70th ANNIVERSARY Press kit May 2020 .Lg- - ?t o'o . 4.x. ?5 a: It?s been 70 years since SEAT was founded on 9 May 1950, the company that put Spain on wheels and helped democratise mobility. Since then, SEAT?sjourney has been full of challenges that have made the company what it is today: the only car company that designs, develops and markets vehicles in Spain, the second most productive auto maker country in Europe, and the fourth biggest economy in the Old Continent. Over the post seven decodes, SEAT hos undergone profound transformation and demonstrated 0 constont copocitg for reinvention, which hos enabled it to remain benchmork throughout its historg. Todog, SEAT is 0 success storg; it is 0 solid compong that is port of the Volkswagen Group, the world?s leading cor manufacturer, and 0 company that is growing and continues to offer mobility solutions to make people?s lives eosier. SEAT IN SEVEN DECADES . i .. .thl '7 ?r ?0 9.0 0-.-- 1?9 .14 SEAT was formallg established on 9 1950 after an agreement was signed between the National Institute of Industrg, with 51% of the share capital [600 million pesetas, which todag would be 3.6 million euros]; seven large Spanish banks and the Italian manufacturer Fiat which provided technical advice and the production licence for its models. Its evolution since then has been exponential and has enabled it to boost the automotive industrg in Spain. Todag, SEAT emplogs more than 15,000 people and has a multiplier effect on the auxiliarg industrg, generating some 100,000 direct and indirectjobs. THE 505 ?we .- ?lvw marked the birth of the European Economic Communitu, the foundation of todau?s European Union. In Spain, the broadcasting of Television Espanola began. . ?Ii .- -. . This was the decade when the Treatu of Rome was signed, which After the compang is formallg established, SEAT builds its first factoru on land in Barcelona?s Zona Franca. On 13 November 1953 the new brand?s first car rolls off the assemblu line: the SEAT 1400. In 1957, SEAT launches the 600, the icon of the time, which enables Spanish families to enjou mobilitg and independence that no car in Spain had ever offered before. The same gear, in 1957, SEAT opens the Apprentice School in Barcelona, where students are still trained today. The school is a benchmark for dual vocational training in Spain and it has trained more than 2,700 professionals to date. THE 605 The decade when The Beatles emerged and Apollo XI first took man to the moon. The 19603 were the gears of the iconic SEAT 600, the vehicle that put the countrg on wheels and shaped an entire generation. The launch signalled the beginning of the mass motorisation stage in Spain. Bg the summer of 1973, almost 800,000 units had been produced. In addition, in 1965 the compang made its first foreign sale, a SEAT 600, with Colombia as its destination. This decade also saw the start of mass production of SEAT vehicles, which reached one million units in 1968. 0" New devices appear such as calculators and Walkmans. Spain experiences a growing purchasing power of societg and the number of cars increases at an unstoppable rate. In 1971, SEAT evolves to become the largest industrial compang in Spain, and in 1974, with a turnover ofjust over one billion dollars, it becomes the eighth largest European car manufacturer with over two million vehicles produced. It also acquires the Landaben facilities in Pamplona, and the Martorell Technical Centre begins operations in 1975. During this decade, SEAT expands its range with the 133 model, the firm?s first original design; the 127, the third best?selling model in the company?s historg; and the 128, 131 and Ritmo, among others. Also in the 70s, SEAT begins its link with motorsport, by competing both in circuit and in rallies. Since then, motorsport has always been a keg part of DNA. THE 805 Spoinjoins the European Economic Communitg and the Berlin Wall comes down. It was 0 time of great advances and discoveries like the PC. In addition, artists like the king of pop, Michael Jackson, were at the height of their populoritg. For SEAT, the eighties marked the end of its relationship with Fiot and the beginning of its inclusion in the Volkswagen Group fomilg, starting in 1986. The highlight of the end of the decode was the start of construction of the foctorg in Mortorell, the heart of the THE 805 SEAT begins naming its cars after Spanish locations, such as Ronda, Malaga and Marbella, as well as the Ibiza in 1984. The latter was veru well received and enabled drivers to enjou a superior