October 14, 2020 Submitted via email and U.S.P.S. Federal Election Commission Office of Complaints Examination and Legal Administration Attn: Mary Beth deBeau, Paralegal 1050 First Street, NE Washington, D.C. 20463 CELA@fec.gov RE: Supplemental evidence for MUR 7147 Dear Ms. deBeau: On October 6, 2016, Campaign Legal Center (“CLC”) filed a complaint with the Commission alleging that the super PAC Make America Number 1 (ID: C00575373) had made illegal in-kind contributions to presidential candidate Donald Trump’s authorized campaign committee, Donald J. Trump for President, Inc. (ID: C00580100). The Commission designated the matter MUR 7147. CLC supplemented the complaint on December 2, 2016 and on April 12, 2017. We write to supplement the complaint with additional evidence in the form of newly published emails and other documents from the 2016 election. CLC’s original complaint alleged, among other things, that Make America Number 1 (also known as the “Defeat Crooked Hillary” super PAC) made unlawful and unreported expenditures in coordination with the Trump campaign by way of the common vendor Cambridge Analytica.1 The Trump campaign paid Cambridge Analytica $5.9 million in the 2016 cycle,2 and Make America Number 1 reported paying over $5 million to Cambridge Analytica after the super PAC began supporting Trump.3 Both Make America Number 1 and the Trump campaign contracted with Cambridge Analytica for similar services—such as developing the content of communications and targeting voters— and CLC’s original complaint alleged that Cambridge Analytica used or conveyed to Make America Number 1 information about the Trump campaign’s “plans, projects, activities or needs,” and that such information was “material to the creation, production, or distribution” of the super PAC’s ads supporting Trump or attacking his opponent, Hillary Clinton. 11 C.F.R. § 109.21(d)(4). As a result of this arrangement and these activities, there is reason to believe that Make America Number 1 illegally made in-kind contributions to the Trump campaign in the form of coordinated communications. Newly published Cambridge Analytica emails and other documents from the 2016 election cycle provide further evidence in support of these allegations.4 Among other things, the documents underscore how key Trump campaign officials—such as Steve Bannon and Kellyanne 1 See Compl. ¶¶ 95-102. Donald J. Trump for President, Inc., Disbursements to Cambridge Analytica, 2015-16, FEC.gov, https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00580100&recipient_na me=cambridge+analytica&two_year_transaction_period=2016 (last visited Oct. 13, 2020). 3 Make America Number 1, Disbursements to Cambridge Analytica, June 22, 2016 - Dec. 31, 2016, FEC.gov, https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00575373&recipient_na me=cambridge+analytica&two_year_transaction_period=2016&min_date=06%2F22%2F2016&max_date=12%2F3 1%2F2016 (last visited Oct. 13, 2020); Make America Number 1, Independent Expenditures to Cambridge Analytica (regularly scheduled reports), June 22, 2016 - Dec. 31, 2016, FEC.gov, https://www.fec.gov/data/independentexpenditures/?data_type=processed&committee_id=C00575373&is_notice=false&most_recent=true&payee_name= cambridge+analytica&min_date=06%2F22%2F2016&max_date=12%2F31%2F2016 (last visited Oct. 13, 2020). 4 Internet Archive, Cambridge Analytica: Select 2016 Campaign-Related Documents, https://archive.org/details/ca-docs-with-redactions-sept-23-2020-4pm/mode/2up (last visited Oct. 13, 2020). 