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TE ARAWA 2050
Te Arawa Vision
Mauri Tū, Mauri Ora, Te Arawa E!

1

TE ARAWA 2050
Te Arawa Vision

 CONTENTS
KARANGA PERFORMED BY ANETA MORGAN

HE KARANGA
E ngā reo, e ngā mana, e ngā karangatanga maha,
Te Arawa waka, Te Arawa tangata,
Nei rā te reo pōhiri,
Nei rā te wairua mākohakoha
Ki ōu uri e ōi atu nei.
Tukua mai kia piri, tukua mai kia tata.
Nau mai, haere mai, whakarauika mai rā.
Mauria mai rā ngā mate tāruarua o te wā iti nei.
Tōia mai ngā parekawakawa o te mate
Ki runga i te whāriki whakamaumahara.
Tangi tū mai, tangi rere mai, tangi tīwarawara, e te iwi, e.
E ngā mana kōrero o te iwi,
Kawea mai nei ō koutou whare kōrero,
O te kupu, o te mātauranga
Kia whakamānawa ai
Te rere o te kaupapa nei, e.
Ko te tohu o te rangimārie tēnei.
Ko te tohu o te aroha tēnei.
Ko te tohu o te kura whakatau.
Haere mai rā.
E ngā manu mātārae o te iwi,
Whakarāwaitia ā koutou kōrero
Ki runga i ngā poupou o te whare kōrero nei.
He whare whakapiripiri tāngata.
He whare whakairiiri kōrero.
Tēnā, haere mai rā, e te iwi, e.

TE ARAWA 2050
Te Arawa Vision

2

 CONTENTS

He Ihirangi   Contents
HE KARANGA  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  2
Te Hahautanga o te Waka   The Vision Journey .  .  .  .  .  .  .  .  .  .  .  .  .

4

HE MIHI .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  5
Te Ōhākī a Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  6
TE ARAWA ROHE .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  7
TE ARAWA IWI  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 10
NGĀ PŪKENGA O TE ARAWA   OUR UNIQUE STRENGTHS  .  .  .  .  .  .14
TE WHAKATAUKĪ   VISION STATEMENT  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16
NGĀ MĀTĀPONO   VALUES .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17
TE WHAKATERENGA O TE WAKA   STRATEGIC DIRECTION  .  .  .  .  . 18
Te Arawatanga   Culture  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18
He Kupu nā Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18
Whāinga Tawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18
Te Arawa Tangata   People .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 19
He Kupu nā Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 19
Whāinga Tawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 19
Te Arawa Takiwā   Place .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  20
He Kupu nā Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  20
Whāinga Tawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  20
Te Arawa Ōhanga   Enterprise & Economy  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 21
He Kupu nā Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 21
Whāinga Tawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 21
Te Arawa Urutau   Technology and Innovation .  .  .  .  .  .  .  .  .  .  .  .  .  22
He Kupu nā Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  22
Whāinga Tawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  22
Te Arawa Rangatiratanga   Leadership and Influence .  .  .  .  .  .  .  .  .  23
He Kupu nā Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  23
Whāinga Tawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  23
Te Arawa Tūhononga   Unity and Connection  .  .  .  .  .  .  .  .  .  .  .  .  .  . 23
He Kupu nā Houmaitawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  23
Whāinga Tawhiti .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  23
HE KUPU WHAKAMIHA   ACKNOWLEDGEMENTS .  .  .  .  .  .  .  .  .  .  . 24
RĀRANGI TOHUTORO  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 26

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 CONTENTS

TE ARAWA E!

Te Arawa 30-50 year Vision

Te Hahautanga o te Waka   The Vision Journey

Te Arawa 2050 started with a blank canvas and to find out how Te Arawa envisaged its future to be, over the space of a year, we undertook a range of activities
to collate and analyse the moemoeā and aspirations of Te Arawa whānui. We then shared the draft vision with our people and further refined the kōrero herein
based on their feedback – enabling the launch of the Te Arawa 2050 Vision in July 2020.

VALUES AND STRATEGIC THEMES WORKSHOPS - OPEN
FEBRUARY
2019
August 2019
Te Arawa 2050 Rōpū Whakahaere formed

Te Pūkenga Koeke o Te Arawa

Hunga Mātauranga Māori

Te Pūkenga Rangatahi o Te Arawa Te Arawa Taiohi Toa

Project Team established
Te Tatau o Te Arawa

Reference Group

Feb – Dec 2019
• 
• 
• 
• 
• 
• 
• 
• 
• 

14 heads up hui with a range of iwi, hapū and Marae trusts and rōpū
29 initial conversations with key iwi and hapū representatives
41 Rangatahi surveys (rangatahi designed & managed)
Iwi/Hapū submissions across 3 Council plans
2 Draft Te Arawa Vision docs (review)
124 Koeke moemoeā statements
100 Te Arawa Leaders survey (review)
Whānau Ora plan analyses (review)
48 Te Arawa Hapū, Iwi and Entity strategic docs

SOCIAL MEDIA
•  Online uiuinga; Facebook forum;
1-2 min vox pops; Photo stories
•  6.9k+ reached
•  1,883 responses
VIDEOGRAPHY PROJECT
•  16 in-depth interviews with iwi &
hapū māngai

Multiple Visionary Statements,
Values Statements & Strategic
Priority Statements refined via:
•  5 Workshops
•  Reference Group hui
•  Hunga Mātauranga Māori
check

