Message

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From: DUNCAN, MELISSA Si Redacted
Sent: 10/15/2015 7:42:15 AM
To: MURPHEY, SAMUEL: Redacted i
Redacted i; DYKES, MICHAEL Redacted 
i Redacted i I
CC: KUSCHMEDER, Redacted i; MILLER, 
Redacted 5
Subject: RE: Draft letter, one?pager

Mieheei -- tt iti<e we ate eittned eh steps forward. have htevtded Sam at eetihte et' Smeit ed?te en the Rehh
iettet. tiht'?s it?: with tihhy tti get addressee et Cemn'nttee thetnhete.

We ate eise werk?he et eddttiehei pieces. heie We ate wetkth with John and Eric te see tt' we can get henry
te wtite en eddittenei ett tittie, hiternettveih Sem it; tit etting en tier Brett eignetetefi?eview (as we have
that ES het etit he we care get it pieced it that ie the mute thet t3


?i?hehtte very tnueh. tt there ES anything eise we cert de tretn this ehd, tet the knew.

Regetde
h?teiisee

 

From: MURPHEY, Redacted

Subject: RE: Draft letter one- pager

Mieheei,

t?ii weth en the tevts?ene te the ietter e5 yeti eetithe hetew end etteeiete revised draft:

Attached, tied a hieg pest we?ve hem {33h Geidetetn thet ettete hi3 eh gtyehesete Safety
and the EidS as: hhyeteieh i think thie etse the themes we've euti?hed heiew? We have tegei apprevei en

this dtett anti w?ti he teeth te take Lt the in the rnei?ntng,

tgeve the some teedheek eh the?r Vt?EtSiDt?i et the tete this ettettieeh -- Lt teeits geed: We?re getting
the tVienSehte tetmetted.

The (ILA eewett wee te Petitite the; ettemeen. tt terns tt down, we?ti try taking the weed te the ti?ii
next.

"than 

Seth

 



Sent: Wednesday, October 14, 2015 7:23 PM

Confidential - Produced Subject to Protective Order MONGLY07673038

 

Subject: Re: Draft letter one? pager

Melissa
have shared my thoughts on the need for us to proactively respond to these ads and expect more actions from
opponents in the lead up to October 21

if a letter is the decision, then i would suggest it come from Robb to the Senate Ag Committee members before the
hearing

it should have a lead to the misleading ads connecting safety of to biotech while referencing the upcoming
hearing

i would suggest a different closing. It can close with a simple statement that we are committed to transparency and will
continue to stand behind the safety of our products

We have been working with the Coalition and GIVIA to do several things:

- we will get the one pagers to the Hill especially the Ag Committee

we will have Hill request EPA release their opinion on 

we will make sure Committee members ask EPA the safety question

- the coalition is considering a poster to highlight the biotech derived ingredients in yogurt if they can pull it off
we will ensure Ron Klineman is well briefed before the hearing

Let us know if there are things missing

Michael

Sent from my iPhone

 

On Oct 14, 2015, at 12:20 PM, DUNCAN, MELISSA Redacted wrote:

 

 

 

h?lit:hael ml had a eretty cttinversatien with Phil, eaelained the parallel paths that: we were
executing and he wag yery snppertive, Sam and are tentinaing to evaluate whether we can get
?mainstream? that tallts about the inherent tenflletg?hias ef the ergahie industry in advance ef
hearing,

What are year theaghts en the timin ef the letter from Reel)? Phil agreed that it weald he geed te at
least get to eur in advante til the Ill ll you let us lanew which dlrect llen yeti weald like to
we can help ceerdlnateffaell ltate ASAP,

Regartla
ill/tell sea

 






Subject: RE: Draft letter one? pager

Confidential - Produced Subject to Protective Order 

Text pasted below:
October filth 2015
Dear Senator 

Recently, a number of false and misleading advertisements have circulated on Capitol Hill regarding an
important crop protection chemical, As a company, we take the safety of our products
extremely seriously, so I wanted to write to you personally to share some important background about
the safety of and its benefits for agriculture, including reduced soil erosion and decreased
carbon emissions.

has a 40?year history of safe use and has been the subject of more than 800 health and
safety studies. Regulatory agencies around the world have concluded that all labeled uses of 
are safe for human health and the environment. In the United States, all pesticides must be reviewed by
the Environmental Protection Agency (EPA) before they can go on the market and undergo follow?up
reviews every 15 years. A routine EPA review of began in 2009 and is ongoing. Similar
routine regulatory reviews are underway in Brazil, Canada, the European Union and other parts of the
world.

