Grankworx is an event on the rise

 

. The table below demonstrates the difference in key metrics relating to the event in 2015 versus 2020.

 

Results 2015 2020
OnSIteVISItatlonstotheEvent 2422047074

Internatlonal VIewershIp Audience 4.6 million 12.6 million


(64 in 2019 via IMG, RBMH

became exclusive rights holder in

 

International Broadcast Partners 4 2020 with no visibility at this time

1. :Qmillign 
#ofEthbItors35 5.6. 
it g?lolunteers 220 247ww 
49,999 3. 3.7.29.5 
FacebookFollowers41795 1.12.316 


$25.9 million NZD (accumulated
Economic Impact achieved to date $4.2 million NZD impact)

$3.29m in 2020

I

In addition, we have what no other destination in the world currently has: A license agreement through to 2027.

ROTORUA

 

Crankworx is about more than just a few events for the elite

 

. The table below demonstrates the difference in key metrics relating to the event in 2015 versus 2020.

PERFORMANCE

 
 
  
 
  
  

9&8
?mm

Whack DualSlalom
Race

 

 

 

 

 

 

 

     

Regional National International

 

Site Dressing

ROTORUA

 

Crankworx drives direct economic bene?ts for Rotorua

 

. APR Consultants Ltd, since 2015, have undertaken an Economic Analysis of Crankworx. The methodology is based on industry standards
and parameters that are set by the Ministry of Business, Innovation and Employment.

. For those who undertook a survey, only those who indicated that Crankworx was their primary reason for visiting Rotorua were included in
the economic impact. This is a standard approach that takes into account the fact that only money that wouldn?t have been spent otherwise
in Rotorua adds to the economy (ie. in other words, the spend from visitors that came to Rotorua ordinarily and any locals spending around
the event are not counted).

. The following results are based on APR findings:

0 Average Length of Stay (21115-2020) $116*per day

 

 

 

 

 

International Spectators Average Daily Spend by International
Stayed an average of 10 nights in Rotorua Crankworx Visitors
0

13-2 malf?s $105 all
for participants Average Daily Spend by Domestic Crankworx
Visitors

3

I
In terms of putting annual average attendee event spending (ie, $4.31 million) in perspective, this event generates a total district-wide net

revenue each year it runs that is equivalent to 81.6 (82) people with a salary of 52.8k pa. spending a_ll of their salary at the Event.

 

this doesn't include the economic contribution of visitors who come here outside of event time, in a year round
capacity, because of Crankworx or the multitude of ?ow on effects that positively impact local businesses.

ROTORUA

 

Crankworx increases Rotorua locals' pride in Rotorua

 

. Each year APR Consultants, as an independent researcher, asks Rotorua locals who come to the event as spectators to rate the extent to
which 1) Crankworx increases their pride in Rotorua, and 2) Hosting Crankworx makes Rotorua a more enjoyable place to live.
. Below are the results from 2020's survey:

   

96 
I 0 agreed or strongly agreed

that Crankworx increases pride in Rotorua

90 
I 0 agreed or strongly agreed

that hosting Crankworx makes Rotorua a
more enjoyable place to live

 

ROTORUA

 

Crankworx has helped improve visitors perceptions of
Rotorua

 

. Each year APR Consultants, as an independent researcher, asks Visitors from outside of the region who come to the event as spectators to
rate the extent to which Crankworx improved their perception of Rotorua as an attractive place to visit.
. Below are the results from 2020's survey:

73 
I agreed or strongly agreed

that Crankworx improved their
perception of Rotorua as an attractive
ll place to visit

  

 

GRANKVVOBX
ROTORUA

There is no marketing campaign or activity that promotes
Botorua as well, or as widely, as Grankworx lIotorua

 

. The following pages outline results from 2020 as they relate to:

0 Content Production
- Outlines what our production team produces in terms of 'on air' (broadcast/digita /webcast) and onsite (via big screens).

0

Wehcast Summary

- Outlines the viewership across our primary digital channels (You Tube and Red Bull TV). Does not include Terrestrial Broadcast
figures (ie. viewers who watch the broadcast on traditional TV).

0

Top International Audiences
- Provides an overview of where viewers on our primary digital channels (You Tube and Red Bull TV) viewed from.

Crankworx In?uence

- Provides an overview of the exposure of additional short form content that is produced from broadcast content, general event
content and by our partners.

0

Domestic Media
- Captures the additional media exposure across more mainstream media in the domestic market.

