Reimagining Seattle Urban Life Through the Wonder of Mobility © 2018 LimeBike. Lime. Proprietary Proprietary and and confidential. confidential. Do not Dodistribute. not distribute. 1 Small is beautiful... © 2019 Lime. Proprietary and confidential. Do not distribute. “Making micromobility work for citizens, cities, and service providers,” Deloitte Insights, April 15, 2019 Small is beautiful... “Today, we suffer from an almost universal idolatry of gigantism. It is therefore necessary to insist on the virtues of smallness—where this applies.” —Economist E.F. Schumacher, 1973 © 2019 Lime. Proprietary and confidential. Do not distribute. “Making micromobility work for citizens, cities, and service providers,” Deloitte Insights, April 15, 2019 the virtues of smallness—where this applies. © 2019 Lime. Proprietary and confidential. Do not distribute. During a 120-day Portland scooter pilot... We recorded over 100,000 unique users on our scooters. The population of Portland is only 650,000. #LIMEGREEN Committed to our Colors During a 120-day Portland scooter pilot... Scooters reduced car trips by 169,208 and cut vehicle miles traveled by 195,000 in just 4 months #LIMEGREEN Committed to our Colors During a 120-day Portland scooter pilot... We saved 9,677 gallons of fuel equivalent to 484 barrels of oil #LIMEGREEN Committed to our Colors TABLE OF CONTENTS 01 Where We Are 02 Our Solutions: Connecting Communities 03 Winning Through Working Together © 2019 Lime. Proprietary and confidential. Do not distribute. Bothell I Seattle UW Tacoma Brookline Portland . 0 Minneapolis Bend - St. Paul Notre Dame Ithaca N.YC ?providence St. Marys ?Yonkers Holy Cross Detroit .. White Plains Elkhart Universi ofToledo Ogden East Lathsinga ?lam?etld South Bend Dublin eypor . OSU OBaltimore . Tahoe Salt Lake C'ty ChIcago .3Columbus Montgomery County . Indianapolis Silver Spring Oakland Bloomington .. a eIg Georgetown San Jose Denver . .Durham Washington DC CSUMB Cincinnati ArIIngton St Louis Xavier Universitu Charlottesville .Santa Barbara SLU Louisville . NC State Riverside Ferguson NC Central Los Angeles .UCLA Tulsa . Charlotte ECU Clayton Santa Monica Oklahoma Cit Durham Tech .HECAgeembom Culver Cit . . . . Scottsdale Norman 3 . Camp LeJeune Long Beach Mesa . Greensboro 0 Texas Tech Memphis . Atlanta ano Little Rock 6 eorgia Southern San Diego Lubbock [351285 a . National City Texas Tech USA . UT Austin . Austi Orlando San Antonio 6 UCF OLLU a Miami . Key Biscayne Corpus Christi 02 Connecting Communities Lime is reaching communities that may not have had meaningful access to 2-wheeled transportation options before. Of the US-based Lime riders in our survey: Over 50% 25% 36% 33% live in households earning less than $75,000 a year (Less than the $81,000 average household income in the US). identify as people of color — in comparison, 27% of Americans identify as a person of color. are 37 years old or older. identify as female — in comparison, 28% of bike commuters in the US are women. 02 Connecting Communities 20% of riders in our major urban markets reported traveling to/from public transit during their most recent trip. 30% of riders reported replacing a trip by automobile (personal car, carshare, or taxi/ridehail) during their most recent trip. © 2019 Lime. Proprietary and confidential. Do not distribute. 11 02 Connecting Communities When was the last time you used Lime to get to or from public transit? © 2018 LimeBike. Proprietary and confidential. Do not distribute. From Feb 2019 survey of Mexico City. Sample Size of 1,326 12 02 Connecting Communities Users’ Most Recent Bike Ride 57% Over 6 Months Since Last Bike Ride © 2018 LimeBike. Proprietary and confidential. Do not distribute. 