S L CONTACT [Phon e Number] [Email] Toronto, ON E D U C A T I O N B A C H E L O R O F AR T S ( H o n s) Comm unica tion s Mc Mast er Uni versity 2 0 1 2 – 2 0 17 EXPERTISE Public Relations Team Leadership Journalism Analysis Reporting SARA LASTNAME COMMUNICATIONS PROFESSIONAL PROFESSIONAL PROFILE • Excellent presentation, interpersonal and communication skills with strong leadership qualities A highly committed & energetic individual with a proactive work style Team oriented with effective conflict resolution abilities Works with team to develop shared goals to achieve the vision and ongoing success of the organization • • • EXPERIENCE EV E N T S M A N A G ER NA T I O NA L M US I C P O D C A S T March 2012 – March 2020 • • • • • • • • • • • • • Website named as one of CBC’s top 10 music blogs in Canada Manage all social media outlets (Facebook, Twitter, Instagram, Snapchat) tailoring each post to the platforms to effectively build publics Optimize articles and SEO keywords for peak views Research new events and music to share with audience Attend concerts, posting live updates throughout the show Write 500 to 1000-word concert reviews with a 24 to 48-hour turnaround, recalling important details Use WordPress, the world’s leading content management system to post articles to the website Liaise with event promoters to execute contesting and partnership opportunities for music festivals and concerts Manage event coverage and coordinate with various event promoters to obtain media credentials for requested shows Manage and assign a team of 5+ photographers and reviewers to cover shows according to the event schedule Draft artist contracts for booking, press releases, one sheets, marketing campaign, and show lineup for Anniversary Concert Provide artist hospitality, being the artists’ first point of contact for Anniversary Concert Guest speaker in November 2016 at International Music Conference IN S U R A N C E A G E N T H E A L T H I NS UR A N C E C O M P A N Y October 2017 – July 2018 • • • • Maintain confidentiality of clients’ financial and personal information Build rapport with new clients, strengthen relationships, and establish a growing client base Develop insurance marketing strategies in order to grow client base and identify new target markets Participate in continuing education programs to refine industry knowledge EXPERIENCE (Continued) S L B R A ND S P E C I AL I S T M A J O R M US I C BR A N D October 2017 – March 2019 • Promoted and marketed the brand, while connecting and building strong relationships with consumers • • • SARA LASTNAME COM MUNICATIONS PROFESSIONAL Promoted brand advocacy and created product experience for customers, resulting in sales Informed consumers of the different features of each product Collected consumer feedback, competitor observations and promotions to report this information back to the corporate team using the app. S O C I AL M E D I A C O O R D I N A TO R NA T I O NA L C O NC E R T PROMOTER SKILLS May 2017 – October 2019 • TECHNICAL Microsoft Office Suite Adobe Creative Suite Mac & PC Systems WordPress Salesf orce PERSONAL Organization Analytical Creativity LAN GUAGES Eng lish French I N T E R E S T S Music Photography Travel Journalism Assisted with night of show marketing initiatives by creating engaging copy for promoter’s social media channels (Facebook, Twitter, Instagram) • Logged all social media activity for pre- and post-event, making sure to resolve any fan complaints or issues C O M M U N I C A TI O NS A NA L Y S T M A J O R BA N K 2 May 2016 – October 2017 • Improved corporate communications of the department within Major Bank 2 • Strategized and developed plans to improve internal intranet websites (Sharepoint) to disseminate information to clients about policies, procedures, and department goals • Managed and maintained departmental Sharepoint website, ensuring that files are up to date • Composed various departmental policies and procedures on new and established processes, ensuring compliance • Maintained and updated client information within Salesforce • Prepared reports and responses for departmental audits C O M M U N I C A TI O NS A NA L Y S T M A J O R BA NK 1 May 2015 – September 2015 • Improved corporate communications of the department within Major Bank 1 • Strategized and developed plans to improve internal intranet websites (Sharepoint) to disseminate information to clients about policies, procedures, and department goals • Used Photoshop to create images for the rebranding of the department’s internal intranet portal • Coded each image using CSS and HTML to create an interactive and visually appealing user experience • Conducted various in-house training sessions on the Sharepoint website • Prepared and assisted in presentation decks required for management on third party vendors • Created various project plans to track status of all project initiatives