0

International Media
- Captures the additional media exposure across more mainstream media in the international market.

0

Social Media Brand Channels
- Demonstrates the growth of engagement across our social brand channels.

0

ROTORUA

 

Content Productio? 
Distribution

 

5?51 11::

Broadcasts/ Hours On Air
Webcast Events

1 60 EYE 47H

52min Post Produced Hours of Live Show Features
Show

 

  
 
    

Click on the logos
for additional
content

 

 

 

 

Content Production

In a nutshell

..
.
. 
. . . .
.- . . . Flinil-

 

     

bum." 


123,219

Live and
Replay Views

 

 

 



aims:



Torped07

Live and
Replay Views

 

 

 

  



mscminn 

Live and
Replay Views

 

 

 

09?s 934$? 4?63,
9
?0?694 9654606 
a 427,879 0:28:33 11,667,703
:33 267,072 0:23:13 6,179,728
Totals 694,951 0:26:42 17,347,431




.Iunslnutx . mum

Live and
Replay Views

 

Webcast Summary
Viewership of our Flagship Webcast Events




SLOPESTYLI:



 

236,910

Live and
Replay Views

5. Canada 4v
2. United Kingdom

68,411 5E:

3. Germany
- 67281 (112%)

Spain: l9 Italy

. 14, 304 (2. 15, 535 
139,013 (23.15%) 6. Australia

8. France I 38,307 
17,066 

7. Brazil 6
29,137 4. New Zealand
40,403 

 

Top 10 Webcast Audiences

 

Crankworx Influence

 

Short form general event content, created by our production partners and
distributed via our primary distribution and media partner channels.

Noteworthy examples

 

a} "One mistake will cost you" 534k Views
- Enduro Raw 506k Views
The "Scrub" 203k Views

Of?cial Highlights

Short form event specific content created by us and distributed via our
primary distribution and media partner channels.

Noteworthy examples

Slopestyle Recap 37k Views
Enduro Recap 31k Views
Speed Style Preview 30k Views

 

643,683" Total Views

Sponsor 8: Athlete Clips

Short form general event content created by Sponsors and Athletes and
distributed via their channels.

Noteworthy examples

 

GoPro Slopestyle Course Preview 423k Views
Emil Johannson Winning Run 122k Views

q; 
?rg? Torpedo7 introduces Vinny 66.9k Views

 

7,823,217? Total Views

$3

3,419,300* Total Views





.. . 
- Mark?ting Media "Outcomes\

 

CrankWOn? step

wig ?Ii

11: 31:0 PRONOUNCIATION

 

Estimated Potential Reach

Magazine Print Articles 921,000

Live National Radio Interviews 1,020,000

Free-to-Air National TV Items 1,850,000

National Online Articles 16,442,998

Total Estimated Potential Reach 20,263,988

*Estimated Potential Reach is calculated as the total number of articles multiplied by the weekly
viewership of each publication/ platform (where that information is available).

Media highlights Domestic

Crankworx-t?i 03:13.
to bring in onsI CF I 
5 Up EXCIIEI 
t, 

lutu
.mI Him 
and Ii II- ?In; 2:03;: ?apll?nzl?kk Riv" "an "1.0"ng II 81m
.
I: .tmd an! (1mm 5: gum "Fri-m: .
hm! u: 1 n. 

\Hll Sllunh t: I: le 
I nun: I. w?
4 Int 1y I?un

Myanmar; 0 133 Total Media
1.794311%. Domestic International Accredited

Estimated Potential Reach

2: 1 Magazine Print Articles 24,000

2 Online News/Blogs 203,455,876

41 International Online Articles 170,708,759
62 Publications

6 Countries

*Estimated Potential Reach is calculated as the total number of articles multiplied by the weekly viewership of each
publication/ platform (where that information is available).