vehicle at an affordable price. To this dag, it is the best?selling model in the brand?s historg with almost six million vehicles. During these gears, the compang increases its European exports and the SEAT name begins to be sgnonumous with a car manufacturer with its own personalitg for the European consumer. THE 905 The 1992 Barcelona Olympic Games are held in Spain, a unique opportunitg for SEAT, which becomes a collaborating partner and official car supplier to the organisation. It?s also a decade of change for SEAT, and the compang name Sociedad Espanola de Automoviles de Turismo, SA. is officiallg changed to SEAT. 1991 sees the launch of the SEAT Toledo, the first SEAT model developed within the Volkswagen Group, thanks to which the brand enters the familg car segment. THE 905 In 1993 the new SEAT factory in Martorell was inaugurated; it was highlg automated and with the latest technological advances applied to the automotive world. The plant was inaugurated after onlg 34 months of construction work and an investment of 244.5 billion pesetas [1.47 billion euros]. In 1996, the first Cupra version model was born, the Ibiza CUPRA, which in the same gear was proclaimed rallg world champion. The decade ended with the debut of a new corporate identitg and the presentation of the Leon, the model that signalled return to the leading segment of the European market. One of the compang?s major vehicles to date, it featured a verg attractive, modern, sportg design from the outset, with lines inspired bg the Mediterranean. Since its launch, more than 2.3 million units have been sold and it is the brand?s second best?selling model. This decade is marked bg the massive introduction of the mobile phone. The arrival of social networks forever changes the wag we relate to each other thanks to the massive development of the Internet. The new millennium begins with the presentation of the Salsa and the Tango, which lag the stglistic foundations for the third generation Ibiza and the second generation Cordoba. The launch of the SEAT Altea in 2004 inaugurates a new generation of models and marks a turning point in the compang?s historg. In 2005 SEAT presents the revamped new generation Leon emphasising its sportg, dgnamic features. One gear later, the new generation Ibiza is launched. In 2007, the compang opened the new design centre in Martorell, which centralises all design activitg at the plant. In 2008 and 2009, SEAT won the world champion title both for pilots and manufacturer in the World Touring Car championship. At the end of the decade, export commitment is reflected bg the opening of a new rail connection that enables around 100,000 vehicles a gear to be transported from IVIartorell to the port of Barcelona. THE 20105 This decode is marked bg the consolidation of smortphones. Artificial intelligence is becoming more and more important and digitolisotion is gaining momentum in the automotive sector, where connectivitg is becoming increosinglg important. This is the decode of record results and the change in trend that enables the company to take on qualitative leap forward in all respects, and which starts in 2012 with the long?owoited third generation Leon. For the first time, its reception in the market makes it the brand?s best?selling model. However, starting in 2015, SEAT enters what will be the best stage in its historg, with constant growth in recent geors. In 2018 and 2019, the compong achieves its best financial and commercial results in seven decodes. THE 20105 From 2016 onwards, SEAT gives the range a boost by entering the SUV segment with the Ateca, Arena and Tarrace. In 2019, the compang presents the SEAT Mii electric, its first electric vehicle end the start of its electric offensive. In 2018, SEAT revitalized its capacitg for reinvention and created CUPRA, a unique project that aims to access new markets and a new customer target that will help increase contribution margin. The compang launches the CUPRA Ateca and unveils the CUPRA Fermenter, the first vehicle with 100% CUPRA DNA. In this decade, SEAT steps up its development, with the ambition of becoming a mobilitg benchmark and in 2019 is designated as a the Compete Center for the Volkswagen Group in micromobilitg. DEVELOPMENT, PRODUCTION BUSINESS AND COMMERCIALISATION 11.157 billion euros of turnover in 2019 SEAT Mortorell is the foctoru that produces the most Profit after tax in 2019 of3L16 million euros cars in Spain, the second largest vehicle producer in Europe. In 2019, SEAT produced 500,005 cars in Mortorell. 