To: From: Date: RE: Civilized Media, Burson Cohn & Wolfe (BCW), and BuzzFeed News PSB Research April 19, 2019 Spring 2019 Cannabis Culture Poll METHODOLOGY PSB, in partnership with Civilized, Burson Cohn & Wolfe (BCW), and BuzzFeed News, conducted online interviews with 1,000 US adults (age 21+) and 602 Canadian adults (age 19+) to explore views on cannabis and to determine general habits and behaviors of cannabis consumers and non-consumers. Oversamples were conducted to reach a higher number of cannabis consumers (yielding 471 total consumers in the US and 371 total consumers in Canada). Interviews were conducted between March 12 and March 21, 2019. Audience US All N-size Margin of Error 1000 ±3.10 US US NonConsumer Consumer 471 729 ±4.52 ±3.63 CAN All 602 ±3.99 CAN Consumer 371 ±5.09 CAN NonConsumer 429 ±4.73 FINDINGS (IF US) q2016VOTE: In the 2016 Presidential election, did you… Vote for Donald Trump Vote for Hillary Clinton Vote for another candidate Not vote (IF US) qLIKELYVOTE: How likely are you to vote in the 2020 general election for President? Very likely Somewhat likely Not too likely Not at all likely US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 34 39 33 41 35 38 - - - 7 8 6 - - - 20 18 20 - - - CAN All CAN Consumer CAN NonConsumer - - - US All 76 12 5 8 US US NonConsumer Consumer 78 12 3 6 76 11 5 8 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 1 (IF US) qTRUMP2020: If President Donald Trump runs for President again in the 2020 election, do you plan to vote for him? Yes No I'm not sure qBETTERWORSE: Compared to five years ago, do you think things in the US have gotten better or have they gotten worse? Much better Somewhat better Somewhat worse Much worse Don't know qAPPROVETRUMP: Do you approve or disapprove of the job Donald Trump is doing as President? Strongly approve Somewhat approve Somewhat disapprove Strongly disapprove US All 29 56 15 US All 16 27 27 27 4 US All 20 22 16 42 US US NonConsumer Consumer 29 60 12 30 54 16 US US NonConsumer Consumer 17 27 27 27 3 15 26 27 27 5 US US NonConsumer Consumer 20 22 17 40 21 21 16 42 CAN All CAN Consumer CAN NonConsumer - - - CAN All CAN Consumer CAN NonConsumer 6 33 38 18 5 8 41 31 18 2 6 30 41 17 6 CAN All CAN Consumer CAN NonConsumer 9 31 30 29 10 36 31 23 9 30 29 32 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 2 qISSUEAREAS. What would you say are the top two or three issue areas for you when you vote for federal offices? You may choose up to three answers. Ranked by US All Health care issues Economic issues Security issues Environmental issues Senior issues Education issues Women's issues Energy issues Other qSTRESSFUL: How stressful is your life? Very stressful Somewhat stressful Not very stressful Not stressful at all US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 64 56 43 30 23 23 14 11 5 62 53 37 36 15 29 16 13 4 65 57 46 27 27 21 12 10 5 66 62 23 39 24 25 7 22 4 65 60 19 45 19 31 10 20 5 67 63 25 36 28 22 6 23 4 CAN Consumer 23 52 22 4 CAN NonConsumer 14 45 33 9 US All 11 42 36 10 US US NonConsumer Consumer 16 9 45 41 31 38 8 12 CAN All 17 47 29 7 qDEALSTRESS. How do you deal with the stress in your life? US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer Ranked by US All Relaxing or meditating Exercising Talking to someone Sleeping more Taking a vacation Consuming alcohol Consuming tobacco Consuming cannabis Writing in a journal Other 51 46 46 33 27 15 14 11 7 10 50 45 48 38 27 31 28 39 12 7 52 46 45 30 28 9 8 0 4 11 47 40 44 40 26 15 15 15 10 10 54 42 51 49 27 30 26 52 15 5 45 39 41 36 26 9 11 0 7 13 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 3 qEXERCISE: About how often in an average week do you exercise? Never Less than weekly 1-2 times a week 3-5 times a week More than 5 times a week qPASTMONTH. Which of the following activities have you completed in the past month? Ranked by US All Watched a movie Emailed or texted a friend or relative Watched non-news TV Visited with family or friends Used Facebook Called a friend or relative to talk Streamed content online (Netflix, Hulu, Amazon, etc) Read a book, print magazine or newspaper Exercised (running, going to the gym, playing a sport) Played a video, computer or mobile game Consumed alcohol (including beer, wine and liquor) Used a social networking site other than Facebook, Twitter, or Instagram US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 15 17 23 31 11 14 24 34 17 18 22 30 16 21 26 28 11 19 31 31 18 21 24 26 14 16 13 10 7 10 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 75 76 75 74 82 71 73 74 73 71 75 69 72 67 74 72 71 73 68 69 68 71 76 70 67 72 65 72 80 69 65 66 65 63 67 63 55 65 50 53 69 46 55 49 59 60 56 63 53 58 51 52 57 50 53 62 48 53 71 44 45 58 39 49 61 44 39 51 34 39 54 33 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 4 Used Instagram Used Twitter Consumed a tobacco product Played a board game Consumed cannabis or a cannabis product None of the above qALCOHOLPREF. What type(s) of alcohol do you prefer, if any? Ranked by US All Beer Wine Spirits/liquor Cider None of the above Other I don't drink alcohol 32 26 44 38 26 20 35 26 51 34 28 22 22 42 14 25 42 18 21 27 18 23 32 19 14 51 0 20 67 1 1 1 1 