 

 
    
 

 
  

F()rbes Anni-rt lnn'in If." leadernh ?Jrv'p, army, ii .Cmnr' Instr. 

m? ?w .mm Emil Johansson Wins At Crankworx

 

 

IVI Cl. h. hl' 
nternatlonal
la lg lg Rotorua As Season Starts WithA
Bang

How to watch 2020 Crankworx Rotorua

:uz. ?1 in 
I I 1 Jam? 
EDDIE 

100 I nmucwaom

 
  
  

:y1e?u

      
   
   
 

Why Rotorua should be on your
50 ?must-ride' list

Max-n no? out me mu "new"; in ma around Rotorua

on Now Zu'uba's 'sund

H0 acrossthe 
rankworx Rogoptgto

133 Total Media 0
Accredited Domestic International

 

Social Media Brand Channels

Followers Impressions Engagements Followers gained
3 0 0

119,316 6,354,657 252,149 ?mi 6.3%

 

337,295 9,784,960 518,002 mi 25.2%

 

40,600 522,315 4,160 3.4%

 

497,211 16,661,932 774,331 ?mi 18.1%
(for the period December 2019 - April 2020)

2019 snapshomtp

Fooerllw ssions Enaeggmenst Fooerllw rsaig ned

17,978,361 2,447,660 112,249 6,233,213 34,157 11 .

269,374 7,401,048 416,661 
39,279 756,872 6,180 

420,902 14,391,133 456,998 4.50%

(for the period December 2018-April 2019)

 

There are so many ways in which our people connect to the
event

 

. Crankworx Rotorua has become a channel for expressing our local Maori culture in numerous subtle and meaningful ways.

        

Bilingual In show

Opening
Signage Segments Site 0'95?? Our Medals

Performance Ceremony Our Philosophy

. In addition, our diversity is expressed via a multitude of social programs, events and initiatives. The following pages outline results from
2020 as they relate to:

0

Leadership Program

Volunteer Program
Accessibility/Mobility Program
Kidsworx Arena

Kidsworx Events

Education Program

Share the Ride

0











ROTORUA

 

Community focussed programs were a. 
Rofcoruaen n9 9 gainful" g" TEPUIH

delivered With support from: F0 . tameTwst A mummgug

 

Leadership Program

The Crankworx Rotorua Leadership Program has been specifically designed by
our Events team to provide attendees with exposure to a multitude of leadership
lessons that permeate the events organisational fabric at a variety of levels.

Attendees get the full unadulterated attention of 16 members of the Crankworx
Leadership team covering topics ranging from Marketing, Brand Activation, and
Sponsorship to Compliance and Operations.

Attendees The program is as relevant for Project Managers as it is for Event Directors, and
the purpose is to share some of the secret sauce that makes Crankworx Rotorua

Expert presenters 5? very 59606"-

Days Of Average attendee rating: 
ro.gram. Recommended
Satlsfactlon 

-2020 Program Attendee

9'

 

 

Volunteer Program

247 volunteers answered the call in 2020 to deliver our

biggest and best volunteer program yet.
Volunteers received:

. Official Volunteer Crew Shirt

. Daily meals

. An invitation to the Volunteer After function

. Opportunities to win spot prizes from the $35,000

volunteer prize pool.

 

 

0.

U- n.

U.

H0 

 

Domestic



International

L) 
. #0

"Thank you for the opportunity to be part of the well oiled, behind the
scenes machine, known as the Volly crew of Crankworx. It was quite an

opener and ?Ch a crazy ?de -2020 Volunteer

30We would like to extend a sincere thank you to the following team members who voluntarily
gave their time, energy and enthusiasm to help deliver Crankworx Rotorua in 2020

Aayush Silwal
Abhinav Sharma
Adam Harlick
Adele Norris
Agnes Arnold
Aimee O'Brien
Akash Kohli
Alden Ardern
Alex Cookson
Alexa Harvey
Allan Coker
Alyzza Joi Ballasio
Amanda Ives
Amanda Lord
Amanda Roberts
Amberlea Sutton
Amiria Tomoana
Andrew Francis
Andy Cole

Andy Gimson
Anja Rot

Annie (Tsui-Yun) Wang
Antonio Gloria Baysa
Arthur Armingeat
Ash Karandawala
Avneet Sethi
Aynslee Rodger
Bailey Owsley
Barbara Jenks
Becs Wright
Belinda Buchanan

Ben Hall

Benedict Poynton
Boon Khiang Tan
Brett Gardner
Brianna Coker
Brooke Osborne
Cameron Scott
Campbell France
Carissa James
Casey Bretz
Cassie Marwick
Cathy Punter
Charlie Harvey
Chris Whitehouse
Christian Froehlich
Claire Mahon
Clarissa Lay

Corie Hart
Damian Parata
Dana Kuchler
Dana Wolf

Dante Luke-Emerson
David Mercer
Deon Maroney
Deverel Thomas
Dominic Funke
Doug Hirst