No regulatory agency in the world considers to be a carcinogen. The politically motivated
groups that ran the advertisements are using a recent review of by the International Agency
for Research on Cancer to incite unfounded confusion and concern. it is important to note that
was selective in the data it reviewed and arrived at a classification that is inconsistent with the
findings of all regulators globally.

The use of crop protection chemicals is not limited to use on genetically modified (GM) crops. Crop
protection chemicals are used in all forms of agriculture including organic, conventional and GM
production methods. Regardless of the farming method, all registered pesticides in the US. are
carefully evaluated to ensure they can be used safely.

Food is an emotional topic. Parents want to know that the food they put on the table is safe and
nutritious. We understand, appreciate and share that concern. We are passionate about working with
farmers to help them produce safe and affordable food to nourish our growing world. And we want to
do a betterjob of answering questions about our role in agriculture and food production.

Alternative closing 1: i would welcome the opportunity to have a personal conversation with you in
advance of the upcoming Senate hearing to answer any questions or concerns you might have. We will
follow up directly with your office to inquire about scheduling a time to speak in the coming

days. Meanwhile, please let me know if I can be of any assistance.

Alternative closing 2: if it would be helpful to you, I would be glad to make our senior regulatory
scientists available to you to address any questions or concerns you might have in advance of the
upcoming Senate hearing. We will follow up directly with your office in the coming days to see if such a
conversation would be helpful. Meanwhile, please let me know if I can be of any assistance.

Alternative closing 3: invite you to contact our Washington, D.C., office directly with any questions or
concerns. We also provide extensive information at We would be pleased
to provide any additional information that would be helpful to you.

 

Warm regards,

Confidential - Produced Subject to Protective Order 

Robb Fraley, 
Chief Technology Officer

Regarde,
Meii sea

 



To: DUNCAN, MELISSA 5 Ram 
Cc: MURPHEY, SAMUEL KUSCHMIDER, Redacted: 

Subject: Re: Draft letter, one- pager
ican't open the attachment

Sent from my iPhone

 

On Oct 14, 2015, at 6:43 AM, DUNCAN, MELISSA S: Redacted
wrote:

 

Michaei attached is the draft ietter San?: hast drafted, if eur get-ii is te target peiicy
makers. deihg it directiy te there in a way that dnes net anipiify the ads weuid appear te
he the meet direct appreach, as weil as; an effer tizi engage: if we take Get an ad, we are
geing he be in a petitieh that we need te respend he ah such siiniler

attacks. Additiehaiiy, we antagenizefexcite the antiS.

Pier-tee take a inek at the attached and Set us knew yeiir theiights. Happy ice discuee at
yew cehveniehce.

Regarde,
Melissa.

 



Subject: Re: Draft letter one- pager

These efforts to provide information to stakehoiders and offices are fine and it is good
that this has been coordinated with the coalition. However, as I have said before, I feel
strongly that Monsanto?s leadership a

such as Fraiey needs to proactiveiy defend our product through ads, LTEs or one pagers.

These efforts outlined below are necessary but not sufficient as i believe we are in the
beginning of an campaign that wiil continue to highiight safety concerns of 

No one can defend the product like Monsanto the owner can.

Michael

Sent from my iPhone

Confidential - Produced Subject to Protective Order 

 

Redacted iwrote:

 


A quiet: update en where things sitand:

I We have werked with the eren/ coaiition communication ioiice
tn orehere an onwed irorn {3th to niieh hack directiy against the
arguments in the ads (see attached}. We?re piannihg te get thie
sent off first thing in the morning. {Eur tiret choice he te
entirnit it: to Pitriitico; as; a hacker}, we?d en to the We can
exniore the citation et 3 hit er Simiiar creed hern a rnedicei
doctor it Dan can get US a narne, hut we hope this: give US
Something oniine er in print ASAP thet we can use in
convereetione hetore the hearing

I We have provided giynhesate background into to the coaiitien
to enehie them te deveioo a ceaiitiodhranded eneoege fact
sheet on giynhoeate and ieheiihg. "they Shenid he Sending US a
drait ier review Eater thie evening or tomorrow.

