Subject: Introducing Utah Attorney General Reyes to CZI and FWD Date: Thursday, May 18, 2017 at 4:54:13 AM Mountain Daylight Time From: Will Castleberry To: Sean Reyes CC: Zoe Towns, Todd Schulte, Sasha Post Attachments: utah law day event .pdf General Reyes, It was great seeing you at the NAAG event and hearing more about your great efforts in criminal justice reform. As you mentioned, this is a very important issue to Mark and the teams at CZI and FWD. I am connecting (reconnecting) you with folks there. I know they are excited to talk more about the issues. Sasha Post is at CZI, where he leads their criminal justice reform efforts. Todd Schulte and Zoe Towns are with FWD.com. Todd leads the team and Zoe (whom I believe you know) used to manage Pew's state criminal justice reform efforts. Lastly, thanks again for inviting Facebook to serve as a VIP sponsor for your Law Day Symposium. I look forward to hearing the keynote speaker, Yusef Salaam, talk about his amazing story and have attached the ?yer in case anyone from the CZI or FWD teams want to attend. Thanks again and see you soon. Will 202.420.0173 1m 5 EYES ATTORNEY GENERAL ATTORNEY GENERAL SEAN 3RD ANNUAL LAW DAY SYMPOSIUM FRIDAY 12:00 pm - 1:30pm CRANE) AWRIC A Salt Lake City, Utah 311,201 1' Lv 195v L1 .oun; pt 3f he: lia- I. raced and left fo' (11.1.10 in one of ?roll Cit. 2 moit icmm 11:30:; centual Owl?. 'r tee": H31 blacl :mcl canno' tnecl and of the ulnar 1n of tnv; mos: fw? 11::(41 (39' 2 an ti?, (Ii. l?l?.i17l?.. l3": nopxan (tubbej the entwal Pail [cage-1 311:1 the acute-o teen: Ire; 31m:- moan :ol (?11.24. fl?) 1' entral One of that? 2.1.3.: 1.126? Jam 1??.eav2vocl (jenti Pair in?: iw-r?t ?.ri 311M 4" tr?: thr? Poy nos. ?next lr L?T?l?l tinw L, "l {111i pgll?F c: "nuti-i' 1 213' :eitlei'ient ?ow the 1 II. of ?cu it: grwuw: agmn't tin-m. 1111:?: 1 relega- more l-L (ago rtzcef he; P?u?ttei? slanting to and eclucat?ng peat: or tl?e of r112: pol :e l)lLl{d at. and czondcx ?alce :cntettlm?. eth amt i911: raci- :mc: the {limerick}: in Featuring Keynote Ame: :11 :1 ml eipec all. fov o" to Yusef Salaam from the Innocence Project Register at CLE and CPE Credits Pending Sponsor Levels VIP Sponsor - $5.000 Supporting Sponsor - $2.500 Table Sponsor - $1.500 Individual Ticket - $150 For more information contact Mike Deaver at 801-245-9329 or mikedeaver@gmail.com I Not Paid for by Taxpayer Money 1 Subject: Facebook VC re: tool to combat Human Sex Traf?cking (EMBARGOED) Date: Friday, May 19, 2017 at 11:59:27 AM Mountain Daylight Time From: Will Castleberry CC: Anna Clift, Antigone Davis Hello All A lot of you have asked if we had any ideas on how to better combat human sex traf?cking and the sexual exploitation of children. To help address the matter, we began working with a group called Thorn, who has developed a new set of really cool technologies to help your of?ce: combat predatory behavior, accelerate victim identi?cation, and protect vulnerable children. We invited Thorn to attend the NAAG and CWAG conferences this summer where we will arrange time for them to talk with you and your staff about how these tools can directly aid your of?ce. To preview the tools, we are hosting a short video conference overview next Wednesday at 4:00pm (EDT). Please feel welcome to invite people from your of?ces and ICAC teams who you think would bene?t from the presentation. As always, this webinar is restricted to A65 and their staff so please do not share outside this circle. INFO Thorn Demo Timing: May 24, 2017- 4:00pm?4:30meST Join Info: 0 To join from your laptop - (?rst time Blue Jeans users may have to download a plug-in that takes about 10 seconds) 0 To join via phone: 0 1) Dial: 2) Enter ConferencelD: 1:1 Thorn Demos Deep Dive Conversations 0 1St Opportunity - June 21 and June 22 at NAAG Summer Conference, Big Sky, MT 0 2nd Opportunity July 31 and August 1 at CWAG Annual Meeting, San Francisco, CA To schedule a time with Thorn at either of these events, please contact Victoria Ford at Fordv@m Thanks again and, as always, feel free to give me a call if you have any questions. Thanks Will Castleberry Facebook Public Policy 202.420.0173 Subject: Thorn Follow-up information Date: Monday, July 24, 2017 at 10:26:28 AM Mountain Daylight Time From: Will Castleberry To: julie@wearethorn.org, Danielle Mel? CC: Emily Lundhal, Victoria Ford, Antigone Davis Attachments: Thorn Overview.pdf Hello all Thanks to all of the AGs who took time to meet with Thorn at the NAAG conference in Montana. The response to the meeting has been really positive - lam so glad it was a good use of your time. As requested, I am providing an overview of Thorn?s program and copying their CEO, Julie Cordua, in case you want to reach out to her directly. For those of you who could not make Montana, we have set aside similar space at the CWAG meeting (Tuesday and Wednesday). Please let Emily know if you are interested in reserving a speci?c time, otherwise just stop by. If you cannot make CWAG and would still like to learn more, please reach out directly to Julie. Safe travels and I look forward to seeing you in San Francisco. Thanks, Will Castleberry Facebook Public Policy 202.420.0173 From: To: Ric?anttell; DanieLBuLth Cc: DamSachs; decekAIlem chaseAIutimlm Subject: Thank you Date: Monday, February 26, 2018 12:49:00 PM Attachments: Wadi SE Ric and Daniel, It was a pleasure meeting with you and Attorney General Reyes last week, thank you all for yourtime. I?m excited to have Utah as part ofthe region oversee, and look forward to working with you and yourtea m. Please do not hesitate to contact me, Derek, or Chase if you have any questions or issues related to Facebook. I also wanted to share with you a few helpful resources we?ve developed specifically for State Legislators: Facebook Guide for State Legislators: Last year we worked with NCSL to develop the first Facebook guide specifically for State Legislators. The guide provides best practice tips and tricks for state elected officials and governments to reach and engage with the people that matter the most to them. Town Hall Feature: Town Hall is a place on Facebook