Duane Royal
Dylan Walton
Edith Klostermann
Elizabeth Cochrane

Emily Bevin

Emma Foster-Smith
Felicity Foreman
Fiona Sandford
Frank Augusto Hao
Frank Smith
Gabrielle Allard
Gary Huston

Gayle Newman
Gene Macrae
Giorgio Milano
Graeme Simpson
Hariata Hapeta
Harinder Singh
Harriet Rayner
Harsha Guntakala
Hayley Puddle
Helen Mccormick
Henry Mckenzie-Bridle
Holly Gardner
l-Chia Yang

Jahnte Green
Jaison Luke Joseph
James Prestwich
James Watson

Jan Adolph

Jane Eyre

Jasmine Hall

Jason Brown
Jasper Fleming
Jeffrey Law

Jeremia Scholz
Jesse Metcalfe
Jessica Lilly

Jill Scott

Jo De Loryn
Johan Boeyen
John Cross

John Penman
Jonathan Swan
Julia Ring

Julie Chiquet
Julie Van Der Torre
Justine Crampton
Justus Dhom
Karen Hunt
Karen Pene

Karis Prendergast
Karl McKnight
Karla Manssen
Kath Cross
Kaylah Nelson
Blissett
Kenzie Hanlen
Kev Walton
Carullo
Kieran Watkins
Kim Swettenham
Kitt Grace

Kix Oliveros
Laken Faber

Lara Gallichan

Laura Walton

Laurie 

Lee Dalton

Leo Schweizer
Leonhard Frank
Libby Mackenzie
Lijin Thomas

Linda Findon

Linda Page

Llewy Roger Llewellin
Logan Jensen

Logan Keckes

Luke Beirne

Luke Beirne

Luke Gardner
Manita Grant

Mara Kosac

Maree Mccandlish
Margo Van Ham
Marilyn Northcotte
Mark Fisk

Marko Milosevic
Maxim Lucas Schaub
Meg Short

Menno Van Der Torre
Merrick Timoko
Michael Lasalata
Michaela Muncaster
Michelle Brittain
Michelle Forrest
Mike Charles

Milan Hildreth
Molly Beebee
Myah Cross

Neil Carter
Neville Harper
Ngahina Pene
Niamh Denny
Nick Mckinnon
Nicky Dickey
Nigel Naylor
Nikeey Silwal
Niki Walton
Nisha Siddapur
Noah Smith
Nyree Grigsby
Ocean Cashell
Olive Butcher
Olivia Greenwood
Oriol Delgado
Paul Laing

Paul O'Brien
Penille Gammelby
Peter Jenks
Peter Urfer

Piper Monson
Quinn Stowell
Rachel Blackburn
Raewyn Kilgour
Ramandeep Kaur
Rebecca Aston
Rebecca Jones

Renea Wharakura
Richard Carullo
Richard Houghton
Rob Mattock
Robert Buchan
Rodney Brittain
Romain Rigaux
Rowan Engelbrecht
Roz Wilson

Rupert Hastings
Sam Houwers
Samantha Timmings
Sammy Cartwright
Samy Osborne
Sara Luke

Sarah Painter
Scarlett Carrington
Scott Fraser

Sean Johnston
Sean Li

Sebastian Leon
Shaiyan Cooney
Shannelle Tumai
Sharma Preeti
Sharon Fleet
Shaun Dugard
Shaylee Creighton
Simon Short
Simon Weir

Singh Lovepreet
Snappy Hardcore

Sonia Nesdale
Sophie Lehr
Sophie Mckenzie
Stefan Eriksen
Stephen Mcnab
T.A. Rogers

Tao Xuanlin

Tara Broad

Te Awa Forrest
Terry Fairbrother
Thesa Oliveros
Thomas Overman
Thomas Sparrow
Tian Hewetson
Tim Walsh

Tom Blake

Tom Pryor

Tom Reynolds
Tracy Van Der Merwe
Tristan Adams
Troy Hazel

Huntington
Vivienne Stevens
Wakahuia Haimona
Warren Grigsby
William Hodges
Xiaoyu Yan

Yi Yang

Zara Murphy
Zeeyn Lally

 

in collaboration with

Accessibility/ Mobility Program 

 

A new approach was taken to improving site and event accessibility
. . a? . .. for spectators and athletes with mobility challenges. Initiatives
. - . included:
I . Provision of a dedicated Mobility vehicle and Program lead.
If? .3 .11: . Mobility Parking with customised transfer services.
. . . Dedicated Tech Zone
volunteer support team to assist with requests.

