The CROWN Research Study Creating a Respectful and Open Workplace for Natural Hair New Dove study confirms workplace bias against hairstyles impacts Black women’s ability to celebrate their natural beauty, and how workplace bias and corporate grooming policies unfairly impact Black women We Surveyed 82% Black Women vs. • 2000 Women (1000 Black and 1000 White women) • Ages 25-64 throughout the United States • Employed full-time • Currently working in an office or field (sales) setting OR worked in a corporate office in the past 6 months 65% White Women were made aware of a formal workplace appearance policy Black women fear scrutiny and discrimination when expressing their natural beauty in the workplace 1.5x 83% 3.4x More likely to be sent home from the workplace because of their hair More likely to report being judged more harshly on her looks than other women More likely to report black women’s natural hair being seen as unprofessional The same hairstyle on a White woman is rated 25% higher in job readiness than when worn by a Black woman C.R.O.W.N Research Study (2019). Conducted by JOY Collective. Study conducted in the U.S. among 2000 (1000 Black and 1000 White) Women, Age 25 – 64. All data tested at 95% confidence level. The CROWN Research Study Creating a Respectful and Open Workplace for Natural Hair Hair discrimination has real, measurable social and economic impact on Black women Black Women “I have been passed over for advancement at work because of my race.” Are more policed in the workplace. Key Findings Feel their hair is targeted. Are consistently rated as less ready for job performance Black women are 3x more likely than White women to agree with this statement. “I have to change my hair from its natural state to fit in at the office” Black women are 80% more likely than White women to agree with this statement. C.R.O.W.N Research Study (2019). Conducted by JOY Collective. Study conducted in the U.S. among 2000 (1000 Black and 1000 White) Women, Age 25 – 64. All data tested at 95% confidence level.