2 2 Conway—were involved in Cambridge Analytica’s operations, evince a pattern of Cambridge Analytica facilitating common vendor coordination, and indicate striking parallels between the advertisements that Cambridge Analytica produced for the super PAC and those disseminated by the Trump campaign. These materials further establish how Cambridge Analytica functioned as a conduit for unlawful coordination between Make America Number 1 and the 2016 Trump campaign. The newly available evidence is described below, together with other previously published reports to put the evidence in context. FACTUAL BACKGROUND 1. Cambridge Analytica is a data firm that has contracted with at least 23 federal U.S. candidates and political committees since the 2014 elections for “data management,” “donor modeling,” “survey research,” and similar services.5 As The Guardian described it: [Cambridge Analytica] claims to be able to analyse huge amounts of consumer data and combine that with behavioural science to identify people who organisations can target with marketing material. It collects data from a wide range of sources, including social media platforms such as Facebook, and its own polling.6 5 See Disbursements to Cambridge Analytica, 2013-20, FEC.gov, https://www.fec.gov/data/disbursements/?data_type=processed&recipient_name=cambridge+analytica&t wo_year_transaction_period=2014&two_year_transaction_period=2016&two_year_transaction_period=2018&two_ year_transaction_period=2020&max_date=12%2F31%2F2020 (last visited Oct. 13, 2020); Independent Expenditures to Cambridge Analytica (regularly scheduled reports), FEC.gov, https://www.fec.gov/data/independentexpenditures/?data_type=processed&is_notice=false&most_recent=true&payee_name=cambridge+analytica (last visited Oct. 13, 2020). 6 Hilary Osborne, What is Cambridge Analytica? The firm at the centre of Facebook’s data breach, THE GUARDIAN (Mar. 18, 2018), https://www.theguardian.com/news/2018/mar/18/what-is-cambridge-analytica-firm-atcentre-of-facebook-data-breach. 3 Cambridge Analytica incorporated in Delaware on December 31, 2013,7 and in the United 2. Kingdom on July 14, 2014.8 Cambridge Analytica’s parent company was the U.K.-based SCL Group, a data firm that claimed it “provides data, analytics and strategy to governments and military organizations worldwide” and has “conducted behavioral change programs in over 60 countries.”9 3. Cambridge Analytica was reportedly started with a $15 million investment from Robert Mercer, and until its dissolution was “owned almost entirely by Mr. Mercer.”10 Its board included Robert Mercer’s daughter, Rebekah Mercer, and Stephen K. Bannon.11 According to Bannon’s personal financial disclosure report (filed in 2017, after he became a White House employee), Bannon became Cambridge Analytica’s Vice President and Secretary in June 2014, and received a monthly consulting fee from the company until he resigned from its board on August 16, 2016, when he became Trump campaign CEO.12 Throughout the 2016 election cycle, Bannon held an ownership stake in Cambridge Analytica valued between $1,000,001 and $5,000,000.13 7 Cambridge Analytica LLC, Delaware Division of Corporations, https://icis.corp.delaware.gov/Ecorp/EntitySearch/NameSearch.aspx (last visited Oct. 13, 2020); see also Andy Kroll, Cloak and Data: The Real Story Behind Cambridge Analytica’s Rise and Fall, MOTHER JONES (May/June 2018), https://www.motherjones.com/politics/2018/03/cloak-and-data-cambridge-analytica-robert-mercer/ (noting “The company was incorporated in Delaware on December 31, 2013.”). 8 U.K. Companies House Registration, Company Number 09154503, https://beta.companieshouse.gov.uk/company/09154503. 9 See, e.g., Adam Taylor, Cambridge Analytica’s Reach Went Far Beyond the U.S. Elections, WASH. POST (Mar. 21, 2018), https://www.washingtonpost.com/news/worldviews/wp/2018/03/20/cambridge-analyticas-reachwent-far-beyond-the-u-s-elections/. 10 Matthew Rosenberg, Nicholas Confessore & Carole Cadwalladr, How Trump Consultants Exploited the Facebook Data of Millions, N.Y. TIMES (Mar. 17, 2018), https://www.nytimes.com/2018/03/17/us/politics/cambridge-analytica-trump-campaign.html. 11 Id.; see also Steve Bannon, Personal Financial Disclosure Report, OGE Form 278e at 2-4 (Mar. 31, 2017), https://assets.documentcloud.org/documents/3766553/Bannon-Steve.pdf (disclosing that Bannon was Cambridge Analytica’s vice president and secretary from June 2014 until August 2016). 