.BIIGITAL GHBORHOOD WATCH PROTECT.SHARE.ENGAGE WHAT IS A DIGITAL NEIGHBORHOOD WATCH? RING HAS CREATED A NEIGHBORHOOD WATCH FOR THE DIGITAL AGE WE BELIEVE THAT WORKING TOGETHER AND SHARING H A S A LW AYS B E E N T H E F O U N DAT I O N O F ST RO N G COMMUNITIES BY GIVING FAMILIES THE TOOLS TO CONNECT TO T H E I R N E I G H B O R S M O R E E F F I C I E N T LY, W E H A V E EXPANDED COMMUNICATION AND CAMARADERIE AMONGST NEIGHBORS THROUGH THE RING NETWORK WE HAVE A SIMPLE MISSION: REDUCE CRIME IN NEIGHBORHOODS. BY CONNECTING PEOPLE D I G I T A L LY, W E C A N M A K E T H I S A R E A L I T Y. WHY WOULD YOU WANT TO START A DIGITAL NEIGHBORHOOD WATCH WITH RING? 1. YOU DIRECT READY STAND AND YOUR NEIGHBORS HAVE BEEN LY A F F E CT E D BY C R I M E . YO U ' R E TO BE PROACTIVE AND TAKE A FOR YOUR NEIGHBORHOOD 2. YOU LOVE THE PEACE OF MIND YOU GET F RO M T H E A B I LI T Y TO A LW AYS B E H O M E WITH RING DEVICES 3. YOU LOVE HOW SEAMLESS & EASY IT IS TO SHARE INFORMATION AND CONNECT WITH YOUR NEIGHBORS ABOUT ACTIVITY IN YOUR COMMUNITY THE ABILITY TO SEE, SHARE AND SAVE VIDEOS THAT ARE CAUGHT ON R I N G , E N A B LE S N E I G H B O R S TO B E C O M E C O N N E CT E D A N D A LE R T, G I V I N G EACH OTHER A STRONG PEACE OF MIND FOR CREATING A SAFE AND H E A LT H Y N E I G H B O R H O O D REQUIRED STEPS TO GET STARTED WHAT GOES INTO STARTING A DIGITAL NEIGHBORHOOD WATCH? BEFORE YOU CAN TAKE YOUR NEIGHBORHOOD WATCH DIGITAL AND STREAMLINE THE PROCESS, THERE ARE A COUPLE OF TASKS TO ACCOMPLISH WITHIN Y O U R N E I G H B O R H O O D W A T C H G R O U P. 1. Y O U ’ L L F I R S T N E E D T O P U R C H A S E Y O U R R I N G DEVICE THROUGH OUR WEBSITE OR A RING NEIGHBORHOOD MANAGER 2. Y O U W I L L N E E D T O C H O O S E A D I G I T A L NEIGHBORHOOD WATCH CAPTAIN - SOMEONE WHO WILL SET UP EVENTS, MANAGE MEMBERS, MANAGE SOCIAL MEDIA & PRODUCE INFORMATIONAL MATERIALS 3. YOU WILL NEED TO CREATE A TEAM: COLLECT AT LEAST 6-10 EMAILS AND PHONE NUMBERS OF NEIGHBORS THAT WILL PARTICIPATE IN YOUR NEIGHBORHOOD WATCH MEETINGS WHAT GOES INTO STARTING A DIGITAL NEIGHBORHOOD WATCH? CONTINUED… 4 . N E X T, YO U ’ LL W A N T TO S TA R T A P R I V AT E FACEBOOK GROUP + CREATE AN ACCOUNT ON NEXTDOOR TO KEEP YOUR MEMBERS ENGAGED AND TO SHARE NEWS 5. YOU WILL WANT TO DISTRIBUTE PROMO OFFERS A N D F LY E R S TO M E M B E R S S O T H EY C A N B E ENROLLED IN THE RING MOVEMENT 6. IF YOU HAVE PREVIOUS RELAT O F F I C E R S I N Y O U R C O M M U N I T Y, THEM TO CREATE PARTNERSHIPS ACCESS ON CRIME INFORMATION NEIGHBORHOOD. IONSHIPS WITH REACH OUT TO IN ORDER TO GAIN ABOUT YOUR *IF YOU DON'T HAVE ANY RELATIONSHIPS, RING CAN HELP PUT YOU IN CONTACT WITH AN OFFICER TO JOIN YOUR TEAM WHAT GOES INTO STARTING A DIGITAL NEIGHBORHOOD WATCH? CONTINUED… 7. O N C E Y O U H A V E Y O U R M E M B E R S , E N S U R E THEY’RE ACTIVE ON EITHER YOUR PRIVATE F A C E B O O K G R O U P, O R O N N E X T D O O R . 