where people can stay involved with their local government and community. This one pager provides information on how elected officials can make sure their Facebook Page shows up for constituents on Town Hall. Safety Guide for Page Admins: Provides the safety basics for Facebook Page Admins, as well as, an overview ofthe different tools we have developed to keep your Facebook Page safe. We also have a dedicated team that handles any questions or inquiries regarding any issues or questions you might come across on your Facebook page, they can be reached at gum. If we can ever be of help, please don?t hesitate to reach out. Best regards, Ana Ana Martinez facebook state policy 300 w. 6th Street, 10th Floorl Austin TX 78701 mobile: (650) 561-2558 email: th Facebook Guide for State Legislators (Ah NC SL Facebook helps elected officials and governments reach and engage the people who matter most to them. Getting Started 2 Setting up your Facebook Page 2 Managing your Facebook Page 2 Security tips 2 Understanding News Feed 3 Building a best-in-class Facebook presence 4 Authentic and visual content 5 Engage your audience 6 Timely and informative content 7 Consistent and meaningful connections 8 Key Features Tools 9 How to manage your Facebook presence on the go 9 The Basics of Facebook Video 10 Broadcasting Live Video on Facebook 11 Hosting a with your fans 13 Insights and Measurement 14 Advertising on Facebook 15 Easy content ideas: How to use Facebook when you?re 16 More Tips and Tricks 16 Facebook at a glance 211 MILLIUN 195 MILLION active people in the US. active people on mobile (9 I OUT OF EVEHY5 100 MILLIUN HOURS mobile minutes are spent on Facebook of video watched every day on Facebook Your Facebook toolkit 0 politics.fb.com All of the latest tools, best practices, and case studies for politics and government. facebook.com/blueprint Online training sessions to help you and your team become Facebook experts. facebook.com/safety Keep your personal account and your public presence secure. facebook.com/govtpolitics Great content and best practices from around the world. I NCSL POLITICS GOVERNMENT I ll? mm NC SL Getting Started Setting up your Facebook Page When you?re ready to begin building your public presence on Facebook, log in and follow these steps: 1. Create a Page: Go to facebook.com/pages/create/ and select a category (?Government Official? for a government Page, ?Politician? for a campaign); your Page name should just be your name, or your name and title 2. Establish your identity: Add a profile picture and a creative cover photo for your Page 3. Give your Page a custom URL: A shorter, custom URL will make it easier for people to find your Page 4. Fill out the 'About? tab: Click ?About,? and add your ?current office? or what you are ?currently running for? Managing your Facebook Page 5. Edit Settings: Click ?Settings? to add other Page admins, set up keyword filters and message settings, and more 6. Highlight your policy goals: Click ?lssues,? and add your positions on the issues you and your voters care about. See politics?fbcom/M 7. Start building your fan base: Invite your contacts to Like your Page, put your URL on business cards and in emails, and add social plugins to your website 8. Start posting engaging content: Develop a content schedule, engage with your fans, and post regularly We recommend having at least two people to manage your Page. Please remember to add real accounts fake or shared accounts are against our terms of service, and can be disabled. Page Manager Policy: Have clear rules about the number of people who can manage your Page. While more managers can help you move more quickly, the more you have, the higher the security risk. Page Manager Roles: Ensure that each Page manager is Safety Basics assigned the correct role based on what their job requires: Admin (at least two), Editor, Moderator, Advertiser, Analyst, or Live Contributor. And make sure to remove any employees as Page managers if they leave your operation. Learn more here: facebook.com/help/pageroles Our global teams work 24 hours a day, 7 days a week, to review things you report and remove anything that violates our Community Standards. Follow these tips to protect your Facebook Page. For more information check out and Fake Accounts: Facebook is based on authentic identities. We believe this promotes greater accountability, respect, and a safer experience for everyone. We remove fake and impersonation accounts when we become aware of them. To report an account pretending to be you: 1. Go to the profile of the fake account 2. Click 3. Follow the on-screen instructions for on the cover photo and select Report fake accounts to file a report Page Moderation: While you can?t disable comments on your Page?s posts,you can hide or delete individual comments. You can also proactively moderate comments and posts from visitors by blocking words and turning on the profanity filter for your Page. When people include a word you?ve blocked in a post or comment on your Page, it?ll be automatically marked as spam. To block words: 1. Click Settings at the top ofyour Page 2. From General, click Page Moderation 3. Type the words you want to block, separated by commas. You?ll need to add both the singular and plural forms of the word you want to block. 