12 Steve Bannon, Personal Financial Disclosure Report, supra note 11, at 3-5. 13 Id. at 4 (disclosing that as of March 31, 2017, months after the conclusion of the 2016 election, Bannon still owned Cambridge Analytica “membership units” valued between $1,000,001 and $5,000,000). 4 4. According to the Washington Post, “Rebekah Mercer has urged the organizations that her family funds to hire the company, according to people familiar with her advocacy”;14 indeed, Commission records show that in multiple instances, super PACs funded by the Mercers contracted with Cambridge Analytica, as did the candidates supported by those super PACs.15 14 Matea Gold, The Rise of GOP Mega-Donor Rebekah Mercer, WASH. POST (Sept. 14, 2016), https://www.washingtonpost.com/politics/the-rise-of-gop-mega-donor-rebekah-mercer/2016/09/13/85ae3c32-79bf11e6-beac-57a4a412e93a_story.html. 15 For example, in 2014, the Mercer-funded super PAC Ending Spending Action Fund made independent expenditures to Cambridge Analytica that supported candidate Art Robinson and attacked his opponent, and Robinson's campaign also paid Cambridge Analytica. Ending Spending Action Fund, Receipts from Robert Mercer, 2013-14, FEC.GOV, https://www.fec.gov/data/receipts/?data_type=processed&committee_id=C00489856&contributor_name =mercer&two_year_transaction_period=2014&max_date=12%2F31%2F2020 (last visited Oct. 13, 2020); Ending Spending Action Fund, Independent Expenditures to Cambridge Analytica (regularly scheduled reports), FEC.GOV, https://www.fec.gov/data/independentexpenditures/?data_type=processed&committee_id=C00489856&is_notice=true&most_recent=true&payee_name= cambridge+analytica (last visited Oct. 13, 2020); Art Robinson for Congress, Disbursements to Cambridge Analytica, 2013-14, FEC.GOV, https://www.fec.gov/data/disbursements/?spender_committee_type=P&spender_committee_type=S&spe nder_committee_type=H&data_type=processed&committee_id=C00481341&recipient_name=cambridge+analytica &two_year_transaction_period=2014 (last visited Oct. 13, 2020). Mercer funded the John Bolton Super PAC, which contracted with Cambridge Analytica and made independent expenditures supporting Thom Tillis (and opposing his opponent, Kay Hagan), whose campaign also contracted with Cambridge Analytica. John Bolton Super PAC, Receipts from Robert Mercer, 2013-14, FEC.GOV, https://www.fec.gov/data/receipts/?data_type=processed&committee_id=C00542464&contributor_name =mercer&two_year_transaction_period=2014&max_date=12%2F31%2F2020 (last visited Oct. 13, 2020); John Bolton Super PAC, Disbursements to Cambridge Analytica, 2013-14, FEC.GOV, https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00542464&recipient_na me=cambridge+analytica&two_year_transaction_period=2014 (last visited Oct. 13, 2020); John Bolton Super PAC, Independent Expenditures supporting/opposing Thom Tillis and Kay Hagan, 2013-14, FEC.GOV, https://www.fec.gov/data/independentexpenditures/?data_type=processed&committee_id=C00542464&is_notice=true&candidate_id=S4NC00162&candi date_id=S8NC00239&support_oppose_indicator=S&min_date=01%2F01%2F2013&max_date=12%2F31%2F2014 (last visited Oct. 13, 2020); Thom Tillis Committee, Disbursements to Cambridge Analytica, 2013-14, FEC.GOV, https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00545772&recipient_name=cambr idge+analytica&two_year_transaction_period=2014 (last visited Oct. 13, 2020). 