0 0 0 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 41 40 34 10 3 2 28 57 49 54 18 2 1 13 34 37 27 7 3 2 34 43 45 38 13 2 1 22 60 48 51 19 1 3 7 35 44 33 10 2 1 28 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 5 gSUBSTANCERANK: Please rank the following substances based on how harmful you consider them to be in long-term use, from most harmful (top) to least harmful (bottom). Ranked by US All, Showing Mean ranking (1 is top, 9 is bottom) Opioids such as morphine, oxycodone, heroin, fentanyl Stimulants such as Adderall, cocaine, ecstasy, methamphetamine Hallucinogens such as LSD, DMT, shrooms, peyote Tobacco products such as cigarettes, dip, chewing tobacco Alcohol Nicotine vapes such as JUUL Prescription sleep aids such as Ambien, Lunesta Cannabis Non-prescription painkillers such as Tylenol, Advil, Aleve qUSECANNABIS: Do you currently use cannabis for medical or recreational purposes? Yes, for medical purposes Yes, for recreational purposes Yes, for both medical and recreational purposes No, I don't consume cannabis US All US US NonConsumer Consumer CAN All CAN CAN NonConsumer Consumer 2.58 2.83 2.46 2.38 2.5 2.35 3.36 3.76 3.19 3.03 3.2 2.96 3.67 4.48 3.35 3.54 4.3 3.22 4.46 4.17 4.57 4.59 4.26 4.73 5.29 5.72 4.81 5.61 5.49 5.77 5.6 6 5.24 5.74 5.75 6.09 5.97 5.45 6.17 5.96 5.52 6.16 6.52 7.22 6.23 6.4 7.23 6.03 7.44 6.67 7.75 7.5 7.01 7.71 US US NonConsumer Consumer CAN All CAN Consumer CAN NonConsumer US All 7 25 0 5 19 0 11 39 0 14 47 0 10 36 0 10 34 0 73 0 100 71 0 100 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 6 QUSECBD: Do you currently use cannabidiol (CBD) for medical or other purposes? Yes, for medical purposes Yes, for other purposes Yes, for both medical and other purposes No, I don't use CBD US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 10 30 3 9 29 1 4 13 0 4 14 0 5 18 1 5 16 0 81 39 96 82 41 98 DISPLAY IF DO NOT USE CBD: Cannabidiol (also commonly known as CBD) is a naturally occurring substance in cannabis plants that is extracted for medical or supplemental use, often in the form CBD oil. While closely related to tetrahydrocannabinol or THC (the substance that produces mind-altering feelings in cannabis), CBD is non-intoxicating and does not produce a “high” in humans. However, it is used by some for its purported relief of certain ailments such as anxiety, inflammation, epilepsy, and skin diseases, among other things. (IF DON’T USE CBD) qWOULDUSECBD: Knowing this, how likely would you be to purchase a product containing CBD? Base Very likely Somewhat likely Not too likely Not at all likely qFREQUENCYCANNA: How often do you consume cannabis? At least once a day A few times a week Once a week A few times a month Once a month A few times a year Once a year or less US All 807 8 27 24 41 US All - US US NonConsumer Consumer 184 31 42 19 8 701 4 24 25 46 US US NonConsumer Consumer 39 27 7 12 5 7 2 - CAN All CAN Consumer CAN NonConsumer 493 7 24 28 41 153 25 47 22 6 422 3 20 29 48 CAN All CAN Consumer CAN NonConsumer - 33 26 10 12 8 10 2 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 7 (IF USE CBD) qFREQUENCYCBD: How often do you consume cannabidiol (CBD)? Base At least once a day A few times a week Once a week A few times a month Once a month A few times a year Once a year or less (IF US) qSUPPORTLEGALIZE: Do you support legalizing cannabis for...? Medical purposes Recreational purposes Both medical and recreational purposes I do not support legalizing cannabis for any purposes Other US All 193 32 30 7 15 4 7 4 US All US US NonConsumer Consumer 287 35 31 8 14 3 6 2 28 14 25 0 20 10 14 18 US US NonConsumer Consumer CAN All CAN Consumer CAN NonConsumer 109 23 33 12 13 8 7 4 218 24 35 12 13 7 4 5 7 12 14 0 14 17 44 0 CAN All CAN Consumer CAN NonConsumer 35 4 15 10 42 2 - - - 45 73 34 - - - 16 1 21 - - - 1 0 1 - - - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 8 qBESTARGUMENTSPRO. What do you think are the strongest arguments IN FAVOR OF legalizing cannabis, if any? Ranked by US All Cannabis can help sick people who wish to use it as medicine Legal cannabis will bolster economic growth It will save police resources currently devoted to cannabis enforcement Cannabis is safer than alcohol People should be allowed to consume cannabis if they want to It will conserve taxpayer money Other None of the above are strong arguments US All US US NonConsumer Consumer CAN All CAN CAN NonConsumer Consumer 72 79 69 69 80 63 46 71 36 36 56 27 39 56 33 35 50 29 39 70 27 31 62 17 36 59 27 36 58 26 28 42 22 21 36 15 1 2 1 1 1 1 14 2 19 19 2 27 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 9 qBESTARGUMENTSCON. What do you think are the strongest arguments AGAINST legalizing cannabis, if any? US All Ranked by US All People will be more likely to drive under the influence of cannabis Underage people will more easily be able to consume cannabis It will lead to further drug abuse and addiction problems Cannabis is a “gateway” to using (and abusing) harder drugs Using substances like cannabis violates certain religious beliefs Using substances like cannabis is immoral Other None of the above are strong arguments qLEGALIZEHARD: Do you support legalizing “harder” drugs