Bucketbike

 

 

. 4 Male Mobility van used as shuttle
Air DH 14-44
MTB (3 NZ- 1 AU) On-course support riders
Bowhead
Giant Toa Enduro 2 Male .
- 14-44
(Short Course) MTB (NZ) On course Support riders
Bucketbike 3 Male Bypass wall feature
100% Dual Slalom (2 NZ, 1 AU) Helpers held eMTB/Bucketbike 23'44
Bowhead in start gates

 

All athletes completed all events safely without incident or injury.

 

Kidsworx Arena

No. of attendees

I 2020

Age (Yrs)

2019

11 12

Average age of
participants

Participants

The 2020 Arena included:

. Daily Tiki Tour
Colouring Competitions
Face Painting
Pimp my ride
Tamariki Track

 

Kidsworx Events

 

   
    

300
100
200
Boys Girls
Age (Yrs)

 

TOI-OHOMAI

Institute of Technology

Educate Program

 

The Toi Ohomai Educate Programme is designed by teachers
for schools, to give secondary school aged students the
opportunity to undertake case studies on Crankworx
Rotorua as part of the NZ curriculum. In 2020, a total of 182
students from 7 schools were taken on a guided tour around
the event which included meeting and hearing from
members of the Management Team and Exhibitors.
Participating schools also received a comprehensive set of
resources in the lead up to the event providing them with
course specific pre-event information.

Participants

 

ROTORUII

"k

i

all

vary.v-L-a 2 .1

 

uounrnmam: cum by u? 
Five families were selected for the 5% 
initial Share the Ride intakemembers in each family . t; - mu (.
taking part pg: :25. .u 
. Ages of kids range from 6-17 ?72? 
years old 



Share the Ride

 
   
 

Two schools were selected for the
initial Share the Ride intake:

. Rotorua School for Young
Mothers
. Awhina - Alternative Education

The event is well supported by our communities

 

. The following pages include Letters of Support from various stakeholders and partners of the event.

 

ennuxvvonx
ROTORUA

27 July, 2020

Letter of support for Crankworx Rotorua.

To whom may be concerned,

As a collective of executive managers, representing a significant proportion of the Rotorua
Accommodation sector, we write to express our full support of CranloNorx Rotorua and to emphasise
to government partners the importance of continuing to invest in the event in order to ensure that it

continues to deliver for Rotorua and New Zealand into the future.

We have witnessed significant growth of domestic and international mountain biking tourists coming to
Rotorua over the past 6 years and hold the firm belief that Crankworx Rotorua has been a primary
catalyst of this growth. Indeed, it is our view that there is no better destination marketing tool for

Mountain Biking in Rotorua and New Zealand.

As a collective, Rotorua?s Accommodation partners have contributed direct support to the event of
more than $320,000 since 2015 (approx. $53,000 per year). These contributions are evidence of our
own commitment and belief in the importance of Crankworx Rotorua to our region and we are

committed to supporting the event into the future.

It is our sincere hope that the Rotorua Lakes Council continues to invest, in both MTB related
infrastructure (to continue grow the local proposition) and in Crankworx Rotorua directly, to ensure that
we as a region continue to reap the significant rewards of hosting this significant major event in our

city and being a genuine International MTB Mecca for many years to come.

    

Sincerely,

Mag

. 
lnus Rademeyer Blair Chalmers Ann Gre?r 1 Ad?? ancurs Belottl KV Ranawat

0%116034 Gpthorne E. 
Organza? . RYDGES



 

HOTE Ls

 





 

 

 

Rajaskatil Ed rd Judd ipiana Whiston nt Breeze
1 
MA NOVOTEL Iml ff

HOTELS MILLENNIUM

semi Heiidaglnn

AN IHG NOTE.

 

 

ROTORUA LAKESIDE

 

 

 

 

h

i

ce

eai

a c
hi

ihR

aB

High Sch
fCa
he ca e
ec i e.

e he a
d i a e ea ch

Richa d H ida
Head f Fac
- S cia Scie ce
RBHS

Rega d

b
ee i g ca ee a d b i
i
a d
e ie ce i f g ea a e. R
ai a eai e
i ie f
b
f
e ea a
ah
b ade
he i i
f
de
-i i a i d

F
e

he e e
i d
, hi
ac ica
a c
i a d he e
e
a .Ca
ca e a d g ba i
he
d f he .