5 5. During the 2016 Republican presidential primaries, Robert Mercer financed a super PAC called Keep the Promise I,16 which supported then-candidate Ted Cruz.17 Both Keep the Promise I and the Cruz campaign contracted with Cambridge Analytica.18 6. In an April 2016 Facebook Live interview with The Hill, a Cambridge Analytica employee working on the Keep the Promise I account repeatedly described the Cruz campaign’s strategies, plans, and activities.19 A subsequent article published on The Hill website used quotes from the interview.20 Newly released internal documents show that Cambridge Analytica drafted a press release claiming that The Hill article used quotes “taken out of context,” and that the employee “remains outside of the campaign’s physical and technical firewall”;21 the release does not specify what quotes were taken out of context, and the underlying interview shows the employee repeatedly responding in detail to questions about the Cruz campaign’s strategies, plans, and activities.22 It does not appear that the press 16 Keep the Promise I/Make America Number 1, Receipts from Robert Mercer, Jan. 1, 2015 - June 22, 2016, FEC.GOV, https://www.fec.gov/data/receipts/?data_type=processed&committee_id=C00575373&contributor_name=robert+me rcer&two_year_transaction_period=2016&min_date=01%2F01%2F2015&max_date=06%2F22%2F2016 (last visited Oct. 13, 2020). 17 Ryan Lizza, Kellyanne Conway’s Political Machinations, NEW YORKER (Oct. 8, 2016), https://www.newyorker.com/magazine/2016/10/17/kellyanne-conways-political-machinations. Conway told the New Yorker that she was a close personal friend of Rebekah Mercer. Id. 18 Keep the Promise I/Make America Number 1, Disbursements to Cambridge Analytica, Jan. 1, 2015-June 22, 2016, FEC.GOV https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00575373&recipient_name=cambr idge+analytica&two_year_transaction_period=2016&min_date=01%2F01%2F2015&max_date=06%2F22%2F2016 (last visited Oct. 13, 2020); Cruz for President, Disbursements to Cambridge Analytica, 2015-16, FEC.GOV, https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00574624&recipient_name=cambr idge+analytica&two_year_transaction_period=2016 (last visited Oct. 13, 2020). 19 The Hill, We’re Talking With Brittany Kaiser of Ted Cruz’s Data Mining Firm Cambridge Analytica, FACEBOOK LIVE (Apr. 26, 2016), https://www.facebook.com/watch/live/?v=10153727734744087&ref=watch_permalink 20 Jonathan Swan, Cruz Firm Readies for Psychological Ops at GOP Convention, THE HILL (Apr. 26, 2016), https://thehill.com/blogs/ballot-box/presidential-races/277758-cruz-firm-readies-for-psychological-ops-at-gopconvention. 21 Press Release, Cambridge Analytica, Cambridge Analytica Responds to Article in The Hill (Apr. 27, 2016) (attached as Exhibit A). 22 The Hill, We’re Talking With Brittany Kaiser of Ted Cruz’s Data Mining Firm Cambridge Analytica, supra note 19. 6 release was issued publicly. The employee additionally sent an email to Cruz campaign officials apologizing “for the very unfortunate deviation in questioning.”23 Kellyanne Conway served as president of Keep the Promise I.24 Emails indicate that the 7. Long Island-based Mercers installed Conway as the super PAC’s president and directed the super PAC to contract with Cambridge Analytica. For example, in August 2015, when Conway sought to negotiate terms of the super PAC’s contract with Cambridge Analytica, Cambridge Analytica CEO Alexander Nix wrote in emails that “It was made crystal clear to Kellyanne from the beginning that [Keep the Promise] were to be engaging [Cambridge Analytica],”25 and that “Kellyanne is being deliberately obtuse about this contract because she is upset with Long Island’s decision to allow CA to service multiple Presidential campaigns. She needs to be (firmly) reminded that the people that made this decision are the same people who empowered her as Head of the KTP PAC!”26 8. During the period that Cambridge Analytica was providing services to the pro-Cruz Keep the Promise I and the Cruz campaign itself, the company—with the involvement of Cambridge Analytica vice president Steve Bannon—was additionally seeking other clients. In a September 2015 email chain, for example, Bannon weighed in with a demand for an accelerated timeline as Cambridge Analytica sought to negotiate a contract with the Trump campaign.27 Bannon additionally played a central role in Cambridge Analytica’s negotiations 23 Email from Brittany Kaiser to Jeff Roe, et al. at 1 (Apr. 27, 2016) (attached as Exhibit B). Id. 25 Emails between Alexander Nix and Larry Levy at 3 (Aug. 12, 2015) (attached as Exhibit C). Nix used abbreviations for “Keep the Promise” and “Cambridge Analytica.” Id. 26 Id. at 1. “Long Island” is an apparent reference to the Long Island-based Mercers. 