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To: Prescription Sales Force From: Russ Gasdia
Number: 10 - Date: January 25, 1999

First Quarter Bonus Payouts 1
OxyContin? and MS Continls

As was announced at the National Meeting, effective with the ?rst quarter 1999,
MS Contin sales volume and growth as well as quota will be calculated at ?fty cents
tor-every one dollar ($1200); OxyContin sales volume and growth as well as
quota wiII'be calculated at one dollar and fifteen cents for every onedollar


 

Early estimates indicate that the fourth quarter 1998 borius payout will be another
record payout. Remember, this record payout came at a time when we were utilizing a
factor of @533 {org/em MS Cont'm dollar and $1.15 for every OxyContin dollar. As we
continue to drive more business toward OxyContin each of you'will bang?
signi?cantly from the factoring of a $1.15 for every $1.00 of OxyContin.

 

As pointed out, your priorityis to Sell, Sell, Sell OxyContin. While it is important to 

defend MS Contin within reason, do not waste your time defending against AB-generic .
erosion. However, you should make attempts to ensure that physicians who have i
patients currently 0n MS Contin write on the prescription to insure that they get I
the branded MS Contin. Selling pieces are currently being developed to help you in .

chronic malignant and non-malignant pain states. In addition continue to aggressively
position OxyContin for use in osteoarthritis, low back pain, post neupathic neuralgia
I and post surgical applications, where appropriate; Finally, continue to highlight the
L?advantages of OxyContin, speci?cally for use in the elderly. i

this effort
Remain focused on positioning OxyContin as the opioid to start with and stay with in

if you have any questions regarding the bonus calculations for the ?rst quarter 1999,
please contact your district manager.

BonusiqSQdoc

   

7000132747

 


CONFIDENTIAL SUBJECT TO PROTECTIVE ORDER 
IN COMMONWEALTH OF KENTUCKY, EX REL. JACK ATTORNEY GENERAL v. PURDUE
PHARMA L.P., ET AL, CIVIL ACTION NO. (PIKE COUNTY CIRCUIT COURT)