such as cocaine, heroin, and methamphetamine? Yes No I'm not sure US US NonConsumer Consumer CAN All CAN CAN NonConsumer Consumer 47 36 52 57 47 62 40 30 44 42 33 47 36 21 42 35 21 41 33 25 36 33 23 37 7 8 7 6 7 5 6 6 6 6 6 6 1 0 2 2 1 3 27 37 23 22 32 18 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 7 87 6 14 78 8 4 91 5 8 81 11 17 71 11 4 85 11 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 10 (IF US) gLEGALIZE1: There are currently several proposals being considered for ways recreational cannabis can be legalized. Please indicate how much you support or oppose each of the following potential measures: Ranked by US All, Showing Strongly + somewhat support Concept of “taxation and regulation”: A law that regulates and taxes cannabis like alcohol, and allows adults to use it. Marijuana Justice Act: A law that legalizes cannabis on the national level, and also punishes states that keep it illegal. The law would also get rid of criminal records for past cannabis convictions. Concept of “decriminalization”: The concept of a law that removes penalties for cannabis use and possession, but maintains that growing and selling cannabis are crimes. STATES Act: A law that keeps cannabis illegal at the national level, but bans the federal government from arresting those who comply with state legalization laws. Concept of “unregulated free-for-all”: A law legalizing cannabis consumption and cultivation, but without any government oversight (such as taxation or regulation). US All US US NonConsumer Consumer CAN All CAN CAN NonConsumer Consumer 60 80 54 - - - 45 73 34 - - - 37 53 31 - - - 37 51 31 - - - 29 56 19 - - - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 11 (IF US) qPRESCANDIDATE1: Would you be more likely, less likely, or about as likely to vote for a Presidential candidate who supports legalizing cannabis? Much more likely Somewhat more likely About as likely Somewhat less likely Much less likely qPRESCANDIDATE2: Would you be more likely, less likely, or about as likely to vote for a Presidential candidate who says they have consumed cannabis before? Much more likely Somewhat more likely About as likely Somewhat less likely Much less likely (IF NON-CONSUMER) qNCUSEBEFORE: Have you ever used cannabis before? Yes No Prefer not to say US All 22 19 36 9 14 US All 13 12 56 10 9 US All - US US NonConsumer Consumer 48 28 21 1 1 12 15 42 13 18 US US NonConsumer Consumer 32 20 45 2 1 6 8 61 13 12 US US NonConsumer Consumer - 35 62 3 CAN All CAN Consumer CAN NonConsumer - - - CAN All CAN Consumer CAN NonConsumer 6 7 62 13 12 14 19 61 5 2 2 2 63 17 16 CAN All CAN Consumer CAN NonConsumer - - 32 67 1 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 12 (IF NON-CONSUMER) qNCWHYNOTUSE. What are the primary reasons that you do not use cannabis? If you don't have a particular reason, just say so. US All Ranked by US Non-Consumer Potential health risks Don't enjoy the mental effects of using cannabis Don't enjoy the physical effects of using cannabis Fear of consequences/punishment Expense of purchasing and consuming cannabis Don't want to be a “bad influence” Don't want to be labeled as a “stoner” or “pothead” Concern about smells or other damage to my home, car, etc. Fear of judgment Don't want to cause worry Too busy Embarrassment Other I don't have a particular reason Prefer not to answer (IF NON-CONSUMER) qNCMEDICALBENEFITS: Do you think cannabis has medical benefits? Yes No Don't know CAN All CAN CAN NonConsumer Consumer - - 25 - - 32 - - 20 - - 28 - - 19 - - 25 - - 18 - - 9 - - 18 - - 20 - - 15 - - 15 - - 13 - - 13 - - 13 - - 22 - - 7 7 6 4 11 - - 7 7 3 4 10 - - 33 - - 31 - - 3 - - 1 US All - US US NonConsumer Consumer US US NonConsumer Consumer - 68 11 21 CAN All CAN Consumer CAN NonConsumer - - 68 11 21 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 13 qDRIVINGSAFETY: How safe do you think it is for someone to drive under the influence of cannabis? Very safe Somewhat safe Somewhat unsafe Very unsafe I don't know qDRUG: Do you consider cannabis a drug? Yes No I'm not sure qMEDICALTF: Which of the following is closer to your view? Most people who say they use cannabis for medical purposes don't actually have a medical need for it Most people who say they use cannabis for medical purposes do have an actual medical need for it (IF NON-CONSUMER AND HAVE USED BEFORE) qNCCONSIDERUSE: Would you ever consider using cannabis? Unweighted Base Base Yes No Prefer not to say US All US US NonConsumer Consumer CAN All CAN Consumer CAN NonConsumer 7 16 22 45 10 17 31 27 19 6 4 10 21 55 11 2 8 19 67 4 5 19 31 43 2 1 4 14 76 5 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 59 31 10 37 56 7 68 20 11 78 15 7 59 34 7 85 8 7 CAN All CAN Consumer CAN NonConsumer US All US US NonConsumer Consumer 43 28 49 46 35 51 57 72 51 54 65 49 CAN All CAN Consumer CAN NonConsumer - - 289 287 22 73 5 US All - US US NonConsumer Consumer - 446 451 24 73 3 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 14 (IF US) qLEGALSTATEUS: To the best of your knowledge, is cannabis legal in your state? Yes, it's legal for medical use Yes, it's legal for medical and recreational use No Don't know (IF CONSUMER) qAGESTARTCONSUME: