy is not a partisan issue- But, uri?ortmately, the two Democratic candidates have
made it clear with their own misleading statements and extreme campaign rhetoric that
they could not be impartial as members of the Corporation Commission. We may not
agree with Bob Burns, Andy Tobin and Boyd Dunn every time on every issue. but we
know they would at least provide a fair hearing of the issues.

How much does APSiPimaoie West intend to spend bemoan now and Election Day.
and on what forms of advertising?

The Coalition will spend what we believe is necessary to inform voters in these races.
Obviously, broadcast spots will be central to this effort but we are not disclosing
further details about cenpsign strategy at this time.

Why is APSfPinnaole West disclosing its campaign spending in 2016. whereas the
utility has never acknowledged its spending during the 2014 cycle?
Pinnacle West is being t?ullyr transparent in its constitutionally-protected campaign

activities. The Armoa Coalition for Reliable Energy is a new entity, and I cannot speak
to wt'iat did or did not occur during the 2014 cycle.

BD-ACCOOSBB

 

Menage

 

From: Pam. hale: ADMIHISTHATNE GROUP


Sent: 3:29:07 PH

To: (Miner, Jeff 3 

Subject FW: Revised Radio 

Attachments: AZCREIEMI Four mu REV 

Radio script

.1 .. .. . 

Fran: Larry McCar?w 
Sent: Monday, Gather 24, 2015 8:26 AM

To: Pachem, Jasicn Jessica Pm: Doug Geodyear
Cc: Mia Martin; Prugh: Dave Wham

Revised Radio Script

 

USE CAUTION - EXTERNAL 
Du nut click on links or Open ?uid-Imam: that are not expected.

Questions or concerns, please email the AIDS Cyber Defense Center team at 
or contact the APS Helpdesk-

 

See attached - edit under Track Changes



 

AZEAQHQQ FOR RELIELE WI g: GHQ "2mg EEV LM OCT
241511:

 

ANNOUNCER:
What powers Arizona?

Clean, atTordable energy. With it, we pacer Arizona?s future.

That's why Boyd Dunn, Bob Burns, and Andy Tobin are running for Arizona
Corporation Commission

They?re Ariaona?s Sustainable Solar Team.

Dmn, Burns. and Tobin will work to heap electricity costs low for a_ll Arizonans.
And they?ll support advanced soul-oars of energy like solar that are clean and
sustainable.

Dunn. Bums, and Tobin knowthatArtzone's power grid [Ill-E! be reliable and 
secure.

And they?ll tight to Arizona consumers and taxpayers, not out-ot-otste
special interests.

Vote for Arizona?s Sustainable Solar Team:

Boyd Dunn, Bob Burns, and Andy 

for Corporation Commission-

Paid for by Arizona Coalition for Reliable Electricity, sponsored by Pinnacle West

Capltal Corporation, with major funding from Pinnacle West Capital Corporation.
Not authorized by any candidate or candidate's campaign committee.

BD-ACCOOSBB

 

MESIEE

 

From: PM Jessica GROUP


sum: 1w24f1016 257:29 PM

To: Guldner, Jeff [Jams uldnergapssom]

Subject: FW: AZERE Sustainable cutSB

mm: AZCRE Sustainable cmiamnu

Final

 

 

Fran: Larry McCarthy 
Sent: Sunday, October 23, 2015 2:50 PM

To: Pacheco, Jessica tn; Doug 

Cc: Dave Whil?l; East Pruqh; Mites Martin

Subject: FW: AZCRE Sustainable 91138

 

CAUTION - EXTERNAL 
Do not did: on links or open attachments that are not expected.

For questions or concerns, nlease email the APS Cyber Defense Center team at (2&9;ch

or cnnlact the APS Helpdesk.

 

Changes to this version:

1. keeps the opening shot totally during nighttime to avoid any haze issues
2. inserts an A2 wind turbine shot to replace 1 solar panel shot

review and comment

BD-ACCDOSBQ

 

Message

 

PM at: Dung Goodyear [dgoodve are) ddgrou 

Sent land-{2016 12:29:51 AM 

Ta: Pacheco, Jasica [Jessica.Pacham@pinnadmt.ml

CC: manr?y?mmnedladacom: whalen?mhmadiadccam: Eileenemhmdiadnwm; nila?nhmediadcmm
abject: Re: AZCRESustalmbla was

Ijl?seaunmu?lo 

On 10:23:16. 5:13 PM. 'Doug Goodyear mute:




Howbastdom disclaims-asses occurswiihin?n
law? 

On 23, 2016, a: 4:53 PM, 'kssic?achem@pimaclewmcum? wrote:

3?

3' Lam,

.

>1 Ihh?: this ad works. Doug, do yen haw any suggsted change??



3? 011 23. 2016. a 2:5! PM. Larry mamm- mutt:
.5





USE CANON 



00 mt click onliuks or open am that an: not command.



3- Fur qucsliam or 0mm. email the APS Cybur Gamer team a: ACDCI?cjapsccom-CMMW
3* or comm: APS 



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BD-ACCODSQD

 

M55383

 

From: Fad'reco, Jusiza [Jes?cafacheco?pinnaclewest com]
Slut: IOMIZUIE 4:33:35 PM

Ta: arandt. Dundd 
Suhhct: Annoumnt plan for ACRE

It should dimlowmmade.

On Oct 21, 2:115, at 9:25 AM, Brandt, Dom?d mate:
3.

2, E3 the initial 11111th in wt?


Origfml Mama: 

From Pacheco. Jessica 

:v Sent: Dunbar '11. 2016 09:22 AM
To; Brandt, Donald 

1* Subject: Re: Amour-mm plantar ACRE

I think it's a good plan.

On On 21.2016, at 91H AM. Brandt, Donald wrote:




Front Hat?eld. John 5

W- Scnl: Sammy October}; 20115 3:56 AM

To: Bruit. Domtd Schimni. Mark Fatah P: Ide: Pacheco. 1:5:th

3-2- Suhject: plan for ACRE



Hello alL

>5

Based on the communists we had yesterday about how and me. my: the 131mm hmc's our plan. This
the. slum! ofluif, Jessica and me. Please git-T: Ltactosc review. lookfur bolts, and let me know. when-cu mm.
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53mm and the ?nal docummt in a note. Plcam take rm: 1mm incl: and let. me ASAP tfyou haw elm-gas.



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answer whatever we: can. so they feel prcpamd to shalt: the announcement with their pcq?c.



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BD-ACCDC1391

 

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BD-ACCOU392

Mung!

 

me: Doug Gouda: 

Sent 3-3935 PM
To: Facheca, Jessica [JessTaPachech-plnnadewest cum]
Stiller: Matt Benson i: an buard

 

USE CAUTION - EXTERNAL SENDERIdgoodymiMcigroupmm)
Do not clickenh?nlu: 01' 0pm armband; mam: mt expend

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or comm: APE Helpde?c.



 

He?s already familiaxwiihihc mm draft mungpoimfm mdia inquirins onMondny

It's a l-linw haf?iK to Val-irks fu?hedm?nn starting today and going thatever campaign ?ling repmts need to h:
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Wendy the. hang Ii?ingwillhc?xtiznmi-m 

don:
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BD-AC000393



0427 ACRE Corporal? Cunmlsalon lee Advo Topllne

 



 

Massage

 

From: Doug Good-feu- 

Sum: min/2015 3:55:25 PM

To: . Pacheco, lessrca [JessimPameconinnadmIocm]
Re: Matt Banyan I5 on board

Excellent

Thank yen.

(had 22. EDIE, at 8:53 AM. <ksicaPaclm?j?minmck-m1com} wrote:


>1justspokenithhany. He is good to hall.



On W21 It! at 3:56 AM. Doug Goodyear wrote:




Gal '1

x:

Think you





On 3:53 AM, "JessicaPadnom?pimdewestmm' wrote.-


Grant. lam sen?m you 



33> On Oct 22, 1016. at 8:39 AM, Doug Goodwil- wrote:




USE CAUTIUN -EXTERNAL 

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BD-ACCOOSQ5

 

Earlier this week. Tom Chabln and Bill Mundell released a HYPERIJNK for
the Arizona Corpora?on Commission. Candidates for the ACE often refrain from taking positions on
cases their will he caled upon to decide if they win. out of concern they will be perceived as prejudiced
before they hear one feels. Mr. Chabin and Mr. Mondell have taken a different approach. The video
makes sevelal claims about ou? rate review proposal that are misleading and in many cases factually
wrong. We'd like to set the record straight for APS customers who may:r be needlessly concerned.

Excerpt: Paying an electric bill shouldn?t force anyone to choose between basic neceso?ties like
medic?nc and food, or keeping their oir conditioning on. Yet under or new pricing scheme being
preposed to the Corporation Commission by Arizona Public Senrice and other utilities across the
store, that is exactly what will happen. if approved, your basic electric bill will skyrocket

Will rates really ?skwocket' under the APS proposal?

Voters canjudge ii the rhetoric here is misleading. AFS rates have increasod by 

over the last Ell-years. In this rate review. Our ?rst in five years,
on: proposal would increase residential rates by just coder 3 percent. The 

bill would increase by 511.

Would the proposal really make customers choose between electricity and necessities lite medicine
and food?

Voters can decide if this rhetoric is a sure tactic. Recognizing that not all customers have shared in
Arizona?s economic recovery, we have proposed a special rate for customers with lower usage, and a 35
percent increase in funding for i HYPERLINK 


Excerpt: To moire matters worse5255 per month would be locked on top of


Are the fees descriaed in the video really new?

No. Custuner rates that include a HYPERLINK 
reviewfdemand-ratesf? are not new; tim've been around since 1931 and more then 120,000
custo'ners are already on them.

Are they "taciced on" in adcltion to costing rates?

No. Man a customer goes on a demand rate. they I HYPERLINK

of electricity they use- Most mstorners switching to a
demand rate would see little difference in their bills, even if they do not take advantage uithe 
HYPERLINK 1225dt58?69f2?4w4?a662-
created by domand
rates

BD-ACCOOBQB

 -. 

 

en .. 



If most customers weuld see Ill-tie difference in their bin, where did the 5265 ?gure name from?

We have no idea. It has no basis in what we have proposed to the ACE.

BD-ACCOD397

 

Paying on electric bill shouldn?t forte anyone to choose between basic necessities like medicine and
food, or keeping their air conditioning on. Yet under a new pricing scheme being proposed to the
Corporation Commission by Arizona Public Service and other utilities across the state, that is exactly
what will happen. If approved, your basic electric bill will skyrocket. To melee matters worse$265 per mo would be tacked on top of that. That?s natjusl: wrong. it?s dangerous. We need
commissioners that are looking out for us - not the pro?ts of big utility companies. Bill Mumeil and Tom
Chabin are running to protect the consumers of Arizona. Let's restore our power to the Arizona
Corporation Commission this year. Vote for Tom Chabin and Bill Mundeil.

BD-ACCUO398

 

ma

 

From: Pittman, Hal 
Sent: 101111 2015 9:3?154 PM
To: Guldner, tetra Gudnergaoecom]: Lonuvam, Thomas A [Thomatoquvam?pinmciewemtomh McDonald Jr,

James {James MCdonaianos. Hatfield, lohm [torn-I. com}: Bemoskv, Gregory 
[Gregory?moslwgapem]; Pacheco, Jessica Llesa?ca. PacheconlnnaclewesLoom]; Loci-mood. Barbara 
[EarharaLockwootleapecom]; langhaum, Kevin {Kettniangbaumeapscomk Stewart. Anna
[Mujmn@m. corn]

Subject: E: Solar my dark money on Witter

Jeff -We will work it on deep background. We are already looking at the issue of Kris Moves not reporting all
contributions.

 

from: Guldner, Jeff 

Stilt! Tuesday, Conner 11, 2016 1; 45 PM

To: Loquvam, Thoma?; McDonaldJr, James Pttman, Hal; Hat?eld, John Bemosky, Gregion,t Pane-co, lattice 
Loclo'rood, Barbara Langheum, Kevh; Stenert, Ame

Sul?ect: RE: Solar City dark money on Twitter

Communications folks, $011 might use the mntrast that IEs are basically hiding the spend in multiple vehicles while
b91113 Egressi'ue and focused on the Corp Comm races specifically, assuming we get challenged on our 
effort which is a contribution to a Senator McCain super-PAC [not on and not speci?cally targeted at the ACE
election. it would be the height of irony for the media to continue to brush aside the SEN Spending and jump on ems
(but I expect that?: what will happenFrom: Loquvam, Thomas A

Sent: Tuesday, October-11, 2016 1:34 PM

To: McDonald Jr, James Pittman, Hat; Hamekj, John Bernosky, Gregory Guldner, Jeff Pachezo. Jessica 
Lockwood, Barbara D: Langbaurn, Kevin; Stewart, Anna

Subject: RE: Solar City dark money on Writer

The not: ours that SC :53, 2: 52.130? Um, is that to SUUll's?

From: McDonald Jr, James 

Sent: Tuesd?f. Octobe- 11, 2016 1: 21] PM

To: Pittman, Hal, Hat?ekl, John S,Bernosky, Gregory Gutiner, Jeff?; Pacheco, Jessica Lodmood, Borber?aD;
Loqwam, Tharias Langbaum, Kevin; Stewart. Anna

5? Solar City dark money on Twitter

Interesting from Evan.

 

Evan MEG.
?1 ilr


and 

BD-ACCDOSQQ

.- . rm   

Evan ??oge an Twittar
spinning in race, aimed at helping @GMbInACurpCam and @rbumaazt. mummy tram

Mrc?y??gim m?.gm?BAv1e?


.r

 

Evan 

2 
Twas:

#Dalmoney spend'mg In @CorpCommAZ race. aimed in helping @Chabin4Coranm and @mumsazL cbming
from (EM .

   
 

AZ Dark Mung Bot on Twitter
"?snlarumr spent 52.12010 hem elect Tom Chabt?n {@ChublnACoranr-n] in #gljorp-Camm?rz race or

1am I: 


BD-ACCOO400

 

v.

M65353

 

Fm: Joseph Kuhajei [ikubalek?deMJDm]
Sent: 10?4?015 6:04:49 PM
To: Doug 60?:de Pad'leco, 16955! 
Ct: Sara Mueller Jack Padnvano 
Samantha Katharina Campbell 
Suhjcut: RE: 042? ACRE Corporate Commission Live Adm: Topline

 

USE - WERNAL mm)
D0 

For questions or commas, pious: emu] thy-APE Cyber Defense Center team It 
or must Iii: APB Helpduk.

 

Continued and will do. sir. Pleased to ?meet" you, 1cm:
quph Kuhaldi

Pl?oje? Manager

C: 430-532-

0: (123458?-

Maniac-?