MAY – JUNE 2020
Te Arawa 2050 Draft released for feedback from Te Arawa whānui

TE ARAWA 2050
Te Arawa Vision

JULY 2020
Te Arawa 2050 Launch

4

Project Team: Jenny Riini, Karla Kereopa,
Megan Lacey and Rosemary Rangitauira
Authors: Jenny Riini and Anaha Hiini
Te Reo Māori Translator: Kōtihi Reo Ltd
Publication Design: RedSpot

 CONTENTS

HE MIHI
Nā Te Rōpū Whakahaere
Such is the influence of our tupuna Houmaitawhiti that his words, deeds and exploits in his homeland of Hawaiki are
immortalised in waiata, haka, pao and ngeri recited generations later by Te Arawa uri today.
It should come as no surprise then, that Houmaitawhiti is also credited as being the progenitor of the first and last Vision
and Strategy for Te Arawa waka. The karakia he performed and words of farewell he gave to his whanaunga and his son
Tamatekapua as they left Hawaiki Tawhitiareare for Aotearoa set both the vision of settling a new home across the sea
as well as outlining the actions and behaviours needed to live their best lives once there.
In 2019 - following a call from the people for a new, united, whole of Te Arawa vision, a collective made up of key
decision makers representing 16 Te Arawa mandated organisations came together to form a rōpū whakahaere to
develop one. With Te Tatau o Te Arawa to project manage, we then oversaw the rollout of a Te Arawa-wide engagement
plan to help develop Te Arawa 2050.
We thank all our marae, hapū, and iwi entities and representatives from around our rohe for sharing your own vision and
strategies with us as well as all the hundreds of Te Arawa uri - rangatahi mai, pakeke mai, koeke mai who took the time
to offer your own dreams and aspirations for Te Arawa.
Strikingly, the strategic priorities and goals that have resulted from this mahi clearly and absolutely aligned with the
farewell karakia of Houmaitawhiti for Te Arawa waka. We recognise that the vision he set for us 25 generations ago is
just as relevant today.
And that’s what you’ll see in this, our vision document - Te Arawa 2050.
Our vision carries our past in to our future.
We remember Houmaitawhiti’s words, we reflect on their application to our world now and we consider their relevance
in terms of the strategic priorities our people have set for us - to achieve our shared vision of:

Mauri Tū, Mauri Ora, Te Arawa E!
While the majority of Houmaitawhiti’s kupu ōhākī is generally agreed upon today, there are two versions of his
concluding instructions that are recognised in the Te Arawa rohe – one calling on his whānau to fight until they have
breathed their last, and the other calling on his whānau to hold fast to peace in their new home. Regardless of the
version you follow, the message is still understood in the same way – we must try our best and strive for excellence.
And so the launch of Te Arawa 2050 cannot be where the story ends. We are committed to see the aspirations of our
people realised, and we have collectively put our hands up to shape our own strategic directions to achieve the goals of
Te Arawa 2050 and will ensure we regularly review this vision to keep it relevant for our people. Significantly, the launch
of this vision comes after our shared experience of Covid-19 and its worldwide effects on people, place and economies.
Te Arawa came together to see our people through that crisis, and our vision will now further that mahi as we all
focus on our first priority of developing and delivering on our 1-5 year Te Arawa Transformational Recovery Plan while
influencing the direction and recovery strategies of local and central government and other partners.
We hope to see others too be inspired to join the Te Arawa 2050 journey as participants, as collaborators, and as
contributors as we continue to strive for excellence.

Mauri Tū, Mauri Ora, Te Arawa E!
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TE ARAWA 2050
Te Arawa Vision

 CONTENTS

Te Ōhākī a Houmaitawhiti
Tutua mai te whiwhia, mai te rawea.

Rerenga Tahi

Turou Parea,
Eke panuku, eke Tangaroa

E tae ki uta ki tai-ki-mau kōtou;

I te orooro, i te oromea

Ki tai-ki-Noho: he huhu, he popo, he hanehane,

I tukitukia ai koe, i tātāia ai koe.

He mate-aitū; ka hē.

Oī, kiri o Tangaroa.

Erangi me mau ki tai-ki-Tū,

Oī, tere te waka nei, tere āngaia.

He puia! He angina! He Kōtuku!

Oī, tūtaki ki tēnei mānuka, tūtaki ki tēnei ngahoa.

Mate ka rā, ka tika te mate.

Tupu te mahara, tupu ki roto
Kia hono koe, ko te hono tawhito.
Purea ō taringa, kia turi, ā, kia hoi.
Kei whakarongo koe ki te kōrero iti,

Rerenga Rua

Ko te kōrero iti, ka tahuri nā ko te hau aitū.
Kīhai te kanohi i titiro, ko te taringa tē whakarongo.
E Tama! E Hei! E Oro! E Māka! E Tia! E! Nau mai, haere!

E tae koutou ki uta
Kei mau ki tai ki Tū,
Ka pūhia he angina.
Erangi, e mau ki tai ki Noho.

TE ŌHĀKĪ A HOUMAITAWHITI

Mā te huhu e pepe,

(ACCESS VIDEO VIA YOUTUBE)

He hanehane.

Whano, whano, haramai te toki!
Haumi ē, Hui ē, Tāiki ē…
TE ARAWA 2050
Te Arawa Vision

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 CONTENTS

TAURANGA

Wairākei

TE
ARAWA
ROHE
The journey of our
tūpuna from Hawaiki
Tawhitiareare to
Aotearoa was not
without trouble. As
they traversed the
ocean the ire of the
tohunga ahurewa,
Ngātoroirangi,
was ignited by
Tamatekapua - leading
to our waka nearly
being swallowed up
by the deadly and
massive Korokoro-o-Te
Parata. However, such
was Ngātoroirangi’s
ability that once his
anger had subsided he
was able to return our
waka to safety.
And, as much as
we had to bravely
forge our way across
the moana, so too
did we have to
forge our place, our
tūrangawaewae, in
our new homeland
once our waka finally
berthed at Maketū.

