SARA

S L

 P R O F E S S I O N A L P R O F I L E
 
 

A results oriented professional seeking opportunities within communications and social
media management. Skilled in marketing, creative design, content writing, research, and
social media management, having increased an award-winning National Music Podcast’s
following by over 160%. Team player who is a self-starter and committed to finding
innovative communications solutions for companies and clients.

 

EX PER IENC E

 
CONTACT
 
 
 
[Phon
e Number]
 
 
 
  [Email]
 
 
  Toronto, ON
 
 
  [LinkedIn]
 
 
 
E D  U C A T I O N
B A C H E  L O R O F AR T S ( H o n s)
Comm unica tion s
 
Mc Mast er Uni versity
 2 0 1 2 – 2 0 1 7
 
 
EXPERTISE
 
Marketing
 
 
Content
Writing
 
Social Media Management
 
  Research
 
Event Man agement
 
 
 
 
 
 

CR EA TI VE DI R EC TO R/FO U ND ER   M USI C C UR ATI ON BR AND
April 2018 – Present

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Manage the exclusive releases of over 10 up-and-coming artists by publishing their
tracks on streaming platforms and developing music marketing plans
Our SoundCloud channel has amassed over 200,000 streams since founding in 2018
280% increase in channel following through stellar curation and social media promotion
Manage the creative direction of promotional videos, album cover art and develop social
media copy to promote artists and mixes
Manage all programming aspects, including creating release schedules and booking a
roster of over 15+ worldwide DJs for guest mixes and Live Twitch DJ sets

EVEN TS M A N AG ER   N ATI O N AL M U SI C PO DC AST
March 2012 – March 2020

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Social Media: Managed all social media outlets (Facebook, Twitter, Instagram) for the
award-winning music website, resulting in a 160% increase in followers
Actively coordinated live social media posts of concerts, supported by concert reviews
Content Management: Managed and assigned a team of 5+ photographers and
reviewers to cover over 100 concerts according to the event schedule
Optimized articles and SEO keywords to maximize site views and Google Rankings
Promotion: Liaised with event promoters to execute contesting campaigns and
partnership opportunities for music festivals and concerts
Marketing: Drafted artist contracts for booking, press releases, one sheets, marketing
campaign, and show lineup for Anniversary Concert, resulting in a sold out concert
Panel speaker at International Music Conference (2016)

SO CI A L M EDI A C O O RDI N A TO R   N ATIO N AL CO N C ERT PR OM O TER
May 2017 – October 2019

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Managed night of show marketing initiatives, creating engaging copy for social media
channels of over 300,000 followers
Logged all social media activity for pre- and post-event, resolving any fan complaints
or issues, as well as cataloging negative feedback for escalation to management

CO M M UNI C A TIO N S AN A LYST   M AJ OR BANK 2

 

May 2016 – October 2017

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Redesigned the departmental internal intranet website (Sharepoint) to more clearly
disseminate information to other departments regarding policies, procedures, and
departmental goals
Content Management: Managed and maintained departmental Sharepoint assets,
ensuring up to date technical files
Technical Writing: Composed various departmental policies and procedures on new and
established processes, ensuring compliance

CO M M UNI C A TIO N S AN A LYST   M AJ OR BANK 1

May 2015 – September 2015

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Redesigned six internal departmental intranet websites (Sharepoint) using Photoshop,
CSS, and HTML to create an interactive and visually appealing user experience
The rebrand enhanced the communication of information to clients about policies,
procedures, and department goals
Conducted in-house training sessions for over 40 employees on how to use the new
Sharepoint websites
Received stellar written recommendations from departmental Director