27 Email from Stephen K. Bannon to Alexander Nix and Brittany Kaiser at 1 (Sept. 12, 2015) (attached as Exhibit D). 24 7 with other potential clients, such as Arron Banks, the co-founder of a campaign for Britain to leave the European Union.28 9. In May of 2016, after Cruz dropped out of the presidential race, Rebekah Mercer and Kellyanne Conway met with Trump’s daughter Ivanka and son-in-law Jared Kushner at Trump Tower, and decided to back Trump for president, according to the Washington Post.29 10. On June 22, 2016, Keep the Promise I filed an amended Statement of Organization with the Commission changing its name to “Make America Number 1,”30 with super PAC officials stating publicly that the PAC would support Trump (and oppose his opponent, Hillary Clinton).31 Conway announced that she would be stepping down as super PAC president, and had recruited David Bossie to serve as her successor.32 11. On July 1, 2016, the Trump campaign announced in a press release that it had hired Kellyanne Conway as Senior Political Advisor.33 12. In August of 2016, Robert and Rebekah Mercer met privately with Trump and “recommended he elevate Breitbart News chairman Stephen Bannon and Republican pollster Kellyanne Conway,” according to the Wall Street Journal.34 “He did so days later,” the 28 Emails between Stephen K. Bannon, Alexander Nix and Arron Banks at 2-3 (Oct. 21, 2015) (attached as Exhibit E). 29 Gold, supra note 14. 30 Rebuilding America Now, Statement of Organization, FEC Form 1 at 1 (amended June 22, 2016), http://docquery.fec.gov/pdf/183/201606229020090183/201606229020090183.pdf. 31 Joshua Green & Zachary Mider, New Super-PAC Launches for Donors Who Won’t Back Trump But Loathe Clinton, BLOOMBERG (June 21, 2016), http://www.bloomberg.com/politics/articles/2016-06-22/new-super-paclaunches-for-donors-who-won-t-back-trump-but-loathe-clinton. 32 Id. 33 Press Release, Donald J. Trump for President, Inc., Donald J. Trump Announces Key Appointments (July 1, 2016), https://www.donaldjtrump.com/press-releases/donald-j.-trump-announces-key-appointments; see also Sean Sullivan, Trump Hires Ex-Cruz Super PAC Strategist Kellyane Conway, WASH. POST (July 1, 2016), https://www.washingtonpost.com/news/post-politics/wp/2016/07/01/trump-hires-ex-cruz-super-pac-strategistkellyanne-conway/. 34 Rebecca Ballhaus, Rebekah Mercer Takes Helm of Pro-Trump PAC, Extending Family’s Influence in Campaign, WALL ST. J. (Sept. 7, 2016), http://blogs.wsj.com/washwire/2016/09/07/rebekah-mercer-takes-helm-ofpro-trump-pac-extending-familys-influence-in-campaign/. 8 Journal reported, promoting Conway to campaign manager, and hiring Bannon as campaign CEO.35 13. According to Bannon’s personal financial disclosure report, Bannon resigned from Cambridge Analytica’s board on August 16, 2016, one day before he became Trump campaign CEO.36 However, throughout the 2016 election cycle, Bannon held an ownership stake in Cambridge Analytica valued between $1,000,001 and $5,000,000,37 and emails indicate that Cambridge Analytica staffers were still referring to “our very own Steve Bannon” as late as January 2017.38 14. On September 7, 2016, the Wall Street Journal reported that Bossie—whom Conway had selected to replace her at the super PAC when she joined the Trump campaign—would be joining the Trump campaign, and that Rebekah Mercer would lead the super PAC: Rebekah Mercer, daughter of hedge-fund manager and Republican mega-donor Robert Mercer, is taking the reins of one of the top super PACs backing Donald Trump, further solidifying her family’s influence in the Trump campaign. The group, called Make America Number 1, was previously run by David Bossie, who also heads a conservative group called Citizens United. Mr. Bossie last week quit the super PAC to join the Trump campaign as deputy campaign manager.39 15. As former super PAC officials took the helm of the Trump campaign, the Trump campaign then hired Cambridge Analytica, and reportedly did so at the behest of Rebekah Mercer, the super PAC’s chair.40 Commission records show that the Trump campaign’s first payment to 35 Id.; see also Monica Langley, Donald Trump Overhauls Campaign, Adds GOP Pollster Kellyanne Conway and Breitbart’s Stephen Bannon, WALL ST. J. (Aug. 17, 2016), http://www.wsj.com/articles/donald-trumpoverhauls-campaign-team-1471424401. 