NFL on CBS: "My Team" Campaign
Overview
Football is back and we're ready! As fans
across the nation welcome the return of the
Sunday ritual that binds us together, we are
calling upon them to celebrate the NFL on
CBS by sharing their team traditions,
superstitions, at-home tailgating plans and
strategies for enjoying this new and unique
season.
We’re asking fans to record brief messages on
their phone or share photos that showcase
their devotion to their team. This viewergenerated material will be featured in a
campaign that will also include CBS talent
doing the same.

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NFL on CBS: "My Team" Campaign

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 NFL on CBS: "My Team" Campaign
Video Message Ideas
• Pre-game and Game Day rituals: show how you
tailgate, model your lucky jersey, explain one of
your superstitions
• Shout out the name of your team: “My team is
___________!”
• Cheer your team while sporting face paint or
team gear or helmet
• Tell why you’re most excited about having
football back

• Wave a foam finger
• Smack talk your favorite rivalry (in family
friendly language)
• Explain how you will be enjoying football this
screen? Block party? Watching in driveway
with neighbors?)
• Pets dressed in team merchandise

• Toss a football in your yard

to upload footage:

with a football

season while social distancing (back yard big

• Tell why you’re a big fan

Please click

• Follow little kids wearing big helmets running

• Vintage photos showing your history as a fan

UPLOAD HERE

Please try to keep your comments as brief as possible.
Imagine you have no more than a minute to tell your story. If
you can shout out to your team or cheer them in less than 5
seconds, that’s ideal too.

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NFL on CBS: "My Team" Campaign

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CBS Proprietary Information. Not authorizedfor use by non-CBS entitie

 NFL on CBS: "My Team" Campaign
SHOOT DIRECTION

• Hold your device at eye level
• Center yourself in the frame
• Try to get your full upper body
in the shot
• Have your full head in the shot
• If possible, have someone else
shoot. You can also shoot with
your arm extended directly in
front of you

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• Shoot with your device
held horizontally

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DO:

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DON’T:
• Do not hold your device vertically
Do not hold your device
• above you, aiming down
• Do not hold your device low,
aiming up

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Production Tips:
• Be sure there is no artwork showing in the background of
your shot
• Shooting outdoors is preferable, if possible
• We encourage you to send old/new pictures as well as
video

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NFL on CBS: "My Team" Campaign

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CBS Proprietary Information. Not authorizedfor use by non-CBS entitie

 NFL on CBS: "My Team" Campaign
INSTRUCTIONS FOR UPLOAD
• Click on the UPLOAD HERE link below when you
are ready to share your footage/images
• Under Title, please include your local station
call letter followed by your name and your team
• Under Notes please include your full name,
phone number and email address
• Browse for files on your computer. You can add
multiple files in one upload (see image on the
right). You can submit videos and images
• Once you completed all the steps above, hit
Send Package

By submitting your video, you grant ViacomCBS and its affiliates ("CBS") a
perpetual, worldwide, royalty free license to publish the video on the CBS
media properties. Videos submitted must be suitable for presentation in a
public forum, in the sole determination of the CBS. CBS reserves the right to
reproduce the videos in full and/or edit or enhance the video for publication
at their discretion in any media now known or hereafter developed, including
without limitation, broadcast TV. Videos must not include any person other
than the submitter or those people from whom the submitter has prior
written permission in order to submit. You authorize CBS to use the video as
they see fit and for any purpose whatsoever, including usage in advertising.
Videos will not be returned to submitters.

Please click

to upload footage:

UPLOAD HERE

IMPORTANT: If your computer requires an Aspera
plug-in in order to upload content, please click here
to download!
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NFL on CBS: "My Team" Campaign

ViacomCBS Proprietary Information. Not authorized for use by non-ViacomCBS entities

CBS Proprietary Information. Not authorizedfor use by non-CBS entitie