4. Click Save Changes Profanity Filter: You can block different degrees of profanity from appearing on your Page. We determine what to block by using the most commonly reported words and phrases marked offensive by the community. To turn on the profanity ?lter: 1. Click Settings at the top ofyour Page 2. From General, click Profanity Filter 3. Select Medium or Strong 4. Click Save Changes GOVERNMENT 2 Understanding News Feed The first thing people see when they log into Facebook is their News Feed. News Feed is a place where people can keep up with friends, family and the world around them. It?s a personalized stream of stories, recommendations and news from the people, news sources, artists and businesses they?ve connected to on Facebook. How does News Feed work? Each person builds up their own personal experience by connecting to friends, family and businesses that they care about Our mission is to show people the stories that matter to them, so we order stories based on how interesting we believe they are to individuals. We know we don't always get it right, so we provide tools - like News Feed preferences - for people to actively shape and improve their experience. How are stories ordered? Who you?ve decided to friend and connect with, whom you tend to interact with and what kinds of content you tend to like and comment on are the most in?uential inputs into what you see in your News Feed. We measure how likely you are to want to see each story based on the stories you?ve interacted with previously. To try and do even better, we?ve started a program where we have people rate their News Feed and provide us information on what they like and don?t like to see, and why. This program helps us identify the kind of content that you might not want to like, comment or click on but still are interested in seeing in your News Feed. We survey thousands of people about News Feed every week to understand where we could do better and will continue to listen to pe0ple?s feedback to identify areas of News Feed ranking that we can improve. Learn more 9 We want to make sure everyone has access to the information they need to understand how News Feed works, so we publish a blog that outlines any major update to News Feed. To learn more about News Feed, visit newsroom.fb.co m/news/category/news-feed-fyi Visit our Help Center to learn more about Privacy tools Learn more about advertisement preferences here facebook.com/abo ut/ads POLITICS 8: GOVERNMENT 3 Building a best-in-class Facebook presence Setting up your Facebook Page Earlier we outlined how the Facebook News Feed is a personalized stream of content from the people, news sources, artists and businesses they connect with on Facebook. In the pages ahead, we?ll look at several things you can do to create content that people are more likely to be interested in specifically, stories that are: Authentic 8( visual Timely 8( informative Facebook is where people connect with friends, family and things they care about. One of the best ways to connect with fans is to show who you are and what you care about as an individual Facebook is one of the largest sources of political news for the American people so be willing to make news and provide your fans with timely, topical updates Consistent meaningful Engaging 8t social Your fans want to hear from you. Join the conversations Build your community of supporters by asking your already happening, start new ones, and engage people fans questions, answering theirs, and showing them on the topics that matter both to you and them that you are paying attention to their concerns [3 Status 3 Photo 9 Check In [3 Status 3 Photo 9 Check In Vii-N Ztenz'c?te . .. Ken-uh.? Eta?anew. 30:0.- '1 KM ?t?bno?wl -ummnutw?uul'llz wdsvoumu; 01:33! tasmx?rmg?aamrn'am ru?na day-w" an A. AUTHENTICITY ENGAGEMENT Status 3 Photo 9 Check In ?wow-m mmahmg na?lw'm rd 0? wvv-v? mum-3!. .opw-rriw maximum mm Mara: our; a new I'w'wrl?m" .u TIMELINESS POLITICS 8t GOVERNMENT 4 (ll ll Authentic and visual content Facebook is where people connect with friends, family, and things they care about. One of the best ways to connect with fans is to show who you are and what you care about as an individual. Go behind the scenes 3 Share candid photos and videos that highlight your personality, what you?re up to, and what you care about Build credibility with fans by giving them access to moments they might not otherwise see Personalize your message avoid using the third person perspective Tell your story in photos 3 Photos are another way to visually share who you are and what you care about Stay away from images that are covered in text or difficult to understand on a mobile screen Ifyou want to make a quick update, you can often increase reach and engagement by adding a tasteful and relevant photo Share your story with Facebook video 3 Uploading your videos directly to Facebook is the best way to showcase your video content You don?t need a studio film moments right from your phone Your page insights provide detailed info on Facebook videos, including audience retention See page 70 for more info - NC Senator Dan Blue, Jr 6 new photos ?a I had the distinct pleasure of talking with tourth graders - 'mcludno my granddaughter, Cameron - trom Durham Academy today as they toured the General and Capitol Buildng. A lot 0? bright am prormno young m: in thin bunch! cum Roaanbe ar While visiting College today, I stopped by a deal to Mt abou a topic that's pretty Important to ma - political advocacy. In order to Ma Ohio and the real 04 the nation the but they can pa, we mat each be activeinourcommnitlanndconnect Mthleadersateverylavelol povemment. Open channel: of continua-cation lead to some of ma most innovative ideal! a Speaker Joa Straus I'm looking lorward to taking action this session on um rm pubic education, child protection and mental health care. and I wound to have tha ooponunlly to provide leadership lor San Antonio the Texaa Noun. Flrat Day of the 85th Legislative Session (ll l\ Engage your audience Build your community of supporters by asking your fans questions, answering theirs, and showing them that you are paying attention to their concerns. Go Live on Facebook -. 1 um ?y act-m, LKW inn" 3 Tell your story as it happens live: make an announcement, start a live or just show your followers what?s happening 3 Watch a live broadcast together with fans 3 Integrate Live into tele?townhalls and other events where fans can participate 3 See pages 7 7 72 for more info ?9 Host a Facebook ammo an wow- 3 Using the Facebook tool gives you time to craft great answer to important questions 3 Reply directly to each comment, and feel free 7 to add links for more information and context 3 Ranked comments help surface popular questions and move your responses . to the top of the discussion 3 See page 73 for more info w-uconmn sm- loorcmuhv? lob-n V9. 4 'on 9615! 