PRENSA PREMSA NEWS PRESSE STAMPA

At the CUPRA Garage inauguration

New CUPRA Leon charges into the market with

electrifying performance



New CUPRA Leon will be available with a high?performance plug?in hybrid
powertrain

Offered with a wide range of powerful engines, from 245PS to 310PS, all
exclusively available with faster DSG and shift?by?wire technology and the
highest levels of dynamism

The new CUPRA Leon can accelerate from to 100 km/h in less than 5secs
The CU PRA Leon mixes a progressive dynamic design, both in hatchback
and Sportstourer guise, helping broaden the brand's appeal

The CU PRA Leon?s performance credentials are matched by its
sophistication and levels of customisation; allowing customers to mix
colours, wheels and interior ambience

The CUPRA Leon not only brings performance, but a level of connectivity
options, both in? and out?car, to keep customers in the loop

The hot hatch brings a host of technologies to the segment, making it one

of the safest vehicles in its segment

Martorell, 20?02?2020. The new CUPRA Leon is here. It is the first Leon to
carry the CUPRA badge and is the most astonishing to come off the production
line, but it?s destined to set standards in many other ways too.

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From the design that sets it apart from the competition to its range of high?
performance powertrains. The new CUPRA has been developed to become a
reference point in the segment.

The latest addition to the CU PRA range, joining the CU PRA Ateca, follows on
from the previous generation vehicle and will help grow the brand yet further,
taking it to new levels of success.

?The Leon CUPRA has been a bestseller, with close to 44,000 units sold of the
last generation", said Wayne Griffiths, CUPRA CEO. ?With the launch of the new
CUPRA Leon, we will strengthen the CUPRA brand, by giving a new identity to a
very emblematic car."

While CU PRA will always aim to deliver the ultimate dynamic performance and
maintain the brand?s spirit, the new CU PRA Leon brings additional levels of

desirability to help it meet the requirements of ever more demanding market.

The new CUPRA Leon is designed, developed and will produced in Barcelona, at
the Martorell facilities.

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Contents

Introduction 4
Powertrain 6
Chassis 8
Exterior Design 10
Interior Design 11
Lighting technology 12
Connectivity 13
Safety 15
Summary 16
Technical data 17

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Introduction

The new CU PRA Leon is a vehicle developed to bring a new identity to the high?
performance compact segment, building on the generations of vehicles that
came before it.

With two body styles available 5?door and Sportstourer the CUPRA l_eon
expands its appeal even further, allowing customers to choose the vehicle that
best fits their lifestyle, without needing to compromise on performance, comfort
or practicality.

And with high levels of standard equipment including full LED with rear coast?to?
coast lighting, bucket seats, sports suspension, keyless entry and ambient lighting
to name just a few, it?s a vehicle that offers great value in the highly competitive
segment.

This latest iteration of the high?performance icon will further strengthen the
CUPRA brand, offering an outstanding driving experience thanks to its highly
advanced range of powertrains, its dynamic chassis technologies, and its elegant
mix of sportiness and sophistication in its exterior and interior design. Add to this
impressive offering with a highly connected, digitalised user experience and the
integration of some of the most advanced driver assistance systems available and
the new CU PRA Leon becomes one of the most appealing offerings in the
segment.

The range of powertrains includes ZASPS, BOOPS and (exclusively available
for the Sportstourer with 4Drive) 2.0 litre TSI petrol engines that provide enough
breadth of performance to suit anyone?s taste. And in a world that is constantly
aiming to reduce its impact on the environment, the all?new CU PRA Leon also
brings electrification to the high?performance segment in the form of a 245PS
plug?in hybrid engine, meaning the ultimate expression of performance isn?t
burdened by remorse.

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The new CU PRA Leon is also one ofthe safest vehicles in the segment,
integrating some ofthe most advanced driver assistance systems to l<eep
occupants away from accidents whether on the highway, in the city or simple
moving away from a parking space.