How old were you when you first tried cannabis? Your best estimate is fine. 10 - 13 14 - 17 18 - 20 21+ (IF CONSUMER) qHOWLONGCONSUME: How many years have you been using cannabis? Your best estimate is fine. 0-4 5-9 10 - 14 15 - 19 20+ US All US US NonConsumer Consumer CAN All CAN Consumer CAN NonConsumer 29 35 27 - - - 21 32 16 - - - 37 14 27 7 40 17 - - - US All - US All - US US NonConsumer Consumer 14 39 24 19 - US US NonConsumer Consumer 22 16 16 9 35 - CAN All - CAN All - CAN CAN NonConsumer Consumer 11 46 22 20 - CAN CAN NonConsumer Consumer 25 18 17 10 28 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 - 15 (IF CONSUMER) qAGESTARTGENERAL: What do you think is an appropriate age to try cannabis for the first time? Under 10 10 - 13 14 - 17 18 - 20 21+ (IF CONSUMER) qMETHODSTRIED. What methods of consuming cannabis have you tried? Ranked by US Consumer Joint / Blunt Pipe Bong Infused food or beverage Vaporizer Oil / Tincture / Capsule Homemade device (apple, water bottle, etc) Dabs / Shatter / Wax Topical Cream Other US All US US NonConsumer Consumer CAN All CAN CAN NonConsumer Consumer - 1 3 19 42 34 - - 0 1 24 48 26 - US All US Consumer US NonConsumer CAN All - 81 65 62 - - 88 62 59 - - 55 - - 52 - - 42 37 - - 47 51 - - 35 - - 39 - - 30 17 1 - - 28 14 2 - CAN CAN NonConsumer Consumer - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 16 (IF CONSUMER) qPREMETHOD. What is your preferred method of consuming cannabis? (ONLY SHOWN CHOICES SELECTED IN PREVIOUS QUESTION) Ranked by US Consumer Joint / Blunt Pipe Infused food or beverage Vaporizer Bong Oil / Tincture / Capsule Topical Cream Dabs / Shatter / Wax Homemade device (apple, water bottle, etc.) Other US All US US NonConsumer Consumer CAN All CAN CAN NonConsumer Consumer- - 48 33 21 19 19 14 8 8 - - 48 16 21 20 19 20 4 8 - - 6 - - 4 - - 0 - - 2 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 17 (IF CONSUMER) qOCCASIONS. In which of the following situations do you enjoy using cannabis? Ranked by US Consumer When I'm home When I'm with friends When I'm at a party When I'm on vacation / taking time off work After work alone On holidays / special occasions Before doing chores / housework / running errands Before going to a movie When I'm with family When I'm traveling Before going to a sporting event or live performance After work with coworkers Before or during a workout Before I go to work When I'm at work Other None of the above US All US Consumer US NonConsumer CAN All CAN CAN NonConsumer Consumer - - 73 51 41 - - 71 55 44 - - 41 - - 39 - - 40 - - 41 - - 38 - - 37 - - 30 - - 29 - - 28 27 24 - - 30 17 19 - - 22 - - 20 - - 18 - - 16 - - 15 - - 12 - - 11 9 6 3 - - 7 5 7 2 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 18 (IF CAN) qCANEDIBLES: To the best of your knowledge, are cannabis edibles (infused foods, beverages, candies, etc.) legal in Canada? Yes No I don't know (IF CONSUMER AND HAVE HAD EDIBLE) qEDIBLE: Have you ever consumed a cannabis-infused food, beverage, candy, etc. that was too powerful, causing an uncomfortable or unpleasant experience? Base Yes, it was very unpleasant Yes, it was somewhat unpleasant No US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - - - 41 32 27 50 34 15 37 31 32 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - 259 - - 193 - - 15 - - 15 - - 23 - - 27 - - 62 - - 58 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 19 gHYPOROMANTIC: Please indicate your personal level of comfort with each of the following hypothetical situations or circumstances in your life: Ranked by US All, Showing Very + somewhat comfortable Voting for a political candidate who is open about his/her use of cannabis Spending money at a business where cannabis-related products are sold Your work supervisor using cannabis outside of work A portfolio manager invests some of your assets in cannabis-related equities Your job/office/workplace partnering with, serving, or otherwise supporting a business related to cannabis Being in a romantic relationship with someone who uses cannabis Attending a social gathering where cannabis is being consumed Sharing a home/living space with someone who uses cannabis US US NonCAN CAN NonUS All Consumer Consumer CAN All Consumer Consumer 64 93 53 63 89 51 63 94 50 59 89 46 57 87 46 60 83 49 56 89 44 57 82 45 55 87 43 56 82 45 53 92 38 50 88 34 52 89 38 50 87 34 49 90 34 45 91 27 Your parent using cannabis 49 85 36 44 79 30 Your coworker showing up at work under the influence of cannabis 30 58 18 24 42 16 Your child using cannabis 29 55 19 24 45 15 Riding in a car in which the driver is under the influence of cannabis 27 55 15 17 35 9 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 20 gNORMALWINE_mA: What would you think about each of the following hypothetical situations or circumstances? Would you find them… US US Non- CAN CAN CAN NonRanked by US All, Showing Totally normal US All Consumer Consumer All Consumer Consumer Walking down the sidewalk with your friend, they pause and ask you to browse in 36 68 25 38 69 25 a cannabis-related store with them At a public sporting event, you see and smell other fans using cannabis in the 35 55 27 36 57 27 stands Walking outside of