0' nO'C'?l Abq ymtor Hunt-wow, hemoWI Ana Iu?Na Rec-mg Tag an engage With other pu bl IC flgu res W. .. mom m. a. ?mm. or 'oorulw Na loom- your one Domed-w loo: two-u to mung can ya. M1 "u him" 3 Commenting on and engaging with other Pages puts your name in front of new audiences 3 When a Page tags another Page, the post might be seen by some of the people who like or follow the tagged Page 3 Ask other public figures to engage with you? asking a question on your sharing your content, or participating in your Live video i3 Mi NC SL Timely and informative content Facebook is one of the largest sources of political news for the American people, so be willing to make news and provide your fans with timely, topical updates. current 3 Follow the issues, hash tags, and topics that are trending to participate in the discussion Use the ?see what your constituents are posting about? module and post about articles your voters are sharing Verified public figures can use the Mentions app to follow and engage in the public conversations about them (see facebook.com/mentions) Break news on Facebook 3 3 People like using Facebook to discuss important events around the world When something newsworthy happens, address it in an original post and provide context for your fans Posting news quickly can help get your message out and shape media narratives I Jemifer Mlliamson m. ?0 Today, our co-chairs ol the Ways 8. Means Committee (Rep. Nancy Nathanson aid Sen Richard Devlin) released a framework for the 2017-19 budget that shows the chalenges we're lacing due to a $1.8 billion de?cit. which wil mean deep cuts to schools and critical services if we don't come up with an alternative plan. Here's the statement I made following their annomcemem; "I?m so grateful for the hard work of the budget co-chairs in putting together this budget framework. it's clear that this is only the beginning of the conversation we need to have with communities across the state. We can't afford to move backward in our investments in education, health care, and critical services tor struggling lamilies. We shouldn't shortchange our economic iuture by making it harder tor students to get a good education And I don't believe that any Oregonian wants us to make these painful cuts. Our budget is a moral docunent?a re?ection of our shared values and concerned Oregonim about how we should address this major challenge and what decisions we should make. This isn't something that legislators can tackle on our own. We're all in this together." Julia Stokes a. This is exciting news lor our state! It is my top priority to create a pro- buslness environment that w. attract outside corroanies to Invest in Louisiana. and thereby stimulate our economy and create jobs. Formm reportedly moving forward with plan for new plants in Louisiana- Baton Rouge Business Report Taiwan-based Formosa Mics Group '3 seeking dermis ior $9.4 kac Cm! Share Embed GOVERNMENT 7 NC SL Consistent and meaningful connections Your fans want to hear from you. Join the conversations already happening, start new ones, and engage people on the topics that matter both to you and them. Post Regularly to your Page 3 Post consistently try to post at least once per day - and develop a content calendar of special dates and moments you want to highlight 3 Vary your content- include photos, status updates, videos, links so that you?re giving people the opportunity to engage with content they like most Respond to comments on your Page honestly and fairly 3 Include a comments policy in the About section of your Page to foster a constructive discourse 3 Responses to individual comments build trust over time and show that you are listening 3 Learn what content is and is not allowed on Facebook by reviewing Facebook?s Community Standards Reply to messages for that personal touch 3 Pages can privately reply to comments on their posts by simply clicking ?Message? next to the comment 3 If you allow people to send messages to your Page, be sure to respond to them 3 Add a ?Greeting and turn on ?lnstant Replies? in your Page settings to make sure that every message sent to your Page gets a good response ?t-ucya324" The President's Budget for Fiscal Year 2016 UM. Booty 1? GOVERNMENT Key Features Tools How to manage your Facebook presence on the go In addition to the features in the main Facebook app, we provide other mobile apps that can help you easily manage your Facebook Page right from your phone. Pages Manager Anyone who manages your Page can download and use the Pages Manager app for or Android. The Pages Manager app makes it easy for you to: 3 Update your Page: Regularly update your Page, reply to your fans? messages and posts, receive notifications and more. - 9 Access multiple Pages: You can access and manage up to 50 Pages from the app. ca 0 Monitor your engagement: Review your Page Insights and [a understand how your posts are performing. 3 Learn more here: Mentions Government official and Politician Pages that are verified with our blue badge can use the Mentions app for and Android. Mentions can help you: 0 Connect with Followers: See what people are saying about you ?3 mums- a and the topics you're interested in. swing ?SmLady?b, rm rand 3 Stay in the Loop: Get posts from the people you follow and see trending stories in one place. .. . 