de GR ISOGONO GENEVE History Very few people anticipated the horological scope and success the de Grisogono brand would achieve in its first few years of existence. With his background in design in jewellery and objects d?art, Fawaz Gruosi formed his own company, de Grisogono, in 1993 and opened a boutique in Geneva. By introducing the hitherto neglected black diamond into his jewellery and everyday objects such as sunglasses and the then up-and-coming mobile telephone, de Grisogono creations caught the imagination of the consumer. Boutiques in London and Gstaad followed in ?97 and ?98, followed in quick succession by openings in Rome, Paris, St. Moritz, Kuwait, Moscow and Hong Kong. Gruosi?s very first foray into the watch world was his creation of jewellery watches for Chopard, one of which was the highly innovative Ice Cube Collection. With the success of that collection still ringing in his ears, Fawaz Gruosi made the adventurous decision to launch into watch production under the de Grisogono name. Today, Grisogono is a well respected and appreciated wordwide brand in luxury jewellery worn by names like Naomi Campbell, Haifa Wehbe, Monique Hollinger, Isabelle Adjani, Cheryl Cole, Kiera Chaplin, Virginie Ledoyen, Olga Kurylenko, Myleene Klass, Petra Nemcova, Kate Hudson, Rihanna, Petite Salma, Elisabetta Gregoraci, Ornella Muti, Sharon Stone, Eva Longoria Parker, etc. Business Profile May 2012 Organization chart Sindika Dokolo (indirect) 50% Victoria Holding 50% Malta Victoria Limited 25% Fawaz Malta Gruosi De Grisogono Holding Luxembourg 100% De Grisogono Switzerland Curriculum Vitae General information Name: Sindika Dokolo Date of birth: March 16, 1972 Place of birth: Democratic Republic of Congo Nationality: Danish Academic background Mr. Dokolo holds a degree in Economics by the University of London - England; Mr. Dokolo is fluent in Portuguese, English and French; Professional background Mr. Dokolo is a recognized entrepreneur and manager with interests in a broad number of sectors, mainly telcos, energy and industry, both in Portugal and Angola. Additionally, Mr. Dokolo has a foundation for the development ofthe African Art; Business Profile? May 2012 4 Curriculum Vitae General information Name: SODIAM Date of birth: 1999 Nationality: Angolan Mother Company: ENDIAMA, EP (State owned company) Purpose and Context Strategically, ENDIAMA EP incorporated in 1999 a subsidiary for the marketing of diamonds from Angola, SODIAM which acts from the first decade of 2000, as the Central Purchase and Sale of Diamonds from Angola. ENDIAMA EP expanded through the SODIAM SARL, their interests with the establishment of offices, or centers for the sale of Angolan diamonds, in the main world, like Israel, Belgium, USA, United Arab Emirates' Dubai "India and China. ENDIAMA and the Republic of Angola are members of the The Kimberley Process (KP) The KP is a joint governments, industry and civil society initiative to stem the flow of conflict diamonds rough diamonds used by rebel movements to finance wars against legitimate governments. Business Profile May 2012 Executive Board General information Name: Nicolas Abboud Position: C.E.O. Date of birth: 19 02 1970 Place of birth: Lebanon Nationality: Swedish Academic background Master in Management, Massachusetts Institute of Technology Bachelor of Engineering, Massachusetts Institute of Technology Professional background Managing Director, Investcorp Chief Executive Officer, L?azurde President Chief Executive Officer, Christofle Batelco, Chief Turnaround Officer AT. Kearney, and Value Enhancement Competence Leader Arthur D. Little, Senior Manager, Expert in Retail Branding Business Profile May 2012 General information Name: Fawaz Gruosi Position: C.D.O. (Chief Design Officer) Date of birth: August 8, 1952 Place of birth: Lebanon Nationality: Swiss Academic background Mr. Gruosi is fluent English, Italian and French; Professional background Former sales manager for Bulgari Precious Trading Mr. Gruosi is an entrepreneur and started his own company, de Grisogono, in 1993 His jewellery creations, recognizable