a local bar, you see a group of patrons sharing a joint on a public 34 56 26 37 63 25 sidewalk and hear them offer you a hit After an evening out, your date invites you 30 63 17 30 64 16 over and offers you a hit of a joint Your local coffee shop begins selling food 23 43 15 19 35 11 and/or beverages infused with cannabis A guest at a dinner party arrives with a bag 21 46 11 18 37 9 of cannabis instead of a bottle of wine At a gift swap, one of the items exchanged 21 47 11 19 43 9 is gift card to a cannabis-related business Coworkers consuming cannabis in an 20 39 13 18 30 12 outdoor space at a work happy hour info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 21 (IF NON-CONSUMER) gNORMALWINE_mB: If you found yourself in the following situations, how likely would you be to buy or use cannabis yourself? Ranked by US Non-Consumer, Showing US US NonCAN CAN NonVery + somewhat likely US All Consumer Consumer CAN All Consumer Consumer Walking down the sidewalk with your friend, they pause and ask you to 21 18 browse in a cannabis-related store with them Your local coffee shop begins selling food and/or beverages infused with 20 13 cannabis After an evening out, your date invites 19 12 you over and offers you a hit of a joint At a gift swap, one of the items exchanged is gift card to a cannabis17 11 related business At a public sporting event, you see and smell other fans using cannabis in the 17 11 stands A guest at a dinner party arrives with a bag of cannabis instead of a bottle of 16 11 wine Walking outside of a local bar, you see a group of patrons sharing a joint on a 15 12 public sidewalk and hear them offer you a hit Coworkers consuming cannabis in an 13 10 outdoor space at a work happy hour info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 22 qIMPROVESCONS. Which of the following, if any, do you think improves after consuming cannabis? Ranked by US All Anxiety/stress levels Overall mood Creativity Sexual intercourse Overall productivity Motivation to go to work Other None of the above US All 58 51 30 21 16 US Consumer 77 77 55 41 35 US NonConsumer 51 41 20 14 8 CAN All 55 44 29 18 12 CAN Consumer 78 72 59 41 28 CAN NonConsumer 45 32 16 9 5 11 24 6 7 16 2 4 26 6 3 4 35 4 27 7 2 3 39 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 23 gGOVTEDU: If the government were to do any of the following things, how much more likely would it make you to try using cannabis? Ranked by US Non-Consumer, Showing Much more + somewhat more likely Fund research on the health impacts of cannabis use Create standards to limit the amount of pesticides, mold, and other dangerous substances found in cannabis Legalize cannabis on a federal level Develop public education campaigns to support only responsible use of cannabis and its derivatives Require cannabis businesses to report standardized yearly data surrounding safety practices, sales, marketing, etc. to the public and the government Develop international accreditation standards for cannabis businesses and their partners US All US US NonConsumer Consumer CAN All CAN CAN NonConsumer Consumer - - 30 - - 19 - - 27 - - 16 - - 26 - - 0 - - 26 - - 16 - - 25 - - 14 - - 24 - - 13 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 24 gINDUSTRYBESTPRAC: If the cannabis industry were to do any of the following things, how much more likely would it make you to try using cannabis? Ranked by US All, Showing Much more + US US NonCAN CAN Nonsomewhat more likely US All Consumer Consumer CAN All Consumer Consumer Partner with national health organizations to develop medicinal 28 18 standards and regulations for cannabis Increase industry funding for research 24 16 on cannabis’ effects Institute a system of quality ratings or designations for cannabis products 24 17 (such as letter grades, official markers, etc.) Encourage cannabis businesses to pledge a certain percentage of profits to 24 14 environmental conservation Establish organizations that allow cannabis businesses and experts to 23 16 collaborate on best practices in the industry gCOMFORTPARENTS: How comfortable would you be using cannabis around the following people? Ranked by US Consumer, Showing Very + somewhat comfortable Your friends Your coworkers Your parents Your favorite teacher Your boss Your grandparents A religious leader Children US All - US US NonConsumer Consumer 91 73 66 61 56 55 51 44 - CAN All - CAN CAN NonConsumer Consumer 89 65 53 52 43 39 38 32 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 25 (IF CAN) qCANEDUSATIS: How satisfied are you with the government’s current public education efforts surrounding cannabis? Very satisfied Somewhat satisfied Somewhat dissatisfied Very dissatisfied (IF PARENT) qTHETALK: Have you ever had “the talk” with your child(ren) about cannabis? Base Yes No I don't remember (IF HAD THE TALK) qTHETALK2: How old was your child? Base Under 10 10 - 13 14 - 18 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - - - 12 41 28 19 27 49 16 8 6 38 33 24 CAN All CAN Consumer CAN NonConsumer 147 47 48 5 132 49 49 2 81 49 44 7 CAN All CAN Consumer CAN NonConsumer 69 22 45 35 65 26 43 33 40 18 46 36 US All 273 46 53 1 US All 126 22 52 27 US US NonConsumer Consumer 194 54 