4 3 Share Everywhere: Share updates across Facebook, Instagram and Twitter. MMImFaslam TheFu-ouanhs 9 Tip: Turn to Page 11 to learn more about how you can stream live video using the Facebook, Pages Manager, and Mentions apps. 3 Learn more here: facebookcomlmentions GOVERNMENT I 9 The Basics of Facebook Video People watch millions of hours of video every day on Facebook. The easiest way to capture some of their attention is to pick up your smart phone and start filming Directions for uploading from a mobile phone 0 From the Facebook app, go to your Page and click Photo; Facebook G) from the Pages Manager app, click the Video button; 11113) 5 from the Mentions app, click Post, then select Video 3 Select a video from your camera roll or click to ?lm a video with your camera [If It 3 I: Ish Video 0 Click Done P'u'wu?e you Fag-:1! $10 3 Enter a description and any additional information (location, etc.) 3 From the Facebook and Pages Manager apps, Ick 359,025 Publish; from the Mentions app, click Post likes Directions for uploading from a desktop computer 3 Click Photo/Video at the top of your Page?s Timeline 9 Click Upload Photos/Video 3 Select a video from your computer 3 Enter an optional description, Video Title, more 3 Select a thumbnail by clicking the arrows on the preview or click Add Custom Thumbnail 0 Add an optional Call to Action (ex: Watch More) with a link that people can click at the end of the video A 3 Click Publish I i) (-3 Quick Tips CREATE A CALL TO AC'th Government and Politics on Boost Post 0 You can upload almost all types of video files, but we recommend using MP4. Your video must be less than 240 minutes long but can be up to 10 GB. Automatically generate captions after uploading your video, or upload an optional SRT file; this will help you communicate your message even when the sound is off. Facebook tests show that adding captions to video ads increase view time by an average of 12%. Automated captions for ads are available through Power Editor. Include high impact visuals early in the video 65% of people who watch the first three seconds of a video will watch for at least ten seconds, and 45% continue watching for thirty seconds. 10 Broadcasting Live Video on Facebook Sometimes the best way to engage your fans it bring them along with you for an important event, an interview or or simply to show them what your day is like. The basics of Facebook Live 3 3 You can broadcast live video to any verified Page from the Facebook or Pages Manager apps. or through the Mentions app for public figures. You may broadcast in portrait or landscape by turning your phone vertically or horizontally before you go Live. Directions for going Live 3 3 From the Facebook, Pages Manager, or Mentions app. tap ?Post? or ?Publish,? then tap the Live Video button. Add a description for your broadcast (tag any relevant Pages!) and tap the ?Go Live? button when you?re ready. You?ll get a 3,2,1 countdown. Your video will automatically appear on your Page and in News Feed for your fans to tune in. During your broadcast. you?ll see how many viewers you have and can respond to comments live. You can also hide comments or switch the front and back cameras of your phone. End your broadcast when you?re done by tapping on the ?Finish? button. Your video is automatically saved to your Page for fans to view later. You can remove it at any time, just like any other post. Quick Tips 0 Put your phone in Do Not Disturb? to prevent interruptions while recording. Make sure you have a strong WiFi or 46 connection. If your connection is weak, the ?Go Live? button will be grayed out. Attach your iPhone to a tripod for long events or steady shots. Connect an audio source to your phone - even a simple lav mic - to improve the sound for your fans. Broadcasting for a longer duration can give followers time to discover and share your video while live. ll How to Publish with Facebook Live .- IJAYQ nun i5- Jaspesteda lawn-um a" Viceo en Caceboo? OW I A a 0 Ill space .- 0 9 9 From your Facebook Page Start a Live Video by select ?1?ublish" Select "Continue" to selecting the "Live Button" begin setup of a Live Post 6 0 0 After finishing your live broadcast, I Standby to go live with Durng .he broadcast, you can wait for the video to process. see how many Viewers you have . . a 3, 2,1 Coundown Go back to the .ve video and respond to comments live 4 by typing cancel WM are now live Gou? Add a description for your broadcast and tap the "Go Live" button when you're ready 0 mammal-awn ?.01?qu Select ?Done" to complete your broadcast. Save the video to your camera roll for post production needs 12 Hosting a with your constituents The Facebook tool makes it easy to take questions from your constituents and respond to their comments. The basics of a Facebook 3 Your audience will ask you questions in the comments below your post. 3 Questions that you answer will appear higher in the comments so your audience knows you?re listening. How to start a Facebook .Stnuo Photo/Video LdOAAEvemo 3 Pick a Time. You can host a Facebook anytime on your Facebook Page. To get started, just click the icon in the share menu SW. "mo/M L4 at the top of your Timeline and then click om ?Start a from the dropdown menu. 7 Milestone - . Otmtlon 3 Start the conversation. Announce that you re starting a and add a photo to personalize your message. You can also call for questions ?on. 0 CM m. 9.9. on a specific topic or leave the completely HI everyone - Kelly Ayone here and may to me your quem. We1lger open for your audience to ask anything. sumdinSane?swmn 3 Answer Questions! Audience questions will appear in the comments below your post. To answer questions, simply reply to the audience comments. Answer as many or as few question that you like- the duration and pace of the is totally up to you. 3 Moderate your Facebook Page admins are able to moderate just like any other post on Facebook and they can remove comments or ban participants. Line Comment Snre ?53 Too Commems' 5 snares Mn .. 13 Insights and measurement Insights and advertising will help you reach the right people, and will help inform your creative decisions with actionable metrics Measure your success with Page Insights 3 Metrics such as reach and engagement will show you how well your Page is performing 3 Learn which posts and post types (videos, photos, etc.) resonate with your audience 3 Optimize how you publish to engage more people 3 Learn more at: Page Likes Post Reach Engagement - I AC v149?o .5479, -. 1 11 0 lice: This week This ween 0 Lastweek Last week 0 39 Yours Most Recent Posts Reach Organic/Paid PostCI-oks :3 Likes. Commentsa. Shares Published Poet Type Targethg Hooch Engagement Pram 1012912015 We1 getyou Mh?wmk' tr 2 avebuiger :sanmaieo 3 15? 