O
de
ha e gai ed fi ha d, de ai ed i igh i
he a age e
f he R
a
Ca
e e . A i Tibb e a d hi ea ha e gi e f hei i e a d g ea e ha ced he
ea i g f
de
. We ha e de e ed a g ea e a i
hi h gh Ja e He d i e,
h ha
ided
i h a a ge f e
ce a d he a
a
i
ha e a g ided
h gh C a
.

The S cia Scie ce Fac
a RBHS ha had he i a ab e
3 ea . O
e i Ge g a h c a c e
e Ca
a
d a e
e , hich
a a e e f
a ge g a hic e

Re : ​C a

T

5/08/2020

 Director/Principal
McDowell Real Estate Ltd Trading as Professionals
Licensed under REAA 2008

Steve Lovegrove

Sincerely yours,

Please let me know if there are any other means of support I can be to you and your team.

I most certainly hope that the council will continue to support those who also support the community
in this way, by underpinning and supporting the return and continued success of Crankworx Rotorua.
It can only be received as an exciting and promising contributor to our recovery from the challenges
of the year and COVID 19. To not continue would be viewed as defeatist and pessimistic. A disaster
for our city.

We see buyers and investors attracted to our city directly as a result of the Crankworx event. This
effect is not unique to the event itself and the period of time the event is running. The effects, from
our standpoint are continuous year round. Especially the fact that Crankworx is the flagship of our
destination as a Mountain Biking mecca! On a personal note, I myself invested in Rotorua, having
come from Auckland, I invested in a business and in property solely due to my desire to enjoy what
Rotorua offers in the Mountain biking and related events. This has led to myself, my family and my
business contributing to the city in many other ways.

As a business owner and having supported the event as a silver level sponsor for three years, we view
the event as commercially beneficial to the city and the unknown, unmeasured peripheral benefits
that the Crankworx event brings to Rotorua is almost impossible to calculate. Yes, even at a real estate
level!

While I do not know the intimate details of where things are at, I would like to say that I see the
continuation of the event in Rotorua as absolutely critical to our city and our community.

I would just like to express my support for the team at Crankworx Rotorua and for your application to
the council.

To Ariki,

Attn: Rotorua Lakes Council
RE: Letter of Support for Crankworx Rotorua

 b

a

Ca

S

W

M

a
a
a

a

Ca

A a

a

a

O

T

A

a

a

W

a

B

a

a

R

a
a

a

Ca a a

b

a

D a S Ma a

Sa a T
F
S
R
a
N Z aa
 
 

 

 

 

a

a

a

a

a

a

a

b

a

a

I A

a

a a a

T

a a

I

a

a

a

a

b

a

a

a

E

I

a

b

Ca

b

a

R

a

T

a

a

a

a

a

a La

a

b

I a

a

a ba

a Ca

a

R

R

R

b

a

a

a

C

b

W

a

a

a

a

W

a

 

 i g

e f

b i

e

i e e

a di

d

i

he e e

a

e ia f

a ified i a

e

be

e

k e e e

i b h di ec a d i di ec

Director 
Sa a d T c L
ed
a
a a d
cc
a a d
cc

Ma B

i ce e

Y

i

i

f he e i i g a d

e a d ca b

e

f

e

c

e

g

fa
he e e

he i e e

di g he e e

ha

ace Thi

i ie
e ea a d a e b i gi g i

edia e

aki g

be i

ea e

he fi

e ice

I

i e

ed he e i
ike

ha

h

di ec b

 

 

 

e

ic i

ei c

ha a e
ac a a

ha

a

i

e

de i e

i

bee
ic a e

a a d ca

i e e

i

a ec

e a k ha ce

ca b

f he ec

ca ec

addi i

ib e had he e e

 

   
 



"ovum luau-rm ?a

Letter of Support

The Rotorua Mountain Bike Club supports Crankworx Rotorua?s request for assistance from
Central and Local Government for a new term of investment in Crankworx from 2021?2027. Despite
strong response to Covid19 the viability of Crankworx in 2021 and beyond is now under
significant threat due to commercial and border challenges.

The Rotorua Mountain Bike Club philosophy is ?to bring the exhilaration of mountain biking to as
many people as possible and to continue to make Rotorua a must?ride destination for mountain
bikers from around the country and the world.? Crankworx has firmly put Rotorua and New Zealand
on the map as a key global mountain bike destination. Crankworx Rotorua has become an iconic
event on the NZ Major Event Calendar over the past 6 years and is regarded as an event that delivers
for its partners, communities and NZ.