Voiced by Te Arawa historian, Ben Manley

Maketū

Te Awa-a-te-Atua
WHAKATĀNE

From Maketū, our tūpuna
explored further out
and as we multiplied
in number we spread
over and across much
of the Central North
Island volcanic plateau,
occupying lands roughly
defined by the following
boundary markers:

ROTORUA

Te Kaokaoroa o Pātetere

Mai i Wairākei i Pāpāmoa
ki te Kaokaoroa o
Pātetere, ki Titiraupenga.

Titiraupenga

Tāwhiuau

Mai i Titiraupenga ki
Waihāhā ki Tongariro
maunga, ka whakawhiti
atu ki Titiokura.
Mai i Titiokura ki
Tāwhiuau, ki Te Awa-a-teAtua ki Matatā.
From Wairākei at
Pāpāmoa, via Te
Kaokaoroa o Pātetere to
Titiraupenga.

TAUPŌ

Waihāhā

From Titiraupenga
toward Waihāhā to Mount
Tongariro, then across to
Titiokura.
From Titiokura to
Tāwhiuau to Te Awa-a-teAtua, to Matatā.

Tongariro
Titiokura

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 CONTENTS

TAURANGA

Wairākei

Maketū

This area of occupancy is
often shortened to:
Te Awa-a-te-Atua
WHAKATĀNE

The bow of the canoe is
at Maketū, the stern is at
Mount Tongariro, and the
main hull in the healing
waters of the gods.
And is most often simply
described as

ROTORUA

Te Kaokaoroa o Pātetere

Ko te ihu o te waka kei
Maketū, ko te kei o te
waka kei Tongariro, ko te
takere kei te Waiariki.

Mai i Maketū ki Tongariro,
ko Te Arawa te waka.

Titiraupenga

Tāwhiuau

TAUPŌ

Waihāhā

Tongariro
Titiokura

These traditional Te
Arawa waka boundaries
acknowledge the close
ties we have with
our whanaunga of
Tūwharetoa. While in
the future we envisage
sharing a unified Te
Arawa waka vision with
our Tūwharetoa kinfolk,
as well as including our
marae outside of our
rohe, Te Arawa 2050 is
only concerned with the
area currently covered by
the confederation of iwi
and hapū of Te Arawa,
as shown in the map on
page 9.

 CONTENTS

TAURANGA

Wairākei

Maketū

Te Awa-a-te-Atua
WHAKATĀNE

ROTORUA

Te Kaokaoroa o Pātetere

Titiraupenga

Tāwhiuau

TAUPŌ

Waihāhā

9

 CONTENTS
Voiced by Te Arawa historian, Ben Manley

1
Ōhauti

3

Te Puke

2

4

Ōropi

5

6
8

25 24 23 22

26
27
28

7
11

21

Pukehina

12
13

20

16

31 30
32

Rotorua

33

Manawahē

14

Te Teko

19 17 15
18

1 2

34
Tokoroa

Maketū

Edgecumbe

29

35
36

9

10

39

46
45 44 43 42

41

40

Many of the hapū and iwi who primarily
settled the takere o te waka (and beyond)
descend from Tama through his great, great
grandson Rangitihi whose eight children later
became known as Ngā Pūmanawa e Waru.

3
47
48
49
50

Taupō

10

Kāingaroa
Forest
Murupara

Tirohanga

As Houmaitawhiti recited his karakia to
ensure the safe passage of Te Arawa waka
to Aotearoa, he beckoned to him his son
Tamatekapua and some of his brethren to
receive his final instructions for living their
best in their new homeland.

From Hei descended Waitaha and Mākino and
from Tia descended Tapuika whose uri helped
settle the ihu o te waka and beyond.

Rerewhakaaitu

Ngākuru

E Tama! E Hei! E Oro! E Māka! E
Tia, E! Nau mai, haere!

The names he called are also, along with
Ngātoroirangi, the primary tūpuna of the
confederation of hapū and iwi that make up
Te Arawa today.

38

37

TE ARAWA IWI

Oro and Makā’s descendants, along with
some of those of Ngātoroirangi made the kei
o te waka (and further afield) their home.
Through them we now have 12 iwi trusts
and close to nine times that of hapū who
keep the hearths burning at over 50 marae
across our rohe, and who form the Te Arawa
confederation.

 CONTENTS

Marae

Iwi

Hapū

1

Hei (Manoeka)

Waitaha

Ngāti Te Moemiti, Ngāti Ngauru, Ngāti Kapo, Ngāti Rereamanu, Ngāti Kahu, Ngāti Pareparenga,
Ngāti Te Puku, Kumaramoa, Ngāti Tama, Ngāti Rehu, Ngāti Rākei, Ngāti Te Āwhai

2

Haraki

3
4
5
6
7
8

Makahae
Tawakepito
Moko (Ōtūpango)
Tūhourangi (Ōtūkawa)
Tia (Te Paamu)
Te Matai (Tapuika)

9

Te Awhe

10

Whakaue (Tapiti)

11
12
13
14

Pukehina
Ōtamarākau
Rangitihi
Tapuaeharuru

15

Te Wai-Iti

16
17
18

Taurua
Punawhakareia
Waikōhatu

19

Ngā Pūmanawa (Ruatō)

20

Tapuaekura

21

Tokerau

22

Pounamunui (Ōtaramarae)

23

Ōpatia (Tāheke)