8. HAVE YOUR DIGITAL NEIGHBORHOOD WATCH TEAM CAPTAIN CREATE A CALENDAR OF ALERTS + CONTENT TO INTERACT/ENGAGE OTHER MEMBERS ON RING APP ( E X : YO U C A N C O M M E N T, S H A R E , P O S T V I D E O S ) 9. HAVE YOUR DIGITAL NEIGHBORHOOD WATCH TEAM CAPTAIN CREATE AN OUTLINE OF WHAT ISSUES NEED TO BE ADDRESSED IN THE COMMUNITY SO YOUR TEAM HAS CLEAR GOALS 10. HAVE YOUR DIGITAL NEIGHBORHOOD WATCH TEAM CAPTAIN SECURE A MEETING PLACE AND FORM OF COMMUNICATION FOR ALL MEMBERS (WE RECOMMEND A PRIVATE FACEBOOK GROUP AND/OR NEXTDOOR) 11. YOUR MARKETING MATERIAL SHOULD BE CREATED AND READY TO HAND OUT TO PUBLICIZE NEIGHBORHOOD WATCH (USING RING DIGITAL NEIGHBORHOOD WATCH COLLATERAL PACKAGE) SO READY TO START A DIGITAL NEIGHBORHOOD DIGITAL NEIGHBORHOOD WATCH PROCESS PART I “ON-BOARDING” ONCE YOU’VE MADE THE DECISION THAT YOU'RE READY TO START A DIGITAL NEIGHBORHOOD WATCH, YOU FIRST NEED TO GET IN CONTACT WITH A NEIGHBORHOOD MANAGER AT RING 1. Y O U C A N C A L L A N E I G H B O R H O O D M A N A G E R @ (855) 688 7756 OR INQUIRE AT NEIGHBORHOODS@RING.COM 2. ONCE YOU SPEAK TO A NEIGHBORHOOD MANAGER THEY WILL WALK YOU THROUGH FILLING OUT A DIGITAL NEIGHBORHOOD WATCH APPLICATION SOME QUESTIONS INCLUDE: - WHAT - W H AT NEIGH - W H AT NEIGH IS YOUR ADDRESS? ARE YOUR MOTIVES FOR STARTING A DIGITAL BORHOOD WATCH? IS THE RECENT CRIME HISTORY OF YOUR BORHOOD ? *IF RING DEVICES NEVER PURCHASED NEIGHBORHOOD MANAGER WILL WALK YOU THROUGH PROCESS TO PURCHASE DEVICE & PROVIDE PROMO CODE DIGITAL NEIGHBORHOOD WATCH PROCESS PART 2 “ON-BOARDING CONTINUED” 3.ONCE YOU HAVE YOUR RING APP DOWNLOADED AND SET UP WITH YOUR DEVICE, A NEIGHBORHOOD MANAGER WILL HELP GET YOU STARTED ON FACEBOOK AND NEXTDOOR AS AN ADDITION TOOL FOR YOUR DIGITAL NEIGHBORHOOD WATCH. 4. YOUR NEIGHBORHOOD MANAGER WILL ALSO EMAIL YOU OVER YOUR “RING DIGITAL NEIGHBORHOOD WATCH COLLATERAL PACKAGE” -RING PRODUCT SHEET -EMAIL CAMPAIGN TEMPLATES -PROMO CODE -DIGITAL NEIGHBORHOOD WATCH COLLATERAL (SEE NEXT SLIDE FOR EXAMPLES) - E X P L A I N M O N T H LY M I LE S TO N E S (SEE NEXT SLIDES FOR EXAMPLES) DIGITAL NEIGHBORHOOD WATCH PROCESS CONTINUED PART 3 “ TA K I N G I T D I G I TA L” 5. AFTER YOUR SUCCESSFUL NEIGHBORHOOD WATCH MEETING, YOU CAN SET UP A QUICK TRAINING SESSION FOR NEIGHBORHOOD WATCH MEMBERS ABOUT THE RING APP AND R I N G P RO D U CTS S O W E C A N S O LV E C R I M E M O R E E F F I C I E N T LY 6. YOUR NEIGHBORHOOD MANAGER WILL F O LLO W U P O N M O N T H LY M I LE S TO N E S A N D REWARD ANY SUCCESS TO ENCOURAGE SHARING OF THE DIGITAL NEIGHBORHOOD WATCH DIGITAL NEIGHBORHOOD WATCH COLLATERAL INCLUDES…. 1. 2. 3. 4. 