46 0 153 42 57 1 US US NonConsumer Consumer 104 27 39 35 64 17 63 19 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 26 (IF HAD THE TALK) qTHETALK3. Which of the following things, if any, did you discuss during your talk with your child? Ranked by US All Base Cannabis use by people under the age of 18 can have a negative effect on brain development Cannabis can influence people to make bad decisions Cannabis use can be a part of a balanced lifestyle when used responsibly by adults Cannabis use will negatively affect your chances of getting a job Cannabis is a gateway drug and can lead to using hard drugs Cannabis use is just as bad as smoking cigarettes People will judge you for using cannabis Cannabis use is okay in moderation Cannabis use will negatively affect your chances of getting into college / university Cannabis use will make you a bad influence on your peers Alcohol is a safer alternative to cannabis Other US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 126 104 64 69 65 40 43 45 43 73 57 84 40 25 54 40 28 48 34 49 20 26 46 11 34 23 44 23 15 28 33 13 51 30 25 34 32 19 44 40 33 47 29 31 27 28 28 28 28 39 17 24 46 7 26 20 32 25 18 31 20 15 24 22 19 24 6 9 3 1 3 0 5 4 6 5 4 6 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 27 qCANNABISSMELL: Which of the following comes closest to how you feel when you smell cannabis in public, such as when you're walking down the sidewalk? I enjoy the smell of cannabis in public I don't care about the smell of cannabis in public I don't notice the smell of cannabis in public I don't enjoy the smell of cannabis in public I hate when I smell cannabis in public qCANNABISSMELL2: How big of a problem would you consider the smell of cannabis in public, for example when walking down the sidewalk? Major problem Minor problem Not really a problem Not a problem at all qOVERDOSE: How many people would you estimate die from cannabis overdose per year worldwide? 0 1 - 100 101 - 1,000 1,001 - 10,000 More than 10,000 US All US US NonConsumer Consumer CAN All CAN Consumer CAN NonConsumer 18 45 7 11 29 3 28 37 25 25 41 19 13 8 14 7 8 6 18 6 23 26 15 31 23 4 31 31 7 42 CAN All CAN Consumer CAN NonConsumer 24 36 25 15 9 28 32 31 30 40 23 7 CAN All CAN Consumer CAN NonConsumer 50 20 12 7 5 65 20 6 5 2 43 21 14 9 6 US All 23 28 28 21 US All 53 19 12 6 4 US US NonConsumer Consumer 10 24 29 37 27 30 28 15 US US NonConsumer Consumer 75 14 2 1 2 45 18 16 7 5 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 28 (IF CONSUMER) qCANNAKNOWLEDGE: On the scale below, how much knowledge of cannabis quality, strains, varieties, etc. would you say you have? A great deal Much Some A little Very little (IF CONSUMER) qCANNAPICKY: On the scale below, how selective of cannabis quality, strains, varieties, etc. would you say you are in your consumption? Extremely selective Quite selective Somewhat selective Not too selective Not at all selective US All - US All - US US NonConsumer Consumer 27 20 33 11 10 - US US NonConsumer Consumer 23 26 28 14 8 - CAN All CAN Consumer CAN NonConsumer - 18 21 35 12 15 - CAN All CAN Consumer CAN NonConsumer - 13 34 30 16 6 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 29 (IF CONSUMER) qPREFERSTRAINS: Which of the following types/strains of cannabis do you prefer to use? If you are not familiar with these strains or do not have a preference, just say so. Indica Sativa Hybrid of indica and sativa I don't know I don't have a preference (IF CONSUMER) qHIGHHABIT: Which of the following is closest to your cannabis consumption habits? I am generally looking to achieve the same effects each time I use cannabis, and use it accordingly I change my cannabis consumption to achieve different effects depending on what I'm doing I am generally unable to predict how cannabis will affect me when I use it US All US US NonConsumer Consumer CAN All CAN Consumer CAN NonConsumer - 14 17 - - 20 16 - - 30 - - 29 - - 17 - - 15 - - 22 - - 20 - CAN All CAN Consumer CAN NonConsumer US All US US NonConsumer Consumer - 57 - - 51 - - 31 - - 34 - - 12 - - 15 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 30 (IF CONSUMER) qHIGHFEELINGS. When you use cannabis, what feeling(s) or effects are you generally looking to achieve? Select all that apply, even if you use cannabis for different situations/contexts. Ranked by US Consumer Relaxation Anxiety relief Mellowness Pain relief Creativity Silliness/Laughter Sleepiness Focus Hunger Thoughtfulness Energy Sexual excitement Euphoria Connection Other US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - 69 62 56 55 36 33 33 28 25 25 23 23 23 16 1 - - 77 62 56 57 36 36 46 30 28 24 24 24 25 21 1 - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 31 qTERMS. Which of the following nicknames do you commonly use to describe cannabis or cannabis products? Ranked by US All Weed Pot Grass Mary Jane Reefer Blunt Bud Dope Roach Herb Doobie Ganja Kush Tree Chronic Dank Spliff Nuggets Broccoli Dutch Catnip Other None of the above (IF CAN) qCANCOSTSATIS: How satisfied are you with the cost of legal cannabis products in Canada? Very satisfied Somewhat satisfied Somewhat dissatisfied Very dissatisfied US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 