24

Te Tākinga

25

Waiatuhi

26

Te Rāpaki-a-Tūmatahi
(Pāruaharanui)

Waitaha
Ngāti Rangiwewehi
Tapuika
Tapuika
Tapuika
Tūhourangi
Tapuika
Tapuika
Ngāti Pikiao
Ngāti Mākino
Te Arawa
Ngāti Whakaue
Ngāti Pikiao
Ngāti Mākino
Ngāti Rangitihi
Ngāti Pikiao
Ngāti Pikiao
Ngāti Rongomai
Ngāti Pikiao
Ngāti Pikiao
Ngāti Tarāwhai
Ngāti Rongomai
Ngāti Pikiao
Ngāti Rongomai
Ngāti Pikiao
Ngāti Pikiao
Ngāti Pikiao
Ngāti Mākino
Ngāti Pikiao
Ngāti Mākino
Ngāti Pikiao
Ngāti Pikiao
Ngāti Rongomai
Ngāti Pikiao
Ngāti Rangiwewehi

27

Tarimano

Ngāti Rangiwewehi

Ngāti Hei, Ngāti Haraki, Ngāti Rangiwewehi ki Tai
Ngāti Tūheke
Ngāti Tūheke
Ngāti Moko
Tūhourangi ki Tai, Ngāti Uruhina, Ngāti Taoi
Ngāti Marukukere
Ngāti Kurī
Ngāti Whakahemo, Ngāti Te Awhe, Patuwai
Ngāti Whakaue ki Tai, Ngāti Hinerangi, Ngāti Rangiiwaho, Ngāti Taeotū, Ngāti Tūnohopū
Ngāti Whakahemo
Ngāti Te Awhe
Ngāti Mahi, Ngāti Tionga, Ngāti Hinerangi, Ngāti Ihu, Ngāti Tauahoehoewaka and Ngāti Te Whareiti
Ngāti Tamateatūtahi, Ngāti Kawiti, Ngāti Wahanui
Ngāti Hinekura
Ngāti Te Rangiunuora
Ngāti Te Rangiunuora
Ngāti Te Rangitakaroro
Ngāti Tūkiterangi, Ngāti Pikikōtuku
Ngāti Tūkiterangi, Ngāti Pikikōtuku
Ngāti Hinekura
Ngāti Hinekura, Ngāti Te Tākinga, Ngāti Tamateatūtahi
Ngāti Hinerangi, Ngāti Hinekiri
Ngāti Te Tākinga, Ngāti Hineora
Ngāti Pāruaharanui, Ngāti Te Tākinga, Ngāti Kahumatamomoe, Tāhuriorangi
Ngāti Pāruaharanui
Ngāti Kererū, Ngāti Ngata, Ngāti Te Purei, Ngāti Rehu, Ngāti Tawake, Ngāti Whakakeu, Ngāti
Whakaokorau

11

TE ARAWA 2050
Te Arawa Vision

 CONTENTS
28
29
30

Te Awawherowhero
Waitetī
Tārukenga

31

Parawai

32
33

Waikuta
Te Koutu (Kārenga)
Te Kuirau
(Te Roro-o-te-rangi)
Tārewa Pounamu
Paratehoata Te Kōhea
(Tūnohopū)

34
35
36

Ngāti Whakaue
Ngāti Whakaue
Ngāti Te Ngākau
Ngāti Whakaue
Ngāti Te Ngākau
Ngāti Whakaue
Ngāti Whakaue

Ngāti Rautao
Ngāti Ngāraranui, Ngāti Tūteaiti, Ngāti Tamahika
Ngāti Tura, Ngāti Te Ngākau, Ngāti Tamaterā, Ngāti Meke

Ngāti Whakaue

Ngāti Te Roro-o-te-rangi, Ngāti Turipuku

Ngāti Kea Ngāti Tuara

Ngāti Kea Ngāti Tuara, Ngāti Taharangi

Ngāti Whakaue

Ngāti Tūnohopū

37

Te Papa-i-Ōuru

Ngāti Whakaue

38
39
40
41
42
43

Waiōhewa (Mātaikōtare)
Ruamata
Pikirangi
Ōwhata
Hurunga Te Rangi
Apumoana
Hinemihi
(Te Paparere-a-Rātōrua)

Ngāti Rangiteaorere
Uenukukōpako
Uenukukōpako
Ngāti Whakaue
Ngāti Whakaue
Te Arawa
Ngāti Tarāwhai
Tūhourangi

45

Te Pākira

Tūhourangi

46

Kearoa

47

Mataarae

48

Waimahana

49

Ohaki

50

Te Toke

Ngāti Kea Ngāti Tuara
Ngāti Tahu-Ngāti
Whaoa
Ngāti Tahu-Ngāti
Whaoa
Ngāti Tahu-Ngāti
Whaoa
Ngāti Tahu-Ngāti
Whaoa

44

1

Rotowhio

PAN-IWI

2

Tangatarua

PAN-IWI

3

Te Huinga Waka

PAN-IWI

TE ARAWA 2050
Te Arawa Vision

12

Ngāti Tura, Te Whatumairangi, Ngāti Tūteaiti
Ngāti Tūnohopū, Ngāti Te Kohu, Ngāti Pūkaki, Ngāti Rangitunaeke
Ngāti Kārenga, Ngāti Te Matapihi-o-Rēhua, Ngāti Pūkaki