From: Doug Goodyearl umlveurfallciizmugm?l

Sent. Mazda. mm 24. 2016 [:03 AM

To; Joseph 

Cc. Sm Muller 1: sarar?immcgi?llccom lack Pam-mo: Samantha Timlicir. Katherine Campbelz
Subject Kc: ACRE. Corpnrat: Liv: Adm'l'oplinc

10c

Our clieni, Jessica Pacheco. is an eager of your reports.

She's incltuiad above. Please go ahead and add but in 3mm dimibuliou 1le an that that's rm time lag bum Branching your mum


Welcome In the dii?hllion list. Jessica3:54 AM. Jump]! Kubalck gigg?umwh ?Tote:
Doug and Sam,

Plus: ?nd the Toplinc [span for yesterday's call: attachad.

'A?er dialing the full wiruinw. we ?amed addiu'onal 44,813 live connections - bringing out com-L1 In 37,081 In date.

We saw calls basin to slow down law in the as this list was Eartha-summed, which was At this point. it's 5:13:10 any
we pushed lhisl?st as hard as we could to gen 10 um: pain! w?hom leaving manning machine mm

[Menus moms 
medtobeinline with Whit 1M: aw Smuday. Whil: we still I: not abkto precisely quantity thc?eqmcy ot'lhislbadhook. it

Whileavocal 

wi?lthis yem?sdectloniugmu? 



 

 

Please let us know if you have any questions
Thank you.

Joseph Kuhllek

P?rq'ect Manager

. 430-651-

0: 623-687;

{11427 ACRE Corporate Commission Liv: Adm 

BD-ACCDO402

Message
From:

Sent:
To:
Subject:

Pacheco, Jessica ADMNISTRATWE GROUP


s:5o:+s PM

ELI-?ner, Jeff IJeff.Guldner@aps.comi

calls

Jeff, let me know how much of this detail you want to be sensitive to cluttering your inbox. Calls to date:

0427 ACRE Corporate Commission lea Adm Toplina

 

1W23n'2015

44.313

BD-ACCOO4D3

 

 

 

From: Kevin McNeil] {mitten-natal ?1de .cnm]

Sent: 9:13:17 PM
To: Pacheco, Janina 
Subject: AD:

 

use cannon - EXTERNAL 
Do not click on our open attachments that are not expected.

For questions or concerns, please. email the APS Cyber Defense Center team at 
er Contact the APS Helpdesk.

 

The ?'eakout has begun. Although the ailm'lce so far from suggests they we taken by
surprise. They responded in the news about the Rcalturs almost instantly. Guessing we'll get a statement from
them shortly.

Ri?Wstatus/?fg??s 1403580 123768

I?m sure you haw: the vendozs already lined up but if you need any help on the digital side, just let me

know. Also. l'll give unsulidted advice may: hit Mandel] Chabin hard. I?m sure that thcy won't
respond to anything you say will spend all their energy attacking APS and "buying election" So you can
blow them up if the hits are effective I'd defer to whatever polling shows, but I'd guess ROC mismanagement
for Mundell and taxesIEPAlcap?attadc etc for Chahin

BTW. liked the statement PW put cut. Mme diplomatic than the draft I sent 

Kevin 

BD-ACCOO404

Message

 

From: Hat?eld. John 5 

Sink: 11:57:13 PM

To: Standt. Donald Guidner. Jeff [in??uMnarQapsmm]; Pacheco, leasita 
Schism-ml, Marl: A [Malcsmiavunieapscom]

Subject: revised language for Monday

atrium-1h: 1501121 Poten?al Language an ACREdncx

Here's a revised draft incorporating Don?s changes. We will use this to mate talking points for officers, a story for
Hemline, and an external statement.

Jeff and Jessica. please let me know if you have suggestions based on your camersations this afternoon.
Marl: - you thoughts?
Thanks,

Jolm

BD-ACCDD405

PNW Political Participation
Duit language

California solarleasing companies have an enormous ?nancial stake in issues that will be
decided by the ACC next year. To protect its narrow interests, SolarCity has broken its written
promise to stay out of the ACC elmdons, and is spending big to support its favored candidates.
stake is whedier Arizona will lead in solar the rightway, widmutdrivirg up electricity bills for
average customers; or whether those customers will pay higher and higher billsto subsidize
huge pro?ts for solar leasing companies

With SolarCity now putting a massive infusion of spending into the mmpaign, we are compelled
to take action. We have created an independent political effort called the Arizona Coalition for
Reliable Energy to stand up fer the best interests of Arizona consumers.

All we have ever asked from ACC Commissioners is that they study the issues, consider the facts,
weigh the long-term impacts on all stakeholders and decide fairly. Based on the steady flow of
videos, misleading anti-APS rhetoric from the candidates funded by SolarCity, it?s dif?cult to
believe they could regulate APS or any u?lity impartially.

No customer money will be used for this effort, and, as always, our company will continue to
follow every applicable law regarding political speech as well our own political participation
polio} found on pinnadewest. com.

two could also add language at the end of the internal announcement encouraging our
employees to get out and vote.]

BD-ACCOO406



Message

From: Dom Goodmr 

Sm: 5:28:44 PM

To: Pacheco. Jessica 
Subject: Fwd: ACRE Corporate Commission Live Adv-u Tupline

042? ACRE Cospaate Comnissiun Live Advo Topll stills; 

 

 

USE CAUTION - EXTERNAE 
Do acidic]: onlinks thstam not expected.

For questions arcomams, phase ctr-1'] tits APS Cybere?snsa Imam at ACDCQiapsc comm?
or com the APS w.

 

Begin usage:

From: 109::thth 
Dais: October 24 2015 smWesiL-slic mmsmem?smw?tsW>
Cc: link Padm'ttm {IPMDV?m?itgiq TimLidt

comm ma, Katharine Campbell

When gurshq 

Subject Dal-27 ACRE Corporal: Con-minim Live Adm Tuplin:

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ll. liar dialing, the fu? winimv, wt: scared an addiuuml 4-1113 live constrictions hn?nging our usual completes count In 8103! to
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Plus: is! us know if you have any qusstinns.
Thank you.

Joseph Kubaisk

Psqinst Mamas

C: 4-30-652-

0; 623-637-



Message
From:
Sent:

Ta:

CC:

Subject:

Lift? ITS-HIV m]

10f24f2015 3:26:11 PM

Pidimrhni? Jessica Pacheco [mehmsgumalsam]: Dug
Goodmr [memm]

Mlle-5 Mirth [mllas?mhm?hhmt Elhtn Hugh Dan Whailn
[mmhmadhtm]

?lmed Radio Salim

Attadments: AZCREIGRIM REV [Mis?t

 

USE CAUTION - EXTERNAL 

Do not click on links or Rudiments that are not expected.

For questions or concerns, please email me AFS Cyber Defense Center team at $1ngth
or contact the APS Helpdesk?

 

See attached -- edit under Track Changes

BD-ACCOO408

 

 



NH HCER:
Wlnet powers Arizona?

AZ FOR REUABLE :60 - REV LII OCT


Clean, a??ortlable energy} With it, are power Arizona's future.

That's why Boyd Dunn. Bob Burns, and Andyr Tobin are running for Ariaona
Corporation Commission.

They're Arizona?s Sustainable Solar Team.

Dunn. Burns, and Tobin will work to keep electricity costs low for a_l  Ariaonans.
And they'll support advanced sources of energy like solar that are clean and
sustainable.

Dunn. Burns. and Tobin imow that Arizona?s power grid must be reliable and
sewre.

And they'll fight to pm Arizona oonsumers and taxpayers, not out-of?etate
special interests.

Vote for Arizona?s Sustainable Solar Team:

Boyd Dunn, Bob Burns, and Andy 

for Corporation Commission.

Paid for by Arizona Coalition for Reliable Electricity, sponsored by Pinnacle West

Capital Corporation, with major funding from Pinnacle West Capital Corporation.
Not authorized by any candidate or candidate's campaign committee.



 

Message

 

From: Pachecn, Jessica GROUP
93]

Se ht: 2:55:19 PM

Tn: Guldn er, 

Subjecu FW:Ti1isls The Final 

Amchm??: Sustainable_HNN_docx

Final 5512'?; appmved by legal and camp-?ame

m-Odgiml Massage?-

I'mnx Lam McCarthy 
Sent: mmy. October 24. 2016 7:4? 

Tu: Pacheco, Jessica M: Doug Goodyear

Cc: M'lcs hhr?mE?oumgh; Dave Wu

Szbject: This Is The Final TV Script

 

USE CAUTION - EXTERNAL 

Do not click on links or open a?achnems that are not expected.

Fur qmm'ans or comm please email the APS Defense Cumin-Mat ACDO?lapacmm or

WIMAPSW

 

BD-ACCDO41O

 

FINAL A: run ELECTRICITY TV so - 

 

 

 

 

 

 

 

 

Boyd Dunn, Bah Burns at Andy Tobin:
Arizona's Power Grid Must Be Elli: hie

TENT:
Boyd Dunn, sub Burns a. Andyroliln;
Represent Arlzona Taxpayers

Hm Outer-Stat: Interests


VIDEO AUDIO
mm muogucsm 
Arizona Hind! Arizona needs clean, a?ordabla 
than
Afbrdahln mm
m; 1mm why Boyd Dunn, Bob sun-nuns And-r
Boyd Dunn Tobin arerunnimbr?orparatiun Gomndsahn.
Arizona Corporation Commission
Athena?s Swahili: Solar Tum Ma's Smnimhle Solar Imam.
The? work to keep tost: bill and
Boyd Dunn, Bob Burns a. tardy Tobin: mart than. small-ole energy.
Keep Electricity Casts Law
Clan, Sustainable 
Dunn. Burns, and Tobi-I how that Arizona?s

power grit must he reliable.

And thI mrasmt Whom taxpayers. not
out?of-stale spacial interests.

 

Boyd Dunn Bob Burns AndyTOhin
Arizona's Smulmbin Solar Team for
Corporation Commission



PAID FOR BY AZ MOTION FOR REIJABLE
SPCIISORIED BY FIHNAGE WEST
CAPITAL CORPORATION. WITH MAJOR FUNDING
FROM WEST CAPITAI. CORPORATION.
NOT AUTHORIZED BY ANY CANDIDATE OR
CANDIDATES CAMPAIGN WMFHEE.

 

Boyd Dunn, Bot: Eur-us, And-f Tobin - 

?naimhh Solar Tiam.

 

 

 

1

 

AZ Coalitioofor Reliable Electricity

Tap-llne

- The Arizona Coalition for Reliable Electricity formed to sum-port candidates who share our
belief in the critical importance of reliable, secure and affordable energy for Arizona
oonsumers.

- A mix of reliable. affordable energy sources - including solar - is essential to support a
gowhg state and the new jobs our aoonomv requires.

- Our Coalition?s font-ration is an unfortunate but neoassarv response to the actions of
extremist, solar-only groups.

- These fn'nge entities are attempting a multimillion-dollar hostile takeover of the Arizona
Corporation Commission

- Their mission is clear: to rewrite the rules for the sole bene?t of OLrt-of-state solar
oorporations- larding incentives on top of taxpayer giveaways" .and all of it at the
expense of Arizona families and ratepayers.

- As the Arizona Coalition for Reliable Electricity. we will work to make sure voters
understand all that is at stake in this election.

05A

0. Why is APSIPinnacle West getting 'nvolved in the 2016 races now?

A. Out?of?state special interests are Spending millions to in?uence voters in these raoes
for Corporation Commission. Before Arizona voters cast a ballot, we want to make
sure they have the facts and understand how these deoisions may impact their energy
costs.

(1. Pinnacle West has already given to the Coalition, the ?rst or met may be multiple
contributions. Do they view this as .e good investment in light of the pending rate case?

A. Why is SolarCity spending millions in this campaign? Their Iarge~scale layoffs and
ptummeting stock point to a company desperate to install members on the Commission
who will prop-up their failing business model. The Arizona Coalition for Reliable
Electrioity exists to make sure voters are aware of this reality.

0. is APSlPinnaoie West trying to ?buy a regulatory body most likely to approve its rate
case over the next year?

30'? East; Rosa] Palm Road Phoenix. Anmna [602} 455-



 

for by AZ Coalition for Reliable Electricity, sponsored by Pinnacle West
Capital Corporation. with major funding from Pinnacle West Capital Corporation.
Not authorized by any candidate or candidate's campaign oommittee.

 

BD-ACCOU412

 

Pinnacle West is engaged tr constitutionally-protected free speech, no different than
Solar City and other entities with business before the Arizona Corporation
Commission. Affordable energy advocates cannot unilaterally disarm in the face of
special interests that are spanning millions of dollars on these races.

Didn't APSIPimacia West pledge to stay out of Corporation Commission races in '16?

Pimacle West would never forfeit its constitutional rights to participate in the election
process, but did not'lntend to engage in the 2016 Corporation Commission races.
However, it became clear we could not sit on the sidelines in the face at a multimillion-
dollar spending blitz by special interests that world have the Commission carve out
giveaways for solar at the expense of Arizma families.

Why is your Coalition advocating for the three Republicans (including Bob Bums) and
against the Democrats?

Energy is not a partisan issue. But, unfortunately, the two Democratic candidates have .
made It clear with their own mislead'ng statements and extreme campaign rhetoric that l' 
they could not be impartial as members of the Corporation Commission. We may not 
agree with Bob Burns. Andy Tobin and Boyd Dunn every time on every issue, but we

know they would at least provide a fair hearing of the issues.

How much does APSIPimacla West intend to spend between now and Election Day,
and on what forms of advertising?

The Coalition will spend what we believe is necessay to inform voters in these races.
Obviously. broadcast spots will be central to this effort but we are not disclosing
further details about campaign strategy at this time.

Why is APSl'Pimacle West disclosing its campaign spending in 2016, whereas the
utility has never acknowledged its spend'rlg during the 2014 cycle?
Pinnacle West is being fully transparent in its constitutionally?protected campaign

activities. The Arizona Coalition for Reliable Energy is a new entity. and I cannot speak
to what did or did not during the 2014 cycle.

BD-ACCOD413

 

Message

 

 

From: Hat?eld, John [lohml-lat?eld?iapscorn]

Sent: 9f3??l? 1:5 hum

To: Guldner, half 5 [JefLE-uldnereapscom]; Lockwood, Barbara Pad1eoo,lesslca 


CE: Pittman, Had Langbaum. Kevin [KevlmLargbaquamcom]; McDonald lr, James 
lJa meMCdonald?msoom}

?bet: Campign video by Clubln Bill Mandel!
Attachments: chabin mundell ad and remorsedoc; chabin mundell ad transnibetldoc; 

Chabin and Mundell have posted a campaign video. You can see ii: here:
rFi

Attached below is a Irmsm?pt for convenience. as we! as a fact check we have drafted to post on azenem?sture.gm
and promote on sodal. We don't want to engage them in a debate but we shouldn't let bed facts go monected.

Please take a look and mment ASAP. I'dlike Don to see this but I?d like to have vourthoughts ?rst. I'm keeping the
review list small in the interest of speed.

Thanks!