But in a world where our lives are becoming increasingly digitalised, the CUPRA
Leon not only offers on?road performance but also provides a level of
connectivity not seen in CUPRA vehicles until now. So, whether it?s bringing your
smart device into the vehicle cabin, or accessing vehicle specific online services,
the CUPRA Leon is the intersection between the road and connectivity.

The new CUPRA  _eon is the ultimate expression of the CUPRA brand?s values and
is destined to strengthen its position in the marl<et, exciting current CUPRA
enthusiasts, while at the same time opening it up to new customers expanding
the allure.

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Powertrain: Performance and future?proofed

The new CUPRA Leon offers a wide range of engines, from traditional petrol
engine to the high?performance plug?in hybrid system, so customers can choose
the vehicle that best suits their needs.

High?performance Plug?in hvbrid (eHvbrid)

CU PRA integrates the traditional and advanced with the introduction of a high?
performance plug?in hybrid powertrain for the first time. Available in both the
hatchback and Sportstourer variants, the technology means customers keep the
performance expected from a vehicle carrying the CUPRA badge, with an
efficiency level not found in the segment before.

At the heart ofthe high?performance plug?in hybrid is a 
Iii?litre TSI petrol engine and a 115 PS (85kW) electric motor with lithium?
ion battery pack, that together provides ZASPS of peak power and
of torque.

But when pace isn?t a necessity the driver can use the vehicle?s electric?only
range (WLTP) of up to 60km to elegantly travel through urban streets or through
city centres. When the battery needs recharging, it can be done in as little as 3.5
hours using a Wallbox (or six hours from 230V domestic plug).

Thanks to the efficiency of the plug?in hybrid powertrain technology, CO2
emissions will be below SOg/lOOkm.

"The addition of a high?performance plug?in hybrid powertrain is a
reinforcement of commitment to bring electrification to the high?
performance segment," said Axel Andorff, Executive Vice?President for
Research and Development at "Bringing an advanced
combustion engine and electric motor together to offer an incredible
performance boost and effortless acceleration."

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TSI Petrol
The new CUPRA Leon will also be available in a selection ofthree turbocharged,
direct?injection, four?cylinder 2.0?litre TSI petrol units.

The line?up includes a 245PS and a BOOPS (221kW)/400Nm.
These two variants are front?wheel drive, available in both hatchbacl< and
Sportstourer body styles, and integrate an electronic limited slip differential
(VAQ) to help offer greater control and precision in the vehicle?s power delivery.

The system takes readings from numerous sources: steering angle, wheel speed
and yaw, to provide reassurance in dynamic driving scenarios.

But there is one more option for customers. The most powerful engine in the
line?up is the 310PS engine found exclusively in Sportstourer
guise and with 4Drive.

With 4Drive technology, that constantly tracks the vehicle and driver inputs to
deliver power to the correct wheel at the precise time it needs it, the CUPRA
Leon Sportstourer can accelerate from to 100 l<m/h in less than 5secs, with an
electronically?limited top speed of ZSOkm/h.

All powertrain combinations benefit from a D36 dual?clutch transmission, that
helps make gear changes sharper, crisper and smoother. The shift?by?wire
technology is designed so that the gear selector is not connected to the gearbox
mechanically, instead using electronic signals to make shifts. The technology
adds a greater level of efficiency, but also adds a new dimension to the art,
pleasure and enjoyment of driving. And when drivers want an even more
interactive experience steering wheel mounted shift paddles bring the
connection between vehicle and driver even closer.

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Chassis: Unparalleled ride and handling

As with any CUPRA, it is the relationship between the powertrain and chassis that
gives it the distinctive dynamic performance expected by customers. The all?new
CUPRA Leon continues the brand?s ethos of tuning the chassis and steering to
offer the most precise, involved and distinctive ride possible, no matter what
powers it.

