PRESENTING FOR RUSH STREET GAMING
AND SUGARHOUSE CASINO
Laura McAllister Cox
VP of Regulatory Compliance and Legal Counsel
Rush Street Gaming
Joe Scibetta
VP of Development & Operations
Rush Street Gaming
Rob Long
General Manager
SugarHouse Casino Philadelphia
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Former regulator Reno, Nevada
Led ground-up development of Rush Street’s first U.S. casino in Vicksburg, MS
Former GM of Rivers Casino & Resort Schenectady
Recently transferred to Philadelphia, leading several initiatives: permanent sportsbook development,
mobile/online sportsbook launch, iGaming debut and more

2

 SUGARHOUSE CASINO: HISTORY AT-A-GLANCE
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In 2005, Rush Street co-founders purchased former Jack Frost sugar
refinery parcel on Delaware Avenue

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“SugarHouse” was a creative nod to Philly’s past, at a time when
gaming in PA was still very new

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SugarHouse Casino opened in 2010; downsized to “interim” facility in
response to 2008 collapse of financial markets

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Expanded in 2016, adding The Event Center, Marketplace, poker
room, parking garage and other amenities—$164 million reinvestment

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November 2016, the SugarHouse brand expanded into New Jersey
with the launch of PlaySugarHouse.com

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December 2018, launched Philadelphia’s first in-casino sportsbook

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May 2019, launched PA’s first online and mobile sportsbook,
PlaySugarHouse.com; intend to launch online casino later this year

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Since opening, earned 14 Top/Best Workplace awards, voted by Team
Members; workforce of approximately 1,600

3

 SUGARHOUSE & RIVERS CASINOS
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Meanwhile, Rush Street has continued to grow its portfolio of U.S. casinos

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In addition to SugarHouse, Rush Street operates three full-service
properties: Pittsburgh, PA; Des Plaines, IL (Chicago-area); and
Schenectady, NY

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All other Rush Street casinos operate under the Rivers Casino brand and
lead their markets

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In developing Rivers’ value proposition, Rush Street has prioritized and
standardized superior guest experiences, high-end property design, diverse
gaming & compelling amenities (white-linen dining, Event Centers,
Sportsbooks, etc.)

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The 2016 expansion of SugarHouse added those high-end assets
consistent with the Rivers Casino value proposition

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With the advent of mobile sports betting and iGaming, both SugarHouse and
Rivers Casino have partnered with Rush Street Interactive to add consistent
online capabilities

4

 WE ARE REBRANDING TO RIVERS CASINO PHILADELPHIA
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Continuously improving customer experiences is a shared goal of the PGCB
and Rush Street

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As gaming becomes a 360-degree experience—land-based, mobile, online—a unified
brand for Rush Street’s PA properties will best serve the Commonwealth, host communities,
guests and team members

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Our long-term plan is to establish continuity across Rush Street’s PA properties,
sportsbooks, iGaming and guest rewards programs

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This rebranding represents a $15 million reinvestment in the property, and all changes to
the facility will be completed by local companies and contractors

5

 BRAND EVOLUTION: HOW IT BEGINS
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Proactive communications to our team, our guests and our communities

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The physical transformation of our Delaware Avenue property, signage, logos, etc.

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Redesign of gaming pieces, pending PGCB review and approval

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Additional consideration of select modification of Rivers Casino “Pittsburgh” brand to
include city designation

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Updated internal controls, pending PGCB review and approval

6

 TENTATIVE TIMELINE
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Now: Announcement of intention to rebrand

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Early Summer: Begin property transformation, including internal controls
(signage, gaming items, etc.)

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Mid Summer: Launch iGaming

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End Summer: Launch of expanded, permanent
sportsbook

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Fall 2019: Ceremonial Rivers Casino
Philadelphia launch

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