John

Sent from my iPhone
Begln fmuarded message:

From:"Langbaum, Kevin" <Kevin.Lan haum a .com>

To: 'Hat?eld, John 5' dohnHa?c?ei .comh, :Don ald Jr. James 
?Pittman, Hal" 'ttrnan a .mmo

Subject: chabln mundell ad and responseda:

 

Here is John?s text with the excerpis. I made a few minor changes to the text and added links
to AZEF for a number of supporting materials.

Also attached Is. the full transcription. just in case.

BD-ACCOU414

 

SLOAN 

PUBLIC 

INVOICE

Alanna Coalitian [Dr ?ea-liable Blatant??
39? E. Royal Plim ?nd
PHOENIX MEDNA 35920

Irwin DIM
Oct 24, 21315

Invoice Hunter


 

 

Dcsu?ip?on Imunt USD

Ariana Caa?ti-un fur Mable Erectridty 103mm

.. .-.. -. ?slung??n "1"ng
LIED 

Due Date: Ott 31, 2016
Thank vuu for $ch partnerthup with SLDAH Public Affairs!

Please term: payment to:
SLDAN LVONS Public Affairs
104-50 Mirth 74th Sheet. Scottsdale. Arimna 85258

5

Message
From:
Sent:

To:

Suhiect:

Pacheco, lesica 
5:34:15 PM

Guldner, Jeff [in??uldner?apscom]

Hie: Oct. 15 Proposed Disdoeure Statement and Approach

i?rn okay wi?'i highighted section. Calif you in 5

On Oct 12. 2015. at 10:12 AM. Guidner, Jeff de??g?g??aogmrm wrote:

Call me ondiis when you have a chance. Were you okay with the highlighted section?

 

- .. . 

From: Put-ran, Hal
Sort: Wednesday. October 12, 2016 9:23 AM

To: Gu?ner, Jeff B;H1feid, John 

Cc: McDonaid Jr, James 

Subject: Oct. 15 Proposed Disclose-e Statement and Approach

Jeff and John 

Foiiowing below is our proposed statement and in response to media queries about the political
spending disdoaee that we anticipate this weekend-

Because of the media attention this mayI receive. it is Our suuestion that we have off-the-record
conversations with the main political reporters on Thursday/Friday of this week, giving them a heads up
[Lulge DeiPuerto at the Capitol Times, Yvorme Wingett Sanchez/Ryan ?anciano at the Arizona Republic,
Howie Fischer at Capitol Media Services and Bob Christie at the Associated Press). This shows
trarISparenq' on our behalf but may also help us shape the characterization of our donation before
other political actors weigh-in to try to shade the story to their bene?t. A proactive approach mighttake
the edge off the story, which will 5&er play on Monday or Tuesday.

Standing by, Thanl-is. Hal

 

?nerai 

Plrnacle West shareholders contributed to Arizona Grassroots Action PAC, the political
action comittee stupor-ting Senator John McCain and other Republican candidate; The fundswill be
usedto swoon: ?Got Out?l?he Vote" efforts for Republican; no customer money was and lei-the
curltribl?on.

We lave uponrtetl?n from either party who are pro-hmness and pro-energy.
meat endowments! monopole-ts wotthomunthe
thin-Ito 

The Pinnacle West emiwu MI: condition to support Democrats as melt as Republicans.

  

For additional information. the policy that sou-ems our political activity is posted on

new.

ifaslzed:

 

6

 

Are you going to donate more?
If we do so, it will be disclosed in the next ?nance report.

Will ACC candidates receive any of this fundhg? Bob Bums?

mono Grassroots Action PAC is summing GUN Effurls for Senator McCain and other Republicnm.

It would make 5mm ifthe three Republican candidate are part of this group.

Are you donating to any other en?ties?

II we do, will follow all laws regarding mom ?nance and d?nclosurn. Tho pollqr that governs

our poll'tlcal activity is pound on 

 



 

Massage

 

From: Pad-lam, Mica 
Sent.- 9:41:28 PM
Ya: Doug Ghodyear [dgnadyear?ddgmupcom]

Sum: Re: Draft media budget

Wow!

On Oct 21, mm, at 2:46 PM, wmtc:

2?

>33 the way, Max:670,? lunch?: in AZ'witl'lsateilitc. It'sablg Mm.




3..

3' On 10!: U16, 1:44 PM. <Jcssic;Paclnm@pinnaclewe1eum> wrote:
21-

Thanks for ma clari?calions.

:5

On Oct 1016. at 2:43 PM, Doug Goodymr mom:



:n 

is Wham itdnes COV?rpaanLl'Eslnl?aI?we choose not :0th ithm it?s so insEEciunL h?siucludrd
5'0an andmlanovcmigll.



:3 Address?ilcwe?ileisnmdigiul, a
chain: be missing them never see our ads, I'm ?lings cowl for how my Tmmcinlds dis is. I: is pretty naming
it alfows you to ddiwrmi?c ad: into speci?c mus. Under norm] Wms?i: cost for W16
mum is com mush: compared In Ixmadcast. However. this late in the cycle and with TV stations mising Ibeirmes. at this
?me it?s actualhi 155 emmivc on a pcr??am hair. so m?ve added it.

.

Phones will take Ringer. We'm craniu'ng oul all types of scanarius. discuss this with you when I you in 45 mins,

ill-2'



>3

22-}

011 {0121116, 2:33 PM. ?mm:

2-)

>b Continuing Albuquerque catgmy was included by mimic (il. totals mm). This appears In be 11 m?bustbu}: for and

radio. 15 the: last calagoty Slatnaide Addressable Saicilitn Imam digital?



Loo?ngfomud to seeing whiplme look like loo. 

. .

hen-=- On Oct II. 2016.11 Dung Goodyear <dgnodyaan?idcigroupmnp wrote:

>3

3-3-3-

USE - EENDERidgnodyea?dcigm-mcum)

33-}
3? Do not click onlinh or thalm not expecwd,


For questions or comma, {than mil the APS Cybu Delano: Cum: Lean: at 
or comm I11: APE Helpdiask.
rap-:-

>39 Sony to In sending you stu?'picw?m?.

Juli giving you a some of wilt": we're hadnd

av.?
30>}


 

 

BD-ACCOOMB

3-w- <32: Media budgct for ACRExlsv

-- NOTICE 



This mg: is?arth: and may mmncon?dnn?nl, or propridary intonation [fyou tun-e
remixed it in mm. phase mti?.? the sender imnudialcir and de?le Ii]: n?gim] and any copy or minimal. Urinal-12d redpiem an:
prohibimd any can: use afthis n-Imil. w: have 12km precm?uns in cm no virus-.5 1r: pawn
in this c-uil, m: mp; no liability funny loss or damage arising from the use :3me e-mail or mm. or for any delay or
man; or omiss'uns in Lt: contents which resu? from c-mail Hummisaion





BD-ACCUO419



 

Message
Fm:

To:
ICE:

Suileal:

Larry,

Overall

Pacheco, Jessica [JessicePadleconlnnadewestcoml

magnets 12:14:59 AM

Larry McCarthy! 

Doug Goodyear [dgoodmru?ldcigrouocom]; Mlle: Martin Elleen Pruih
{Eileen?lmhmedladotomk Dave Whalen [whalen?lmhmedladocuml

Re: Advanced TU Rough Cut

i think it does exactly what we need it to do. Two quick questions, I 1would like your expert opinion:

When the ad begins clean affordable energy has a fuzzy urban background that looks brownish {not very
clea does changing the focus or the image make a material difference?

Between seconds 20 and 23 the are a look of mirrored looking solar panels. Is that too much?

0an

22, 2016, at 4:42 PM, Larry McCarthy wrote:

 

use marrow - mantel. seuoenumseactoeememdiamml
Do not on Ilnks or upon attachments that one not Hooded.

For questions or concerns, please email the APS Defense Center team at

or contact the APS Helpdesk.

 

For review
Sustainable cuti3.m0v.awsec>

BD-ACCOD420

 

 essaga

 

From: Dong Goodyear 

Sun: 19! 1322015 3:49:34 PM

To: Pacheco, Jessica 
Subject: FW: ACRE Corporate IJve Advo?l'upllm

Auadimnut 0427 ACRE Emacs Cumissinn Live Adm Tooling-ml:

 

USE CAUTION - EXTERNAL mm)
Do not click on links or opcn than: not expected.

For questions please email the APS Cyber Cantu-um at gym:-
or mutant the APS 

 

Hart?s a quickiempm. on yesterday?s calla

From: Juscph Kubnlek 

Darn: Slmday, Dciol?u?. 2016 at 8:33 AM

To. Dong ?Sara Mueller mumpu?cmmra 
Cc; Jack Padovnm Smnn?la 'I?im?d: Katherine Calm-bell


Subject: ACRE Cut-puma Emission Live Adm Topljne

Doug and Sam.

Please ?nd the Iopline fur yesterday?s ACRE calls attachut.

We beam dialing at new local yesterday and seam-ed a 10ml of 42.268 Ema] Jive cans. Thu cvci?a? mama: nu: remained
uonsi?cnt and pmdictahi: throughout dialing window, so we are optimism that 11?: Will innate d1: mmaumng

data with main} '5 calls this is ubvinusl}; subjwl 10 hou- muny folks pic); up 1h: pllunc.

While we aucudutaliy hum] some [Callback ?um individuals suymg that they had already hut-mi, and mated for all Lhm: candidates, m3
Lum'. 513mm soft percmnugca. We will continue Lu keep our can: open Fur 11m.- Form dating mdny's c9313.

Please 1:1 us know if you have any questions;
Thank you.

10mph Kubulck

Prujwt Manager

C: 430-652-
0: 613?687:

BD-ACCOD421

 

Message

From:
Sent:
To:

to-
Sweet:

Pacheco. lese'ca [Jessioa?acheoogpm nadewest .corn}

lDfl?'Z?l? 311215? Pan

Hat?eld, John [Mohat?elanpsoom]

Guldner, Je?a Lockwood, Barbara [Barbara.Locicwood@aps.com1
Re: Mondallf?sabln press event

I think the suggested questions are greatt

On Oct 2016, at 7:24 AM, Hatfield. John doth-latfield? ago-mom:- mote:

Jeff,

See below. Let me know if you?d like us to suggest a few questions to reporters for today?s Mundell 8t
Chabin press event. (And, if yes, let us know ASAP if you have additionai suggestions for Questionei

John

 

.m-uu rm. Iwnn-vv-II mun. J-u -

 

From: Stewart, Anna-
Sui: Sunday. Odober 16, 2016 10:15 PM

To: Hat?etl, John 5

Ce: Pittman, Hal; McDonald Jr, James Lanobaum, Kevin
Subject: RE: millellj?iabh press event

Hi John,

Kevin, Brent and I came up with the foliowing questions. I think we can give a few to either Howie or
Rachel [or 

if you 're worried about APS trying to "in?uence the commission". doesn't SoiarCity's support for you
raise the same issue? 

Can you point out any decision since 2014 that shows APS is exercising in?uence over the 
You're running on an anti-APB platform, how is it possible for you to be impartial if elected?
Have you spoken to of?cials to educate yourself on the issues facing the company?

Since you've prepdged the rate case, can we assume you've read all the testimony and msweis to data
requests, and feel that foilow up testimony and hearings aren?t nemssary?

You talk a lot about APS using ?ratepayer money to buy elections." APS has said that's not the case. Are
you purposely misleading voters or do you know something that no one else knews?

Can you tell us about the new headquarters that APS- is building?

 

From: Hat?eld, John 5

Salt: Someday, October 15, 21316 8:55:98 AM
To: Stewart, Anna

Sullivan: Re: press event

Anna,

BD-ACCOMEZ

What do you think about gathering and suggesting a few questions for Howie and others to ask Mondell
and Chabin, like about their Solar City support. nth?,r they 1?would expect our support while they are
attacking us, etc. Even if they don't use than, it might get them thinking.

John

Sent from my iPl'lone
On Oct 15, 2016. at 8:39 AM, Stewart. Anna <Anna?tewe??agscom> wrote:
Here Is a Ittle more Ird'o-matlon per Wienme email he refers to is Don's bhg.

Mundell and Chabin have scheduled a press conference for Monday
to blast Brand for trying in in?uence the election by sending out ihe
email to AFS employees.

 

From: Stewat, Anna

Sent: Friday, Quote? 14. 2026 4:52:53 PM

To: Langbaum. Kevin; Pittrran, Hal; McDonald Jr,JameB Hat?eld. John 5; Eu nneli,
Alan 

Subject: RE: Hundeilu'Chabm was evant

Taking place Monday at 11 am.

 

From: Langhaum, Kevin

Sent FridEW. 0:101:13 I4, 2015 4:43:12 PM

To: Pittman, Hal; McDmald Jr, Janus Hat?eld, John Stewart. Anna; Eunneil, Alan 
Subject: Hundellehabln press event

Ryan semen-it??r oueeted this. Anna is trying to find out more (such as timing of eventl
@MRSuccess isthe handle forth: Heaters Association.

Ryan Rendezze .?EMiilt?epo?er 

Denoorats @MundellniCorpCom @CnabiMConJCom call press evenl
to diemes @apeF?fi dark 5. I expect eowsatione of ties to @?ARSuccess


BD-ACCOO423

 

Message

From: LOW. Barbara CI [Barbaraiockwoodoapscom]
. 5311:: 10317311116 4:16:00 PM
To: Hatfield, John 5 Guldner, Jeff [Je??uldner?apscomk Pacheco, lessioa Ill


abject: RE: press event

The questions are great Idon?t have any to add

Seat with Good 

 

From: Hatfield, John 5

Sent: Monday, Octoba' 17, 2016 ?:24:05 AM

To: Guldner. Jeff Pacheoa. Eta H: Barbara 
Subject: Fw: MundelUChabin press event

Jeff.

56: below. Let me lmow if you?d like us to suggest a few questions to for today?s Mendeli E: Chahin press
event. (And. if yes, let us know ASAP if you have additional suggestions for questions]

John

a v-H-w?u-u-nn mu- ..-. .- .. . .- -- -- .-- . 

signs no?
Sent: Sunday. October 16, 2016 10:15 PM

To: Hat?eld, John 5

CC: Fi?man, Hal; McDonald Jr, James E: Langbaurn. Kevin

Subject: RE: Mendelucnabh pras event

Hi lohn,

Kevin. Brent and I came up with the following questions. lihink we can give a few to either Howie or Rachel {or 

It you?re worried about APS trying to ?influence the commission". doesn't Solartity's support for you raise the same
issue?

Can you point out any decision since 2014 that shows APE. is exercising in?uence over the 
You're running on an anti-APE platform. how is it possible for you to be impartial if elected?
Have you spoken to APB officials to educate yourself on the issues facing the company?

Since you?ve prejudged the rate case, an we assume you've read all the t?t?imony and answers to data requests, and
feel that follow up testirn any and hearings aren't necessary?

