PHLConnectED Board of Education Action Meeting September 17, 2020 Mark Wheeler – Chief Information Officer Otis Hackney – Chief Education Officer 1 ABOUT PHLCONNECTED 2 PROGRAM STRATEGY 3 OUTREACH DIGITAL NAVIGATORS a. ConnectED 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY OUTREACH & DIGITAL NAVIGATORS Dial 2-1-1 PHLConnectED Is A Citywide Effort PARTNERS SELECT CHARTER SCHOOLS FUNDED BY $11.25 Million in Philanthropic Funds 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS Citywide Digital Equity: Three Key Strategies Our goal is to identify and implement an affordable, simple, and reliable digital solutions for all residents. 1 Ensure K-12 school students have consistent access to the technology, internet, and technical support required for remote learning in the Fall of 2020 and beyond. 2 Reimagine public technology centers such as KEYSPOTS in the context of a constrained municipal budget, social distancing requirements, and increased distance learning demands on students and families. 3 Provide Philadelphians with affordable and reliable Internet access so they can participate fully in the workforce, education, training, healthcare, public benefits, and essential online services. 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS What is PHLConnectED? City of Philadelphia's initiative to connect Philadelphia families with access to a reliable, high-speed internet connection for remote learning. HOW WHO PHLConnectED has two options to receive internet at no cost until June 2022: 1. Wired, high-speed Internet to the home through Internet Essentials from Comcast 2. High-speed mobile hotspot from T-Mobile Initial program eligibility is for Philadelphia K-12 families who meet one of the following: 1. No broadband (wireline/in-home) internet access 2. Only have internet access through mobile phone 3. Experiencing homelessness, in-between housing, are housing insecure, or where a wireline connection may not be possible The City will expand eligibility in subsequent weeks after the initial enrollment period 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS Comcast wired to the home Internet service for all households without access. T-Mobile Wifi Hotspots for those who need a mobile Internet connection solution. K-12 Solution: PHLConnectED Schools supply the learning devices (Chromebooks, laptops, iPads, etc.). 211 hotline for families to call for information about the program and to get connected. City and Community Organizations to help with digital navigation by troubleshooting common technology issues before and after families have internet. 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS PHLConnectED Outreach Strategy Operationalizing marketing and outreach through several channels to inform hard-to-reach communities about the program PAID & EARNED MEDIA • Printed materials • Advertisements SCHOOL INVOLVEMENT • Communicating program details to principals and District staff • Providing materials to encourage households to participate in program INFORMING FAMILIES & COMMUNITIES Activating networks to amplify the • message: • Funders • • Community-based Organizations • Education Advocate Networks • Social Work Networks • Health and Human Services Networks UTILIZING CITY NETWORKS Collaborating with City departments and services Leveraging City resources and staff 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS When To Dial 2-1-1 LEARN ABOUT PHLCONNECTED AND IF YOU’RE ELIGIBLE RECEIVE INSTRUCTIONS FOR COMCAST ENROLLMENT CODE OR T-MOBILE HOTSPOT SEEK TECHNICAL ASSITANCE AND BE DIRECTED TO DIGITAL NAVIGATORS OR OTHER HOTLINES FOR SUPPORT GET HELP WITH SETTING UP AND USING YOUR INTERNET SOLUTION 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS Program Numbers and Goals 2,500+ Public School Households Without Internet at the Home (Estimated) Calls to 211 hotline about PHLConnectED 9,700+ Comcast IE enrollment codes issued and notified to eligible families 1,000+ Hotspots assigned to eligible students 7,400+ Families will be connected via the PHLConnectED program by the end of September KEY: Number of student households 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS Who Are the Digital Navigators A “Digital Navigator” acts as a digital support case manager, who can provide remote one-toone dedicated support to households around accessing and using technology. The City of Philadelphia has funded community-based organizations to provide digital navigation services to anyone in Philadelphia, including K-12 families. SEAMAAC Drexel ExCiTe Center Community Learning Center Steppingstone Scholars (funded through private donations) 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS What Ways Can Digital Navigators Assist Families? Digital Navigators can be reached