ARE YOU PREPARED
TO WEATHER A
DAMAGING
BUSINESS CRISIS?
YOU WILL BE, WITH
CRISIS READY,
EDWARD SEGAL’S
NEWEST BOOK

I

n today’s business world, threats to organizations and
their stakeholders — from cyber attacks to lawsuits
— can strike at any time, without notice,
and with devastating results. To help survive any crisis,
it is important to have a comprehensive and strategic
plan in place.
Noted crisis management and communication expert
Edward Segal has created the essential primer to
successfully manage any crisis. He has more than 30
years’ experience managing a wide range of crisis
situations for clients and employers, ranging from
the arrest and firing of CEOs, allegations of sexual
harassment, and hate crimes to bankruptcies, forged
documents, and financial mismanagement.

“ With real-time social media available to billions
of people, a crisis is just one Tweet or YouTube
video away. However, when something does
occur that has potential to affect your reputation,
‘no comment’ is not a savvy response. Crisis
Ready prepares you for effectively managing
threats to your business. It’s your guide to the
strategies and tactics of effective real-time
communications. Read it so you will be ready
when (not if) a crisis hits your organization.”
David Meerman Scott, marketing strategist,
entrepreneur, and bestselling author of 11 books
including The New Rules of Marketing and PR

Segal is the author of Crisis Ready: 101 Ways to Prepare
for and Bounce Back from Disasters, Scandals, and
Other Emergencies, where he shares dozens of best
practices, strategies, tactics, and techniques to help
businesses and organizations get ready for, respond
to, and recover from even the toughest and most
damaging crises. Crisis Ready helps organizations
assess their vulnerability to a crisis, their readiness to
respond to one, and includes a customizable crisis
management and communication plan.
This book is for CEOs, senior staff, corporate
communication professionals, HR and legal teams,
boards of directors, and front-line employees who need
to know what to do in the moment: what levers to pull
and what moves to make in real time when faced with a
crisis, scandal, or disaster. It is written with the need for
speed in mind.
It is not a matter of if a crisis will strike, but when.
Crisis Ready provides the advice, insights, and road
map every company needs to prepare for the inevitable.
Publication Date.........June 9, 2020
Format.......................... Paperback
Price.................................... $24.95

Learn more at

GetCrisisReady.com