36 Steve Bannon, Personal Financial Disclosure Report, supra note 11, at 2-4. 37 Id. at 4. 38 Email from Brittany Kaiser to M. Hunter, et al. at 1 (Jan. 10, 2017) (attached as Exhibit F). 39 Ballhaus, supra note 34. 40 Kenneth P. Vogel, The Heiress Quietly Shaping the Trump Administration, POLITICO (Nov. 21, 2016), http://www.politico.com/story/2016/11/rebekah-mercer-donald-trump-231693 (“Three GOP digital strategists say Mercer used her influence in Trump’s circle to ensure that Cambridge Analytica, which also counted Bannon as a board member, would be brought on board by Trump’s campaign team . . . .”). 9 Cambridge Analytica came just weeks after the Mercers and Make America Number 1 shifted their allegiance to Trump, and after Conway joined the campaign; the campaign would go on to pay Cambridge Analytica $5.9 million in the 2016 cycle.41 16. Even after Cambridge Analytica’s former board member and part-owner Steve Bannon became Trump campaign CEO, Make America Number 1 continued contracting with Cambridge Analytica to produce, target, and disseminate communications supporting Trump’s election; the super PAC paid over $4.4 million to Cambridge Analytica after Bannon joined the Trump campaign.42 17. Cambridge Analytica employees were acutely aware that top Cambridge Analytica officers and former super PAC officials were playing major roles in the Trump campaign. For example, on September 2, 2016, a Cambridge Analytica staffer sent an email to two of his colleagues with the subject line “In the thick of it!” and excerpting a Washington Post article: “That leaves three Mercer allies—Bannon, Conway and Bossie—atop the Trump campaign. Hedge fund investor Robert L. Mercer and his daughter, Rebekah, were key players in urging Trump to reshuffle his campaign this summer.”43 “The NYC staff are in the thick of it,” he wrote.44 The email also noted that “Bob Mercer came by the office yesterday.”45 41 Donald J. Trump for President, Inc., Disbursements to Cambridge Analytica, 2015-16, FEC.GOV, https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00580100&recipient_na me=cambridge+analytica&two_year_transaction_period=2016 (last visited Oct. 13, 2020) (showing the first disbursement to Cambridge Analytica on July 29, 2016 and $5.9 million in total disbursements in the 2016 cycle). 42 Make America Number 1, Disbursements to Cambridge Analytica, Aug. 17, 2016 - Dec. 31, 2016, FEC.GOV, https://www.fec.gov/data/disbursements/?data_type=processed&committee_id=C00575373&recipient_na me=cambridge+analytica&two_year_transaction_period=2016&min_date=08%2F17%2F2016&max_date=12%2F3 1%2F2016 (last visited Oct. 13, 2020); Make America Number 1, Independent Expenditures to Cambridge Analytica (regularly scheduled reports), Aug. 17, 2016 - Dec. 31, 2016, FEC.GOV, https://www.fec.gov/data/independentexpenditures/?data_type=processed&committee_id=C00575373&is_notice=false&most_recent=true&payee_name= cambridge+analytica&min_date=08%2F17%2F2016&max_date=12%2F31%2F2016 (last visited Oct. 13, 2020). 43 Email from Robert Murtfield to Ed DeNicola et al. (Sept. 2, 2016) (attached as Exhibit G). 