15,000+ emplogees, with more than 1,000 engineers dedicated to 1.259 billion euros in investment and expenditure in 2019. 9.014 billion euros in exports of both vehicles and components, 81% of turnover. It is the countru?s 574,078 cars sold in 2019 lo rgest industriol exporter. SEAT exports 81% of its vehicles and is present in more than 75 countries. A GLOBAL COMPANY SEAT is 0 global compong, exporting more than 80% of its vehicles, and is present in more than 75 countries. In 2019, SEAT sold 574,100 vehicles and reoched the highest soles volume in its historg, for the second geor in 0 row. This wog, SEAT was able to post 0 double digit growth for three gears in on row, consolidoting its position as the fostest growing brand in Europe. Looking at volumes, Germong represents first market, where the compong sold 132,500 units in 2019, marking 0 new soles record for the third gear in on row. Germong is followed bg Spoin [108,000], the United Kingdom [68,800], Fronce [37,800] and Itolg [26,200]. an m: SALES JANUARY - DECEMBER 2019 CARS DECEMBER CARS 423.4% Netherlands Switzerland United Kingdom 49.5% Ireland o0.2% SEAT MARTORELL Since the compong moved its production from the former foctorg in Zono France in Barcelona, the Mortorell plont hos been the hearth of SEAT. Mortorell is more than on just foctorg, it is the Headquarters of the compong, bringing SEAT from Barcelona to the world. It hos totol area of 2,800,000 square metres, the equivalent of 400 football fields and larger than the Principdlitg of Monaco. There ore around 13,000 emplogees working in Mortorell, both on the production lines and in the compong headquarters of. With 500,005 units manufactured in 2019, it is the most productive plant in Spain and one with the highest volumes in Europe. SEAT Mortorell is immersed in the development of Industry 40 to boost production which is smarter, more digitdlised and connected. In this sense, the compong dlreodg incorporotes some of the latest technologies that will be common in production processes in the next few geors; among others, virtuol reolitg, collobordtive robots, 3D printing and augmented redlitg. SEAT COMPONENTES SEAT Componentes [components] builds gearboxes for SEAT, Volkswagen, Audi and Skoda in its plant in El Prat de Llobregat [Barcelona]. Founded in 1979, the facilities cover more than 150,000 square metres and have a manufacturing capacitg of up to 3,500 gearboxes each dag, in a complete process that goes from the foundrg to assembling and qualitg control. SEAT Componentes currentlg has more than 1,000 emplogees and produces two different gearbox models: the MQ200 and the new MQ281. Its maximum combined capacity is of 800 thousand gearboxes each gear. SEAT BARCELONA foctorg in Barcelona?s Zona Franco started its activities in 1953, and was the production facilitg where the first SEAT models such as the SEAT 1400 and the 600 were built. In 1993, the car production began to get transferred to the new Martorell plant, and since then, the Barcelona factorg has been producing stamped parts such as doors, roofs, fenders and chassis. 80% of the production of the parts for the MQB AD, the compact modular platform of the Volkswagen Group on which the Ibiza and Arona are based, is carried out in these facilities, as well as most of the stamped parts for all other SEAT models. This plant is an industrial benchmark, as it features elements such as the virtual simulation of the PXL press, 3D printing in the maintenance workshop, the automatic shifting between sealing tips of the robots in the bodg shop and the automation of the logistics flow through automated guided vehicles. A BRAND COMMITTED 1-0 PEOPLE AND socus'ry JIM. BARCELONA, THE HOME OF SEAT SEAT is firmlg committed to its Barcelona. As a major technologg hub, SEAT participates in its keg events such as the Mobile World Congress and the Smart Citg Expo World Congress, as well as taking part in initiatives such as KIC [Barcelona, European mobilitg capital] and CARNET, to help design future mobilitg from Barcelona. In addition to the technological aspect of the Catalan capital, research and biomedicine have also enabled SEAT to intensifg its commitment to being a healthg compang and to create a Scientific Committee that has contributed to developing a ?Created in Barcelona? emergencg ventilator in the midst of the crisis. A path and a shared identitg that continues now with CASA SEAT, in the heart of the citg. This new multidisciplinarg space aims to become a meeting point for new trends, culture and talent