Case Document 160-7 Filed 12/23/19 Page 1 of 18 PageID 
4297

EXHIBIT 

Case Document 160-7 Filed 12/23/19 Page 2 of 18 PageID 

 

4798
From: John Foley [keylargofoley@gmail.com]
on behalf of John Foley [keylargofoley?gmaiLcom1
Sent: 16/17/2011 6:36:12 PM
To: Hisao Kushi [hkushi@gmail.coml
Subject: better version

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Case Document 160-7 Filed 12/23/19 Page 3 of 18 PageID 

4799

 

 

Peloton


ax? 111-3wa 1 FewNu?b 1.

ex



3W1

aka;
5*

 

 

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Case Document 160-7 Filed 12/23/19 Page 4 of 18 PageID 
4300

 

Combines the best of all 

  

Working out with
others friends

   
     
 

Best Spin Bike
Equipment

   
  

   

Working out with an
Instructor Trainer

  

 

 

 

Peloton_FW_00034738

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Case Document 160-7 Filed 12/23/19 Page 5 of 18 PageID 
4301

 

Spin Studios Exploding

?What self-respecting Manhattanite would pay a premium to pedal 45 minutes to
nowhere? As it turned out, quite a few.? NYTimes, Oct 2010, Re: Soul Cycle

 

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 6 of 18 PageID 

430?

 

the world

 

Social Status

Top Instructors become somewhat celebrities
?Youtube sensation? for Amatuer 
Top Athletes compete for top spots around

 

 

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Case Document 160-7 Filed 12/23/19 Page 7 of 18 PageID 
4303

 

Music Content

Licensing songs Demand creation 
marketing muscle
Need rights to songs
Have instructors select from approved songs
(easy to line up 45 min or 60 min playlists)

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 8 of 18 PageID 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4304
Peloton - - 
Live Compete Become Your
An Instructor 
Classes Profile

Personal 5 ?'39th smith
I .9 Professional ?Rating 
This Bike 
.13 Chicago, IL Starts in: 16:30 Min
This Club Hotel
My Friends Jim Hilton
Amatuer Rating 4.2/5.0 (1,305)

This City

Chicago, IL Starts in: 4:30 Min
State

Jodi Kershowitz
Country 

Professional Rating 4.8/5.0 (16,345)
World Chicago, IL Starts in: 1:30 Min

Joe Bernitt

Professional Rating 4.8/5.0 (16,345)

Chicago, IL Started: 2:15 Min Ago

See More


 

 

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 9 of 18 PageID 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4305
\r \f ?f 1
PeIOton Live Classic Compete Become Your
An Instructor 
Classes Profile

Personal Joe Bernitt
This Bike Professional Rating 4.8/5.0 (16,345)
Chicago, IL Started: 2:15 Min Ago
This Club Hotel
My Friends
Your Friends in this class:
This City
?5 .
State >3
Country i 1 
World


 

 

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 10 of 18 PageID 

1.0



 

 

 

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Case Document 160-7 Filed 12/23/19 Page 11 of 18 PageID 
A 0

RPM: 92

Torque: 24 . .


Power: 29

Total Power: 195

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 12 of 18 PageID 

10:


RPM: 92 Jimmy 189
Torque: 24 . . Sandra 177
Power: 29 YOU - 173
Total Power: 173 Tommy 172
Jjones 170
Sally Smith - 164

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 13 of 18 PageID 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4309
\r \f ?f 1
PeIOton Live Classic Compete Become Your
An Instructor 
Classes Profile

Personal Joe Bernitt
This Bike Professional Rating 4.8/5.0 (16,345)
Chicago, IL Started: 2:15 Min Ago
This Club Hotel
My Friends
Your Friends in this class:
This City
?5 .
State >3
Country i 1 
World


 

 

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 14 of 18 PageID 
4310

 

Global Market for Physical Fitness Equipment
to Exceed Billion by 2015

- The United States represents the single largest market for
physical fitness equipment, as stated by the new market
research report on Physical Fitness Equipment. Asia-Pacific
is likely to emerge as the fastest growing regional market
over the forecast period buoyed by increasing awareness of
health and fitness coupled with the rapid economic growth,
disposable incomes, and increase in number of fitness
clubs. Exercise Bikes represents the fastest growing
product segment in the global physical fitness equipment
market, being driven particularly by the recumbent
stationary exercise bike sub-segment. Treadmills continue
to dominate the market, contributing more than a quarter
of overall sales in the sector. About one-sixth of the US

population used a treadmill in 2009.

*Global Industry Inc.

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 15 of 18 PageID 
4311

 

What is protectable?

Integrated ecosystem for instructor content
attached to an exercise bike with social 
friends integrated on top

Volume controls where music and instructor?s
voice are reduced when friends talk

Lots more (let?s talk)

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 16 of 18 PageID 

 

 

 

 

 

 

 

 

431 7

Core Application
/??Edge Video

Streaming Servers 
.




Phase 1 Software Only;

Integrate with off the shelf

 

 

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Case Document 160-7 Filed 12/23/19 Page 17 of 18 PageID 
4313

 

Value Chain

 

/??Edge Videog COVE Application

Streaming Serversg

--

  

 

 

Phase 2 Develop Custom
Hardware

 

 

 

 

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Case Document 160-7 Filed 12/23/19 Page 18 of 18 PageID 
4314

 

Prototype Iterate Environment

ln-house set-up with ?3 bikes, separated
by walls

Fast test and incorporate feedback cycle

 

 

 

 

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