through the 211 hotline Help complete enrollment into Comcast’s Internet Essentials Help households connect their devices to the internet Orient caregivers on how digital learning tools work Troubleshoot internet speed issues Support families on how to connect to jobs, telehealth, government services, adult education, and ecommerce Refer families to digital literacy classes and trainings 1 2 3 ABOUT PHLCONNECTED PROGRAM STRATEGY Dial 2-1-1 OUTREACH & DIGITAL NAVIGATORS What Families Can Do 01 02 03 DIAL 2-1-1 SPREAD THE WORD GIVE FEEDBACK https://www.phila.gov/phlconnected/ phlconnected@phila.gov @PHLInnovation @PhiladelphiaGov @cityofphiladelphia @cityofphiladelphia Appendix 3. Citynf Philadelphia Dial 2-1-1 PHLConnectED Outreach Highlights Worked with SDP to Phila.gov page and send robocalls and text blog post August messages to all 120,000 25th student households: 30,000 each day for 4 days Communication to Principals and Teachers about the program Press releases on August 25th and September 3rd Flyers distributed at multiple locations and events (backpack events, meal distribution centers, & more) Information shared by District Comms team to Faith Community (Rev. Waller) Toolkit distributed to 20,000+ nonprofit professionals via United Way Common Good Newsletter Back to School letter written by Mayor Kenney and Dr. Hite in various media outlets Informational Presentations To promote the program and inform groups how they can assist, the City has presented to: ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Digital Literary Alliance City Council and State Legislators Digital Navigators Latino Health Collective Neubauer Principals and School Leaders Technology Learning Collaborative National Digital Inclusion Alliance Promise Zone Executive Committee Office of Immigrant Affairs Community School Coordinators Facebook Live Back to School Event for Immigrant Families Dial 2-1-1 1. Call 211 to be connected to a Digital Navigator How To Reach Digital Navigators Learn more here on Digital Navigator Services 2. Contact Digital Navigators Directly Community Learning Center (CLC) Helpline: 215-426-7940 Email: info@communitylearningcenter.com Digital Navigator Webpage: https://communitylearningcenter.org/digital-navigators/ The ExCITe Center at Drexel University Helpline: 1-267-217-3508 Email: navigator@excitecenter.org Digital Navigator Webpage: https://drexel.edu/excite/engagement/digital-navigators/ SEAMAAC Helpline: 215-867-9732 Email: digital@seamaac.org Digital Navigator Webpage: https://seamaac.org/digital-navigation/ Live chat translation is available in Spanish. Interpreters are also available for most languages on helpline calls. When leaving a message, callers must include a request to be called back in their preferred language. Dial 2-1-1 Why This Solution for Philadelphia? Tiered Outreach Device Variety Household Solution Wireline = More Reliable Local Education Agencies (LEAs) are most concerned about students without internet in the fall. As funding is secured, City will need eligibility requirements to maintain and then expand beyond K-12 households. LEAs have their own preferred devices and learning platforms that rely on Wi-Fi access. The City seeks to A wired home solution support the entire is the most stable, household to enable reliable internet access. adults to access jobs, health care, services, and goods. By addressing K-12 first, we set up the entire household for digital access. Bulk Purchase CBO Involvement Leverage best pricing and ensure uniform level of service and support across households. Neighborhood-level family advocates are already doing digital navigation work. CBOs can help the City connect this new program to those that may be hardest to reach. Dial 2-1-1 PHLConnectED Hotlines: Purpose and When To Call HOTLINE + NUMBER WHEN TO CALL SAMPLE ISSUES District Parent & Family Technology Support Hotline 215-400-4444 For questions about logging on for digital learning or how to use digital classroom I’m having issues with my child’s Chromebook. PHLConnectED 211 Hotline 2-1-1 For assistance signing up for PHLConnectED or support from a Digital Navigator I’m struggling signing up for the program. For Comcast technical support, such as service and installation issues I’m having problems with Comcast. For T-Mobile technical support, such as service and set up issues I’m having problems with my hotspot. Comcast’s Internet Essentials 1-844-963-1978 T-Mobile Hotspot 1-844-341-4834 We can’t log on to Google Classroom. We don’t remember the password to log on. I forgot my Comcast enrollment code. I need help setting up and using internet. My wireline internet service isn’t working. My service went out. What happened? My T-Mobile hotspot isn’t working. My service went out. What happened?