13 Facility Riders? Facility Type Preference Total Total 10464 10440 12.2% 522% 34.36.5% 30.6% (2) 82% 12.6% 3.5% 5.4% 3.8% Protected Bike Lane Bike Lane Total 1 0407 31.8% 1 7.2% 23.9% 15.7% 11.4% Bike path Total 1 0387 9.0% 9.2% 1 7.7% 31.9% 32.1% Sidewalk 4.6% 4.7% 11.0% 30.0% 49.7% Total 10378 Street Preference Ranks 1 (highest) 2 3 4 . 5 (lowest) What best describes your reason for riding on the sidewalk? What is your primary safety concern (if any) when operating an electric scooter? 12% Convenience 83% Safety Other 4% 34% Motorists Street Hazards (Potholes…) 37% 13% Pedestrians Cyclists Other None © 2018 LimeBike. Proprietary and confidential. Do not distribute. 2% 3% 11% From Feb 2019 survey of Santa Ana, CA Sample Size of 437 “An ounce of practice is generally worth more than a ton of theory.” —Economist E.F. Schumacher, 1973 © 2019 Lime. Proprietary and confidential. Do not distribute. “Making micromobility work for citizens, cities, and service providers,” Deloitte Insights, April 15, 2019 03 Working Together Fully Committed to Sustainability In October of 2018, Lime launched our Lime Green initiative to encompass the full range of our sustainability efforts. This included establishing the industry’s first 100% carbon-free electric fleet, the creation of an internal Head of Sustainability, and the addition of former EPA Administrator and “climate czar”, Carol Browner, as Sustainability Advisor. Through our partnership with NativeEnergy, Lime is proud to be investing in new renewable energy projects as we lead the way forward in smart, sustainable micro mobility. © 2019 Lime. Proprietary and confidential. Do not distribute. Over 30M Over 3.5M lbs of CO2 saved worldwide lbs of CO2 saved in LA area Over Over 19M miles of driving avoided worldwide 1.7M miles of driving avoid in LA area 03 Working Together Lime Access 50% off access & mobility for low income, unbanked & non-smartphone community. © 2019 Lime. Proprietary and confidential. Do not distribute. 18 IN US CITIES, A RIDER USING LIME SCOOTERS, BIKES OR E-ASSIST BIKES IN CONJUNCTION WITH PUBLIC TRANSIT WOULD PAY, ON AVERAGE, THAN THE COST OF OWNING AND OPERATING A PERSONAL VEHICLE AVERAGE DAILY COST OF CAR AVERAGE DAILY COST OF USING A OWNERSHIP IN US URBAN MARKETS LIME SCOOTER, BIKE OR E-ASSIST BIKE (X2 MILES) PUBLIC TRANSIT (X2 TRIPS) IN US URBAN MARKETS 03 Working Together Our Approach to Safety & Education User Education and Training Helmet Distribution In-app messaging Maximum motorized speed (14.8 mph) User termination IN PRACTICE Spokane Parks Scooter Training Coalition of Communities of Color © 2019 Lime. Proprietary and confidential. Do not distribute. 03 Working Together Our Approach to Parking Recommended Parking Zones Prohibited Parking Zones Nudging Behavior User Communications Some Cities Experimenting with User Fines IN PRACTICE Corrals in Austin. 200 of 1500 Seattle Portland User Fines © 2019 Lime. Proprietary and confidential. Do not distribute. 03 Working Together Next Frontiers with Transit Low Cost, Clean, Efficient Scalable First/Last Mile Micromobility Hubs — Nearly Free Seamless Connections Working to Grow Micromobility & Transit Usage, together IN PRACTICE Ongoing discussions with transit agencies throughout the NW US © 2019 Lime. Proprietary and confidential. Do not distribute. is possible here? What Jul-h Thank you. Jonathan Hopkins Director of Strategic Development, NW jonathan.hopkins@li.me © 2019 LimeBike. Proprietary and confidential. Do not distribute.