TalkRadioROI.com
Talk Radio’s most-respected ears can dramatically increase your New Business Development results.

IT’S ALL ABOUT THE CALLS.
How a simple, proven technique can fill your “Sales funnel,”
and make you sound approachable and pre-eminent.
New client acquisition is a great
big numbers game. Your specific
goal is simple and measureable:

factor. Some are great…others
are worth ducking.
If you’ve been hosting Talk

more “sits,” those no-cost, no-

Radio for a while, the show we’re

obligation in-office consultations,

describing might sound too-ideal-

where prospects become clients.

to-be-real. But it’s not.

Thus Talk Radio, where callers’
questions enable you to transcend
mere advertising. Listeners hear…

Simply repurpose a tool you
already use: voicemail.
Call-in shows that only field

you…listening.
And they take
comfort in your
caring manner
and confident
expertise.
So caller

callers in real-

YES YOU CAN HAVE
ONE-CALLER-AFTERANOTHER…AND EVERY
ONE OF ‘EM ASKING
QUESTIONS THAT ARE
RIGHT IN YOUR LANE.

quantity AND
quality is the ball game.
For your purposes, Talk Radio

time are making
a fundamental
mistake, for four
reasons:
We live in an
on-demand
culture. SO, in

addition to its live airtime, your
show needs a podcast afterlife,

needs to be dialogue, not

which can also invite calls to a

monologue. A steady stream of

24/7 number. AND because you

callers implies that you are

can offer that number elsewhere

authoritative and approachable.

in your marketing. AND because

But high call count is only half
the success formula. To maximize

some callers might be too shy to
call while you’re on-air live.

your Return On Investment, callers’

Before each live weekend

issues/challenges/situations need

show, you can cull cream-of-the-

to be both relatable to listeners

crop voicemails, then sound darn

AND pertinent to your area(s) of

popular on-air.

practice.
And, because you yourself are
a Talk Radio aficionado, you know
that the callers themselves are a

And maybe take-back your
weekend! Pre-assemble what’ll
sound like a lively show. Then golf.
Ask us how shows we work with
handle the nuts-and-bolts.

HOW TO HELP
NEW CLIENTS
FIND YOU…
Yes, they find you,
not vice-versa.
That’s the difference
between merely
“advertising” and,
instead, “marketing.”
If your phone isn’t
ringing-off-the-hook
– on-air and in the
office – you need a
coach and a
strategist.
For 2-plus decades,
Holland Cooke has
been Talk Radio’s
most-respected
consultant.
Previously, he
programmed
WTOP/Washington,
then was VP of a
new media unit at
USA Today.
He can draw the
road map to new
business and work
closely with you to
optimize your on-air,
online, and Social
Media presentation,
and boost your ROI.
Ask how. “The lines
are open:”

401-330-6868