2 _oost Post 10/262015 Make your Monday a lime easer. :1 9 ltuocn Isanmateo naveburger 379 2 3005! Post 10232015 Q, The new French Fry. {Whoa 3 - -, haveburger *3 '56 1 _oost Post 10/2/2015 Our IPA rinsed chicken Wings at 2 I. re a perfect Ior game day. Order in 193 1 ll _oost Post ionsrams r" 11': all about 'over me 109' burgers 1 i and weVe got lots of demons opt ?35 2 a _Oost Post See All Posts I4 Advertising on Facebook Facebook ads help you build email lists and activate supporters. Want to get started? Here?s how: 1. Create a Business Manager Our Business Manager helps organize ad accounts, pages, and the people who work on them 3 Does your page already have a Business Manager? If so, ask an admin to invite you. If not, head to business.facebook.com and click ?Get Started? 3 Initially, you?ll need to be logged into your personal Facebook account for authentication purposes. However, Business Manager will be connected to your work email address, which you?ll input in the set- up process. 3 Learn more about Business Manager: 2. Create an Ad Account An ad account will enable you to run ads from your page. 3 Before creating an ad account, add a credit card in Business Manager by clicking ?Settings? (in the top left corner) and then ?Payment Methods? (in the left column). 3 Now navigate to ?Ad Accounts? (in the left column) and click ?Add new Ad Account? (in the top right). If your page already has an ad account, you can claim it; if not, select ?Create a new account.? 3. Create Ads Create ads to reach your objectives and engage important audiences 3 Once you?ve created an ad account, click ?View Ad Account in Ads Manager.? In Ads Manager, click ?Create Ad? and follow the instructions. 3 Tips for political ads: 0 Looking to raise money, acquire emails, or collect petition signatures? Consider selecting ?Increase conversions on your website? and use our Facebook pixel for best results: IO 0 Use short text and a compelling image to capture your viewers? attention. a 15 Easy content ideas: How to use Facebook when you?re 3 Planning a major announcement? Take your fans behind-the?scenes with exclusive photos and videos before and after; live stream the announcement; post the text of the announcement as a status update. 9 Responding to disaster? Use Facebook Live to reach people quickly. 3 Rolling out a new policy? Plan a and include other stakeholders and policy experts to both ask and answer questions. 3 Touring your district? Upload photos and videos from popular and interesting local spots in real?time; post a Note that recaps the trip. 3 Building lists of supporters? Drive your fans and target audiences to a mobile?friendly petition or survey on your website. More Tips and Tricks Facebook provides you with a number of tools and features that can help you connect, share, and get the latest information as quickly as possible. 3 Optimize your website for sharing: Make it easy for people to share content from your website on Facebook by following this simple checklist: 3 Use the proper image sizes: Images associated with your website links should be 1200 630 pixels. See our ads guide for the proper image sizes associated with different ad forms: 3 Tag other Pages: Tagging other Pages in your posts increases the likelihood that they?ll re- share your post and helps drive traffic to both of your Pages. To tag a Page, type the symbol and then start typing their name; pick the Page you want from the dropdown menu. 3 Use Pages to Watch: If at least 100 people like your Page, you can use the ?Pages to Watch? feature. Each week you?ll see the number of people who like those Pages, the amount of engagement they received, and more. 3 Embed Facebook posts and video on your website: Click the drop down arrow that appears in the top right corner of the post; select ?Embed Post? or ?Embed Video,? and copy and paste the code directly on to your website. 3 Help supporters learn about events near them: Fans and supporters who subscribe to your Events on Facebook will receive notifications when one is happening near them. Learn more at events.fb.com. 3 Organize staff and supporters with Facebook Groups: Your staff could use a Group to share and comment on possible content; your campaign could organize Groups to communicate with volunteers and surrogates. Learn more at Get your questions answered 0 Go to Email gov@fb.com for assistance or Email NCSL Public Affairs at 16 facebook What is Town Hall? Town Ha is a ace on Facebook where you can stay invo ved with your oca government and community: 0 See the names and contact information of oca state and federa government officia s. 0 Contact government of?cia 5 direct rough Facebook. 0 Connect with government of?cia by fo owing them. Visit Town Ha at facebook.com/townha . Keep in mind that you may need to enter your address to see oca government officia 5 who represent your area. Some representatives may not appear in Town Ha at a if they?re not on Facebook or haven?t updated their Page with the po itica office they ho d. LEARN MORE: po itics.fb.com facebook.com/bueprint facebook.com/he Elections Govemmcat fyou are an ected officia here?s how to make sure your Facebook Page shows up for your constituents in Town Ha 0 Go to your Facebook Page 0 ick the About tab 0 Under Career and Personal Info, ?nd the Political Info section 0 ick +Enter office currently held 0 Se ect the country, eve of governmententer a ?Preferred Name? if the name you're known by (or that is on your Facebook Page) does not match the ega name with which you were ected ick Submit fyou do not see these features or options, make sure that: a) you are using a Facebook Page (not a Facebook Profi b) your Page is in the ?Government Of?cia ?Po itician,? or ?Po itica Candidate? category. You can change your category on the About tab; c) your Page is using the ?Po itician? temp ate. You can update your Page temp ate from the Edit Page tab of your Page Settings. m_mn:o:m I Safety Basics for Page Admins .p CONTENTS Safety Basics for Page Admins Assign page roles Ensure Page admins use real accounts not fake Utilize moderation tools and filters Remove and ban people Report abusive comments The first line of defense: Ensure Page admins use real accounts not fake Assign Page roles There are six different roles for people who help manage Pages. When you create a Page, you automatically become the Page?s admin, which means only you can change how the Page looks and publish as the Page. You can then assign roles to other people to help you manage your Page. Each person will log into their own personal account and work on the Page from there. You don?t need to share any passwords to have multiple people help manage your Page. PAGE MANAGEMENT ROLES 9 Manage Page roles and settings Edit the Page and add apps Create and delete posts as the Page Can go live as the Page from a mobile device Send messages as the Page Respond to and delete comments and posts to the Page Remove and ban people from the Page Create ads View insights See who published as the Page TO ASSIGN ROLES, IF AN ADMIN: 1. Click Settings at the top of your Page. 2. Click Page Roles in the left column. 