External Communication
• In principle, there are not many differences between the creation of internal and external documents. However,
perception matters and we should be careful with making certain types of information widely available.
• Therefore, the below process has to be followed when using our position in search in sales or other pitches:
• We use the term “User Preference for Google Search” and never the term market share.
• Strong preference for “reach” figures instead of “share” figures — if a presentation is left behind, no
usage of “Share” figures.
• Data used is third party reported (e.g. from comScore, Nielsen press releases), no internal data
• Use of slides restricted to direct partnerships to sales team (only a limited set of sales persons can
access the Google site with the slides) [need guidance for DSO]
• Every presentation begins with a slide that specifically states that the slides are intended only for
discussions with direct partners that are managed by SPDs and SPMs
• Slides never handed or printed
• If partner wants to use information with third parties, it has to receive prior Google approval
• We will not publish these slides on MOMA or individual filers