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TO:

John Felton, Ed Naglin Page 1 of 2

FROM: Linda O'Bryon

SURECT Business News Program Concept. 

 

Concept: A daily comprehensive news program focusing on the economy:
featuring a stock market report; world, national and local news affecting
the economygand features on business trends, finance, insurance, real
estate, taxes and other money matters

The program will incorporate two important facet5? timelineSs and 

presenting the financial news of the day in a concise, informative manner
The format will also include features for a more in-depth look at economic
trends and what the news of the day means to the individual.

The program is aimed at an audience of people in business, the professions,
government, Tabor, the academic community who are well-versed in

the market and economy,but will be of interest to the housewife, retired
persons and workers concerned about the economy and its direct effect on
their pocketbook power.

It will be important to establish a balance by appealing to businessmen and
small investors who have sophisticated knowledge of the economy as well as
the consumer who is also vitally concerned with inflation, taxes and insur-
ance.

The format would include three main elements news of the day - supplemented
with film and/or slides and graphics; stock report with slides and graphics;

and a third segment of packaged film or taped reports or studio interview.
We would hope the program would also include regular segments on specific

days of the week. An example would be a weekly marketbasket comparison from

three or four grocery stores or a report on housing costs. changes in
tax laws or other consumer issues. Another regular featrue would be
commentaries by experts in business, for example, Carter Randall.

The news of the day segment would go beyond headlines by occasionally
including a filmcor tape report aired the same day of a breaking 

coverage of press conferences, meetings and interviews of economic interest.

As an example, following President Carter?s anti-inflation speech we would
tape interviewswih the field from leaders in business, government and labor
for their reaction.

The filmed/taped packaged material would deal with subjects such as.

Miami as an international center, South Florida's housing industry,
airline deregulation and the new low fares, occasional profiles of leading
businessmen, new businesses locating in South Florida, a look at the
declining dollar and what that means to the consumer and investor.

gmemorandum 

John Felton, Ed Waglin Page 2 of 2
FRONV Linda O'Bryon

SURECP Business News?Program Concept DMJE 10/27/78

 

In addition; we could provide mini-series on estate planning, capital gains,
insurance, investments, and taxes. These would present not only the problems
of inflation and unemployment but provide an insight to individual financial

planning