You talk a lot about APS using "ratepayer money to buy elections." APS has said that?s not the case. Are youmrposely
misleading voters or do you know something that no one else knows?

Can you tell us about the new headquarters that APE is building?

BD-ACCDO424

 

 

 

.- run-nun-

 

Prom: Hat?eld, John 5

Sent: Saturday, 0chcber15,2016 

To: Stewart, Anna 
Suhject: Re: HundelVChacin press event

Anna,

What do 'you about gathering and suggesting a few questions for Howie and others to ask Mundell and Chopin, like
about their Solar City scoped, why they would expect our sopport while they are attacking us. etc. Even if they don?t use
them. It might get them thinking.

John

Sent from my Phone
On Oct 15, 2016, at 3:39 AM, Stewart, Anna wrote:
Here is a little more infon'nalion per email he refers to is Don's blag.

Mundell and Chabin have scheduled a press conference for Monday to blast
Brandt for Irving to in?uence the electbn by sending out the email to APS
employees.

 

From: Stewart, Anna 
Sent: Friday, Odour 14, 2016 4: 52: 53 PM i ,3
To: Langbaum Kevin; Pittman, Hal; McDonald Jr, James Hat?eld. lid-m Bunnell, Alan 
Subjed: RE: MundeWChahh preas event

Taking place Monday at I am.

From: Langbaun, Kevin

Sent: Friday, Octcber 14, 2016 4:43:12 PM

To: Fthnan, Hal; McDonald Jr, James E: Hat?w, John Stewart. Inna; Bunnell, Alan 
Subject: HundelliChabin press event

Ryan tweetetl this. Anna is trying to ?nd out more (such as timing of event). @AARSuccess is
the handle for the Realtors Asmdation.

Ryan Readout: 12m! 2 mi?i??s eon
Democrats @MundelMCorpCom a @Chabindl?orp?om call press event to discuss
@apsFYi dark I expect accusations of lies to @AARSucoess 5



BD-ACCOD425

Message

 

From: Matthew Bet-eon [mbensoruilveridusxoml
Sent: mamas 10:45:15 PM
To: Ashleyf Regan 
Ct: dgoodyearedcigroupeom; Padteco, Jessica Sharon Hossler
[mo?lergwerlmmom]
Subject: Veri?es invoice - AZ Coalitbn for Reliable Electricity-

Mind-11min; 

 

USE CAUTIDH - EXTERNAL 
Do not did: on links or open attachments that are not expected.

For questions or concerns, please email the APS Cyber Defense Center team at 
or contact the APS Helpoesk.

 

Ashley.
Please see attached. Let me know if you leave any questions.

Thanks535%? ?mum Die $25190300?

Dear Ashley:

Attached is your meant invoice. Please remit payment at your earliest
convenience. -

- 

If you have any questions. please don't hesitate to contact me via email or by
phone at 602 .229. .

.

We appreciate the opportunity to do business with you.

\i-Ln.

Regards,

Sharon Hassler
Of?ce Manager

Various. LLC

111 W. nonmeSt. Suite 1111
Phoenix, AZ 35003 i
602229.

- 



Hum-e - .. ..

BD-ACCDO426

 

 

Ven'dus LLC

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

nvonce
i W. Mme St. Suite I I ll
Phoenix, AZ 35003 [mm Data: Meat
2016373
Ell To:
AZ- th?un for Reliable "Eleclricity
Ashley Runs:
30': E. Raw Film Road
mm, AZ 3502!]
PD. umber: Terms Giant Mm: No:
Dug on makpl 
Discriplion Amuuni
25,000.00
We appraise 3:qu human! Picnic run-nit pawn-lam to Tho above addxm
Tatal 521000.00
mm
Balance Dun Sg?mm

 



 

 

 

Hessage

 

From; Sara Mueller Esara?sme?trategie slfuoml

Salt: 10:25pm 65?:30 

To: Matthew Benson [mbensonQveridue-xom]

CE: Doug Goodyear Pacheco, Jesslca [JessicaPadmcu?pinnadewesLm]
Subject: ACRE ad

 

USE CAUTION - EXTERNAL 
Do net dick. on links er open attachments that are net expected.

For questions or cancerns, please email the APS Cyber Defense Center team at 
{Jr contact the APS Helpdesk.

 

YouI'ube link (unlisted) and raw ?le for domload link belnw
nAScarlc


Sara Mueilet
430 .225 .



 

 

From: Ashley M. Hagan [ashleymragan?mmnet]

Sent: 4:47:03 PM

To: Doug Goodyear 

CC: Pacheco, Jessica [Jessmead'Ieconinnacleuechan]
Subject: DRAFT 505 report

Attachments: Scan?ll?pdf

 

USE CAUTION - EXTERNAL 
Do not click on links or open attachments that are not expucicd.

For questions please email the APS Cybe: Dd?ensa Center tam a mm 
or contact the APS Heipdeak.

 

JP and Dung-

'L'h15 rcport is NOT due until 1 IN.

We may ?le anytimu now (Friday) and am Friday.

This is a rough draft, 1 just wanted you see: wind it mm'ld look like.
Luacd. get on the phone: wi?rh the electunic ?ling of?the other candidancs. The mm only allows you to add one
candidate 1 just pul 31.er in as a placeholder.

(3min: minds can denial: timing on ?ling thns. 

Once: it is med it we; 'uve immuiiarcly on the Secretary of Stan's
website. .

Ashley



 

BD-ACC00430

 

 

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:15 an! inn! 2:3 an: can: altIt;

 

 

 

Minn?Ju- In I?qu-n It'd-lbw In?u?
Dal-mu

 

Elm-sigma? mumm? . mm: mau- 

 

 

manual I ?my: - 
mum-m 

 

 

 

 

 

 

 

BD-ACCOO431

 

BD-ACCOO432

 

 

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i- n?ll-?ing Intuit-It ?Hit-d
SHE WIWHW huh-Fm Minimum 1: 
minim . 91603301 memmlu?mm-humuadaalt


 

 

 

 

 

 

 

 

 

 

 

 

 Ill'i Mrnmald Read, 17:27:43 Thursday. (kl 13 2016

Do you have tirne for quick call with Anna and me? This!

iirn McDonald Read. 20:58:11 0d 13 21316

Please call re Randazzo. Important. That!

+1602305  Gu toner Sent 21:18:24 Thu rid-5'. On 13 21116
In the air - wll1 call in about an hour

+1602321 lim McDonald Read, 21:20:08 Del: 13 2016

The I will forward an email to you from Ryan. which is l.vil'iat I am Calling about. (He also
asked forthe line extension policy -- schedule 3 in reaponseto the realtor participation
in the ACE election. He asked about Don?s letter to empioyees on how he will bite and
asked fora copy.

4502321 hm McDmald Read. 21:23:53 Thursday, Bot 13 EDIE

Jessica is good with giving it to him. We think it is your call. Ifwe wish, I'Iewill keep
con?dential where he got the Zetter.

1- 602309 Guldner Sent. 21:32:25 Thursdw. 13 2016

He already has it right?

+1??'2321 Jil moral-d Road, HEM Thundly. Col 13 2016

He indicated he does not. but he knows exactly what is in it at a minimum He might
have itjudging bythe details he provided.

Jeff Guldner Sat, 3:34:24 Hun-"day. Oct 13 2015

Can you email me the text of Brandt's letter

Hanan in moaned Read. 21:34:42 Thurs-by. Oct 13 20111

I will have someone get it to you right aways

?312321 [in Mc?-oridd Reed. 2134:? ?iursday, Oct 13 2016

Away.

BD-ACCOU433

+1m2321 Jim McDonald Rand. 21:35:25 Tl'ursdiy: 0:113 1015

Bil: Marks is emailing it prontot

?1632321 iim McDonald Read. 211213 Tl'ml'sday. Oct 13 2016

Just sent an email with Don?s input into the statement. He called Jessica after he coutd
not reach you or John.

+1502321 Jim McDuuld Read. 22:32:03Tm, Oct 13 2015

Any word on pmviding Dorl's election latter to Ryan? Thx!

+1602309 le? Gulchm Sent, 22:34:36 Tl'ursday, 0:113 3016

Go ahead and give him a copy but do it as an anonymous source

41602321 um momma rtmd, 22-3445: Thursday. Oct 13 2016
Thy!

BD-ACCOD434

 

 

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mammal-mm?; I WW I ?lm lull- l??p?l 13:33 (In Inna-m ma-uh- vacuuming-Mb
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wt: Wants. a I 5 niacin?It ll: ii FEE i nuns.? as 1: Bi 31.1 n-D?w?uI?u: . nai- i g?agi?lg

 

 

 

 

 

 

 

 

 

 

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M5535:

 

From: P51116120, Jessica 
. 52m: 10/251205 4:114:19 PM
Ta: Doug Goodyear 
?tment: He: Attached is a PDF of media huw

Ttmr?ns. We will drown them out9:01 AM Dang Goodyear wratc





>Notsurehow widulyyoum??s circulated,su I?mjustsammg you



5111': AZ Sula: placad l?a?Z?-ll??l

bPhamis TV $2?2,508 Abom 550 pains

Tm TV $227.536?Ahoul points



2? Not cable or radio 

2-



3* On 16. 9:06 AM. wrote:


Thanks. (1:de in admin don'twathV). Possible for sown: 11:) get a copy of 1'1 or ifsamanne I our team sea: it to
recount it In us 

21

0n 0:125, 2016, at 7:04 AM, Doug Goodycal main:





>5 Checking



0n 2U16.al 8:5? mote:


3'7'3? [5 this in addition {13 Lb: buy ms saw Jan: 1351 week?

011 Gal 1?5. 1.6. at 5:53 AM. Dong Goodymr <dgaodyear?dcigmup?om> wrote-


_h

USE CAUTION - EXTERNAL SEWE?zfdgoodycar?fj?cigmupsom)



Do not click cm links mm are mt expected.



3-1? Fur qua?ons or contains. plus: email the APS Cyber Defense (Jamar mm at ACDO?QLupacmm am SUCUIIP
>999 a: com the APS 





FYI







33-? Begin Imvmdad massage:

by}:

31-3? From: Bath Bull 
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?'me Earthy"
?Ashley Regan
(amgan?lm?lspecuumgamm -- .: . -: -

 

i?m mm: . J. 
. AZ Ebctrirm Comm:



BD-ACCOO438

 

 

 

Say: AZ Solar is placing TV

10126-1061 .

33-? So far dram $125,525 inPhoeuix and ?188,350 inTucsun

Will repnrt mm ?mm u: have all 



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b? This massagc is for the designated mcipiant only and may contain con?dential. pnvnepd or proprietary infunmm?nn. Ryan have
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4A2 Brut-gs; Issue Commit: 1011163115



 

 
    
     

5 2,956,910
Save AZ Solar 1,086,682

   

To update the ch art, enter data into this table. The data is

BD-ACCUO44O

 

 

.. 

automatically saved in the chart.

BD-ACCUO441

-

 

    

-. 7HCoalition for Re?alile Electrictty - I 
Save AZ Solar 

To update the chart, enter data into this table. The dat

If.?




 

a is automaticailv saved in the chart.

BD-ACCOO443

 

   

Phoenix
Tucson
Yuma

BD-ACCOD444

 

 

 


.1. 
1

23
2,411
1,230

   



To update the chart, enter data Into this table. The data is automatically saved in the chart.

BD-ACCOD445

 

 




BD-ACCOO446

 

image

 

From: Pacheto, Jese'ta GROUP


Sent: wild??l? 1:53:00 PM

To: ?Matthew Benson' [mbenoonavendueoom]; Dom Goodtea 


Sukkot: RE: media update-

Thanks. Appreciate the update. Please send stories as they met.

 

From: Matthew Benson 

Sent: Monday, October 24, 2015 12:53 PM

To: Dom Goodyear (dgoodyearotdcigrouptom); PadtecoJessice 
Subject: media update

 

USE CAUTION - EXTERNAL SENDER?mbg?mn-?g?m)
Do not click on links or open attachments that are not expected.

For questions or concerns. please email the APS Cyner Defense Center team at 
or contact the APS Helpdesk.

 

JessicafDoug:

have spoken with: Ryan Randazzo Republic]; Laurie Roberts Republic}; Brahrn Resnik In?ows); Rachel Lelngang
(Capitol Tunes}; Howie Fischer (freelancel; Will Stone {Kill}; Dennis Welch and Bob Christie 

Response has been tavoraole. Laurie was actually complimentary about the open and transparent disciosure. She is
writing something today. I am Emphasizing this Coalition and Pinnacle West's contribution are in response :o the
multimillion-dollar campaign led by SolarCity and out-ofastate special interests.

Media questions have been pretty basic Wl'w ls Pinnacle West doing this? Why now? What's the plan for reaching
voters? Etc

Nobody has raised the assertion that these are ratepayer funds (surprisingly). Howie Suggested. rnacle West want
a more favorable Commission for the rate case {not surprisingly}.

More than anything eise, Ithinlr. the local maria generally is on used to doing the ?APSfdark money" angle that they? re a
caught ofl' guard by being informed before the money even hits the account Hopefully this colors the reporting in a
positive fashion.

Please let me know if you have questions.

Matthew Benson
Director

Verid?us, LLC Phoer?x
- 602-229-

602670-
mhonso?m?dgegm

@MatthowWBonson



 

Sign-Up for Vertdm's Weekly Newsletter HERE.



This unmi! Md 11119 mum-nan: :m?dulinl and mat- alsu ha uriv?cgad. 11 an aunt far [he sails n55 nrita human rmipiansm. Inn-n ml 'mmded mi piuuL
play: immuimwiy nullify the mm and Mm this mud! 1113': m1: swam 1.19th mac-sing o: ash; i1 mun? mum-n h: eddilim. my mic?: mm in
mm my mgudius ['enluml as: im ur nth-n not humid !a be used. aw! mm In: and. in amid Mm] m: [manta



 

Message

 

 

From: Mettlew Benson [mbensom?terldusoomj

Sent: 10f24f2016 3:52:33 PM

To: Doug Goodyear ideoodvsar?ldcigroupeom]; Pat new, Jessica 


Subject: media update

 

USE CAUTION - 
Do not dick on little: or ope-1 attammentis that are not expected.

For questions or concerns, please email the APS Cyber Defense Center team at 
or contact the APS Helodesk.

 

Jessica;r Doug:

I have spoken with: Ryan Randazzo Republic); Laurie Roberts (AZ Republic]; Brahrn Resnik ll?iilews]; Rachel Leineeng
[Capitol Times}; Howie Escher (freelance); Will Stone Dennis Welch and Bob Christie 

Response has been favorable. Laurie was actually complimentary about the open and transparent disclosure. She is
writing something today. 5 am emphasizing this Coalition and Pinnacle West's contribution are in response to the
multimillion-dollar amoaign [ed by SolarC'rttr and out-of-state special Interests.

