<> (Format: Month Day, Year) )LUVW1DPH!! 0LGGOH1DPH!! /DVW1DPH!! 1DPH6Xႈ[!! <> <> <>, <> <> Dear )LUVW1DPH!! 0LGGOH1DPH!! /DVW1DPH!! 1DPH6Xႈ[!!, The National Baseball Hall of Fame (“Hall of Fame”) values and respects the privacy of your information, which is why we are writing to advise you of a recent incident that may have involved some of your personal information. On June 18, 2019, we learned that some of your information could have been obtained by an unauthorized third-party that placed malicious computer code on the Hall of Fame web store (shop.baseballhall.org) e-commerce system. The code may have targeted certain personal information of customers who made a credit card purchase via the web store between November 15, 2018 and May 14, 2019. We are notifying you about the incident because we determined that you entered some personal information on the checkout page during the time the malicious code was active on our web store. This information included your name, address and your credit or debit card information, including your CVV code. The incident did not impact your Social Security Number or driver’s license information. 8SRQ OHDUQLQJ RI WKH LQFLGHQW ZH SURPSWO\ UHWDLQHG D IRUHQVLF VHFXULW\ ¿UP WR LQYHVWLJDWH WKH LQFLGHQW DQG KDYH QRWL¿HG law enforcement. We also removed the malicious code from our web store. Additionally, we have taken steps to alert the credit card brands of the incident so they can monitor your account for potential fraudulent activity. Finally, we have taken additional technical steps to further secure our web store and prevent this type of incident from occurring in the future. We value the trust you place in us to protect your privacy, take our responsibility to safeguard personal information seriously, and apologize for any inconvenience or concern this incident might cause. For further information and assistance, please call 1-???-???-???? from 9:00 a.m. to 6:30 p.m. ET, Monday through Friday. Sincerely, Sean J. Gahagan Vice President, Retail Merchandising and Licensing National Baseball Hall of Fame and Museum ??????-???? Additional Important Information As a precautionary measure, we recommend that you remain vigilant to protect against potential fraud and/or identity theft by, among other things, reviewing your account statements and monitoring credit reports closely. If you detect DQ\ VXVSLFLRXV DFWLYLW\ RQ DQ DFFRXQW \RX VKRXOG SURPSWO\ QRWLI\ WKH ¿QDQFLDO LQVWLWXWLRQ RU FRPSDQ\ ZLWK ZKLFK WKH account is maintained. You should also promptly report any fraudulent activity or any suspected incidents of identity theft to proper law enforcement authorities, including the police and your state’s attorney general, as well as the Federal Trade Commission (“FTC”). You may wish to review the tips provided by the FTC on fraud alerts, security/credit freezes and steps to you can take to avoid identity theft. For more information and to contact the FTC, please visit www.ftc.gov/idtheft or call 1-877-ID-THEFT (1-877-438-4338). You may also contact the FTC at: Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580. Credit Reports: You may obtain a free copy of your credit report once every 12 months from each of the three national credit reporting agencies by visiting http://www.annualcreditreport.com, by calling toll free 1-877-322-8228, or by completing DQ $QQXDO &UHGLW 5HSRUW 5HTXHVW )RUP DQG PDLOLQJ LW WR $QQXDO &UHGLW 5HSRUW 5HTXHVW 6HUYLFH 3 2 %R[ $WODQWD *$