. .1-5 . ah]? '9 ef?31'BLOCK BY BLOCK IGNITING CORE, CITYBLOCK PRINCIPLES AT A GLANCE Igniting Cleveland’s innovation community to create one of the largest centers for entrepreneurship in the country Consolidating entrepreneurs, funders, start-ups, incubators, accelerators and other aligned organizations Forming a like-minded hub of shared spaces, downtown living, and programs and events that fuel the innovation ecosystem Augmenting a culture of innovation to drive job growth, build communities, attract talent and improve Cleveland’s economy Realizing a unique investment opportunity that benefits investors and start-ups alike WHY CLEVELAND? CLEVELAND IS BUSINESS READY There is a premier opportunity here for the innovation economy with the city’s designation as a technology industry leader. This is a community with a mission, primed for opportunity with a vibrant urban core that is on the rise. The city is rich with over 29 public parks and plazas and slated for further enrichment with redevelopment of the Cuyahoga Riverfront and the lakefront. Dynamic and diverse, Cleveland is the perfect place to invest, start, and grow a business. CITYBLOCK PRINCIPLES A SHARED VISION URBAN DESTINATIONS Create unique experiences from available and underutilized spaces. INTERCONNECTED EXPERIENCES Improved connections between developments, public spaces, and the riverfront. MOBILITY PRIORITIZATION Diversify mobility to alleviate traffic and create accessibility and opportunity. MIXED-USE PROGRAMMING Support existing enterprise while creating a new range of engagements. CITYBLOCK PRINCIPLES TARGET PERSONAS This dynamic district will enhance Cleveland’s diverse talent, igniting a destination for work living. CITYBLOCK MEMBERSHIP USERS EVENT ATTENDEES, PATRONS AND VENDORS, ETC. BUSINESS VISITORS Vendors, associates and clients PUBLIC TRANSIT USERS PUBLIC AND COMMUNITY ENGAGEMENT: Food hall + more RESTAURANT PATRONS AND SHOPPERS CITYBLOCK PRINCIPLES 18-HOUR CITY CityBlock will expand the current density of people invigorating Cleveland, igniting an 18-hour downtown. This destination district will attract talent for work and play. Density of New Innovative Population Public Culture, Art + Design Engagements Gathering + Conference Spaces Premier Amenities, Retail + Restaurants Recreation + Outdoor Event Space Lively Public Parks + Activations CITYBLOCK PRINCIPLES 18-HOUR CITY Daytime Diversions CityBlock‘s public parks and cultural programming create a destination for workday crowds and weekend visitors alike. VIEW WEST INTO PROSPECT PARK CITYBLOCK PRINCIPLES 18-HOUR CITY Evening Activation CityBlock will amplify the retail and restaurant scene in downtown Cleveland, while adding energized public spaces. CITYBLOCK MAIN ENTRANCE AT DUSK u- I z-u-I?i-i- . M. II I l" inn-I CITYBLOCK we ECOSYSTEM CITYBLOCK ECOSYSTEM PROGRAM AREAS PUBLIC SQUARE Improve the urban experience through enhanced activation, connectivity, and programming CITYBLOCK STRUCTURE Redesign and repurpose for the next generation workforce, Cleveland community, and city visitors PROSPECT PARK Reimagined as a pedestrian plaza with improved connectivity and retail activation HURON ROAD Continuing the unique and transformative connectivity from Public Square to the new Riverfront activations THE RIVERFRONT A new vision for the Cuyahoga Riverfront including people-focused activations, repurposing of spaces, and more CITYBLOCK ECOSYSTEM INTERSECTIONALITY Core To Shore Transitioning between public spaces and a new hub for entrepreneurship and innovation PUBLIC SQUARE BUILDING SECTION PROSPECT PARK RIVERFRONT PARK CITYBLOCK ECOSYSTEM PUBLIC ACTIVATION CityBlock reinvents Prospect Avenue as a distinctive park and gathering place, breathing new life into an underutilized urban space. PROSPECT PARK SITE PLAN CITYBLOCK ECOSYSTEM PUBLIC ACTIVATION CityBlock’s main entrance at Prospect Park redefines how people see, relate to, and experience the new facade. CITYBLOCK MAIN ENTRANCE CITYBLOCK: CAMPUS 2000+ 16 30 20+ STARTUP DESKS INNOVATION BOXES MEETING ROOMS AMENITIES 50+ 500+ 300 150+ RESIDENTIAL PODS EVENTS SEAT AUDITORIUM PARKING SPACES CITYBLOCK ECOSYSTEM AMENITIES Public • Prospect Park • Riverfront Park • Easy access RTA facility with connection to Prospect Park • Upscale food hall with local vendors and boutique market spaces • Lifestyle retail & amenities • Activated atrium • Public programming • Amazon Hub Locker + • Educational events Semi Private • Event spaces for 1,400 +/- people • Rentable meeting spaces • Work/innovation labs Membership • Member programming • Health & wellness benefits • Private café • Social lounges • Collaborative meeting spaces • Secured zones CITYBLOCK ECOSYSTEM ATRIUM ACTIVATION Reimagining the historic atrium offers a myriad of opportunities for dynamic workstyle activations in CityBlock. CITYBLOCK ECOSYSTEM CONNECTIVITY Activated Atrium CityBlock reorganizes the atrium to maintain and create new public spaces, while offering a range of private amenities and membership areas. CITYBLOCK ECOSYSTEM CONNECTIVITY Public + Membership Creating opportunities to engage in CityBlock and the community at large. PUBLIC ZONE MEMBERSHIP ZONE HUB PUBLIC CIRCULATION PROSPECT PARK PUBLIC SQUARE RIVERFRONT PARK CITYBLOCK ECOSYSTEM CONNECTIVITY PUBLIC ZONE MEMBERSHIP ZONE RENAISSANCE HOTEL HUB PUBLIC CIRCULATION HIGBEE BUILDING & JACK CASINO UP UP PROSPECT PARK RITZ HOTEL DN SHERWIN WILLIAMS UP OLD POST OFFICE UP SKYLIGHT + HURON RD PROSPECT PARK LEVEL N CityBlock Conceptual Programming LEVEL 100 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.7 NORTH CITYBLOCK ECOSYSTEM CONNECTIVITY PUBLIC SQUARE PUBLIC ZONE MEMBERSHIP ZONE RENAISSANCE HOTEL HUB PUBLIC CIRCULATION HIGBEE BUILDING & JACK CASINO OLD POST OFFICE CLEVELAND CINEMAS PUBLIC SQUARE LEVEL N CityBlock Conceptual Programming LEVEL 86 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.6 NORTH CITYBLOCK ECOSYSTEM CONNECTIVITY PUBLIC SQUARE PUBLIC ZONE MEMBERSHIP ZONE RENAISSANCE HOTEL HUB PUBLIC CIRCULATION HIGBEE BUILDING & JACK CASINO FOOD HALL PARKING CLEVELAND CINEMAS RIVERFRONT PARK RIVERFRONT PARK LEVEL N CityBlock Conceptual Programming LEVEL 72 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.5 NORTH CITYBLOCK ECOSYSTEM ARCHITECTURE + PLAN USE Incubating Ideas Member areas include meeting rooms, cafés and work lounges for coworking, collaborating, and creative collisions. CITYBLOCK ECOSYSTEM ARCHITECTURE + PLAN USE FUTURE TENANT MODULE One Box (40ft x 100ft) Capacity: 50 +/- Entrepreneurs 1 COMMUNIT Y BAR WORK LOUNGE OFFICE OFFICE FOCUS HUDDLE 4 PHONE BOOTHS 2 6 LOUNGE ENTRANCE OPEN OFFICE OPEN OFFICE SER VER COPY/PRINT WOMEN’S KEYPLAN ual Programming 3 MEN’S 5 COLLABORATION CONFERENCE N LEVEL 86 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.6 1 2 3 4 5 6 ual Programming CITYBLOCK ECOSYSTEM ARCHITECTURE + PLAN USE Office Support Rooms FUTURE TENANT AXON Innovation Zone One Box (40ft x 100ft) Capacity: 50 +/- Entrepreneurs Phone Booths Collaboration Agile Office Space Offices Privacy Rooms Conference Room Community Bar KEYPLAN N LEVEL 86 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.6 Client Lounge Entrance CITYBLOCK ECOSYSTEM ARCHITECTURE + PLAN USE FUTURE TENANT MODULE PHONE BOOTHS LOUNGE INNOVATION ZONE 6 Two Box (80ft x 100ft) Capacity: 100 +/- Entrepreneurs 5 OPEN OFFICE OPEN OFFICE COLLABORATION COPY/PRINT COLLABORATION 4 SER VER WOMEN’S HUDDLE FOCUS 3 WORK LOUNGE FOCUS HUDDLE FOCUS COMMUNIT Y BAR KEYPLAN FOCUS CONFERENCE MEN’S ual Programming HUDDLE ENTRANCE 2 HUDDLE 1 COLLABORATION N LEVEL 86 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.6 1 2 3 4 5 6 ual Programming CITYBLOCK ECOSYSTEM ARCHITECTURE + PLAN USE Office Support Rooms FUTURE TENANT AXON Two Box (80ft x 100ft) Capacity: 100 +/- Entrepreneurs Work Lounge Community Bar Innovation Zone Collaboration + Phone Booths Privacy Rooms Agile Office Space Conference Room KEYPLAN N LEVEL 86 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.6 Entrance Client Lounge ARCHITECTURE + PLAN USE JAN. STORAGE SERVER WOMEN’S FUTURE TENANT MODULE MEN’S COPY/PRINT Suite (10,000 Sq Ft) Capacity: 150 +/- Entrepreneurs WORK LOUNGE OFFICE HUDDLE FOCUS OFFICE FOCUS HUDDLE OFFICE TOUCHDOWN COLLABORATION BRAINSTORM OPEN OFFICE OPEN OFFICE MEETING WORK LOUNGE PHONE BOOTHS COMMUNITY KEYPLAN N LEVEL 86 - PUBLIC/PRIVATE CIRCULATION CONFERENCE 07/09/2019 190472.00 SK 0.6 LOCKERS LOUNGE PITCH SPACE WORK LAB COLLABORATION BREAKOUT INNOVATION WORKSPACE PHONE BOOTHS ual Programming CITYBLOCK ECOSYSTEM MEETING ual Programming CITYBLOCK ECOSYSTEM ARCHITECTURE + PLAN USE Office Support Rooms FUTURE TENANT AXON Brainstorming Suite (10,000 Sq Ft) Capacity: 150 +/- Entrepreneurs Privacy Rooms Agile Office Space Conference, Work Lab, Collaboration Space Innovation Zone Community Bar KEYPLAN N LEVEL 86 - PUBLIC/PRIVATE CIRCULATION 07/09/2019 190472.00 SK 0.6 Pitch Rooms Entrance Client Lounge YOU.