Rotorua was selected as a Crankworx destination not only because of its reputation as a premier
riding destination but also because of the cultural aspects that make it a very special place.
Mountain biking is supported by local lwi and Crankworx weaves NZ and Maori culture seamlessly

into the event, broadcasting our culture globally.

Riders rave about Rotorua with its professionally built, master crafted trails and fantastic scenery.
Locals have been keen to showcase these assets to the rest of the world and this has been possible
because of Crankworx. Crankworx content is seen by over 12 million global viewers via live
broadcasts and online platforms.

The benefits to Rotorua have been far reaching. Crankworx has given Rotorua and NZ world?wide
recognition. To lose this event would have a huge impact on Rotorua?s economy and the tourism
sector. Rotorua has benefited through social media marketing from the big name athletes with
millions of views generated. Local businesses are boosted financially over the weeks around

Crankworx

The economic impact of Crankworx for Rotorua and NZ has been huge with top riders and support
crew spending an average of as many as 40 nights in NZ in previous years. Many pro?riders make NZ
their base.

Many Club members are volunteers at Crankworx. The Crankworx volunteer programme is a rallying
point for the community to unite under a common purpose to ensure Rotorua puts its best foot
forward. Locals love being part of this programme and look forward to it each year, many taking
time off work to volunteer.

Crankworx creates opportunities for emerging local athletes, many of whom are members,
to compete in a variety of events with the best riders in the world. If Crankworx does not continue
this opportunity would be lost.

 

Crankworx includes a number of community based programmes:

0 Free ?locals? days provide locals with the chance to experience an international event, see
world class riders compete and view mountain biking at its best. Residents turn out in their
thousands.

0 Share the Ride: This is an initiative which the is involved with that has come about
as a result of Crankworx. The programme helps local underprivileged children learn to ride
bikes and at the end they receive a brand new bike which they are presented with at
Crankworx.

The ?Educate? programme enables students to gain NCEA credits. Daily educational tours are
run for these school groups to assist them to complete the assessments.

Kidsworx is run in conjunction with Crankworx. The Kidsworx arena is designed for children
12 and under to ride trails, pump tracks and obstacles. This zone offers demo bikes, daily
activities and coaching. Kidsworx is hugely popular and attracts hundreds of children each
year. This helps the by encouraging children to get into mountain biking. Many Club
members assist with the Kidsworx programme.

The ?Kidsworx Events? allows kids aged 6 to 12 years to enter in Kidsworx challenger events

or races.

If the above activities were to discontinue it would be a huge loss for the Rotorua community and
the 

The wants the event to stay due to the benefits it delivers including seeing an increase in
community engagement in mountain biking and a growth in the number of women and youth
participating in the sport.

The harsh reality is that if Crankworx Rotorua is not able to obtain the necessary financial support
from Council and Government then Crankworx may be lost to Rotorua and NZ. Losing Crankworx
Rotorua would be devastating both to the Club and the Rotorua Community.

Barbara Jenks

. 
g. j" 
Secretary of the 
0276179731

Signed by committee members:

  

 

Heidi Lichtwark
CEO
Sport Bay of Plenty

Ngā Mihi,

Crankworx Rotorua is a key event and we are proud to be a key supporter from the
beginning.

If this event was no longer held in Rotorua, we would lose a unique opportunity to continue
to have a positive impact on participation.

Since its inception, Crankworx Rotorua has created opportunities in many ways. Through
our lens, these include encouraging those who may have barriers to participate to be able to
be involved, and to inspire and motivate many others to give riding bikes a try. This event is
unique in that the participants range from the best in the world to beginners. It is a
showcase of what Rotorua and New Zealand has to offer and we know that sporting events
help to build vibrant communities. This is what Crankworx Rotorua does, not just for
Rotorua but for New Zealand.

Events like Crankworx Rotorua play an important role to provide incentive and opportunity
to many in the community by showcasing different disciplines and across multiple age
groups. The huge variety of events means that there is something for everyone including
the Share the Ride programme, Kidsworx events for those budding riders, Kidsworx arena
for those who want to give it a go and pick up some new skills. Further to the actual
participation events, is the opportunity for New Zealanders to be part of an amazing global
event and be inspired and connected to what Rotorua has to offer in terms of Mountain
Biking and being outdoor and active.

Since the beginning, Sport Bay of Plenty has been a huge supporter of Crankworx Rotorua.
Sport Bay of Plenty works to encourage our community to get active, appreciating the
positive effects on both physical and mental health.