3. Select the person you want to add: If the person is your Facebook friend, begin typing their name and select them from the list that appears. LIVE CONTRIBUTOR EDITOR MODERATOR ADVERTISER ANALYST 0 0 0 0 0 0 0000000000 000000 If the person isn?t your Facebook friend, type the email address associated with their Facebook account. (Note: the person?s email needs to be searchable and the ?who can look you up setting should be set to everyone). 4. Click Editor to select a role from the dropdown menu. 5. Click Save and enter your password to confirm. Depending on their settings, the person may receive a notification or an email when you give them a role. Ensure Page admins use real accounts not fake Utilize Page moderation and filter tools Facebook is based on authentic identities. This promotes greater accountability, respect, and a safer experience for everyone. We remove fake and impersonation accounts when we become aware of them. To ensure Page admins don?t lose access to their accounts, make sure all admins are using their Facebook accounts and not fake accounts. While you can?t disable comments on your Page?s posts, you can hide or delete individual comments. You can also proactively moderate comments and posts by visitors by blocking words and turning on the profanity filter for your Page. BLOCKING WORDS When people include a word you?ve blocked in a post or comment on your Page, the post will be automatically marked as spam. To block words: 1. Click Settings at the top of your Page. 2. From General, click Page Moderation. 3. Type the words you want to block, separated by commas. You?ll need to add both the singular and plural forms of the word you want to block. 4. Click Save Changes. To unmark a post as spam, go to your Page?s activity log and click Spam in the left column. From the post, click and select Unmark as Spam. To unmark a comment as spam, hover over the comment and click Unhide. PROFANITY FILTER You can block different degrees of profanity from appearing on your Page. We determine what to block by using the most commonly reported words and phrases marked offensive by the community. To turn on the profanity filter: 1. Click Settings at the top of your Page. 2. From General, click Profanity Filter. 3. Select Medium or Strong. 4. Click Save Changes. You?ll need to be an admin to control what visitors can post on your Page. If you allow visitors to publish on your Page, their posts can appear in the \?sitor Posts section on the right side of your Page. If you allow photo and video posts, posts by others can also appear in the Photos and Videos sections of your Page. To allow or disable posts by other people: 1. Click Settings at the top of your Page. 2. Click Visitor Posts. 3. Select Allow visitors to the Page to publish posts or Disable posts by other people on the Page. If you allow visitors to publish posts, you can choose to: Allow photo and video posts. Review posts by other people before they?re published to the Page. 4. Click Save Change. Remove and Ban Peoole Pl When you remove someone from your Page, they?ll no longer like it. This is a good option for people you don?t want following your Page?s posts in their News Feeds or the News Feeds of their friends. However, Pages are public spaces and people you?ve removed can choose to like your Page again. To remove someone who likes your Page: 1. Click Settings at the top of your Page. 2. Click People and Other Pages in the left column. 3. Click the wheel icon next to the person you want to remove and select Remove From Page Likes. 4. Click Confirm. When you ban someone from your Page, they?ll no longer like it. People you ban will still be able to share content from your Page to other places on Facebook, but they?ll no longer be able to publish to your Page, like or comment on your Page?s posts, message your Page or like your Page. We recommend banning people who continually publish spam on your Page. There are several ways to ban a person or another Page from your Page. From the people who like your Page: 1. Click Settings at the top of your Page. 2. Click People and Other Pages in the left column. 3. Click the dropdown next to the person or Page you want to ban and select Ban From Page. 4. Click Confirm. From a comment on a Page post: 1. Hover over a comment by the person or Page you want to ban and click. Click Hide Comment. Click Ban [Name]. From a message to your Page: 1. 2. Click Messages at the top of your Page. Click the message on the left from the person you want to ban. Click Actions at the top and select Ban From Page. From a post on your Page or a post your Page has been mentioned in: 1. Click Visitor Posts on the right side of your Page. Click the dropdown next in the top right of the post by the person or Page you want to ban. Select Ban From Page. Report abusive comments The best way to report abusive content or spam on Facebook is by using the Report link near the content itself. To report a comment: 1. Go to the comment you want to report. 2. Click the cross icon and select Hide this Report. 