1 ➢ Population Demographics of ASU West (Askia) ○ The population of West just over 4,000 ○ Most used social networks are Instagram and Facebook - based on USGW analytics ○ Looking to further expand the social network of USGW ➢ Past Campaigns (Kevin) ○ Traditional social media applications (Facebook, Instagram) ○ Traditional flyers were posted ○ Growth has been stagnant for the past 3+ years ○ No measurable growth (based on Facebook analytics) ○ No photographs of past USGW events have been found or archived by looking at the current social media feed (Dead other than flyers) ➢ Current Marketing Agenda ○ Focus on Facebook and Instagram (Askia) ■ Through West students, clubs, and programming ○ Social Media campaign in tandem with physical types of advertising (Askia) ■ Even though we have new restrictions on advertising we can increase the presence of social media ○ USGW Website (Askia) ■ Bios of all USGW members ■ Promotes transparency through posting pictures ■ Upload and update calendars ■ Sun Devil Star (recognize of West Sun Devil) ■ (Show Example of other USG websites) ○ The inclusion of a front desk side of marketing (Kevin) ■ Desk assistants (Sands, CLCC, Las Casas, Casa De Oro) ○ University-wide push ■ Shuttle advertising (James) ■ Marketing specifically Social Media Wise (Askia) ➢ Objectives (Askia) ○ Create awareness of USGW events ○ Create increased awareness of West clubs/organizations (Bi-weekly club posting) ○ Increase retention for USGW events ○ Future proof USGW advertising for future administrations ○ This campaign will focus on promoting USGW advertising for the student body ➢ Website Examples (Askia) ○ …. Screenshots of bios and headshots ➢ Campaign Theme (Askia) 2 ○ “USGW for ME” / “What can USGW do for ME?” ○ The purpose is to notify the student body of what USGW does through advertising and documenting our events and programming. ○ Making USGW more personable with the student body and students organizations ○ Eradicate the concept of “all work no play” ○ How? By going to all club meetings/events on campus and documenting the life we have on West ➢ Social Media strategy (Both Askia and Kevin) ○ Completely revamping the current Facebook Page and Instagram page ○ Phase One (Askia) ■ Take headshots of all members ■ Create bios for all members ■ Create a West weekly section on the website ■ Include all of our social media accounts into the website (if comfortable) ○ Phase Two ■ Changing the theme of Facebook and Instagram to relate closer to ASU Branding ■ Better alignment with the Associated Students of ASU branding of ASU ■ A website that is Mobile friendly ○ Phase Three ■ Feature students of the month (Sun Devil Star) ● Nominations come from the student body ● Send out emails requesting submissions at the end of every month ■ Feature clubs on a bi-weekly basis (every other week) ■ Feature USGW events and programs ■ Feature Club events and programs ■ Imported “days in the life” of a student with a major of…. ➢ Measurement and Evaluation ○ Analytics and site data (Already saw an 81% increase in Instagram) ○ If there has been an increase in the overall following, interactions, and content generation via social media outlets, then our campaign was a success ■ This year will be used to gauge the success for future years