To whom it may concern,

3rd August 2020

 c m

R

a

Aimee McG eg
Cl b P e iden

Nga mihi

We ince el h e ha f nde
b al l nge e m

ee he al e ha

add i h C ank

b h d ing he e en

In addi i n ignifican n mbe f BMXe and hei hana c me f m all e he c n
R
a
a ch C ank
k and c m e e in Kid
CW Ne e en Thi c ea e f he
ni ie f
h ca e
facili
hem a he
all i i hile he e and al f
n e en nea
C ank
and le e age he in e e and i i a i n a nd ha ime

A he BMX cl b e ha e been l ck en gh ha e C ank
a hle e ain a
ack and ide
ih
membe in he ime bef e d ing and af e C ank
e en Thi i a fan a ic
ni f
ama iki and angi ahi f he
m i n f
cl b and
ld cla facili
and al f he e a i n f R
a a he e eminen biking de ina i n

I i h e e BMX R
a
f
bid f f nding
f m
f
C ank
R
a I a a h ge achie emen f
eam
ec e he licen e n il
and
i h i he en m
benefi i b ing
R
a and Ne Zealand in e m f i i
ib anc and
end b ilding
i i e in e na i nal b and e ce i n and c ea ing ide in
lace

Tena k e A iki

A iki Tibble
E en Di ec
C ank
a i c ank
R
a

Aimee McG eg
BMX R
a
Wai a S a e Mill R ad
PO B
R
a
A g

 Dyllon Pedersen

Yours sincerely,

To lose this event would be a big blow to Rotorua so I sincerely hope that the government and the
local council support what Crankworx Rotorua has done and continue to do for our community.

Crankworx Rotorua provides our local community job/volunteer opportunities, business
opportunities, entertainment value, gives our youth sporting opportunities through riding, potential
sponsors, riding with role models, gaining experience and knowledge for local riders, giving hope and
an outlet to youths who lack these types of opportunities. Not to mention the positives this event
has on Rotorua s econom and social en ironment hen such an e ent comes to our small to n
Rotorua has constantly shown that we are able to host such big events and are constantly let down
by such amazing events discontinuing or moving to other areas.

Crankworx as an event caters for many different types of people which not all events recognise. The
fact that Crankworx is able to help educate the youth through such programs as the Educate
Program is an amazing tool for schools to use and an easy accessible event to get to and from to
receive and gather knowledge for student assessments. Kidsworx is another amazing outlet for
Rotorua families to get involved with which once again helps to provide our young tamariki with an
outlet to work towards.

Being a Physical education Teacher here in Rotorua, I am writing this letter in support of Crankworx
Rotorua as it has helped shape our city into what it is today, a more vibrant, healthier and more
energetic town from what it was 5 years ago. Mountain Biking has now been put on the map here in
Rotorua directly from this event, bringing in more tourist to New Zealand as well as other NZ
Residents to our city.

To whom it may concern,

 Board Chair
On behalf of the Rotorua Tourism Investment Partnership Inc.

Justin Hutton

Nga mihi,

We would like to voice our support of the event in the hope that local Council and NZ
government continue to invest in the event in order to ensure that it continues to be hosted
here in Rotorua through (at least) to the end of the current license in 2027.

It has become clear to us over the past 6 years that Mountain Biking is a key to our citys
tourist value proposition and (particularly in the post-covid era) our economic recovery, and
that Crankworx Rotorua has played a key role in putting our destination on the map.
We have been very impressed with the results Crankworx has achieved with getting Rotorua
in the international spotlight and raising the profile of Rotorua as one of the Mountain Biking
meccas of the world.

As part of this we have had a contestable fund to support events that we think can contribute
to ours goals.
Crankworx have been successful in applying for Partnership funds for the last 2 years (and
previously under the earlier iteration of the partnership before it became an incorporated
society)

Currently we have a collective of 82 members with a mixture of activities, hospitality,
accommodation providers and attractions from within and around the Rotorua region,
representing a large portion of the local tourism economy. Companies contribute financially
to achieve the aims above.

The purpose of the Partnership is to increase growth in visitor spend and increase occupancy
levels in Rotorua as well as improving perceptions of Rotorua as a visitor destination.
As a board, and with support from our members, we have financially contributed to
Crankworx Rotorua over the past few years.

The Rotorua Tourism Investment Partnership (RTIP) is an incorporated society.

Dear Rotorua Lakes Council;