I in addition? we have drafted two Monsanto tact Sheete for teen
review eonsideretioh: one that: heth giynhesate and
iaheiing, and another that Specificaiiy eh giynhosate
satiety {see attached}, We?ve incernorated your eariier
feedback. en adding context, referencing ether 2n
etc? in the drafts. We?d weiconie any additionai
teetihaeh on whet Wt?itid rneire rnost to you end the
teeth. We?re aekihg the Fit creative team to hein US quickie
enhance the terrnatting and rneke iooir. sharper.

I in additien, get the attached iist et thorn giohei
cieahed Lin and formatted nice-3hr as weiin

Thanh yeti.
Regards,

Sarn

 

From: DYKES, MECHAEL Di? 2

Sent: Tuesday, October 13, 2015 10:12 AM

Cc: DUNCAN, reactant; KUSCHMEDER, 

Subject: Re: Draft letter, one-pager

Another point I forgot to inciude is that we should include the EPA desk
statement on the one pager and aiso deveiop a iist of 3rd party
regulatory decisions and quotes from their reviews

Confidential - Produced Subject to Protective Order 

Michael
Sent from my iPhone

 

Redacted iwrote:

 

i have reviewed the material and discussed with the
team. I have aiso talked with and the Coalition and
a food company

GMA and the coalition are meeting today to discuss
preparation for in the hearing. They will get
back to me after today's meeting. They are thinking a
one pager that everyone can use on the Hill. They
believe we need 3rd party physicians to speak in LTEs
and expecting us to defend our product. They don't
have 3rd party physicians who can speak to 
safety. They were thinking Federof but she has already
sent a written foliow up the House AG committee to
provide a improved answer to the question she got
during the labeling hearing on i sent the
draft one pager and letter to GMA for reaction

Suggestions
- the team continues to beiieve we should do an ad in
the i-liil from Fraley defending our product

the ad could be done in the form of an open letter to
the pubiic but not to Senate offices. It would create a
Politico story probably cortical of our behind the scenes
efforts to influence

deveiop the one pager. Add the context on other
products reviewed by IARC, add that Fraley has a famiiy

and that he cares

the current draft comments on NEJIVI but doesn't
rebut their point or provide context on their point

bring Fraiey and maybe Dan Goldstein to Hili for
briefings after the hearing

we and the Coalition wiil get the one pager and
physician LTE to the Hili before the hearing

The concern is growing as Poiitico ran a story today
saying the Campaign is running 30 second spots in key

states to keep democrats off the iabeling legisiation

i wili iet you know what I learn today from GMA and the
coalition.

Sent from my iPhone

Confidential - Produced Subject to Protective Order 

On Oct 12, 2015, at 3:13 PM, MURPHEY, SAMUEL
Redacted iwrote:

 

Michael,

Attached are two draft documents
we've prepared to support outreach on
in the coming days:

1) A template letter from Robb
that could be sent directly to
Senate offices to help tee up
conversations about 
in advance of the
hearing. We?ve included a few
different closing paragraphs
(offering a personal meeting,
offering a meeting with
someone like Donna or Phil, or
making an invitation for them
to reach out for more
information).

2) A one-pager that Monsanto
folks and the coalition could use
to push back specifically on the
claims raised in the recent
ads. We haven?t shared this
with the coalition yet, but the
communications folks did say
something like this would be
useful for them.

Please let us know if you think either of
these documents would be helpful. if
you'd like to use the letter, we can help
coordinate printing and getting to Robb
for review and his signature ASAP.

The social media plan should go into full
swing shortly to drive people in the D.C.
market to our video and the
Discover Monsanto website. We should
also hear back from Dan shortly on
whether we have a doc on board to sign
an op?ed.

The and coalition communication
folks were trying to find a time for a
quick call tomorrow. Once that gets
scheduled, we can get the information
over to you and or Scott if you'd like
to participate as well.

Confidential - Produced Subject to Protective Order 

Thank you.
Regards,

Sam

<2015-10-12 One-
Pager. d0ex>

<20] 5?10?12 Robb Senate
Letterdocx>

<2015-10-13 GLY-labeling One-pager. docx>
<2015-10-13 GLY-safety one-pager.docx>

<2015-10-13 Regulatory Statements on 
<2015-10-13 CLA OpEd-coalition inputdocx>

<mime-attachment>

Confidential - Produced Subject to Protective Order