Underpinning the CU PRA Leon is the progressive steering system, giving the
vehicle maximum agility even on the most challenging of tarmac, and connecting
the driver with optimised feedback through the steering wheel. The CUPRA Leon
is able to react to changes in driving style and the road thanks to its Adaptive
Chassis Control (DCC) system making changes to the setup in milliseconds to
exploit the conditions and make for a genuinely engaging drive.

The CU PRA Leon?s dynamics can be changed to suit the tastes of whoever is in
control through the four different driver profiles: Comfort, Sport, CU PRA and
Individual. These profiles change the vehicle?s character, from daily drive to
performance?focused hot hatch, giving the new CUPRA Leon a breadth of
abilities seen in few other vehicles in the segment. And shifting between profiles
is now even simpler with the DCC slider control, meaning you can select precisely
the setup you want, especially in Individual mode.

And while the DCC system gives the driver direct control over vehicle feel, the
technology is greatly assisted by the CUPRA Leon?s base chassis technologies;
the front MacPherson struts and rear multilink setup, with springs and dampers
tuned specifically to balance the competing needs of comfort for daily driving
and the response in more energetic scenarios.

And it isn?t only the reassurance from the chassis that makes the all?new CU PRA

Leon such an involving drive, the inclusion Brembo brakes means that dynamics
are as intuitive when entering a corner as when exiting.

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Improvements to the all?new CUPRA Leon?s dimensions have added to its
dynamic abilities.

In its 5?door version, the new vehicle?s width has been reduced by 16mm to
1,800mm, while overall body width remains unchanged at 1,784mm. Overall
height is also 3mm shorter at 1,456mm while the wheelbase has increased by
50mm to 2,686mm offering more room for the rear passengers as well as greater
stability. The overall length of the CU PRA Leon is 4,368mm (+86mm).

In its Sportstourer version, the new CUPRA Leon is 4,642mm long (+93mm),
1,800mm wide (?16mm) and 1,448mm high The wheelbase stands at
2,686mm, which is 50mm more than the previous generation.

Compared with the regular  _eon, the CUPRA Leon sits 25mm lower on the front
axle and 20mm lower at the rear, meaning a lower centre of gravity and an even
sportierfeel.

In the most powerful Sportstourer variant the performance is controlled bythe
4Drive all?wheel drive system. The latest generation of the electro?hydraulic
multi?disc traction system delivers power to the wheels in a controlled manner
helping to maximise traction and performance.

The system is integrated into the rear axle and sits at the end of the drive shaft in
front of the rear differential, improving weight distribution and reducing inertia
and reaction time, meaning the new CU PRA Leon can react to scenarios with
even more assurance.

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Exterior Design: Evolving performance

The new CUPRA Leon builds on the evolutionary approach if its sister vehicle the
SEAT Leon but blends the tell?tell signs that this is a high?performance car
developed for the enthusiast.

The CUPRA logo sits boldly on the front grille, with a large front wing and larger
air intakes highlighting its more assertive look. As you sweep around the car, its
side skirts add dynamism, dark chrome highlights including the front grille frame,
front wing and exterior mirrors contrast with the body colour, to create an
appearance that expresses the eagerness and boldness of the new CUPRA Leon.

The look is emboldened further by the vehicle?s colour palette; in addition to the
four soft and metallic paint (Candy White, Magnetic Tech, Midnight Black and
Urban Silver), the CU PRA Leon will also be available with two special paint (Desire
Red and Graphene Grey) as well as with two matt paint options (Magnetic Tech
Matt and Petrol Blue Matt). The exclusive matt paint options bring an additional
visual elegance and personality to the vehicle.

The exterior design is heightened by the exclusive CU PRA?specific 19" alloy
wheels available in copper or in diamonds colour (18? alloy wheels come as
standard in the 245PS variant, while the other vehicles in the line?up have 19"
alloys) that house the copper coloured 370mm Brembo brakes. And with six
different alloy wheel designs, customers can further personalise their vehicle?s
?naHook

"The CUPRA Leon?s design is the result of the combination between athletic
physiognomy and striking elegance; both are necessary and complimentary
in a car like this." said Alejandro Mesonero?Romanos, Director of Design at
"Its smooth flowing lines and well?trained muscles reflect
perfectly the way it drives on the road: pure fun, just impossible to resist."