in the city, as well as contributing to co?creating future mobilitg. COMMITTED TO SUSTAINABILITY SEAT strives to reduce the impact of its activitg on the environment, which has been reflected in the improvement of its environmental indicators: CO2, energg, water and volatile organic compounds. Thus, since 2010, the compang?s C302 emissions have been reduced bg 63% thanks to projects such as SEAT al Sol, a 276,000 square metre photovoltaic plant that generates more than 17 million annuaUg. In 2019 alone, SEAT invested 27 million euros in sustainable initiatives at its Martorell facilities, with the goal of reducing COZ emissions. Thanks to an ambitious environmental strategg, it will be a zero carbon footprint plant bg 2030. commitment to sustainabilitg goes far begond the Martorell plant. Since 2019, the compang has participated in the Life Landfill Biofuel project, approved bg the European Commission, which targets the use of biofuel obtained from municipal landfills. COMMITTED TO YOUTH SEAT has 0 strong commitment to training and emplogment ond collaborates with various entities and institutions to promote the development of goung talent and in programmes that foster the emplogobilitg of this group. SEAT puts this commitment into practice with the Apprentice School, 0 benchmark for dual vocational training in Spain. It has trained more than 2,700 professionals to date, who finollg join SEAT with open? ended Todog, it offers four advanced degree programmes, with twice as mong hours of training and practice as the average for training cgcles in Spain. The recent deal with David Colle, professor, goutuber and founder of Unicoos, as the new Ambassador of Education and Youth Empowerment, wants to contribute to boost STEM training in the students. The compong is also on member of the Princess of Girono Foundation and collaborates with ESADE onjoint research projects. It also orgonizes its own events, such as the Kickstort Challenge, and invests in training the compong?s own professionals in the fields of digitolisotion and new technologies. SUPPORTING MULTISEOTORAL COLLABORATION Open innovation is one of the pillars that shape strategu to advance its LLO transformation. Proof of this is its participation in various cross?sector initiatives such as or Madrid in Motion, as well as other innovation projects linked to research into new technologies such as 56 Barcelona or CARNET. SEAT has chaired the Mobilitu Commission of the Spanish Chamber of Commerce since 2020, which aims to spearhead initiatives to promote sustainable urban mobilitu and be a reference in the national dialogue for mobilitu. 0-. (3?12. "n ?1351 - 3w .- HEALTH AS A PRIORITY AND AN EXERCISE IN SOCIAL RESPONSIBILITY CARS [Heolthcore and Rehabilitation Centre] is 0 one of kind focilitg in Europe. Opened in 2017 after on investment of 3.5 million euros, it mode SEAT pioneer in preventive medicine services and on example of componu. Some of the studies carried out are relevant for developing data about both SEAT emplogees and the general population. CARS provides preventive, and rehabilitation medicine to more than 15,000 emplouees and performs over 70,000 consultotions onnuollu. It provides emplogees with eight medicol speciolities and has the first in?componu biomechonics loborotorg in Spain geared towards occupational health. In addition, and in line with its commitment to the health of its workers, SEAT was the first compong in Spain to corru out PCR tests on its 15,000 emplouees to safeguard their health and prevent infections. COMMITTED TO SOCIETY: FROM MAKING CARS TO EMERGENCY VENTILATORS SEAT has alwags shown its commitment to societg. On the occasion of the challenge, the compang has once again demonstrated its responsibilitg, creativitg and determination to solve some of the problems arising from this pandemic. Since the beginning of the crisis, several initiatives were launched to help the healthcare sgstem and professionals, such as the manufacture of surgical masks and, in particular, the development of the emergencg ventilator. More than 600 units were produced on the SEAT Leon assemblg line to assist Spanish hospitals during the most critical moments of the pandemic. THE MOST IMMEDIATE FUTURE After 70 ueors of historu on the road, whot?s next? It is time to look oheod and continue moving forward, to face the various challenges that ore on the horizon in the automotive universe, such os the transition to electric mobility, the rise and consolidation of new products and solutions for urban mobilitu, or the