Display Ad 33 -- No Title New York Times Mar 30, 2000; ProQuest Historical Newspapers: The New York Times (1851-2007) with Index (1851-1993) The Promise of Technology pg. A29 One of the brighter hopes in the climate change debate has to be the bene?ts to be achieved through technology For a world that has con- quered polio and put a man on the moon. that's no empty promise Modern technology makes it pOSSible for many to enjoy a way of life tar be- yond the dreams of previous generations. Engineering ability and entrepreneurial viSIon give us confidence that technological progress accelerate through the 21 st century Future advances are likely to meet indrVidual expecta? tions for greater prosperity and also the enwron- mental and some] challenges we face Many respected econ- omists conclude that re- search .1 to develop new :3 technology offers the most effective near?term means to address the long-term re- 3" sponse to climate change 3 Corporations. unlversmes and government laboratories are studying technologies that offer the possibility of supplying and utilizmg en- ergy With far lower emiss:ons Later this year. for example. the Busmess Roundtable. an asso? Ciation of over 160 of the largest compa- nies. Will host a national summit focusmg on such technology Energy companies are working large automobile manufacturers on fuel-cell-powered vehlcles. hybrid (gasoline plus electric) cars. and systems for advanced fuels and vehicles Other opportunities include more-effiCIent power generation. renewable and alternative energy. and methods to separate and dispose 0: greenhouse gas emis3ions during fossu fuel 0 Reducing Vehicle Emissions Cunentiechnoiogy Advanced FuelsNehides combustion Many companies work continu- ously on programs to improve energy effICiency in manufactunng and to supply more-ef?uent products to their customers Although the potential of technology IS Significant. everyone offering solutions to env1~ ronmental challenges should bear two cautions in mind. First. research on promismg protects does not always succeed commerCially For con- sumers to accept new technology. it must meet many demands. including affordability. perform- ance. safety and environmen- tal impacts. among others In short. markets-not politi- CIans?Will ineVitably debide which products are successful Second, new technology requues time to develop and deploy Consequently. even when a technology proves that it can work and is cost?ef- fective. it may take years for its use to become Widespread. Moreover. to address climate change. new technologies must spread Over the entire globe We cannot pursue high~cost options Just for the developed world To affect global technology must be affordable everywhere Climate change may pose legitimate long- term As one of the world's leading soience and technology organizations. ExxonMobit is con?dent that technology Will reduce the poten- tial risks posed by climate change. But we also know it takes time to discover. develop and deploy affordable technologies for world mar? kets. That's why we're working on long-term solutions now. Future Technology Hybrids Fuel Cells ExonMobil? exxon mobll com 2000 Eamon Mobil Corporation Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.