3. Follow the on?screen instructions. When something gets reported to Facebook. we review it and remove anything that goes against the Facebook Community Standards. We don?t include any information about the person who filed the report when we reach out to the reported. To learn more about Facebook?s community standards visit Ensure Page Admins have secure accounts 10 SET STRONG PASSWORDS Passwords help to protect your private information and your email or social media accounts. Don?t share your passwords with other people. Use passwords that are hard to guess. Make sure your password is at least 6 characters long, and uses a combination of numbers, letters, and special characters like punctuation marks. Avoid passwords like your name, your date of birth, ?passwor or ?123456?. Use a different password for each of your accounts. That way, if someone learns your password that person does not have access to every account you have. GET ALERTS ABOUT UNRECOGNIZED LOGINS When you enable alerts about unrecognized logins, Facebook will send you a notification if someone tries logging into your account from a device or browser that you haven?t used before. fb.me/LoginNotifications ACTIVATE TWO-FACTOR AUTHENTICATION When you turn on login approvals, you?ll be asked to enter a special security code each time you try to access your Facebook account from a new computer, phone or browser. If you are using the latest version of Chrome or Opera, you can also register a physical security key to your account so that the next time you log in after enabling two-factor authentication, you?ll simply tap a small hardware device that goes in the USB drive of your computer. Security keys can be purchased through companies like Yubico, and the keys support the open Universal 2nd Factor (U2F) standard hosted by the FIDO Alliance. fidoalliancecrg fb. me/LoginAppro vals LOGOUT OF UNUSED DEVICES The ?Where You?re Logged ln? section of your ?Security Settings? shows you a list of browsers and devices that have been used to log in to your account recently. To confirm that you have logged out of the browsers or devices listed, click on ?End Activity.? fb.me/ActiveSessions Take a moment and use Security Checkup to review and add more security to your account. Security Checkup will help you: Log out of Facebook from unused browsers and apps. Get Login Alerts that notify you if someone tries logging into your account from a new computer or phone. Learn how to protect your password. To learn more, visit fb.me/securitycheckup If you believe your account has been compromised by another person or a virus, please visit fb.com/ hacked to secure your account. 0 11 facebook.com/ safety Subject: Facebook Date: Monday, June 11, 2018 at 7:30:12 AM Mountain Daylight Time From: Albert Lama To: Albert Lama CC: Noreen Cournoyer, Hedda Litwin, Chris Toth Attachments: image001.png, image002.png, image003.png This is being sent to Attorneys General on the Internet Safety/Cyber Privacy and Security Committee: Generals, In the interest of keeping the committee up to date on matters involving Facebook at the Summer Meeting, we recently were advised by representatives of Facebook that on Thursday, June 21 at 3:00pm that they will be hosting a meeting with Nikhil Shanbhag, Director, Competition and Telecommunications Law at Facebook and Sheryl Sandberg, Chief Operating Of?cer at Facebook. Please note that this meeting is being coordinated by Facebook, not NAAG. If anyone has questions about this meeting they should contact: Will Castleberry Facebook Vice President State Local Policy 202-420-0173 Thanks, Al Albert Lama NAAG Deputy Executive Director and Director, NAGTRI Center for Leadership Development National Association of Attorneys General 1850 Street NW, 12th Floor Washington, DC 20036 202.326.6266 Subject: Re: Con?rmation if AG Reyes? attendance to Facebook/NAAG Meeting Date: Monday, June 18, 2018 at 2:08:45 PM Mountain Daylight Time From: Will Castleberry To: Rebecca Lee CC: Sean Reyes, Ric Cantrell Great! See him there Will 202.420.0173 From: Rebecca Lee Date: Monday, June 18, 2018 at 4:00 PM To: Will Castleberry Cc: Sean Reyes Ric Cantrell Subject: Re: Con?rmation if AG Reyes? attendance to Facebook/NAAG Meeting Thanks Will, Yes, AG Reyes would love a one on one appointment with Sheryl. I have added this to his schedule for the day, 12:05pm in the ballroom lobby. Kindest regards, Rebecca Lee Executive Assistant to AG Reyes Of?ce of the Utah Attorney General 350 North State Street, Ste. 230 PO. Box 142320 Salt Lake City UT 84114-2320 Direct: 801-538-1191 Fax: 801-538-1121 Twitter @UtahAG Facebook @UtahAttorneyGeneral AG Reyes?schedu/e changes frequently and, at times virtually at the last minute. Due to his obligations to the state, he could be called away at any time. In the event the Attorney General must miss your event, you will be notified as quickly as possible. From: Will Castleberry Date: Sunday, June 17, 2018 at 5:32 AM To: Rebecca Lee Cc: Sean Reyes Ric Cantrell Subject: Re: Con?rmation if AG Reyes? attendance to Facebook/NAAG Meeting Great news!! ThursdayJune 21St NAAG meeting in Portland (NAAG Agenda attached) Hilton Portland Executive Tower 921 SW Sixth Ave Portland, Ore. 97201 0 At 10:30am, you are invited to a join Sheryl for a conversation with the other AGs from states where we have facilities, about corporate citizenship in the Digital Age. The conversation will take place in the 3rd ?oor ?Studio? room. 0 12:05pm let me know if the AG would like a quick meeting with Sherly in the ballroom lobby 0 At 3:00pm, you are invited to join Sheryl along with me, our Chief Privacy Of?cer (Erin Egan), and our General Counsel (Colin Stretch) for a discussion about privacy issues, followed by an in-depth meeting about the speci?cs of CA at 4:00pm. Those conversations will take place in the 3rd ?oor ?Studio? room. As always, call my cell if you have any questions 202.420.0173 Will 202.420.0173 From: Rebecca Lee Date: Saturday, June 16, 2018 at 12:51 AM To: Will Castleberry Cc: Sean Reyes Ric Cantrell Subject: Con?rmation if AG Reyes? attendance to Facebook/NAAG Meeting Good evening Will, lam con?rming that AG Reyes from Utah will be attending the meeting on Thursday June let at 3pm, hosted by Facebook. Can you please provide details of meeting location and building access if necessary? Kindest regards, Rebecca Lee Exec Assistant to A6 Reyes 801-538?1191 Get Outlook for