Ngāti Te Roro-o-te-rangi, Ngāti Tūnohopū, Ngāti Taeotū, Ngāti Te Rangiiwaho, Ngāti Pūkaki,
Ngāti Hurungaterangi
Ngāti Rangiteaorere, Ngāti Tūteniu
Ngāti Te Kanawa
Ngāti Hauora
Ngāti Te Roro-o-te-rangi, Ngāti Korouateka
Ngāti Hurungaterangi
Ngāti Apumoana and Ngāti Tūmatawera
Ngāti Hinemihi
Ngāti Tūtea, Ngāti Umukaria, Ngāti Wāhiao, Ngāti Te Umurāroa, Ngāti Te Anumātoa, Ngāti
Tūkiterangi, Ngāti Te Amo, Ngāti Tūohonoa, Ngāti Tuameke, Ngāti Huarere, Ngāti Waihākari,
Ngāti Hinganoa
Ngāti Kea Ngāti Tuara
Ngāti Mataarae
Ngāti Rahurahu
Ngāti Tahu
Ngāti Te Rama

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43,374

Te Arawa, a Snapshot

Te Arawa uri in
Aotearoa

Te Arawa Profile - 2013 Census

For those usually resident in Aotearoa:

39%

live in the Bay
of Plenty
region

1,011

For those aged 15 years and over:

72.3%
held a formal
qualification

68.2%
were in the
labour force

live
overseas

Te Arawa Data Hub project –
Population Projections
Within the next 20 years:
The number of Te Arawa uri living in
Aotearoa will have likely grown to...

56,700

91.6%
live in the
North Island

69%

28.1%
speak te reo
Māori

30,500

of us live
in cities with
populations of
30,000 or more.

20.1%

live in Auckland

12.5%

live in Waikato

26,200

female

30%

owned their
own home
The median income (half of the population
earns more, half earns less) was $22,800

male

Our median age (half of the population is
older, half is younger) will have increased
from 23.9 years in 2013 to 29 years in
2038. Additionally, we will likely have a
noticeable increase in the proportion of
iwi members 60 years and above and a
decline in the younger age groups.

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TE ARAWA 2050
Te Arawa Vision

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NGĀ PŪKENGA O TE ARAWA   OUR UNIQUE STRENGTHS
When asked to identify the one thing that is best about being Te Arawa, or the āhua that makes Te Arawa special, our people overwhelmingly centered on four
strengths – our whakapapa and culture; our history of performance and creativity; our manaakitanga and our role in the economy.

•  Belonging. Wherever I go... wherever I may be I know where I belong and who I
belong to and where I come from... I want... to instil this in our mokopuna. Belonging
•  We're connected forever to each other and to this place
•  Te tū hei uri o Te Arawa waka... ka taea e au te kaupare ngā take nui o te ao

Our whakapapa and culture

•  Being surrounded by my kuia and koroua of the pā but also... my mokopuna and
knowing that everything we do is for them... Mokopuna decisions.
•  I've noticed there's more reo Māori when I'm back home. It's awesome, tautoko.

Our pā - our marae, were also identified as places of great strength for us as Te Arawa and that there is still opportunity yet to re-connect ourselves more and to
help connect others more to these bastions of our culture as potential centres for healing, learning and enterprise.

•  He whatitiri ki te rangi, ko Te Arawa ki te whenua
•  Te Arawa is renowned for Toi Māori
•  Long-standing, successful history of being great performers, artists and story tellers
•  We've got our kapa haka groups, our paepae... makes me proud to be Te Arawa

Our history of performance and creativity

•  Te Arawa māngai nui
•  We come from such a rich, talented pool of performing artists
•  We are the culture capital. We demonstrate to the world who we are and where we
come from.

Recognising, nurturing and building upon the creative talents - in both traditional and contemporary fields, of our tamariki through to our koeke is an area of
opportunity for Te Arawa by furthering the idea of our rohe being both the culture capital of Aotearoa as well as the centre of Māori peformance excellence.

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•  How we behave and how we carry that respect to others
•  We’re really good at pulling things together really quickly - 5 minutes of training for
a pōhiri that goes right around the world... and they think... we are so on to it

Our manaakitanga

•  The marae… our wharekai needs doing, but we have had some big hui and tangi and
we still know how to look after the manuhiri
•  My kuia... she really believed in doing the work that’s necessary for your hapū and
marae and that’s what we were brought up with
•  Manaakitanga is what grew tourism here and keeps them coming

As with our artistic prowess, our reputation as good hosts is a kaupapa that has value to build a Te Arawa ōhanga brand. We recognise too that we can continue
to leverage our manaakitanga capability for enterprise purposes – not just in terms of growing Te Arawa owned, run or staffed tourism experiences but potentially
also by developing Te Arawa quality standards for the hospitality, tourism and other sectors.

•  I'm proud of how successful Te Arawa is. We are successful.
•  We keep the economy rolling... we may own fewer businesses but we make a lot of
money that we pay taxes on... we hire more people on average... the biggest rate
payer in Rotorua is [a Māori Land Trust]

Our role in the economy

•  We have always been entrepreneurs. You know, we started the visitor economy
before it was even called the visitor economy.
•  Hapū and Iwi will always be here you can’t get a more sustainable business model
than that

We are also uniquely positioned, when compared to many other iwi around the motu, in terms of the amount of Māori land in te rohe o Te Arawa and its current
utilisation, value and potential for further development into areas such as housing, industry, rongoā farming and biotechnology.

15

 CONTENTS

TE WHAKATAUKĪ   VISION STATEMENT

Mauri tū, mauri ora,
Te Arawa e!