Media questions have been pretty basic - Why is Pinnacle West doing this? Why now? What's the plan for reaching
voters? Etc

Nobody has raised the assertion that these are ratepayer funds [surprisingltii Howie suggested APSfPinnade West want
a mare favorable Commission for the rate case (not surprisingly].

More than anvthung else, 1 think the local media generally is so used redoing the money" angle that they?re a
little caught off guard my being informed before the money even hits the account. this colors the reporting in a
fashion.

Please let me know if ?you have questions.

Matthew Benson

Director

Von-Edna. LLC - Phoenix
0 - 602?229-

502-570?
mbeneongverlduaoom


Sign-Up for Veri?us?s Weekly Newsletter 

9%09??

TM mi] and In? uranium are all may also be [ranked I was sent for h: sole use oi as biennial It" you tr: not It kindled lempiu?.
pica-I: lnluuliately omit} the lender and Girl-all: this and] ?'ul'l system stroking. illicit-sing or us'm; it in any manner. In addition. my alt-Eur.- swam in
[his mail or any "rudiment regarding no: issues or minimum it one intended in be MM, and em he owl. Io avoid Fade-.1] lax penalise.

BD-ACCOO449

 

Arizona General Election Brushfire

. 5' @Hea?y
. i" 

REEYQRE ?litEf?J?.

VDTE NOVEMBER 4TH. 2014

3' L1: . Ex: 

September 15 18, 201i

 

BD-ACCUO450

 

Summit Consulting Group is pleased to present the results of a SOON

. live dial survey of likely general election voters in the state of Arizona. The - -
interviews were conducted September 15-18, 2014. This survey has a margin 
of error of 4.8% at the 95 percent confidence interval. This survey was
weighted based upon Likely general election voter demographics.

GEH'it'fl'i-jl Election 2013

 

BD-ACCOU451

 

The militia-ii Environment is dismal. Right directiim?

wrong ire-1:: ix; mntirmcs toshcm' broad polarization.

 

BD-ACCDD452

 



Raft are not :15 engaged and will pose a problem
rm (-icctinn day for ?camera? 

Um a :iCifll'J 5mm 1 in W, 1 meaning and ill) meaning
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11: 
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mu Su?: DEM 

Base GDP Soft GOP 

H10



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(jm?ernor Brewer is well kmm'n, hut is ?upside {hm-'11
in Pima County.

Cam mam" Jan Brewer Mime ill-?image

Havel-all

Ina-134) Ifmahle Imumrabtn

cgRaglan
- El Name lD ll Raver-able Imfawlabfe

96%

Final Rurai

BD-ACCOO454

94%
589E .
44% 47%
I I 23%

 

 

Doug Ducey is well known. but is largely undefined
and has significant issues south of the Gila.

  
          
       
 

131311;; {?lmy llfl-?lm?tge
Overall - .

lam-MD ll?l?'l'lhlc 'U?maml?:

  
   
   

  
 
 
   
 

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37.; . 2

I . - Ilea?j lFavorahle 

35%
35915 a I
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El 2 5E.

      

81%

 
 
 
  

31% 309%.

Pima

   

Maritza-pa

BD-ACCDD455

Sand r21 Kennedy is completely and is
susceptible to an air campaign.

Szj-u'tdr; Kennedy Nm?ne Mirna-g2
Overall

IWTHEID 

By Region

II Name ID I Faucrabie Unfaumahm

41% 39%

12% 14%

5% I

Maurice-pa Pima

 

BD-ACCOO456

 

 

 

While unkmm-n Kenn?dyscores well with Base
Democrat V'Toter'Sl'l.bgroups.

- . 

Gender - Ethnicity
"rm-rm IUnfmahfo . EmeL-le luntucnble
1315355.;

253$.
1.41

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Party Af?liation

_l Favorable I 







 

 enjoy; a wide gender gap 

amongst Base GOP x-x-mnem but) Falls; Short 
11161] and gran-p5; Should be Lop

targets fur dire?i maiL

Men Woman

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Doug Little is widely unknown.

Nam: iD?inmgc

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lumen Iva-mart lLIF-?umm
:19:

By Region

lNanmlL?} liJnfauorsa-bie

 



 

Tum Forcsc- is widely unknown and is upside down

in Pimn County.

  

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Overall

I 

     

    

Ilium: In Ius'flwri?

By Region

   

I Mime ED I Favorable I Unfavorable

33Maricopa

         

Pima Hurai

 

BD-ACCOO460

 

 

Ducey needs to improve with the base, and needs to
keep even with Independents to win.

Bajlut by Bart}:

34% 34%

7%

mmpm} Softcopum) mo Soft 0:31am) Base nemzam

DHCEV I .

 

BD-ACCDO461

It's :1 dead heat, with candidates largcl}-' unknown
and easily: defined? the first one to launch will win.

Km?; I?It?d} i Nil-E? 011?ch 31mm: 1 {"Il T135:

I Kennedy I Little I Forese a: Haioway Fa Um?ecided

-- Kennedy Halowav Undecided

 

BD-ACCOD462

 

 

 

We don?t have a silver bullet as [10110 of the. negative
message lasts againstl'iennedy had much intensity.

In 2010 when prey-My Serve-1'! on the Ca?pma?un Cmmissian,
infamoi increasing water nit-Es by 35 percent.

Duringxennedfs- t:rne tn the nrimna [rain-Mute. Ken nedy vote F'm
Increase the fuel 11!. and to inrleae 1h: sah? 1.3x.

owner: .1an ran a Denny's rnmauanl. During this time, she 243-:
men. arm hirer. :Hw I'ism In rep-95ml Fm: When it :arnr mm: In my
5m: Ea?w {inn she h-rcrl, Kennedy ramsed to pay germ-1t of

ah: [1251. The law ?rm then mm Rimmed?

A5 a legislator re?ne dy voter! to inrrease her mum pansm. even th?ugh
19515 lawn only we: a: pantime.

Kennedy, owners and spin-uteri a mtaurant, and was required to

pay rent an 11mm?; Basis. Kmnedv defauimd or. her rem payment: and

was sued for 531.000. After Kennedy was nali?eu that size needed to plan.I
the rent she ?led to (1051: he

9% 1596 70% 311% 40% SUN: 60% 73% B1394 90% 100%

 

l??n Much Lass meaty li'E Tutal La: Likely

BD-ACCOO463

 

After a series of negative tests. the ballot per?urms

more to 01.1 liking.

1-42 lr?lwmed B??lat Tam

a?ennedy [Little IFDrese EHarioway aaUndecided

Forese Haloway Undecide 

BD-ACCOO464

Mesage

From:
Sent:

T6:

cc:
Suhiect:

The 

Fathom, Jessica 
mill-(2016 8:39:33 PM
Matthew Benson [mbenson?ueridusnom]


ma?a update

On Oct 24, 2016} at 1:35 PM, Matthew Bmson cnbenson?veridusnom> mote:

 

Update:
I?ve also spoken with Mark Checliak [Blounberg News); Ted Houston and Tim Steler (columnist 
Arizona Daily Star).

Initial storieslcolumns below

APS [1:th company launches SIM campaign to support C959 Comm
Re?ublicans

Arizona Capilol Thur-5

By". Rachel. loiugnng

when, 2016 1222 pm

 

The parent company of the state?s largest electric utility entered the Arizona Corporation
Commission race, funding an outside group to support three Republican candidates for the
regulatory body.

The Arizona Coalition for Reliable Electricity, an independent expenditure committee ?led with
the Secretary of State?s office on Oct will report receiving $1 million from Pinnacle West
Capital Corp. the parent company of Arizona Public Service, the Eli?s spokesman. Matthew
Benson, told the Arizona Capitol Times.

Benson said the group will be spending money to help elect GOP candidates Bob Burns, Boyd
Dunn and Andy Tobin.

The move marks a departure from Corp Comm conventions. In the past, regulated entities didn?t
spend on commission elections. In 2014, more than $3 million in anonymous spending poured
into the commission race to support then-candidates, now-commissioners Doug Little and Tom
Foreae. Many speculate the money came from APS or Pinnacle West, though the companies
have not con?rmed or denied any involvement

The Arizona Coalition for ReliehleElecnzicity is ?led with the Secretary of State as a standard IE
committee. meaning it viill have to disclose the source of both income and expendituren The
2014 spending was done primarily by mo 501(c)(4) non?pro?ts. which are not required to
disclose the sources of?reir ?mding.

The Federal Bureau con?rmed in June that is investigating the ?nancing of
?certain Intewide races in the zen election cycle." Pinnacle West received two grand jury
subpoenas related to the investigation, it said in an August ?ling.

The 2014 spending has been a focal point of this year?s campaign, par?cularly for Burns and
Democrats Bill Mundeli and Tom Chabin. Burns has been working for the past year and half to



 

try to force APB and Pinnacle West todisclose any spending on the 2014 race. The utility sued
Burns over subpoenas he tamed calling for disclosure.

So far in the 2016 election, Save Our AZ Solar, an IE group backed by SolarCity, has spent more 
than $1 million to support Burns and Mundell through mailers and digital ads. SolarCity also

about $2 million tobaclr a since-abandoned ballot memre that would have protected solar net

metering.

The Arizona Association of Realtors? independent committee is also spending on the
ACC race to back Burns, Dunn and Tobin, and has so far spent about $200,000.

In a statement, Pinnacle West said the spending by SolarCity has forced its hand, and the utility
parent company?s involvement in the race is in response to the solar company's electioneen'ng.

Pinnede West noted that SolarCitj,l has ?broken its written promise to stay out of elections"
and is new spending money to ?protect its narrow interests."

The move into election spending comes after APS and Pinnacle West CED Don Brandt sent out
an onail to the company?s employees saying he would be voting for Burns, Dunn and Tobin.
Brandt noted in his email that he knew his plan to vote for Burns was a smprise.

?were certainly had our disagreements. But these three candidates would be far better for
Arizona, for electricityr customers, and intent ability' to provide safe, reliable and n??ordable
service while running onr bosinem well and earning a fair return for our shareholders." Brandt
WTDIE.

Benson said the Arizona Coalition for Reliable Electricity is spending on the election as a direct .-
reaction to solar interests? spending. He said Pinnacle Wear hadn?t intended lo get involved in the I
Corp Comm race.

?If SolarCity going to spend millions of dollars to in?uence the Corporation Commission
Pinnacle West has an obligation .. to nice sure its interests are protected as well," he said.

Benson said the committee bell eves energy isn?t a partisan issue, and the state needs a mix of
reliable, affordable allergy sourced including solar. The ?rst in?ux of ?inds will be from
Pinnacle West, but the you]: would be happy to receive money ?'orn any other parties to help its
e?mta, he said.

In its statement, Pinnacle West said it doesn't think the two Democrats, Mundell and Chabin,
could be impartial commissioners.

?All we have ever asked from ACC Commissioners is that they smdy the issues. consider the
facts. weigh the long-term hnpacts on all stakeholders and decide fairly. Based on the steady
?ow of misleading anti-APS rhetoric from the candidates funded by ticlanity1 it?s di?icult to
believe they could regulate APS orany utility inipa?ially," the statement says.

APS planning $1 million ad campaign to tout Republicans

for Commotion Commission
The Arizona Republic 
Ryan Bandazzo

12:15 pm. MST October 24, 2016 

BD-ACCOO466

 putrid. company plans 51 rnlliion in support of Republicans
<l~[if ads are pimped to! the Corporation commission elections

til-fit on will incontinent, new cat ct .- 

The parenl company cfAnzma Public Service is planning a $1 million effort to get mree
Republicans elected to the Arizona Corporation Commission.

Pinnacle West Capital Corp. will disclose the spending in this election cycle= said Matthew Benson. a
spokesman for the effort.

The many will spend the money through a newly formed political con?itiace called the Arizona
Coalilton for Reliable Electricity. he said. The ?rst move will be television advertisements.

The Fiepubiicans running for are Robert Burns. Andy Tobin and Boyd Dun-.1. Burns and
Tobin already sit on the all?Republican, true?member corru'iission. Pinnacle West is suing Bums war
his effort to force the company to disoiose its political spending in the 2014 eledion.

it is widely believed that APE noent about $3.2 million in that election helping get the Republicans
the company prefen'cd into of?ce, where they set rates and policies to: monopoly utilities. The
company never confirmed that spending. but does not deny its involvement.

Benson said Pinnacle West of?cials don't think the Democrats running in mic year?s race can he
inperlial to APS. and that the spending will he fullyr disclosed.

?They have irorn the start of the campaign made Pinnacle West and APE enemy Number 1 for
them,? he said. ?that has been the basis of their mpaign."

He said company of?aals don?t thins the Democrats can ?fairly adjudicate? initiiy matters as the job
requires.

'Tha amortization fanned to support reliable. affordable aid secure energy for Adzona consun'ers."
he said of the coalition. ?We don't believe energy is a partisan issue.?

Roberts: APS spends 51 million to ensure friendly
regulators

Laurie Roberts

The Ariznnl ?ambit 
1:16 pm. MST October 24. 291E-

favorite utility has decided to get involved in this year's Corporation Commission
race. otter at.

Only this time. the company Isn't hiding in the bushes as it wot-its to ensure that it?ll encounter
triendiy faces men it makes its case for on 3 percent boost in your utility bill next year -- and
hityou with a new mandatory demand charge.



 

Pinnacle West Capital Corp, the parent company of Arizona Public Service, is spending $1
million to support the three Ropwlicen carted-ates to tilt tires seats on the five?person
commission that sets utility rates.

The company on Friday formed AZ Cdallti?n for Reliable Electricity. an independent
campaign committee that today will report the million-dollar commotion from Pinnacle West.

"With SdarCity new putting a massive infusion of spending into the campaign, we are
compelled to take action.? Pinnacle West said Monday, in a statement ?We have created a
political elTort called the AZ Coalition for Reliable Electricity to stand up for the best interests
of Arizona consumers.?

Or perhaps just the best interests of Pinnacle Westand APS.

But hey. at least the utility is standing up this time, rather than in the shadows while
dark-money groups hide Its involvement from voters.

APS had thus far stayed out of the 2016 Corporaim Commission race, possibly of grand
jury stbpoenas and the FBI agents hanging around astring questions about the utility?s
involvement in the 2014 Corporation Omission race.

It?s widely believed that APSlPinnacie-West secretly spent $32 million to get Reptbicens
Torn Forces and Doug Little elected to the panel hat regulates utilities in 2014 and another
$752,000 to help out the son of then-Commissioner Gary Pierce. who was running tor
secretary of state.

?lt's fai to say they didn?t intend to engage in the Corporation Commission races (this year),"
said Matt Benson, spokesman for A2 Coalition for Reliable Electricity. ?But it?s become clear
they can't sit on the sidelines while Solar City and out-oi-state special interests spend
millions of dollars to try to taste overthe Cocporetion Comission.?

For better to have art insists utility ?lm over the commission on the eve of its rate hike
request.

The Pinnacle West campaign is supponing Boyd Dunn and Commissioners Andy Tooth and
Bob Buns forms ?nes open ooinrrlission slots. The trio also has adored $1 million In
support from a dark-money campaign being run by the Arizona Association of Realtors.

