Lin 

Farm: Backler .

Sunk: Wednasday, Swtembarm, 1996 9:19 AM
Tc: F?edman'

Cc: Affonso

?amed: Raw}; Pram reigns: ansimllur promotion

THOSE WILL BE FOR ME

Reply Scparatur

 

 

Subject.- Press release Cu: similar 
Author: Fri. c?zman a: NORWALK
pang: 5?4496 7 39 

It will not be circulated until it Tn as my standards.

MP

Rep? my Separato

 

 

Rel63?: Press releas: at: similar prnmot'ian
Runner: Dr Richard at NORWALK 
Date: 9/4/ 96 E: 

grgat but who will do it? Has? If so. this is fine, but I
dealt wan: to be involved untn icimecta your standards,

Reply Separa tor

 

 

release or 53.711113; pramoticm

Author: Friedman at NORWALK
Datethis LXI?house. It you agree, I'll ask ?ark to get the writers to
mark can thim -

HF

Reply Separa tar

 

 

Subj?Cts5 51: [4.11: Ernst! misuse or similar promotion
Author: Dr Richard at Noamx
Date; 9/3/96 10:55 PM

I agree: about: the agency.

x; we I: up signal the licensing in market. cm: pmducc
araund the world. get an audience for our patent
emits no that v: "are: fear :d ab a cigar with
claws. teeth and halla, and build some .miccment with
prescribers that Tabl etc is the way to 90.

Reply Scpara tar .

 

Subject; Rem}. - Press release or similar pr mnotinn
Author: Frieaman at: NORWALK . 7 .
Dam: 9 2- 96 8.59 PM

WC) WWON
:?P?urduc x1- Bachdnacr

 
 

   

A Thurduz an! 7. Em!? gm!
Ra: mCir. $036615]. 


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PDD9570163208

my View is If you want to use PR to ?signal? our market an to
our devalqpmen: pipeline I but no prublem. I do not want: to spend muney 'on
ER to increase ,salcn. he do nut need an agency in cm; pocket?. have
lama my lessons.

HF

Reply. Separator

 

 

Subject: 'Piazzg :clcae: or :aimilax promotion
Anchor: Dr Richard at NORWALK
Dates: 9/2/96 8:02 PM

'1 ?ow: see thin a naapartura" Eran: policy.

Reply 'Separatur

 

 

Subject; Re: 'Ei'?iss' 232128.59. or similar pramoticn
author: Dr Robtrt Easier at 200:1?th
Ba: 2:27 PM

Sivan the div-airs: and both short .amd gaalh, I would rc'commcna
a full?rigged PR iim with a 1 to} year 'cogtract. That way this: 'can
be a caprdinated activity to @chicvc all gcals, rather than a
ace-shot, "flash?. Is this a rde'parcurg traditional, 
strategy?

rr

 

. . Reply Separatur
SLtb?ject: 9:255 relcase 'or similar promotion
Author: Dr Richard Sacklc: at NDEWALI:

9313:: 8/23/96 6:21 I?m

 

I think mat it: is noteworthy to release information on
ny?ontin Tablets. its us: and succesa in the market. ?nd the
tremendous reception it: receivgd lit; .Vancouvezr.. The newsworthy
is that this product: ham achi?ved nun: first 'ycar'a
sales prcjecfticn .fmxz' months early, .and that: by the: and of the
year we shauid have from $130,000 $150_,buu pa:- salesman of
551:6.

The objectives of this release would be:

1. stimulate inccresc :12; ch: medical community of the ?Us to 
recognize the tremendous sutcess of Tablets clinically
and the =mti?iCBtign We: Want many were physiciang
have prescmc?ly used it ca-?become awarzc of its availability
and importance: in their practice. It would be hoped that this
waul'd lead to greater?use by theme prescribing and
broaden our: prescribing has: in the US and .Canada.

2. treat an increased sense interest on the part: .of physicians
and campanies overseas: to have: this product widgly avgiiablg.
'm'ixs may mns'latc 'imza important; license apyomnini?es in some
secmdary mkrketa 'E'uch as France, Italy, Taiwan. Emma. .and'
other impartant "markets pf potential.

3, =Put 'qur .gmulp onto the raiiar screen a: major cm?gani?es who
would visit: us and braadcn our conta?ta 21nd reach.

Stimulate more interest on the! pat of US companies to
partner with us in some at fox?thawing proj?cts,

Do you think that: thin would. 15: rcas?aabl-a? can Wt: alhicvc
2

cummz?am mmnom
Purdue. v. mammger

092440

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MllAF?InKnl 

PDD9570163209

 

 

these diverse goals through a single or multiplc press relauea?

 

If"? 
Pin-?ue: v. Boehrgagznr . . 69.244}

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IN COMMONWEALTH OF KENTUCKY, EX REL JACK CONWAY, ATTORNEY GENERAL PURDUE

PDD957016321O