70 63 41 35 33 30 27 27 25 24 24 19 18 11 11 11 7 6 5 4 3 2 9 67 53 25 29 24 34 39 18 20 32 20 23 28 18 16 17 11 12 7 6 3 4 5 71 67 48 38 37 28 21 31 27 21 25 17 14 8 9 8 5 4 4 3 3 1 11 71 66 39 29 22 21 22 37 21 19 24 22 18 4 10 6 15 4 2 1 2 2 11 76 64 28 26 20 31 34 33 23 23 24 28 33 7 19 12 24 8 5 4 4 3 3 68 66 43 29 23 15 17 38 20 16 23 19 11 3 6 3 11 3 1 1 2 2 15 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - - - 9 40 28 23 16 40 30 14 6 39 28 28 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 32 (IF CAN) qCANCHANGES. Which of the following cultural changes, if any, have you noticed since recreational cannabis was legalized in Canada on October 17, 2018? Ranked by CAN All I notice more people being open about their cannabis use I notice more people talking about cannabis I smell cannabis in public areas more frequently I notice more people consuming cannabis I notice a wider variety of people using cannabis I see more advertisements for cannabis-related products and events I notice more people choosing to consume cannabis instead of alcohol I notice / hear of more people driving under the influence of cannabis I notice more references to cannabis in pop culture (music, television, movies, etc.) I notice more “no smoking” signs that ban cannabis REPLACE ALL US US All User US All NonUser REPLACE ALL CAN CAN All User CAN All Non-User - - - 40 58 33 - - - 37 49 31 - - - 35 32 35 - - - 23 29 20 - - - 23 37 17 - - - 22 30 19 - - - 16 29 10 - - - 15 12 17 - - - 15 23 12 - - - 15 18 14 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 33 I notice more businesses encouraging cannabis use I notice more cannabisrelated events happening in my community Other I have not noticed any significant change since legalization - - - 9 12 8 - - - 8 12 5 - - - 1 1 1 - - - 28 13 34 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 34 DEMOGRAPHICS qAGE: What is your age? 19-20 21-24 25-34 35-49 50-64 65+ qGENDER: Are you… Male Female Other (IF US) Code Age by Gender: Male 21-24 Male 25-34 Male 35-49 Male 50-64 Male 65+ Female 21-24 Female 25-34 Female 35-49 Female 50-64 Female 65+ (IF CAN) Code Age: CA 19-24 CA 25-34 CA 35-44 CA 45-54 CA 55-64 CA 65+ US All 12 18 26 25 18 US All 49 51 0 US All 6 10 13 12 9 6 9 13 13 10 US All - US Consumer 13 25 32 23 5 US NonConsumer 10 15 21 25 26 US Consumer 52 48 0 US NonConsumer 47 53 0 US US NonConsumer Consumer 6 13 17 11 5 6 13 15 12 2 US Consumer - 5 8 10 13 11 5 6 12 14 15 US NonConsumer - CAN Consumer 3 11 32 28 22 4 CAN NonConsumer 4 3 13 25 30 24 CAN Consumer 54 46 0 CAN NonConsumer 46 54 0 CAN All CAN Consumer CAN NonConsumer - - - CAN Consumer 14 32 20 17 12 5 CAN NonConsumer 7 13 16 18 20 26 CAN All 4 6 21 30 26 17 CAN All 49 51 0 CAN All 10 20 18 18 17 18 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 35 (IF US) Code Region: Northeast Midwest South West (IF CAN) qPROV: Please identify what province or territory you live in. Alberta British Columbia Manitoba Nunavut Northwest Territories Ontario Quebec Nova Scotia Prince Edward Island Saskatchewan New Brunswick Newfoundland and Labrador Yukon I don't live in Canada (IF CAN) qPROVCODE: Province Coding Alberta British Columbia Saskatchewan and Manitoba Ontario Quebec Atlantic Canada Northern Canada US All 19 21 38 23 US Consumer 19 18 36 26 US NonConsumer 19 22 38 21 CAN All - CAN Consumer - CAN NonConsumer - US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - - - 11 14 5 0 0 37 21 2 0 5 3 13 17 4 0 0 38 15 2 0 6 5 10 13 6 0 0 37 24 2 0 4 2 - - - 2 1 2 - - - 0 0 0 0 0 0 - US Consumer - US NonConsumer - 11 14 CAN Consumer 13 17 CAN NonConsumer 10 13 - - - 10 10 10 - - - 37 21 7 0 38 15 9 0 37 24 5 0 US All CAN All info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 36 (IF US) qRACE. Which of the following describes your race? Select all that apply. White Black or AfricanAmerican Asian or AsianAmerican Hispanic, Latino, or of Spanish origin (such as Mexican, Puerto Rican or Cuban) Native American/American Indian/Alaska Native Native Hawaiian/Other Pacific Islanders Some other race (IF CAN) qRACECAN: Thinking about your own identity in ethnic or cultural terms, please select which country you most identify yourself with. North American origins British Isles origins Western European origins Eastern European origins Southern European origins Other European origins Caribbean origins Latin, Central, South American origins African origins Asian origins Oceania origins Other US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 71 70 72 - - - 14 16 13 - - - 6 4 7 - - - 13 14 11 - - - 2 3 2 - - - 0 0 0 - - - 1 1 1 - - - US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - - - 40 19 46 15 36 22 - - - 13 12 13 - - - 8 7 9 - - - 4 2 5 - - - 2 1 3 1 2 2 - - - 1 2 1 - - - 1 8 0 2 1 8 0 2 1 8 0 2 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 37 (IF US) qHISP: Are you of Hispanic, Latino, or Spanish origin, such as Mexican, Puerto Rican or Cuban? Unweighted Base Base Yes No (IF US) Code Race: Non-Hispanic White Non-Hispanic Black or African-American Non-Hispanic Asian Hispanic Non-Hispanic Other qEDU: What is the highest degree or level of school you have completed? No high