THE SABC ACQUIRES THE BUNDESLIGA BROADCASTING RIGHTS
Johannesburg - Tuesday, 08 September 2020 - The South African Broadcasting
Corporation (SABC) is pleased to announce the acquisition of the broadcasting
rights of the Bundesliga through its sports channel, SABC Sport.
SABC Sport and Bundesliga International, a subsidiary of the DFL Deutsche Fußball
Liga, have reached an agreement for the Free-to-Air (FTA) broadcasting rights of
the Bundesliga for the 2020-2021 and 2021-2022 seasons.

The Bundesliga FTA package is comprised of 34 matches per season, with one live
match broadcast per match week, the Bundesliga "Weekly" preview show and the
Bundesliga highlights show. All the live matches will be preceded by a 30min buildup, with an expert panel of analysts to provide the in-depth preview analysis for
the match.

Leading up to each match weekend, SABC Sport will showcase the “Bundesliga weekly
preview” show, Thursdays on SABC 3 at 20h30 starting on the 17th of September 2020.
This will be an hour packed show that will bring the viewers closer to latest news
from the league, team updates and looking at the upcoming fixtures.

Monday nights are billed as catchup nights of the Bundesliga, with the “Highlights
show” reviewing all the goals, post-match interviews and talking points from the
weekend matches, on SABC 3 at 22h30.

The Bundesliga is Germany's premier football competition and ranks among the top
five football leagues in the world. It is home to the current UEFA Champions League
winners FC Bayern München. It showcases world-class football talent with the likes
of Bayern's Robert Lewandowski and Borussia Dortmund's Erling Haaland, as well as
some of the best national team players from across Africa, including Salif Sané
from FC Schalke 04, Diadie Samassékou from TSG Hoffenheim, and Edmond Tapsoba from
Bayer 04 Leverkusen.

SABC Sport General Manager, Gary Rathbone, said, "There has been a significant
amount of effort that has gone into making this deal happen, and we, as the SABC,
are delighted to partner with the DFL in bringing football from one of the world's
best leagues to viewers across the country. The Bundesliga is an attractive
football proposition, which brings some of the game's most iconic football
rivalries, a league displaying exquisite technique and an abundance of passion,
from one of the world's great football nations. With this acquisition, SABC Sport
is well on its way to delivering a diversified sport offering to South African
sports fans. We understand the different needs of our audiences and commercial
partners, and aims to bring more great sports content into their homes and onto
their digital devices".

Robert Klein, Bundesliga International CEO, said: "With the SABC we have secured

 the premium Free-to-Air broadcaster in South Africa to screen the Bundesliga over
the next two seasons. We are very excited to partner with the SABC to bring
Germany's top league to South Africa's vibrant, passionate community of football
fans. With consistently more goals than Europe's other top leagues, we know that
viewers will be hooked by the exciting brand of football played in the Bundesliga
and we are excited to use this partnership with the SABC to reach more South
Africans than ever before."

Each of the thirty-four (34) Bundesliga matches will be live on SABC 3 and streamed
live on the SABC Sports portal, sabcsportonline.co.za, kicking off the season with
the live match between the current champions, FC Bayern München and FC Schalke 04
on Friday the 18th of September 2020 at 20h30.

Known as the "mother of all derbies" because of the fierce rivalry between the two
sets of opposing fans, the Revier derby between FC Schalke 04 and Borussia Dortmund
will also be available on SABC Sport, with the matches scheduled live for the 24th
of October 2020 and with the return fixture set for the 20th of February 2021.

Besides the highly-anticipated season-opener, audiences will also be treated to
some of the biggest clashes in club football, including "Der Klassiker", between FC
Bayern München and Borussia Dortmund, which is scheduled live on the 07th of
November 2020 and the returning clash on the 06th of March 2021. SABC Sport will
wrap up the season with the final Matchday, which is scheduled to take place on the
22nd of May 2021.

On top of the highly-anticipated television broadcasts, SABC will also provide
extensive coverage of the Bundesliga via its far-reaching radio platforms in the
form of updates and match reports.