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At the rear the coast?to?coast lights deliver a visual focus, while the exhausts,
(two on lower?powered versions, or four on higher?powered variants), diffuser
and spoiler add a sporting allure to the vehicle?s aesthetic.

The additional exterior details aren?t purely added for aesthetics, they also serve
a real?world purpose, making the CU PRA Leon more aerodynamic, helping air
slide over the vehicle, improving efficiency and performance. The all?new CUPRA
Leon?s aerodynamics are 8% better than the outgoing model.

Interior Design: Refinement, Comfort, and convenience

Before you even step into the cabin, the CU PRA welcome light projects down on
the floor to set the scene and highlight that the all?new CUPRA  _eon is a special
vehicle.

Once inside, the cabin communicates the character of the car, with a
sophisticated, sporty design. As the driver nestles into their bucl<et seat, takes
hold of the CUPRA steering wheel, which houses the engine start and CUPRA
mode select button, and sees the Digital Cocl<pit they will instantly understand
they are taking control of a different type of vehicle.

The driver focus is further heightened by the inclusion of the large 10"
infotainment system, which shifts controls to the reducing the
button count, giving a sleeker, more modern look. The decluttered feel to the
interior is amplified by the vehicle?s DSG technology, with a gear selector which
gives more space in the central console.

Throughout the interior copper details and darl< chrome details bring a subtle
sense of drama, with highlights including the dashboard and door mouldings
brushed in darl< aluminium, with a sophisticated tone in tone effect, illuminated
CUPRA doorstep in the front doors and colour coded door panels and seats.

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The interior ambience is further defined by the seating option customers chose.
Different bucl<et seat choices are available: the standard one, ?Sharp Code

CU PRA Tech", offers a textile finish with PVC lateral coverings. ?Genuine CUPRA
Timeless? adds a black leather finish with an electric memory system, while this
option is also available in Petrol Blue, and takes the colour to the dashboard to
extend the feel inside the cabin.

The interior of the new CU PRA Leon is far more generous, giving greater space
to driver, front and rear passengers thanks to the vehicle?s greater dimensions. In
the Sportstourer, luggage space is increased by 30 litres, adding yet more appeal
to the CUPRA Leon. The result is a cabin that is driver focused for when you want
to enjoy the performance the Leon offer, but comfortable and practical enough
to take on life?s adventures without compromise.

New CUPRA Leon: lighting technology

The new CUPRA  _eon pushes the boundaries of what is possible in the segment with
the range of lighting technologies integrated both in the outside as in the inside of the
vehicle. The engineers and designers have used advanced lighting systems to provide
dynamic styling, bring focus to the overall design and improve safety. And it also adds a
level of entertainment and exuberance; press the key fob and watch the exterior
lights dance as part of the welcome ceremony.

The standard full LED technology used in the headlights improves vision, making
even the darkest road visible to the driver.

The vehicle?s side mirrors include integrated LED indicators, welcome lights that
greet the driver and passengers projecting the logo onto the ground as

you activate the vehicle.

The new CU PRA Leon?s design is emphasised further with the inclusion ofthe
rear coast?to?coast light design. The technology gives greater expression to the

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rear and makes the vehicle standout to other road users. The new Leon also
includes dynamic indicators making the vehicle?s direction of travel clearer and
therefore safer. But it isn?t only on the vehicle?s exterior that the development
team has used the ?exibility and functionality of LED technology.

Inside, the next?generation Leon enhances the cabin experience with a full?LED
wraparound ambient lighting system bringing increased personality to the
interior. It?s not only an ambient decorative light, but it also provides a number of
key functions such as blind spot detection or exit assist.