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Te Arawa Vision

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NGĀ MĀTĀPONO  
VALUES
From our hapū, iwi and Te Arawa organisations we
collated 209 values statements. While many were
similar, rather than going with the most popular
values statements, we invited Te Arawa whānui
to five workshops to wānanga these values.
From the wānanga, seven themes emerged, best
expressed through the following whakataukī:

He iti kahurangi i matapoporehia ai e tūnohunohu mā

Kua whiti mai te kura o Hawaiki

The values treasured by our elders

The treasure of Hawaiki has reached here

Te Arawa protects and upholds the values and practices
of our elders, such as tika, pono, aroha, whakapapa,
manaakitanga, te reo Māori, tikanga and kawa.

Te Arawa is progressive and forward thinking
and we strive for excellence in all that we do.

He kura tangata
A human being is precious
Te Arawa, as mana whenua, respects and takes care of
everyone in our rohe.

He kano tangata i whāngaia ki te wai
whakaika
Seeds nurtured by the sacred waters
As Te Arawa we recognise the importance
of our people and we nurture their
potential to achieve their goals, to advance
their mātauranga and to express their
rangatiratanga as individuals, hapū and iwi
He matakahi iti noa i hinga ai te wao tapu nui
A small wedge which caused the great forest
to fall
Te Arawa responsibly utilises our resources to
achieve the best results possible
Toitū te whenua, whatungarongaro te tangata
As land remains, people perish
As Te Arawa we will act in ways that better
ensures that each generation leaves our taiao
in a better state – ā-wairua, ā-kikokiko hoki, for
following generations

TAOKAHU ALLEN

(ACCESS VIDEO VIA YOUTUBE)

Mā rau ringa e oti ai
Many hands make light work
Te Arawa works in unity, and we will foster
purposeful relationships with key stakeholders
- locally and globally, that will enhance the
wellbeing of our uri, our taiao and our culture.

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 CONTENTS

TE WHAKATERENGA O TE WAKA   STRATEGIC DIRECTION
Hundreds of moemoeā and aspirational statements were collated from our uri, hapū and iwi. From these, and in alignment with the kupu ōhākī a Houmaitawhiti
and key akoranga from his kupu, seven strategic themes have arisen each with its own whāinga tawhiti and strategic objectives for 2050.

Te Arawatanga   Culture

PARAONE PIRIKA

(ACCESS VIDEO VIA YOUTUBE)

He Kupu nā Houmaitawhiti
Tutua mai te whiwhia, mai te rawea
Bind all in the world of light to the world unseen.

JADE KAMETA

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He Akoranga
Understand our origins
Whāinga Tawhiti
Our future has Te Arawa reo, tikanga and values woven into the everyday of
our people, our partners and the communities in our rohe.
By 2050:
1.  Programmes to develop more mātanga reo, mātanga tikanga and mātanga
pūrākau are in operation mai i Maketū ki Tongariro
2.  Our marae have increased in number as our resident hapū grow, and our
Marae are future proofed, having
o  Implemented their own Marae Ora strategy incl emergency
preparedness
o  Gained financial self-sufficiency
o  Become recognised as places of learning, wānanga and enterprise
3.  Te Arawa is recognised as the culture capital of Aotearoa as well as the
centre of Toi Māori excellence
4.  Credible, multi-sector, community-wide recognition and engagement with
Te Arawa reo, tikanga, values and maramataka is apparent.

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Te Arawa Vision

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 CONTENTS

AROHA MORGAN

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Te Arawa Tangata   People
He Kupu nā Houmaitawhiti
Turou Parea
Pay homage to Parea.
He Akoranga
Live our best life before returning ā-wairua to Parea, to Hawaiki
Whāinga Tawhiti
Our future has all Te Arawa uri in peak physical, emotional, spiritual and
mental condition and we prosper and flourish across all measures of wellbeing
– health, education, welfare and employment.
By 2050:
5.  Noticeable gains will be made by Te Arawa uri and whānau as planned for
in our
o  Te Arawa Health Strategy;
o  Te Arawa Tamariki Ora Strategy;
o  Te Arawa Taiohi Toa Strategy; and
o  Te Arawa Housing Strategy
6.  Dedicated resources are successfully deployed to meet identified whānau
needs and aspirations
7.  Lifelong learning opportunities help Te Arawa uri and whānau achieve self
determination and self management
8.  Connection and participation between people and of people to their
marae, hapū and iwi is prevalent

19

TE ARAWA 2050
Te Arawa Vision

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Te Arawa Takiwā   Place

ERAIA KIEL

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He Kupu nā Houmaitawhiti
Eke panuku, eke Tangaroa i te orooro, i te oromea i tukitukia ai koe, i tātāia ai koe.
Rise with the movements of the land and the sea that may otherwise buffet and pound you.

HARINA RUPAPERA

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He Akoranga
Know our environment intimately
Whāinga Tawhiti
Our future is one that recognises that the wellbeing of our taiao is intimately connected to our own wellbeing. Our wai and our whenua are restored and healthy –
providing the food and resources we need to sustain us, and we are actively engaged with our taiao.
By 2050:
9.  Hapū are recognised as mana whenua and mana wai, are implementing their own sustainable Taiao Ora Plans, and lead all environmental decision-making in
their takiwā
o  Sustainable Taiao Ora Plan includes tailored consideration of issues such as climate change, mahinga kai and food sovereignty.
o  Hapū are well resourced and are supported at the policy level by our iwi and Te Arawa entities to ensure local and central government follow the Taiao Ora
direction set by hapū.
10. Our uri and hapū are able to tend and harvest from new and restored mahinga kai - tupuānuku mai, tupuārangi mai in their takiwā
11.  Te Arawa uri are employed by iwi and other organisations in a range of roles to protect, restore and enhance our taiao such as researchers, educators, planners,
land managers, taiao monitors, environmental scientists, agri and bio technologists, and mātauranga Māori advisors.
12. Place-based taiao education programmes for Te Arawa uri are underway mai i Maketū ki Tongariro
13. Iwi authorities, trusts and rūnanga have increased their respective iwi estates – more Te Arawa lands are in Te Arawa hands.