Pinnacle West's support of Tobin and Dunn makes some. They've shown absoluter no
interest in getting to the bottom of whether the utility secretly tried to stack the commission
with its favored candidalnc irt 2014. 

Buns, however, is asking questions about whether APB has undue in?uence on the
commission and he's issu'ng smpoanas. Pinnacle West is aiirtg to block his inquiry.

BD-ACCOU468

 

Pinnacle WestiAPS CEO Don Brandt has said he's suppoding Burns because he believes
the other candidates in the race, Demon-ate B?l Mandel! and Tom Chaim mold be biased
nounst APS.

Meanwhile. Burns. Mundeli and Chabin, are being supported by Save Solar. The
Nanette-m campaigt- committee has thus fa- raised $2 million for its campaign. which is
being ba'lkl??ilad by Solar City.

?They (Munde? and Chabin) are single-issue candidates and their single issue is tuning
auahst Pinnacle West and Benson and

Actually, their issue is reeliythe pub?c?s right to know who is trying to buy seats on the
oomissim that sets the size of AFS's pro?t and the size of at: ulility bills.

Now, with. Pinnacle Wes 's transparent arrival into Campaign 2016, voters can decide

Do they a commission wholly composed of candidates that have the APS stamp or


 



Sent: nmaay, October 24 2am 12:53 PM

T01 Mawtew Bensu'l: mm
Subject: RE: media update

Thanks. Appreciate the update. Please send stories as thew.I post.

Fro-n: Matthew Benson magnum
Sent: Monday, October 24 2016 12: 53 PM

To: Doug Goodyear {momea?dcigroug pom}; Pacheoo, Jessica 
Subject: media update

 

USE CAUTION - EXTERNAL 
no not on links or open attadamenta that are not expected.
For questions or concerns, oiease emaii the APS Cyher Defense Center team at

ACD . rn
or contact the APS Helpdeslt.

 

lessicafDaug:

I have spoken with: Ryan Randazzo Rapwlic); Laurie Roberts Republic): Brahm Resnik (lzilewsi;
Flachei Leingang [Capitol Times); Howie Fischer ifreeiancei; Wi? Stone Dennis Weich and
Bo Christie (AP).

Response has been favorable. Laurie was actually oompi'rnanta'y about the open and transnarent
disclosure. She is writing something today. i am emphasizing this Coalition and Pinnacle West's

BD-ACCDO469

 

contribution are In response to the multimiilion-dollnr campaign led lav SolarC'rty and nut-of?state
special Interests.

Media questions have been pretty basic? Why is Pinnacle West doing this? Why now? What?s the plan 
for reaching voters? Etc -.

Nobody has raised the assertion that these are ratepayer funds (surprisingly). Howie suggested
APSXPinnade West want a more favorable Commission for the rate case (not surprisingly).

More than anything else, i think the local med- generallv is so used to doing the "APSidark money?
angle that they?re a little caught off guard by being informed before the money even hits the account.
Hopefully this color: the reporn'ng in a positive fadiion.

Phase let me know ifyou have questions.

Matthew Benson
Director

Veridus, LLC - Phoenix
0 602-229-

- 602-570-
mM?duneom
@MatthewWBenson

Sign-Up for Veridus's weekly Newsletter HERE.

Writew'l?or ?ne-99031909" maw??mpng? 

l'hi= onml and mgr-annulammuz or: :rndmay also privilcgul. LI Ital: uni-'1 Ihu sole use urn: intended recipinnlinl. Home 
no main} minim. plume hometown notify the saooarundduluw thi': mail ?rm. ,mar nsann ui?nnilunming. disclosure or ooh-Lt El hm?

nL-mnrr. in mHiilL-e, unt'ndviun stunned in 81in mmil or am' llh??ln?l?ll renaming federal tax issues. or Errjtiiliu?nlkd ?353: 

mil aural li-Wd in Mid ?23.!an lir-L Eliot

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which rendt from email transmission.

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Message
?1

 

From: liriattheuir Benson [mbensonauerilus com]
.. 5cm; 56: 3t] PM
To: Pacheco. Jessica dgoodyeaercigroupxom
Subject: RE: media update
Wil do. tit

 

a a. a. 

From: Jessica. Padielzoapinnaciewesrcom [mailto Hessica. Pacheoo@omnaciewest.corn]
Sent: Monday, Dctober24 201612 

To: Matthew Bataan; 

Subject: RE: media upchte

Thanks. Appreciate the update. Please send Stories as they' post.

 

--.- - -- - -.. "sv? n?-m 

 

From: Matthew Benson i .
Sent: Monday, October 24 2016 12: 53 PM

To: Doug Gmdvear Woman) Pamecn Jessica 
Subject: media update

 

USE CAUTION - EXTERNAL SEHDE 
on not click on links or open attachments that are not expected.

For questions or concerns, please ?email the APS Cyber Defense Center team at 
or contact the APS Heipdesk.

 

Jessica/Doug:

i have spoken with: Ryan Randatzo {212 Republic): Laurie Roberts (AZ Republic] Brahm Resniit l12News}; Rachei Le'ngang
(Capitol Times); Howie Fischer [freelance]; Will Stone Dennis Welch and Bob Christie 

Response has been favorable. Laurie was actualv complimentary almut the open and transparent disclosure. She is

writing something today. lam emphasizing this Coalition and Pinnacle West?s contribution are in response to the
multirnilio n-dollar campaign led by- Solarcity and out?of-siate special interests.

Media questions have been pretty basic? Winr? i5 Pinnacle West doing this?I Why now? What 5 the plan for reaching
voters? Etc..

Nobody has raised the assertion that these are ratepaver funds (sirp?singlyi. Howie suggested APsfPinoacle West want
a more favorable Commission for the rate case [not surprisingly).

More than anything else, I think the local media generally is so used to doing the "APE/dark money? angle that they?re a
little caught off guard by being info rmed before the money even hits the accomt. Hopefully this colors the reporting in a
positive fashion.

Please let me know if you have questions.

-, Matthew Benson
Dhecto:

BD-ACCDO471

 

 

Veridue. LLC - Phoentx
0 602-229?
- 602-570-

rnbeneonM? 5.20m
@MatthewWBen-eo

Sign-Up for Veridus's Weekly Ptevmletter HERE.



115': email and. any attache? in om?dunial and may also be privileged. it was are: Forth: set: an of its mtuddmehnuiisi. If you not 451 'nncmod mupiun.
ohm: the radar and dale": this mail. Eon your system. will?! mum, diminish: or using it 'n my mm In addition, an} admin: maimed i.u
Bil-a email or my ntuel'mtnl? twilinu Federal un- immen or rs mt Intended to in.- turcrl. and ?'l'u?ihf he nus-El. tn amid [algal {.11 parables.

NOTICE 

. This message is for the deaignated recipient only and may contain con?dential, pdtileged or proprietary
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any copy or printout. Unintended moipients are prohibited from making any other use of this e-mail. Although
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any loss or damage arising from the use of this B-mail or attachments, or for any delay or errors or omissions in
the contents which result from e-mail trunsmissi on.

BD-ACCOO472

Message

 

From; Pacheoo. Jessica ADMINISTRATIVE GROUP


Sent: ill/2412016 7:53:21 PM

To: Guldmr. Jeff p5. com}

Subject: FW: media update

Please see below.

1-. 

From: Mowiew Benson [maimrmensmti?vertlusmm]
Bolt: mutiny, October 24, 2016 12:53 PM

To: Doug Goodyear (dgoodyearadolproupcon); Pacheco. Jessica 
Subject: media update

 

USE CAUTION - EXTERNAL 
Do not click on links or open attachments that are not expected.

For questions or concerns, please email the APS Cyber Defense Center team at 
or contact the APS Heipdesk.

 

Jessica/Doug:

i have spoken 1with: Ryan Randazco (AZ Republic); Laurie Roberts (AZ Republic}; Brahm Fiesnilt {Ride-was]; Rachel Leingang
{Capitol Times]: Howie Fischer [freelance]; Will Stone Dennis Welch and Bob Christie 

Response has been favorable. Laurie was actually complimentary about the open and transnarent disclosure ?re is
writing something today. lam emphasizing this Coalition and Pinnacle West?s contribution are in response to the
multimillion-dollar campaign led by SolarCity and oot-of-state special interests,

Media questions have been pretty basic - Why is Pinnacle West doing this? Why now? What's the plan for reaching
voters? Etc

Nobody has raised the assertion that these are ratepayer funds [surprisingly]. Howie suggested APE/Pinnacle West want
a more favorable Commission for the rate case {not surprisingly}.

More than anything else. I think the local media generally is so used to doing the "APSJdark money" angle that they?re a
little caught off by being lnionned before the money even hits the account. Hopefully this colors the reporting in a
positive fashion. -

Please let me know if you have questions.

Matthew Benson

Director

Veridue. LDC. Phoenix

0 - 602829?

- 602-570-

mbenson?veridus com
@MatthewWBens-on

 

BD-ACCDO473

Sign-Up for Veridus's Weekty Newsletter HERE.

9190990?

Th?: email and my my?! an audidm?al and may: aka-1w Fri-vitamin: ma untim- in mule Lac nf in. wand-d tfyuu are mm m. imlu?. moi-plum,
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Message

 

Fro In: Doug Goodyear idgoodvear?ddgroupmml

Sent 111212015 10:01:27 PM

To: Matthew Benson lmbereon?verldustorn]

Padmto. Jessica com]
Subject: Re: AZ Rep stow

Mldl'l'lalts: Iii-sageCDIong; Image-calms; imagem3.png: imageooepng; image??epng: implicating

 

use neutron - erratum semanddgoodyeerodcigroupmom)
313' Mt ?n 0" attichments that are not expected.
For questions or concerns. please emi'l the APS cyber Defense center team at ACDctapstx-al

-
or contact the APS 

 

Any issues here that concern you or can consternation?

Seems pretty straightforward to roe. ..

On Nov 2. 2016, at 2:54 PH, Matthew Benson wrote:

parent. So'lau-c-ity poor 55 miilion into nrizona uti'lity?repuiator

raced-utter . 

uti 1 i ty- regui ator- racefssuaelsxs

Ryan nanduzo 

71? I azcentrai p.m. HST Novednr 2, 2016

STORY 

More than $6 mi1?lion in outside spenai ng has poured into the Corporation Cami ssion race
n11 f'ive caneidetes are described hy various parties as pro?soiar
parent :omeny and the state Rea-.1 tors gram are backing Repuhiicans

THC telpany of Arizona Pubiic Service Co. and CaiiFornia-?oesed So'lart'i t3: Corp. have spent eoout 36
ni'liion tr?fi rig to get their preFerred candidates eiected to the board that sets utility ooiicies.

More than $5 Iii'l'lion from APE parent Finnacie Nest Caoita?l Corp., Soiarcity and the Arizona Association
of Reeitors has gone to advertisements. mai'lers and even a ?n which Gov. Doug Ducey. a
Repubiicm. lent his voice to support the Repub'lican candidates For the uti'lity board.

Five candidates are vying For the three seats on the Arizona Corporation Cunm?ission that win be
determined by Tuesday's e'lection; tun additionai seats ni'l'l be detided on eiection cyc'les. The
race is inpontant to APS and soiarCity because the ?ue commissioners set rates for uti'lities and
policies regarding hon they incorporate so'lar into their energy pianos.

According to various ads, a'H five of the candidates in the race are pro?sour - but Pinnac?le nest and
soiarcity disagree on which candidates are and r-rhi ch are 101:.

The players

Here are the candidates and who has spent none}! to support then:

RepuhTiczn Robert Burns: Both Solarc?ity end Pinned: West haw. advocated 'For his re-eiection. Burns
is in 'legai battie with APSjPinnac'le west as he tries to force the colonies to disc'lose previous
spend'i no on mnission races.

Damcrat Torn dubin: soiarcity endorses the Former state imaker but hasn't spent much on poiiti :31
advertising to help his eiection. APE/Pimac'le west President and CEO Don Brandt said the Democrats would
not be inpartia'l to the coupeny if e?lected. So far. however. the race has not seen any negatioe
advertising.

Repub'licm Boyd Dunn: Al's/Pinnacle West is endorsing the former chand'?er mayor and. in a TV ad. says
he is part of the "sustainnl?e so'lnr" ten. in spokeswoman 'Fnr Soiercity's po'litieai campaign said the ad
is "disingenuous," though that culpaign aim has not done any negative advertisements.

Democrat uni?lian Illunde'l'l: So'larcity is supporting his and has spent money in the generei contusion to
get hill re-e'lected. mnde?l'l served on the commission as a nepwiican but switched parties to
run this year. 

Rep-ubiican Andy Tobin: APSJPinnacie Nest is supporting his eiection. The governor apoointed him this
year to susan Bitter smith. Hie resigned amid a con?ict-oF-?interest ?whine, and now he is

BD-A0000478

 

seeking a 'Full tern. Solarcity's political group hasn't spent any money to help him, but it highlights on
its nebsi to that Tobin has taken some actions in the past year that indicate he can be fair to the solar
industry.

a television ad paid for by APSXPinna-cle west calls the Republicans the "sustainable solar" team. But
that's not how solarcity sees them.

"Any objective person would say that Bill Mndell. Tom dishin and Bob Burns are the most pro-solar
candidates in this race," said Kris Hayes, chairwoman of Solarcity's political group. Save our AZ solar.
"It is completely disingenuous for APS to try to suggest otherwise."

Governor' robocall

The APE/Pinnacle lWest political prom. a: coalition for Reliable Electricity. asked the governor to lent!
his voice to a robocall that went out Saturday encouraging Republicans to vote for the GOP candidates.
The call also went to cellphones of registered Republicans.

"The governor's interest is that Republican voters participate in this election and get their ballots
turned in," said Matthew Benson. spokesaan for the Pinnacle Liost group. "It is a traditional gec-out-the-
vote activity. There has been reporting that Republican-participation has been lapping during the early
voting. This was an effort to get people energized and to get them to participate.?

He said Democrats have sent similar messages to cellphones during this election cycle.

Benson said Pinnacle lies: was "happy to sit out" the election until it became clear solarcity was going
to spend heavily on its preferred candidates. Al?s/Pinnacle west officials previously said it was comany
polityr to stay out of comissinn elections. but it has not taken that position since 21114, then it is
Widely suspected the company spent about $3.2 million in "dark honey" to help elect Iteptdalicans.

Mayes said she was surprised the governor participated in such a carnpaign this year.

"It's obviously disappointing to see the governor do a robocall for?APS when it's so clear that Arizonans
want a pro-osolar and pro-omeoeer commission," biz-yes said.

outside spending v5. candidates' spending

solarcity's 52.4 million in soendinp in the general election has been focused on helping undell and
Burns. and the coepany also spent about in the primary to benefit Burns- ?he ccnpany's
independent political group also endorses chap-in on its website, but hasn't put any real money behind
him. solarcity did spend about 52,100 to bene?t Chabin through a separate expenditure. Last year
Solarcity said it would stay out oi= com?ssion elections. but it has changed its position.