Connectivity: Never lose touch

While the new CU PRA Leon takes performance and visual appeal to the next
level, digitalisation and safety futureproof the vehicle. Engineers and designers
have integrated systems that will make the high?performance CU PRA Leon
standout in the crowd and bring a new experience to customers.

The Digital Cockpit can be customised to the driver?s need; in addition to the
regular modes, the CU PRA  _eon gets an additional Sport View, specifically
developed by CUPRA, putting information including RPM, torque, power, turbo
pressure and G?acceleration front and centre, giving greater clarity and creating
a more emotional display.

The Digital Cluster is augmented with a standard 10? infotainment system that
incorporates a Retina display, offers 3D online navigation, reduces the number of
hard buttons, and integrates voice and gesture control. The system combines the
Full Link system making it compatible with both Apple CarPlay (wireless) and
Android Auto meaning customers can take the digital lives with them into the
car no matter where they go.

Users need only plug their phone into the vehicle using the USB connection or
using Bluetooth to access their eco?system of apps. So, whether you want to

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bring your contact list, music or mapping systems into the car, they?re all
available, and can be accessed in a controlled, intuitive, safe manner.

And voice recognition is arguably one of the most natural ways to interact with
devices, meaning less chance of distraction from the act or driving because there
is no need to lool< away from the road ahead. It?s especially attractive as we
become increasingly used to home assistants from the consumer electronics
world.

Voice recognition in the CUPRA Leon allows users to interact with the
infotainment system using natural language the system responds by simply
saying the international word ?Hola? twice. The system can be used to find
navigation information or search for music in a safer and simpler way.

The Connect app brings online services directly into the vehicle thanks to an
embedded SIM. The service allows customers to access downloadable apps,
online radio and an expanding ecosystem of functionality.

And when users are away from their vehicle, they can access vehicle information
including driving data, parl<ing information, vehicle status and set up speed alerts
using the smartphone app. And for the high?performance plug?in hybrid version,
there are additional features too. Drivers can manage the charging process and
control the air conditioning remotely.

The embedded SIM also brings improved safety into the vehicle as users benefit
from the eCall service. Should an accident occur the vehicle can directly contact
the emergency services either manually or automatically. And should the worst
happen the vehicle can relay important data including car position, engine type,
and number of passengers mal<ing it easier for them to assist.

And, to make sure connections are never lost, the all?new CUPRA  _eon includes
Qi standard protocol inductive charging for mobile devices.

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Safety: Maximising protection

While CUPPA is synonymous with performance, it is also embracing other
aspects ofthe industry, and making arguably the safest vehicle it ever has. The
new CU PPA Leon incorporates a suite of safety and convenience technologies
that will make it even easier and safer to live with in daily life.

Among the highlights are the inclusion of Predictive Cruise Control, Emergency
Assist 3.0, Travel Assist, Side and Exit Assist.

Adaptive Cruise Control helps the vehicle maintain a constant speed and
distance from the vehicle in front, while the introduction of ACC Predictive 
which uses information from the camera and navigation system can adapt to
speed limits and road layout to help smooth the journey.

Side and Exit Assist technology detects what your eyes can?t with blind spot
detection, Exist and adds an Exit Warning when you?ve parked and want to leave
the vehicle, giving an acoustic caution if someone or something is approaching.

When the road becomes more congested Traffic Jam Assist takes the stress out
of driving, controlling the vehicle; maintaining the distance to the vehicle in front,
staying in lane, controlling braking and, with Lane Assist Plus, keeps the CUPPA
Leon centred in its lane.

One of the biggest additions is the introduction of Emergency Assist, making sure
the driver remains focused on driving and doesn?t become distracted with visual
and acoustic warnings. lfthere is no reaction from the driver, the system can
initiate braking jolts, if there is no change the vehicle can come to a complete
stop and activate the warning lights. One parked the CUPPA Leon can directly
contact the emergency services using the eCall system.