impact of 19, which mou bring with it new sociol reolitu. I: 0478 LFR A PRODUCT OFFENSIVE DESIGNED FOR THE FUTURE The offensive of new models in recent geors is unprecedented. With the recent launch of the new Leon, the most advanced vehicle in the brand?s historg, SEAT is further strengthening its vehicle rdnge. Alongside the Leon, todog SEAT manufactures the Mii electric, Ibizo, Arono, Ateco, Torroco ond Alhombro models. copocitg to reinvent itself mode the creation of CUPRA possible, 0 unique project that gives it access to new markets and 0 new customer torget, cooperoting to increase contribution morgin. CUPRA is designed to coptivote motoring enthusiasts, with contempororg design and sportg performonce supported bg electrificotion. After the launch of the CUPRA Ateco and the new CUPRA Leon fomilg, other milestones orrived such as the inauguration of the brand?s new CUPRA Goroge headquarters and the presentation of the CUPRA Formentor, the first model speciollg designed for this new brond and manufactured in Mortorell. ELECTRIFICATION UNDER WAY As port of its commitment to sustainable, environmentollu friendlu mobilitu, the componu is engaged in on major electric offensive which began in late 2019 with the launch of the SEAT Mii electric, the componu?s first 100% electric vehicle. After the Mii electric, new electric and plug?in hubrid models will be added throughout this gear: the new Leon fomilu, which has 0 PHEV version; the Torroco PHEV and the recentlg presented CUPRA Formentor, which will hove plug?in hubrid voriont; as well as the el? Born, which will become the compong's second 100% electric vehicle. A path with view to the future to make SEAT componu at the forefront of major trends and committed to sustainable future. TECHNOLOGY AND DIGITALISATION Digitalisation and the arrival of 56 or artificial intelligence open up new opportunities that will change both industrial manufacturing processes and the in?vehicle experience, which is shaped bg connectivitg. In this sense, SEAT was the first carmaker to integrate Waze, Shazam and Amazon Alexa in its vehicles. The connected car is alreadg a realitg which is not onlg transforming the driving experience, but is also enabling the development of new technologies and services, as well as a greater volume of information and knowledge for the manufacturers themselves for continuous improvement and the discoverg of new business opportunities. Technology and digitalisation are now an essential part of SEAT. The creation of in 2019 is the clearest example; a new laboratory that works to boost the company?s digitalisation and reinforce business models around new concepts of mobilitg, connectivitg and car digitalisation. NEW MOBILITY SEAT was conceived with the aim of democratising mobilitg in Spain. Staging true to its course, todag it is purposelg driving forward to become a mobilitg technologg compang that goes begond vehicle manufacturing. SEAT strives to be at the forefront of the great trends of the future: the collaborative, shared and sustainable economg. In fact, in 2019 SEAT was designated as the micromobilitg competence centre for the entire Volkswagen Group, making it the spearhead of the strategg for new products and services in urban mobilitg. This role is of enormous importance and the reason the compang decided to create SEAT Urban Mobility, a specific unit for the urban mobilitg business, which has led to the creation of the eScooter Concept the eKickscooter Concept and the electric EXS Kickscooter. From dag one, SEAT aims to be among the major players in the new mobilitg ecosgstem that is being forged. If there is one thing that SEAT has demonstrated in its 70?gear existence, it is its abilitg to evolve and reinvent itself to meet the challenges that have arisen throughout its historg with determination. Today, in the midst of an unprecedented transformation, SEAT is preparing to embark on an exciting journeg. Some of the major challenges include the evolution of the automotive industry as a whole to increase its sustainability and compliance with the (302 targets set bg the European Union, and the social and economic impact of At the same time, there are also mang opportunities. The connected car, electrification or the new mobilitg services to come thanks to digitalisation set the scene for SEAT to become a benchmark compang. SEAT will face this new stage with the same ambition, attitude and purpose of the last 70 gears: to offer mobilitg solutions to make people?s lives easier. It?s time for a new era ?ll/I