TE ARAWA 2050
Te Arawa Vision

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 CONTENTS

MANA NEWTON AND GEOFF RICE
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Te Arawa Ōhanga  
Enterprise & Economy
He Kupu nā Houmaitawhiti
Oī, kiri o Tangaroa. Oī, tere te waka nei, tere āngaia
Set forth over the ocean. Ensure the safe and direct passage of the waka.
He Akoranga
Take care of our people at all times
Whāinga Tawhiti
Our future is one where we work together to increase our commercial
success, which is the vehicle that continues our people’s wellbeing.
By 2050:
14. Te Arawa trusts, entities, businesses and commercial ventures are major
employers of Te Arawa uri in our rohe and elsewhere
15. Te Arawa investments prioritise local development and critical
infrastructure, sustainability and eco-friendliness
16. Te Arawa values and tikanga shape all business activities and
development initiatives

Spotlight on
Whenua Māori
There is about 65,000ha of Māori
land in the Te Arawa rohe.
In 2018, in the Rotorua district
alone, Māori land:
•  Covered 51,989 ha of 261,908
ha of land in the district, or
19.85% of the land.
•  Had a Capital value of $874
million
•  Contributed up to $3,212,000
in rates
In 2017 the Te Arawa Primary
Sector estimated that the
collective asset base of Te Arawa
ahu whenua entities is in the
range of $900m – $1.2b, and that
they collectively produce about
$140m in revenue and $54m in
surpluses annually.

17.  Uri owned Te Arawa small and medium enterprises thrive due to the
dedicated support and mentoring offered by the existing, commercially
successful Te Arawa trusts and entities.

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Te Arawa Urutau  
Technology and Innovation
He Kupu nā Houmaitawhiti
Oī tūtaki ki tēnei mānuka, tūtaki ki tēnei ngahoa
Meet and overcome all challenges.
He Akoranga
Be strong and on-to-it to succeed
Whāinga Tawhiti
Our future is one where all Te Arawa uri are able to access, have capability to
fully participate and gain benefit from innovation and technology.
By 2050:
18. Te Arawa have adopted a philosophy of innovation delivered through
the Te Arawa Innovation Strategy that continuously creates gains for our
people, our culture and our taiao and actively produces and employs
innovation and technology experts
19. Te Arawa has developed a centre of digital excellence that actively
connects with other indigenous centres of digital excellence
20. All Te Arawa uri are technologically savvy, and all of our marae, hapū and
iwi are digitally connected
21. Te Arawa organisations are technologically resourced and use technology
to better collaborate and share electronic information, to keep our hapū
and iwi better connected and informed, and to preserve and protect
historic and cultural information.

TE TARU WHITE

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MELANIE CHEUNG

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TE ARAWA 2050
Te Arawa Vision

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 CONTENTS

Te Arawa Rangatiratanga  
Leadership and Influence

Te Arawa Tūhononga  
Unity and Connection

He Kupu nā Houmaitawhiti

He Kupu nā Houmaitawhiti

Tupu te mahara, tupu ki roto, kia hono koe ki te hono tawhito

Purea ō taringa, kia turi, ā, kia hoi. Kei whakarongo koe ki te kōrero iti. Ko te
kōrero iti ka tahuri nā ko te hau aitū. Kīhai te kanohi i titiro, ko te taringa tē
whakarongo.

Let the thought grow, let it grow within and be bound to the ancient bond.
He Akoranga
Strategically assess all that we encounter and contrast with ancient wisdom
and knowledge
Whāinga Tawhiti
Our future has the best leaders making and effectively implementing the best
decisions about our resources to continuously achieve the best outcomes for
our people. We lead, create and shape kōrero, partnerships and opportunities
that bring about positive change on kaupapa that affect us.

Purify your ears, be deafened to the insignificant. Such things will guarantee
nothing but calamity.
He Akoranga
Listen and be attentive, avoid unnecessary conflict, negativity and anything
detrimental to our success
Whāinga Tawhiti
Our future has collaboration and connection as a mainstay of Te Arawa operations

By 2050:

By 2050:

22. Te Arawa are effectively managing matters of high significance for Te
Arawa with a united Te Arawa voice (e.g. Te Arawa parliament)

26. Te Arawa trusts and entities are working together and gaining efficiency and
cost advantage through economies of scale and size

23. Te Arawa is directly and effectively co-designing, co-developing and codelivering policy and decision-making at local and central government as
a matter of course and to ensure continued alignment with the Te Arawa
vision

27. Te Arawa trusts and entities are communicating and linking better with their
constituent hapū, iwi and uri

24. Te Arawa has a pool of capable, influential and effective leaders well
versed in te reo me ngā tikanga o Te Arawa in positions of political and
organisational leadership across all sectors
25. Succession planning is active with all Te Arawa rōpū and institutions
hosting wānanga, training or internships etc to develop experience and
capability amongst our people.

28. Shared contributions and funding distributions by all Te Arawa entities are
in line with agreed Te Arawa strategies ensuring that the social, cultural and
economic needs of Te Arawa uri are met.
29. The Te Arawa ōhanga brand is well recognised as a mark of excellence across
multiple sectors
30. ‘Being’ Te Arawa and Te Arawa unity is acknowledged and celebrated in
multiple ways.