Pinnacle WEst's campaign has spent $3.5 lillion so Far supporting the Republicans.

The arizona Association of Realtors also has spent about 5300300 helping the nepublicans. pushing tie
total in outside spending to about 56.2 million.

The spending by outside groups For exceeds shat the candidates' own campaigns have spent. Republicans
Burns, Tobin and Dunn are running on private Funds and all raised less than $100,000 to spend on the

general election.

Denocrats Hundoll and chaoin are publicly Funded through the Arizona citizens clean Election Con-i ssion
and received about $230,000 to Spend.

Matthew Benson

Director

Veridus, LLC - phoenix

602429-

- 

mbensmridus . call-ala'i lto :nhensonlveridus .CDID
Matthewaenson

Sign-hp for Veridus's Weekly Hemlotter 

diligent?. .pngsehttp:/M. facehook. nonfueridssaza- cinlage??z twi tter' .cn-fveridusaza
youtube . cmiveridusazp

ci nogeDiH . :Iz?ol us . poop 1 . 

<1 nag-DDS in kedi n. ooafcoelpanyfveri dos-l c:

ci reageDDE . ?pi nterest . coliveridusazfs

This eneil and any attachments are con?dential and may also be privileged. It has sent For the sole use
of its intended recipient?s). If you are not an intended recipient. please immediately notify the sender

BD-ACCOO479

 

and?de'lere this enai'l Fran your'system without copying. d15c1os1ng or us1nq 11: in any manner. In
amt-ion. any adv-Ice canta?ined 1n th?rs mail or any attachment regarding Federal tax issues or
15 not ?I'Itended to be used. md cannot be used, to avoid Federal tax pena?lties.

BD-ACCOU480

Message
From:
Sent:
To:

EC:
Subjirt:

Lovellt

Pacheco, Jessica 
momma 4:53:02 PM

Marl-aw Benson Imbensan?veridusxm]

Doug Goodyear [dgoodvear? dcigroumom]

Fle: KJZZ story [audio at the below}

On Nov 4, 2016, at 9:52 AM, Matthew Benson <rnbenson?vmduecoma wrote:

USE CAUTION - EXTERNAL 
Do not otlck on links or open attachments that are not expected.
For questions or cancems, please email the APS Cyber Defense Center team at

Wm .
Or contact the APS Helpdeslc.

 

Solar Battles Plaving Out 011 Arizona Ballot This Election

3! 



Publish-Ll- Tiamelr} flirt-milieu 3536 .. 5 15pm
?girth-d. Frills}. H01 cn?AT-?l - 5 Helm

After more than two months of mailing, Fred and Rhoda Shulraan?s solar system is about to start paving off.

?It 's boon on a couple times this week so we [mow it's producing. We?re putting things haul; ou the grid." Fed
Sim 1111 an said as he points to Etc panels lining the rooflop ufhts home in Cwel?roe. a quiet. desert uotrta?tuniti'
north of Phoestix.

The Shulmms? personal solar farm feeds back into the election] grid when it: churns out excess tanner. The
utility will then pay them for dtose kilmvat'ta at: claae~ro~rotai1 rates in the form of credits, known as ?net-
metering.?

?if they stop dam; thee all those great numbers we Hundred won't be worth tlmpaperwe put them an,?
Rhoda said

Like many utilities, Arizona Pit-?e Service, 11m state's Ingest utilil} calls. not-melering a "Subsidy." In its
recent rate case. the utility reports that its 40,900 solar summers have already caused a $1 billion cast shift
ataro nan?salt customs. Solar advocates, however, algae snob claims are morblowa and that roo?op solar
ul?maeb? saves utilities money by eliminarmg the need for new power plant: or mission lines.

1111's tension, however, is Why solar costumer: like the Shulmans are closelymhiag the usually sleepy race
for the Arizona Corporatim Commission, a power-?ll ??person panel of magnetron-s Moves-seas utilities and
Energy policy in [11351313.

Not that the campaign [type has been hard to was.

was actually really shocked. I didn?t think that (race) man: to the level of like mayors and governors," Rhoda
Sltulman said.

It- tnzq.? natbe at: tle tap ofthe ticket: hut-key butler: am being waged on mango state ballots over the ?rm of
energy this year. As the in?uence of solar grow-s. that industry and the power companies are oldl'a'tg, A?mm

BD-ACCOO481

 

is one of the top matters in the country and ground zero For this ?ght. Both sides are hoping to tip tile scales in
their favor by spending big moneyto get the right regulators eleoted.

Commercials backed by the poem company of APS, Pmnaclo West, are ?ooding the distortion. saying its
prefaced con?dant; iitri'ill represeotAriznna taxpayers, not out ofetan: special interests." The ad goes on to
call the three Republicans Bm-?d Dtmn, Bel: Bums, Andy Tobin LArizona?s sustainable solar teem."

That pro-utility political-econ committee, Arizona Coalition for Reliable Been-ion); has spent $3.5 million
dollars on the emission race.

Memtwhile, 'SolorCity, one of the nation's largest rooftop solar?tensors companies, has also thrown in more
than $3 million dollars. Ads from its PAC, Save Our AZ Solar, say ?Munde? and Burns are to keep
our electric bills low,? ?bring nunsparency and ethics hook to the corporation commission? and keep Arizona's
10,th solar jobs. 

This isn?tthc ?rst mission race with huge nmounts of outside money. In Feet, much of this year's
campaign talk has located on exactly that ismc.

?This cloud has been barging oven-the emnmission," Cunmissioner Bob Bums, who is running for reelection,
detained arecent Arman PBS Debate. ?It all starts with $3.2 million pueeired to have been spent by a
regulated utility to get people on the commission."

Bums and many others say APS may have secretly ?annel-ed millions into the 2014 election on help get its two
choice candidates on the commission. Destnite pusltboeli ffrom fellow commissioners, Burns recently
subpoenaed APS and Pinnacle West for those records. in response, the utility send him for what. it called
harassment" and a violation of free speeda, among other things.

Bums" quest to uncover this alleged ?dark money" has made him a favorite of the solar industr}, despite the
utility?s support ofhis campaign, too. The reasoning: APS audits CEO Dan Brandt would have even more
trouble with the too Democrats mining For the commission.

?Don Brandt md the other executives of APS have erected a culture of corruption,? Democratic candidate Bill
Mendel! said last month. He and running mate Torn Chabin have also linen a position that runs counter to
on solar policy.

?Hilton crush rooftop solar, non-solar ensmmers' rates 1.t-ill increase," Mendel] said.

But Man Benson, spokmpemon for the pro-utility political-airline commune, said the Duncents will not be
able to be impartial ilelected.

?The two Democrat: in this we have truly disquali?ed munselves by making such in?ammatory and
misleading statements against Arizona Public Service and Pinnacle West,? Benson said.

?Thefts. going to lopreoent the itderests ?rst aid [most of SolarCit} above and beyond those of consumers
who our to see stretchable energy, but they also need that energy to be a?t?ordable," he said.

And some big decisions are on the horizon. APB has proposed drmalically lowering the rate form-metering
aid clinging cosmos: based on the one hem- of the month during pals when they use the most energy. It?s a
rate scheme oiled a demand charge, out no utilityr in the country has moved most of its render-tool ousnomet's
onto such state.

?All of these doom we on the cutting edge forhow people are rethinking future rooftop solar pohoy," said
Cory Honegman, essential: director of us. Solo: at Emmi-ch. "ln that sense, Arizona and this election
really are imp-orient precedent-seem in thinking womhow roo?op solar policy could shake wt."
Arizona?s summoning over 

A Nevada ballot irn'tiotive would essentially deregnletc the state?s elem-ion}: market, while a proposed
eonstimlienel amendment in Florida totally backed by utilities: aims at promoting non-solo:- customers

BD-ACCOO482

 



 

from twin; to Subsidizu solar costs.

?Am the new. solar has blurrud me of I11: Kadi?onal party lines 3131 have misled within the GOP and
the Damn-ans.? Housman said.

Free entm'pdr. and consuma- choicc can appeal to a? sorts of poiiticll persuasion; he said, citing the rise of
the pro-whit Gwen Tea Coalitiun.

But this dynamic can also make ?gming out which candidate to vote for dii?cuh.
Rhoda and Fred Shuhnan of Camfma said they did not pay attention to party thq.r out their early ballots.

?We ducked out who was being ?mdad in Pimmcle West Cotpumtiun or whatever Ihnt group is,?
Rhoda Shulmnn said. mat: sun: 13:: ml: furthe people wha was not being funded by them.?

[Ra?-7d: GEM 0f the most in?uential voting blues could be this gnawing coalitian: the more than mom 
solar mama's, not to mention the mausmds ut?penple ?hmjobs are tied the mdustry.

Benson

Dimetnr

Veridus. LLC - Phomjx
0 - 

602?570-
mbenmgaweddus?um
@Mat?lewWBenson

Sign-Lip for Ver?dus?s. Weekiy Newsletter HE E.

:hpgampnga GHEpm?ulhj'i Abram: drag-3565:3511? 

Tln?. ulmfl l?dn?t' animal: m: :r1n??znrial md may slam hr: #111;me was any? Hw- Ihami: 15-911? later-curl :f ?rru n: 
:atmdd rmipiatL. plum Ltuumlh?cij?. i?c-uLE-Cvrlizd Li?cl: Hui: mgr." t'r-Jn pear gym-a: ruined 59mg, Judu'ung :11- u-(mg 01 ran.-
mnmlu. L1 :ldll?m. .5126 MHC: car-damn: ill Hi5 in?ll-i nnj.? regarding liz-Jmal! us. I'F?'hl3nl' 15 mlazdeti min: Ila-mi,
In! Lana-J1 be tuned. Marni-d rat-mi tax Famil?ue.

BD-ACCOU483

WISE

 

From; Pacheco, Janina 

Sent: llfm?l? 453:13 PM

To: Matthew Benson [mbmson?veriduscoml

CC: Doug Goodyear 

Subject: Re: buzz story (audio atme link below]

Great equates tn} the way

On Nov all. 2015, at 9:51 AM, Matthew Benn-an <mbenson?15 ueridusnorn: wrote:

 

 

USE WM - EXTERNAL 
Do not on links or open attachments that are not expected.
For questions or concerns. please emall the APS Cyber Defense Center beam at


or contact the APS Helpdenk.

 

Solar Battles Pla 'n Out On Arizona Ballot This Election
53? 

KJZZ

in?irilkd: 'i'hluxun}. l_ ESE-3 - bran

November-'1 30.53 ?3 l-imr-

After more than two months Dinning. F101 and Rhoda Shuhmn?s solnr system is about to start paying off.

?his boon an a couple times this weak so we know i1"; producing. We?re running things back on the g?id." Fred
said as he 11031115 to the [1:11:13 Eim'ng the rooftop ofhis home in Carefree. quicl. dusul 
north of Phoenix.

The Shulrnans? personal solar farm ford: book into than alumina] grid when it chums out ms: power. The
unlit? nil] than on}: ?lm for those kilowatts at close-to-rerail rates in [mm of credits, lmonn as ?not-


?If ?urry stop doing that than all those great numbers we meted. be non}: the paper on put than on,"
Rhoda saint

Lilac runny utilirira, Arizona Public Semen, the mate": largest utility, calls not-metering a ?subsidy." In in
recent rate case, the ul?ity reports that its 40,000 solar onstomu's have already caused a $1 billion cont shift
onto non-solar customom Solar advocates, borrow, argue such claims are and than rooftop solar

. max ntih?n?er money by eliminating tho mod for power plants or transmission lines.

This fermion, however. is why solar customers like the Shuirnans are obsely watching tho usually show moo
for the Alina Corporalion Commission, a powerful 5-pors0n panel of regulators that arms ulili?cs and
met-15y policy in the state.

No1 Ihal the campaign hype has been hard to miss.

?1 was actually really drookcd. [didn?t think that (non) rose to the lava] oflika mayors and Rhoda
Shulrnan said.

may not be a the top oftho lioknt, Inn key battles are being waged on many state ballots ora- fumra of
energy {his year. As the influence ofsnlar grows, that and the power companies: are cladaing. Arizona

BD-ACCOO484

is on: ofthe top marital: in the country and ground For this light. Both sidcs mliopingto tip ?die scales in

by mulling Big mnoy to get the right regulation: elected.

Commercials burned on: pm: om'npany Pinnacle West. are ?ooding the saying to 
preferred emditlates ?will represent?lizona Exam not out ofstote special interests.?The ad goes on to

call the three Boyd Dttru'l, Bob Burns, Andy Tobin "Arizona?s sustainable solar loam.?

That pro-utility political-action committee, Adamo Codition for Reliable Elem-loin has spear $3.5 million
dollars on the commission moo.

Mun-while, Sula-City. one of the nation's largest motto]: mlmleasmg companion] has also ?mn in more 
than $3 million dollars. Acls ?om its PAC, Savc Our AZ. Solar= say and Burns are lighting to 
our electric bills low,? "bring transom aid ethic: back to the corporation commission" and keep Arizona?s
colarjohs.

This isn't the ?rst commission more with huge amounts ot? outside money. In fact. much of this year?s
campaign talk has focused on issuo

?Thia cloud has been haunts over the commission.? Commissioner Bob Burns, who is atoning. for rte?election,
declared timing a tenant Arizona PBS Debate. ?Il all starts with $3.2 million to have been spent by a
regulatod utility to getpeople on the omission.?

Burns and many others so} APB may have millions into the 20H election to help got ils two
chains candidntw on the commission. Despite pushhnok from fellow. commissionors, Burns recall?
subpocnaod APS and Pitmaclo West for those rccortls. In response. the utility ant-d him for who! it called
and a violation of ?oc speech- among odiertliirtgs.

Brut-15? quest to uncover this alleged money" has math: him a favorite of the solar industr}, despite the
utility?s rapport ofhis campaign, too, The reasoning: APE and its CEO Don Brandt would have over: more
trouble with the mo Democrats running For the commission.

?Don Brandt and the odiermtives of APS have created a outline of corruption,? Democraic candidate Bill
Mandel] saicl Inst month. He and running mate Tom Chnbin have also taken a position that runs counter to
on solar policy.

"If you crush rooftop solar, non-solar cmtotners' rates will moron," Mandel! said.

Bill Mort Bonson, spokesperson for the pro-utility political-action committee, said the Democrats will not be
able to be impartial if elected.

"The two Democrats in this mocha-e truly disquali?ed themselves by melting molt Mohammad-v and
misleading statements against Arizona Public Service and Pimacle West,? Benson said.

"They?re going to represomthe him first and foremost of SolerCit'u chow and bottom those of 
who went to coo sustainable may: but they also need that energy to ho nilordahle," he said.