5. RING PRODUCT SHEET E D I TA B LE P R O M O F LY E R S EMAIL CAMPAIGN TEMPLATES PROMO CODES GRAPHIC BANNERS FOR SOCIAL MEDIA DIGITAL NEIGHBORHOOD WATCH MONTHLY MILESTONES MONTH 1 CREATE NEIGHBORHOOD WATCH EVENT + SHARE EVENT + COMPLETE EVENT AND POST VIDEO FROM NEIGHBORHOOD WATCH ON SOCIAL PLATFORMS AND RECEIVE PROMO CODES FOR ALL THOSE WHO ATTENDED EVENT FOR FUTURE RING DEVICES MONTH 3 S O LV E A C R I M E W I T H T H E H E LP O F YO U R LOCAL POLICE OFFICER AND RECEIVE 50% OFF OF ANY PRODUCT MONTH 4 MONTH 2 CONVERT 10 NEW USERS BY DOWNLOADING RING APP AND RECEIVE FREE SWAG FOR ALL USERS BLOG ABOUT RING APP IN A POSITIVE WAY ON PERSONAL FACEBOOK WALL AND/OR PROMOTE RING DEVICES IN NEIGHBORHOOD WATCH FACEBOOK PAGE = FREE SWAG (SCREENSHOT REQUIRED) HOW DOES RING KEEP YOU HOW RING DEVICES KEEP YOUR HOME SAFE BY CREATING INNOVATIVE DEVICES THAT LET YOU MONITOR YOUR HOME FROM ANYWHERE, RING PUTS THE POWER OF HOME SECURITY IN YOUR HANDS. RING SENDS YOU INSTANT ALERTS WHEN PEOPLE PRESS YOUR D O O R B E L L O R T R I G G E R R I N G ’ S B U I LT - I N M O T I O N S E N S O R S . W H E N YO U A N S W E R T H E A LE R T, YO U C A N S E E , HEAR AND SPEAK TO PEOPLE ON YOUR PROPERTY FROM YOUR PHONE, TABLET AND PC. HOW RING DEVICES KEEP YOU SAFE? RING IS ON A MISSION TO REDUCE CRIME IN N E I G H B O R H O O D S . W I T H R I N G , YO U C A N E A S I LY S H A R E VIDEOS WITH YOUR NEIGHBORS AND LOCAL LAW E N F O R C E M E N T, S O YO U C A N A LL W O R K TO G E T H E R TO C O M B A T C R I M E I N Y O U R C O M M U N I T Y. R I N G K E E P S Y O U C O N N E CT E D TO N OT O N LY YO U R H O M E , B U T A L S O YO U R C O M M U N I T Y, S O W E C A N H E L P M A K E O U R N E I G H B O R H O O D S SAFER FOR ALL. BY CONNECTING NEIGHBORS AND SHARING VALUABLE FOOTAGE WE PROVIDE PRICELESS PEACE OF MIND AND SAFETY HOW CAN RING KEEP YOUR NEIGHBORHOOD SAFE? SHARING IS AN IMPORTANT PART OF THE RING EXPERIENCE, AND WITH OUR APP YOU HAVE AN EASY WAY TO SHARE RING VIDEOS TO ALERT YOUR NEIGHBORS OF ANY SUSPICIOUS ACTIVITY IN YOUR NEIGHBORHOOD AND PUT AN END TO CRIME HOW CAN RING KEEP YOUR NEIGHBORHOOD SAFE? HERE LIVES YOUR NEIGHBORHOOD ACTIVITY WITHIN THE RING APP SO YOU CAN BE UP TO DATE OF ALL ACTIVITY AND POSSIBLE CRIME IN YOUR NEIGHBORHOOD THIS IS AN EXAMPLE OF A VIDEO POSTED IN YOUR N E I G H B O R H O O D A C T I V I T Y. WITH CUSTOMIZABLE DESCRIPTION THIS HELPS OTHER NEIGHBORS KEEP AN EYE OUT FOR SUSPICIOUS OR ABNORMAL ACTIVITY OTHER HELPFUL RING APP TIPS FOR NEIGHBORHOOD ALERTS: YOU ARE ABLE TO MAXIMIZE OR MINIMIZE YOUR RING OF SECURITY IN ORDER TO CHOOSE WHICH ACTIVITY ALERTS YOU WANT TO RECEIVE FROM YOUR NEIGHBORHOOD THIS IS YOUR NEIGHBORHOOD FEED IN YOUR RING APP ALSO KNOWN AS ALL ACTIVITY IN YOUR RADIUS. VIEW VIDEOS, SHARE VIDEOS OR CLICK ON HOME ICON TO EDIT APP SETTINGS THIS SHOWS YOUR DEVICES AND YOUR DEVICES A C T I V I