TE MAURI KINGI

KAREN VERCOE

PAORA TE HURIHANGANUI

EUGENE BERRYMAN-KAMP

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(ACCESS VIDEO VIA YOUTUBE)

23

TE ARAWA 2050
Te Arawa Vision

 CONTENTS

HE KUPU WHAKAMIHA  
ACKNOWLEDGEMENTS
The Te Arawa 2050 Rōpū Whakahaere wish
to thank those who have given their time,
mātauranga, advice and skills in the writing and
shaping of this vision document.
Tēnā rā koutou katoa
Anaha Hiini
Aneta Morgan
Arapeta Tahana
Ben Manley
Eraia Kiel
Karla Kereopa

The Rōpū Whakahaere also acknowledge
and appreciate the support of the following
organisations:

Ko te ua i te rangi, ko te wai i aku kamo e riringi
nei ki taku tau kahurangi kua riro ki te pō. E te
kete kōrero a Hine-puna-o-te-aroha, mapu kau
noa nei au i te korenga ōu i konei e puta ai te
korero, “Tē āta kitea te pae ki tawhiti, te pae
ki mamao i te rehu o ōku roimata hīrere. Auē
te auhi, auē te mamae e kōpurepure nei me he
whetū ririki i te pō”.

Rotorua Lakes Council

E Whae, e Mala, e kore rawa te kupu whakamiha
e ngū i te āhua o tō ngākau titikaha kia tutuki
tēnei kaupapa ahakoa ngā pikinga, ahakoa ngā
hekenga o te ora, i reira tonu koe e tū tapairu ana,
e tū manawanui ana. Tēnā rawa atu koe.

Kingi Biddle
Kirikowhai Mikaere
Makoha Gardiner
Muriwai Ihakara
Paora Te Hurihanganui
Rehua Mihaka
Scotty Morrison

Nō reira, tau ārai ki te pō, tītoko ki te ao mārama,
ko koutou ki a koutou anō, e Whae. Ā kāti,
waiho noa mai ki a mātau tēnei kaupapa nui
whakaharahara āu hei kawe mā mātau ki taumata
kē atu kia eke panuku, kia eke Tangaroa.
Ka nui te aroha, kia au te moe.

Stephen Te Moni
Te Ariki Morehu
Te Mauri Kingi
Tukiterangi Curtis
Raina Meha
Rawiri Waru
Waata Cribb

TE ARAWA 2050
Te Arawa Vision

We would like to also pay special regard to
Ngaroma Mala Grant who was a driving force
on the Rōpū Whakahaere and who provided
unwavering support and guidance to the Te
Arawa 2050 reference group and to the project
team.

24

Bay of Plenty Regional Council
Department of Internal Affairs
Rotorua Energy Charitable Trust
Te Puia   New Zealand Māori Arts and Crafts
Institute
Te Puni Kōkiri

  

CONTENTS

RĀRANGI TOHUTORO
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Grey, G. (1971), Ngā Mahi a ngā Tipuna (4th Edition). Wellington, Reed. p70.
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Discussion Document. New Zealand: Office of the Assistant Vice Chancellor, Māori and Pasifika, Massey University.
Ministry of Social Development (March 2019). Bay of Plenty Regional Commissioner Update – Rotorua. Ministry of Social Development
Robson B, Purdie G, Simmonds S, Waa A, Scorringe K, Rameka R. (2016). Tiro Whānui: He Tirohanga Hauora mō te Poari Hauora o Rotorua–Taupō 2015. Pōneke: Te
Rōpū Rangahau Hauora a Eru Pōmare, Te Whare Wānanga o Ōtākou.

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Rotorua Economic Development Māori Economy webpage - https://www.rotoruanz.com/do-business/key-investment-sectors/maori-economy
Rotorua Lakes Council (2019). Rates Review Presentation for Māori Land Interests. Unpublished.
Stafford, D. (2016 ed.). Te Arawa. A History of the Te Arawa people. Auckland: Oratia Books
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Te Arawa Collaboration Forum (2013). Vision 2060 Te Arawa Aspirational Strategy. Unpublished.
Te Arawa Data Hub Project (2019). Population Projections Summary. Unpublished.
Te Arawa Primary Sector (2017). Te Arawa Regional Case Study for the Māori Land Service. Unpublished.
Te Arawa Standing Committee (1999). Working Paper - Survey of Te Arawa Leaders 1998. Rotorua: Te Arawa Standing Committee and Rotorua District Council.
Te Maru o Kaituna (2018). Kaituna He Taonga Tuku Iho. A Treasure Handed Down. New Zealand: Bay of Plenty Regional Council
Te Papa Tākaro o Te Arawa (2014). Te Arawa Vision 2060. Rotorua: Te Papa Tākaro o Te Arawa and Te Puni Kōkiri
Te Pūkenga Koeke o Te Arawa (c.2018). Te Kawa me oona Tikanga o ‘Te Pūkenga Koeke o Te Arawa, Our Prestigious Elders’ Te Amorangi E!. Unpublished.
Tregear, E (c.1891). Māori-Polynesian Comparative Dictionary. Wellington: Lyon and Blair. Accessed Dec 2019 from https://archive.org/details/
maoripolynesian01treggoog/page/n7/mode/2up
Western Bay of Plenty Council and the Tauranga Moana and Te Arawa ki Takutai Partnership Forums (2016). Te Ara Mua 2016. Tauranga. Western Bay of Plenty
Council
A comprehensive list with links of Te Arawa Iwi / Hapū / Entity Resources including websites, visions, plans and strategic or founding documents is included in
the online Te Arawa 2050 Vision available at www.tearawavision.nz

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Te Arawa Vision

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