amongst thousands, seduced the customers and surprised the professionals. Some of the faces of de Grisogono?s creations are Naomi Campbell, Haifa Wehbe, Monique Hollinger, Isabelle Adjani, Cheryl Cole, Kiera Chaplin, Olga Kurylenko, Myleene Klass, Kate Hudson, Rihanna, Ornella Muti, Sharon Stone, Eva Longoria Parker, etc. Business Profile May 2012 General information Name: Sylv?re Demonsais Position: C.F.O. Date of birth: 18.09.1963 Place of birth: Ruffec (16), France Nationality: French and Swiss Academic background MBA, Cranfield University Universit? de Geneve, SES Professional background Board President at QUALIMATEST SA Past Directeur Clientele at GREUBEL FORSEY Project Finance Director at Richemont Finance Operation Director at Baume Mercier Senior Auditor at Price Waterhouse Business Profile May 2012 General information Name: Mario Silva Position: Board Member Date of birth: November 16, 1972 Place of birth: Portugal Nationality: Portuguese Academic background Degree in Economics Masters in Business and Finance Professional background Board member of BPI Bank Board member of BFA Bank Board member of ZON Board member of Nova Cimangola Chairman of De Grisogono Business Profile May 2012 10 Business Plan Business plan General information Sales arid Ebitda De Grisogono turnaround started in Feb?12 1600000 with the acquisition by Victoria Holding of ?0000-0 100% of the bank debt of the company; 1200000 Today, all the outstanding debt is owned by 800000 the majority shareholder; 600000 In Fev?12 the company made a capital 40000.0 increase of Eur 3.5M which allowed Victoria 20000-0 a controlling stake of 87% in the company; '0 -20000.o Following the control, Victoria changed the management team of the company to a professional and skilled team with Ebitda experience and track record in turn-around - Sales ?Ebitda 15% processes; 10% In order to allow the turn-around and recovery of the competitiveness of the 5% company, De Grisogono is developing a new business strategy and business planchallenging the current status and processes FY11 FY12 FY14 FY15 FY16 which will expectedly outcome on the recovery of sales and profitability; _10% ?15% Business Profile May 2012 12 Business plan Jewel FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 CHF in '000 Est. Est. Est. Est. Est. Est. Est. Est. Net sales 80.000 105.973 119.787 128.912 139.831 147.831 155.831 163.831 Gross margin 40.000 53.141 62.157 67.815 76.258 80.621 85.707 90.107 Salaries (16.282) (18.684) (19.569) (20.215) (21.883) (22.540) (23.216) (23.913) Rent (5.930) (5.370) (5.710) (5.950) (5.950) (6.129) (6.312) (6.502) Travel expenses (1.678) (1.666) (1.792) (1.894) (1.994) (2.054) (2.115) (2.179) Marketing and selling expenses (13.810) (20.000) (22.000) (23.204) (20.975) (21.604) (22.252) (22.920) Research and development costs 0 0 0 0 Other operating expenses (6.786) (6.473) (7.067) (7.167) (7.509) (7.735) (7.967) (8.206) Total Operating expenses (44.485) (52.193) (56.138) (58.429) (58.311) (60.061) (61.862) (63.718) EBITDA (4.485) 948 6.019 9.386 17.947 20.560 23.844 26.389 Business Profile May 2012 GHADAH JEWELLERY CO. (WLL) Mr. Ali AL FARDAN, - DOHA QATAR MARAFI Sadiq, 1202 GEN EVE AL SAUD Maha, RIYADH CLIENTS NEGATIFS RECLASS, CH RONOVISION S.A., 1095 LUTRY ABOU WATFA ESTABLISHMENT Mr. Bassam ABOU-WATFA, 33291 DAMAS CHOPARD FRANCE, 75008 Paris GHADAH JEWELLERY Mr. Ali AL FARDAN, Doha SYLVIE SALIBA, - BEIRUTH LIBAN NOORDZEE FANTASIE VENEZUELA CA, 1060 CARACAS MACH KEVITCH Alexander, 6303 TEL AVIV MERCURY DISTRIBUTION SA Mr. L?onid FRIEDLAND, 121059 MOSCOU TRAFALGAR GENERAL TRADING CO., 13002 SAFAT LIMITED EDITION SRL, 90414 PALERMO ITALDIZAIN GROUP Mr Elchin Zeynalov, A21000 BAKU JB JEWELERS Mr. Alon JONASOFF, 61164 Tel Aviv DIME Charles Persia Vlessing-DIME, M4V 2T7 TORONTO - ONTARIO AHMED SEDDIQI SONS LLC Mr. Abdulmagied SEDDIQI, - Dubai TIME SWISS SHAHROKH NIKOUEI, 1965949337 Tehran BALEANI 61100 PESARO AL SAUD Hessa Bint Abdrahman, 11021 Riyadh GORDON Maxim, Ramat Gan KAARVI GEMS LLC, DEIRA DUBAI Business Profile May 2012 Main Suppliers 14 de GR ISOGONO GENEVE