T Y. HOME ICON IS A QUICK JUMP TO NEIGHBORHOOD FEED HERE IN YOUR SETTINGS YOU CAN EDIT THE NAME OF YOUR NEIGHBORHOOD, RADIUS, & ALERTS (MAKE SURE ALERTS ARE ON SO YOU CAN RECEIVE PUSH NOTIFICATIONS) BEST PRACTICES FOR NEIGHBORHOOD WATCH SUSPICIOUS ACTIVITY YOU NEED TO LOOK OUT FOR I F Y O U S U S P E C T C R I M I N A L A C T I V I T Y, REPORT THE INCIDENT TO YOUR LOCAL OFFICER AND SHARE THE NEWS ON DIGITAL NEIGHBORHOOD WATCH PLATFORMS - A STRANGE PERSON LOITERING AROUND HOMES WHILE YOUR NEIGHBORS ARE AWAY - STRANGE VANS OR CARS DRIVING AROUND YOUR NEIGHBORHOOD WITH NO APPARENT BUSINESS - PEOPLE POSING AS UTILITY WORKERS - BECOMING AWARE OF YOUR UNUSUAL ACTIVITY IN/ AROUND YOUR NEIGHBORHOOD. - A N Y P E R S O N W A LK I N G D O W N T H E S T R E E T R E P E AT E D LY STARING INTO CAR WINDOWS GET TO KNOW YOUR LOCAL LAW ENFORCEMENT OFFICER(S) RING CAN HELP YOU ENROLL A LAW ENFORCEMENT OFFICER ON YOUR NEIGHBORHOOD WATCH TEAM 
 HOME SECURITY TIPS MAKE SURE YOUR HOME IS SECURE 1. UPGRADE YOUR HOME’S LOCKS AND INSTALL R I N G D E V I C E S F O R M A X I M U M S E C U R I T Y. I N S T A L L RING VIDEO DOORBELLS AND RING STICK UP CAMS F O R U LT I M A T E P R O T E C T I O N 2. KEEP YOUR VALUABLES SECURE AND LOCK WINDOWS/DOORS WHEN YOU'RE NOT HOME 3. ENCOURAGE YOUR NEIGHBORS TO WATCH FOR SUSPICIOUS ACTIVITY 4. LEAVE YOUR LIGHTS ON IN YOUR HOME TO DETER CRIMINALS 5. UPLOAD SUSPICIOUS VIDEOS FROM YOUR RING DEVICES TO RING APP TO SHARE WHAT IS GOING ON IN YOUR AREA DIGITAL NEIGHBORHOOD WATCH DO’S & DON’TS DO’S DON’TS - LEARN WHAT IS NORMAL AND NOT NORMAL IN YOUR NEIGHBORHOOD - TAKE A PROACTIVE STANCE AGAINST CRIME. GET OTHER N E I G H B O R S I N VO LV E D ! - ATTEND NEIGHBORHOOD WATCH MEETINGS AND INTERACT ON RING’S RING APP - REPORT ALL CRIMES TO THE POLICE - BE PROACTIVE IN IDENTIFYING CRIME - B E F R I E N D LY W I T H YO U R NEIGHBORS SO YOU CAN CREATE A NETWORK FOR NEIGHBORHOOD WATCH - DON’T TAKE THE LAW INTO YOUR OWN HANDS - DON’T APPROACH SUSPICIOUS PEOPLE - DON’T INVESTIGATE SUSPICIOUS CARS - DON’T TAKE UNNECESSARY RISKS TO OBTAIN INFORMATION ABOUT SUSPICIOUS ACTIVITIES - DON’T HESITATE TO CALL POLICE IF YOU SEE ANYTHING IN YOUR N E I G H B O R H O O D T H AT I S S LI G H T LY O F F OUR DIGITAL NEIGHBORHOOD WATCH KEEPS YOU ON THE CUTTING EDGE OF ACTIVITY AND COMMUNICATION IN YOUR NEIGHBORHOOD A N D A LLOW S YO U TO A LW AYS B E H O M E . AT R I N G , W E B E LI EV E W O R K I N G TO G E T H E R A N D S H A R I N G H A S A LW AYS BEEN THE FOUNDATION OF STRONG COMMUNITIES. OUR MISSION IS TO TRANSFORM COMMUNITIES BY CONNECTING PEOPLE AND REDUCING CRIME, THEREFORE MAKING NEIGHBORHOODS A SAFE HAVEN FOR ALL. D I G I TA L N E I G H B O R H O O D W ATC H LOOKING TO START A DIGITAL NEIGHBORHOOD WATCH? CONTACT US AT: NEIGHBORHOODS@RING.COM (855) 688 7756