school Some high school High school graduate or equivalent (i.e. GED) Some college, but degree not received or in progress Associate degree (i.e. AA, AS) Bachelor's degree (i.e. BA, BS, AB) Graduate degree (i.e. Master's, Professional, Doctorate) US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 1068 873 2 98 413 404 3 97 655 646 2 98 - - - - CAN Consumer - CAN NonConsumer - US All 65 US US NonConsumer Consumer 62 67 CAN All 12 14 11 - - - 5 15 3 3 17 4 6 13 2 - - - US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 0 4 1 5 0 3 1 5 0 5 1 5 34 34 33 32 28 33 20 21 20 24 27 22 11 11 11 10 10 11 20 21 20 20 22 20 10 7 12 7 7 8 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 38 (IF US) qEDUCODE: Education US HS or Less US Some college/Technical school US College + None of These Classifications Apply CAN Some college/Technical school CAN College + qPARENT: Are you the parent or guardian of any children under 18 now living in your household? Yes No (IF PARENT) qPARENT2: How many children under the age of 18 live in your household? Base 1 2 3 4 5 6 US All 39 US US NonConsumer Consumer 40 37 - CAN Consumer - CAN NonConsumer - CAN All 31 32 31 - - - 30 28 32 - - - - - - 38 34 39 - - - 34 37 33 - - - 28 29 28 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 27 73 41 59 21 79 24 76 36 64 19 81 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 273 44 40 11 3 1 0 194 43 37 15 2 2 1 153 44 43 8 4 1 0 147 52 35 10 3 0 0 132 59 34 5 2 0 0 81 47 35 14 4 0 1 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 39 (IF PARENT) qPARENT3. Please mark the age ranges in which the children under 18 living in your household fall. If multiple children are in the same age range, please select only that box for those children. Base 0-4 years 5-9 years 10-13 years 14-18 years (IF US) qREGISTER: Are you currently registered to vote in your district? Yes No I don't know qMARITALSHORT: What is your current marital status? Married Divorced Separated Widowed Never married US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 273 36 42 34 33 194 34 47 35 36 153 36 38 33 31 147 34 37 34 33 132 38 31 27 33 81 29 40 39 35 US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer 84 14 2 85 13 2 84 14 2 - - - CAN All CAN Consumer CAN NonConsumer 47 8 4 3 37 40 7 4 2 48 52 9 4 4 32 US All 51 10 1 4 34 US US NonConsumer Consumer 45 11 2 3 39 54 9 1 5 30 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 40 qINCOME: In 2018 what was your total family income before taxes? Less than $25,000 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000 and above qEMPLOYMENT: Which of the following best describes you? Employed full time (working more than 30 hours per week) Employed part time (working less than 30 hours per week) Unemployed but looking for work Homemaker or stay-athome parent Full-time student Retired qLOCATION: Do you live in a city, suburb just outside a city, or a less developed rural area not near a city? City Suburb Rural area US All 26 11 16 18 12 11 4 3 US All US US NonConsumer Consumer 27 12 16 16 12 11 4 2 25 10 16 18 12 12 4 3 US US NonConsumer Consumer CAN All CAN Consumer CAN NonConsumer 16 10 16 23 16 14 4 2 14 13 14 21 18 14 3 2 16 9 16 23 16 13 4 2 CAN All CAN Consumer CAN NonConsumer 37 46 33 44 55 38 10 13 9 12 15 10 12 12 11 9 9 8 12 11 12 7 7 7 3 26 3 15 2 32 4 24 5 9 4 33 CAN All CAN Consumer CAN NonConsumer 53 27 19 65 23 12 48 30 22 US All 30 47 24 US US NonConsumer Consumer 36 44 20 26 48 25 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 41 (IF US) qPARTYUS: Regardless of how you might be registered to vote, do you consider yourself a… Democrat Republican Independent Something else (IF US) qPARTYLEANUS: As of today do you lean more to… Unweighted Base Base The Republican Party The Democratic Party (IF US AND DEMOCRATIC PARTY) qD: And would you say you are a… Unweighted Base Base Strong Democrat Lean Democrat (IF US AND REPUBLICAN PARTY) qR: And would you say you are a… Unweighted Base Base Strong Republican Lean Republican US All 36 31 26 7 US All 393 331 43 57 US All 443 364 64 36 US All 364 305 52 48 US US NonConsumer Consumer 40 26 26 8 35 33 26 7 US US NonConsumer Consumer 158 158 40 60 235 238 45 55 US US NonConsumer Consumer 189 190 68 32 254 253 62 38 US US NonConsumer Consumer 124 123 56 44 240 238 51 49 CAN All CAN Consumer CAN NonConsumer - - - CAN All CAN Consumer CAN NonConsumer - - - CAN All CAN Consumer CAN NonConsumer - - - CAN All CAN Consumer CAN NonConsumer - - - info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 42 (IF CAN) qPARTYCAN: Which of the following parties do you identify with most? Liberal Conservative NDP Green Bloc Quebecois Something else qIDEO5: In general, would you describe your political views as… Very Liberal Somewhat Liberal Moderate Somewhat Conservative Very Conservative US All US Consumer US NonConsumer CAN All CAN Consumer CAN NonConsumer - - - 30 29 15 7 3 17 34 18 20 11 3 14 28 34 12 5 3 18 CAN All CAN Consumer CAN NonConsumer US All US US NonConsumer Consumer 11 16 40 19 17 37 8 16 41 12 20 47 19 20 43 9 20 48 19 17 20 15 13 17 13 10 15 6 5 6 info@ps-b.com (202) 842-0500 1110 Vermont Ave, NW, Suite 1200, Washington, D.C. 20005 43