And some big decisions are on the horizon. APS has proposed drznaticallr mating [Its role for not-motoring,
and Charging customers based on the one hour of the month during peak they use the roost allergy. It?s a
me scheme called a demand charge, and no Mill]? in the connw has moved most of its residential custmners
onto tool: a rate.

"All of these debates are on the cutting edge for how people are rethinking tonne rooftop solar policy.? said
Cory Hone-mien. motile director of LLS. 501:: at GTM Research. ?In that sense, Arizona and this 
really are important practical-Ema! in thinking about how rooftop solar policy could shake out.?
Arizona's not the not;? plan: ?ghting over coorgy this cycle.

A Nevada ballot initi?it'c untold emtially deregulete the stun-3's electricity market, while proposod bi
amendmonl in Florida totnll?jvr backed by utilities aims at protect-org non-solm' customers

BD-ACCOO435

 

From having to subsidize costs.

?Amos: :11: country, solar 1111.: 1111de some of 11:: 11311111011111 party lines I111: 111m ozo'stod 1111111111 1110 GOP and
the Domain," Honcyman 3.11111.

Free enterprise and consumorohnioe can appeal to all sorts arm?1111131 perulasions- ho 511111 citing 1111: rise of
tho pro-solar (31:11:11 Ton Coalition

But this 113131111: 111:: also 1111111: ?guring 11111111111111 candidah to vote for dif?cult.
Rhoda and Fred 5111111111111 of Cmfroo said they 1111 13:11:13.1- :moiion to party when thoy 1:351 their cad}- ballots.

"We disciai out who was being fundodb} Pinnacle West Corporation or whatever lhul group 11,?
Rhoda said. "We: made sure to vote for tho people who were not living ?mdod b} 11mm."

Indeed, one 01" tho mos: in?uential voting blocs could bu this growing coalition: the more 11:11:: 40,1100 APS
5011! manners. no: to motion 11111 11113115311115 ofpeoph 11:11:05: jobs are tied 1111: 1111111513}:

Mat?mw Hanson

Director

Various, LILC Phoenix
0 602-229?

602?570-
mbenmddusoom
@MatthewWBmaon

Sign-Up for Various?s Weekly Newsle?ar HERE.
crass-331.3111? Lang-.1333my ?rmware-11:11:13 tnugam? ran-:3? rkamu?ony

"1111: #:1111111 1111:: no: mo?mcni? :11111 .1an 11:11 ?og-:11. 1111.1. :1.-31 5:11-1:11: uni-11:51: 11:11: (-111.13ch 11%: 11:: 
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1511.1 .111.? ?ol?rw; 1113113111111 :11 1111513111111 '3 311311311 133111113?; in 1.1. mm: $14 .4
111111 km: 11:11:13.1 K111111111 11-11111! 1:111 11111111.:

BD-ACCOU486

 

 

Messase

 

 

From: Guldner, Jeff ElaFf.Guldner@aps.cm]
Sent: WZMDIS lid-:33 PM

To: la?guldner 

Subject: FW: Find document

Potential Language on amazing; 

 

FrUrn: Hat?etd, John 5

SEN: SHUerav, 22, .2016 9:05:37 AM

To: Brandt. Donald Schiamni, Mark Falck. David Guldner, Jeff Pachem, Jessica 
Subject: Final MM

Attached (1 hnpe] is me ?nal mm. Please let me: know ASAP if this mm work. I'm having tachnical with
nuacluncms.

Sent from iPhonc

BD-ACCOO487

 

PNW Political Participation
Draft Language

California solar leasing companies have an enormous ?nancial stake in issues that will be
decided by the see next year. To protect its oat-tow interests. SolarCity has broken its written
promise to stay out of the A00 elections, and is spending big to support its favored candidatas.

At stake is whether Arizona will lead in solar the right way, wi?wut driving up electricity bills for
average customers: or whether those mstomers will pay higher and highs: bills to subsidize
huge pro?ts for solar leasing companies.

With SolarCity now putting a massive in?ation of spending into the campaign, we are compelled
to take. action. We have created a political effort called the Arizona Coalition for Reliable Energy
to stand up for the best interests of Ar?mona oonsumers.

All we have ever askeii from ACC Commissioners is that they study the issues, consider ?le facts.
weigh the long-term impacts on all stakeholdexs and decide fairly. Based on the steady ?ow of
misleading anti-APS rhetoric from the candidates funded by SolarCity, it dif?cult to believe
they could regulate APB or any utility impartially.

No mstomer money will be used for this effort, and, as alwys, our company will continue to

follow every applicable law regarding political speech as well our own political participation
policy, found on pinnaclewostmm.



 

It?.

 

Fran; Pacheco. Jessica GROUP
(FY0130 $251293!

Sells: WIMZOIG ?:43 PM
To: GulcherJe?B llefithdnerl?aponom]
Subject: FW: Arizona Coalition for Reliable Electricity

 

From: Matthew Benson [maitozmbenaonmwerldusmm]
Sent: October 24, 2015 12 :46 PM

To: Padleco, Jssica Doug Goodyear (dgoodyear?dcigroupmm)
Salient: RE: Arizona Coalition for Reliable Electricity 

 

USE CAUTION - EHERNAL 
Do not dick on links or open attachments that are not expected.

For questions or concerns, please email the APS Cyher Defense Center team at 
or contact the APS Helpdeslt.

 

Just spoke with Ryan. Hejust popped the online stow up as quickly as he could. He is writing through It now to update
with the Solar City angle and other relevant Info.

?In-rul- Wr'mF'WI-il" .H- .wv-nmn-m lzw1V?I'1m'v'qu?V- wan-u 

Fro-n: Matthew Benson

Sent: Monday, October 24, 2015 12:41 PM

To: Wotan,- Doug Goodyear (Wm)
Subject: an: Arizona Coalition for Reliable Electricity

 

I'll Follow?up wf him again.
ta

 

Fran: Mathew Benson

Sent: Monday, October 24, 2015 11:45 AM


Subject: om Coalition for Reiable Ehctriclty

Ryan:

We didn?t really on this, but just to be clear:

Pinnacle West Capital Corp. and the Arizona Coalition for Reliable Eledriclty are taking this step in resgnse to the
multimillion-dollar spending blitz by SolarCity as it attempts a hostile takeover of the Corporation Commision. Pinnacle
West had not attended to engage in the 2015 Corporation Commission races. but it became clear the organization could
not sit on the sidelines as outof-state special interests attempt to install Commission membess who would carve out
giveaways for solar at the expense of Arizona families.

Happy to take any questions.

Matthew Bataan
Director

BD-ACCOO489

 

Veri?us, LLC - Phoenix
0 602-229.

602-5113-
mbensinr'm?dusmom
@MatthewWBenaan

Sign?Up for Uni dus?s W'Izaellch,I Newsletter HERE.

9%90663

Univ. anuil and my Mum an: um??u and sun} Him In: lm'uhgui ll um 1cm ?ar Bun can: of 11$ :11 rmiuimln you ammo? ?mm: m'lpl'ml.
9km: mam-I7.- n-uldy rho main-em Adah: this amt Emu war 151m: mum: mapping, mummy. or min; i: a: arr ?mm. In ?dit'm. aurandvinu cumin-=11 in
or attach-all "glam-3. ?ll-G111 In imam er whmisnfm: I 5 net inland-ad In In: mi. and anathema. :1 avail! Fahd In pmahics.

BD-ACCOD490

 

Message

 

From: Pacheco, Jessica VOWEJDUIEXCHANGE ADMINISTRATIVE GROUP


Sent: leZtifZ?lE 5:43:50 PM

To: Doug Goodyear mbensanvea-iduseom .

Subject: statement

Pinnacle West Media Statement on Political Participation:

California solar leasing companies have an enormous ?nancial stake in issues that will he decided by the
ACE next year. To protect its narrow interests, Solar?ity has broken its written promise to stay out of the
ACE eiections, and is spending his to support its favored candidates.

At stake is whetherArizona will lead in solar the right way, without driving up electricity bills for average
customers: or whether those customers will pay higher and higher hills to subsidize huge pro?ts for solar
leasing companies.

With new putting a massiVe infusion of spending into the campaign, we are compelled to take
action. We have created a political effort called the AZ Coalition for Reliable Electricity to stand up for the
best interests of Arizona consumers.

Ali we have ever asked ?'om ACE Commissioners is that they study the issues. consider die facts. weigh
the long-term impacts on all stakeholders and decide fairly. Based on the steady flow of misleading anti-
APS rhetoric from the candidates funded by SolarCity, it's dif?cult to believe they could regulate AFS or
any utility impartiaily.

No customer money will be used for this effort. and. as always. our company will continue to follow every

applicable law regarding politicai speech as well our own political participation policy, found on


BD-ACCDD491

 

 

From: Matthew Benson [mbensmmenduscm]

Sent: Til-46:29 PM

To: Pad'leco, Jessica Doug Goodyear ldgoodyeargdcigroupcoml


subject: RE: Mama Coalition for Reliable Electricity

 

USE CAUTION - EXTERNAL 
Do not click on links or open attachments that are not expected.

For questions or concerns, please email the APS Cyber Defense Center team at mom,
Or center: the APS Helpclesk.

 

Just spoke with Ryan. He just popped the online stow up as quickly as he could. He is writing through it now to update
with the Solar City angle and other relevanc info.

 

From: Matthew BEECH
Sent: Monday, October 24. 2016 12:41 PM

To: Doug Goodyear (doom raddoroupmn)
Siliject: FW: Arizona Coalition for Reliable Electricity

follow-up in,? him againFrom: Matthew Benson
Sent: Monday. October 24, 2015 11:45 AM

Tu: 
Subject: Arizona Coalition for Reliable Electricity

Ryan:
We didn?t really touch on this, butjust to be clear:

Pinnacle West Capital Corp. and the Arizona Coalition for Reliable Electricity are taking this step in Home to the
mul?miliondollar spending blitz by SolarClw as it attempts a hostile takeover of the Corporation Commission. Pinnacle
West had not intended to engage in the 2016 Corporation Commission races, but it became clear the organization could
not Sit on the sidelines as Dubai-state special interests attempt to install Commission members who would carve out
giveaways for solar at the expense ofArizona families.

Happy to take 1'inr questions.
Matthew Benson
Director

Ve?dus, LLC - Phoenix
0 602-229-

602-570-

roh s.
@MatthewWBeneon

Sign-Up for Veridus's Weekly Newsle that ER E.



 

 



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plum mm? the sailor and mm: In: ulnnil than. 31m whom withuul mm?m d'mhmg a wing it in In} mm. In addjlim myuwm mm! m. 
um main or any adamant roaming [Ml min? or mlhnussiwx is no! illatdu] IC- bl: mid. Ind amt-I in: my]. to amid ?ulaal L1H. punal?ts



BD-ACCUO493

 

 

u.

 

From: Matthew Benson [mbenso ngveridusxoml
Sent: mammals 1-1051 PM
To: Pacheco, .iessica Doug Goodyear [dgoodveargdcigrouncomi
[dgoodyear?dcisf'ouiloom]
Subject: FW: Arizona Coalition for Reliable Electrioity

 

USE CAUTION - EXTERNAL 
Do not click on links or open attodimente that are not expected.

For questions or concerns, piease emeii the APS Cyber Defense Center team at 
or Contact the APS Helpdesk.

 

Fl! follow-up w! him againFrom: Matthew Benson

Sent: Month-r, October 24, 201.5 11:45 AM

To: 
Subject: Arizona Coalition for Reliable Electricity

Ryan:
We didn't realiy touch on this, but just to be clear:

Pinnacle West Capital Corp. and the Arizona Coalition for Reliable Electricity are taking this step in resgonse to the
n?dollar spending blitz by SoiarCity as it attempts a hostile takeover of the Corporation Commission. Pinnacle
West had not intended to engage in the 2016 Corporation Commission races, but rt became clear the organization could
not on the sidelines as out-oiistate special interests attempt to install Commission members 'who would carve'out
giveaways for solar at the expense of Arizma families.

Happy to take any quesljons.

Matthew Benson
Director

Veridu s, LLC - Phoenix
0 - 602-229-

602-570-

mboneo eriduslcom
@MatthewWBenson

 

Sign-Up for Verid us?s Wealthy Newsletter HERE

0 

This email Ind 1115? minim-mm to ourt?thollnl end my lieu ho pri?iugod. Ii on: m? tor lilo sdu use of ii: inhaled min-Min}. [i you or?; nol an aria-doll recipient
pleat: imm?aiciy um 13' the 5mm doieic Ibis until {Mn guy Jim: venom co 113nm. die-1min or using ii .21 any imam. In my Brio; i-oiilmmi In
this mil or any niieohma? regaining i'odml lazinuu or mom; il not intended to ho and mouth: mod. to avoid foiled In}; with;

 

BD-ACCOO494

 

Massage

 

From: Pacheoo, Jessica UO-APSIOU2EXCHANGE GROUP


Sent: Wlm?ls 1:33:42 PM

To: Guisher,.le? 

Subject: FW: Arizona Coalition for Reliable Electricity

Piaasa see below

a. nun-4 -ms?am .1: - 

From: Mamiew Hermon [maitcc mbensoni?l'lerldiis .oom]
Silt: Morrow, Octrber 24 2016 12: 41 PM

To: Pacheco Jssica Doug Goodyear (dgoodyearmcigrouosomi
Subject: FW: Arizona Coalitim for Reliable Electricity

 

LEE CAUTION - EXTERNAL 
Do not click on links or open attachments that are not expected.

For questions or concerns, please email the APS moor Defense Center team at ogcorn
or contact the APS Heipdesk.

 

I'll follow-up in} him again.
til:

 

W?Mu?w?t Hmf? ?um-u,

From: Matthew Elem:

Sent: Monday. October 24 2916 11: 45 AM

WW
Sutiect: Arizona Coaiition for Reliable Bestncity

Ryan:
We didn?t really touch on this, but just to be clear:

Pin nacl West Capital Corp. and thiLI Arizona Coalition for Reliable Eiectricitv are taking this step in res gonse to the
multimillioradollar spending by SoiarCit-f as it attempts a hostile lakeover of the Corporation Emission. Pimacie
West had not intended to engage in the 2016 Corporation Commission races, but it became clear the organization could
not sit on the sidelines as out?of-state special interests attempt to install Commission members who would some out
giveaways for solar at the expense of Aritona families.

Happy to take any questions.

Matthew Benson
Director

Voridus. LLC - Phoenix
0 602429

602-570-
cobeM?dus.m
@MatthewWBenson

Sign-Up for Veridus?s Weekly Newsletter HERE.

BD-ACCDO495

 

 



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plum mudiid}; unify If?: Ilula' mail hm 11m system Mil-m: copying. diminuiug ar using it in myramw. mum-m. any ndvic: col-Llama] in
this maul ur on}! mad-mm ragmiiru Metal M. isms ur in mu mm In be mall. and mud bc umL In avoid {Mural rm million

BD-ACCOO496