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Summary

The latest generation CU PRA Leon, adds to the allure, desire and appeal of the
CU PRA brand, bringing new levels of performance, new technologies to the
segment and taking the brand to the next level.

The range of powertrain options, including the high?performance plug?in hybrid
system and the highest powered Sportstourer variant, offer a range of options
that will mean customers can chose a vehicle that matches their lifestyle more
closely without having to compromise on the joy of driving.

The new CUPRA Leon encapsulates the core aspects of the CU PRA brand
through its elegant, evolutionary approach to the exterior design, bringing
together performance aesthetic styling with practical additions that help improve
vehicle performance.

Inside, the cabin adds the essence of the CU PRA personality, mixing it with
increased levels of comfort and practicality while at the same time bringing it into
the digital, connected age.

And while never forgetting the reality that the all?new CUPRA  _eon is a driver
focused, high?performance car, its development team strove to make it one of
the safest vehicles to ever come offthe production line, integrating a range of
safety technologies.

And while performance, dynamics, design, safety and connectivity are key
attributes for the all?new CU PRA Leon, so too is value. The vehicle is highly

equipped as standard, adding yet another dimension to its personality appeal.

The new CUPRA Leon will enter in the marl<et in the final quarter of the year.

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Technical data

CUPRA Leon 245PS PHEV (5 Door and Sportstourer)

 

 

 

 

 

 

 

 

 

 

 

Engine 1.4 TSI
Cylinder/Valves 4?cyl 16v
Displacement 1,395cc
Bore and stroke 74.5 80.0
Compression ratio 10:1
Electric motor 
Battery 

Max. Power 245PS

Max. Torque 400Nm
Electric only range (WLTP) Up to 60km

 

 

 

CUPRA Leon 245PS (5 Door and Sportstourer)

 

 

 

 

 

 

 

 

Engine 2.0 TSI
Cylinder/Valves 4?cyl 16v
Displacement 1,984cc
Bore and stroke 82.5 92.8
Compression ratio 9.63:1

Max. Power 245PS
Max. Torque 

 

 

 

CUPHFI

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CU PRA Leon 300PS (5 Door and Sportstourer)

 

 

 

 

 

 

 

 

Engine 2.0 TSI
Cylinder/Valves 4?cyl 16v
Displacement 1,984cc
Bore and stroke 82.5 92.8
Compression ratio 931

Max. Power 300PS
Max. Torque 400Nm

 

 

 

CU PRA Leon 310PS (exclusive for Sportstourer)

 

 

 

 

 

 

 

 

Engine 2.0 TSI
Cylinder/Valves 4?cyl 16v
Displacement 1,984cc
Bore and stroke 825 92.8
Compression ratio 931

Max. Power 310PS
Max. Torque 400Nm

 

 

 

CUPRA is a special brand based on striking design and electrified performance, taking SEAT to the

next level with a new interpretation of sportiness. In its second year of operations, CUPRA sales

shot up by 71.8% in 2019, reaching close to 24,700 units thanks to the success of the CUPRA Ateca.

Along with the inauguration of its new headquarters, in 2020 CUPRA will carry out a product
offensive with the launch of the CUPRA Leon and the CUPRA Formentor. Besides entering into a
global alliance with FC Barcelona and becoming its exclusive Official Automotive and Mobility

Partner, CUPRA has lined up an elite team of champions, such as the German goalkeeper Marc ter



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Stegen or the Swedish driver Mattias Ekstrom, who will participate at the World ETCR with the
CUPRA e?Racer. The CUPRA World is alive and ready to win the hearts of car enthusiasts in close to

250 CUPRA Specialists around the world.

Arnaud Hacault

Head of Product Communications
+34 659 134 804


 

Cristina Vall?Llosada

Head of Corporate Communications
+34 646 295 296




 

Jan Conesa

Product Communications
+34 650 659 096
ian.conesa@seat.es

Sergio Ripoll?s

CUPRA Communications
+34 683 121 236
sergio.ripolles(cheat.es

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