44 Id. 45 Id. 10 18. The nature of Cambridge Analytica’s work for the super PAC and for the campaign is described in various internal documents. A 27-page post-election report from February 2017 shows that Cambridge Analytica created, produced, and distributed ads for the Trump campaign during the final months of the election.46 According to the report, Cambridge Analytica ran “5,000+ ad campaigns”47 on behalf of the Trump campaign that generated “1.5 billion impressions.”48 The “persuasion” ads corresponded with a 3% average favorability increase, and get-out-the-vote ads “drove a 2% increase in voters submitting absentee ballots,”49 according to the report. Cambridge Analytica claimed that it developed audience profiles, “devised communications to best promote a story to those individuals,” and then “executed digital ad buys” on the Trump campaign’s behalf.50 The report included samples of Trump campaign ads that Cambridge Analytica produced and placed on platforms such as Facebook, Twitter, Snapchat, and Google;51 some of those ads included the “Crooked Hillary” messaging also deployed by Make America Number 1. 19. During the same period that Cambridge Analytica was creating and targeting the Trump campaign’s own ads, it was also creating and targeting Make America Number 1 ads supporting Trump or attacking his opponent. In a November 2016 post-election report produced for Make America Number 1, Cambridge Analytica stated that it: delivered data modeling, television targeting and placement, digital ad targeting and delivery, list building, and polling to Make America Number One’s (MAN1) project “Defeat Crooked Hillary” (DCH) during 2016’s Presidential election. During that time, CA delivered millions of ad impressions nationwide, with a 46 Data and Digital Marketing Debrief: Trump for President, Cambridge Analytica at 1-26 (February 2017) (attached as Exhibit H). 47 Id. at 9. 48 Id. at 11. 49 Id. at 10. 50 Id. at 11. 51 Id. at 15, 17-19. 11 special focus on New Hampshire, Pennsylvania, Virginia, North Carolina, Florida, Ohio, Iowa, Colorado, Nevada, and Michigan.52 20. In that post-election report, Cambridge Analytica took credit for producing “all of the creative” for the super PAC’s pro-Trump/anti-Clinton ads, for managing the PAC’s email and social media campaigns, and for producing the PAC’s websites: Over the course of the election cycle, from July to November, Cambridge Analytica produced all of the creative behind Defeat Crooked Hillary’s ad campaigns. In that five month span, 14 different ad campaigns were run, each including a minimum of 12 creative pieces, totaling over 170 individual ads. These ads were distributed by the CA digital team and were interacted with by tens of millions of users online. Along with standard digital ads, CA also designed and sent out personalized email campaigns, advertised on Snapchat, Twitter and Facebook, and designed infographics to clearly display our data models to the press, and donors. CA was also responsible for running the shareable creative pieces behind the Super PAC’s multiple social media accounts in order to organically attract new activists, users and donations. In this effort, CA designed 48 unique graphic images for each social media account which received tens of thousands of online interactions. In addition to advertising and social media, CA was responsible for the design and management of all three websites linked to the Super PAC; Defeat Crooked Hillary, 2016 Truths and Save the Supreme Court.53 21. Cambridge Analytica also took credit for placing “[f]our major television buys” for the super PAC,54 and noted that in the final days of the 2016 election, Cambridge Analytica targeted the state of Michigan with “72 hour voter turnout” videos that generated 6 million impressions.55 According to Cambridge Analytica, “If MAN1 had not made the final GOTV 52 Cambridge Analytica, Make America Number One After Action Report at 1 (Nov. 2016) (attached as Exhibit I). 53 Id. at 10. 54 Id. at 14. 55 Id. at 9. 12 investment in the state, we can reasonably argue Trump would not have achieved his historic victory in Michigan.”56 22. According to the report, Make America Number 1 paid Cambridge Analytica $5,593,648 during the 2016 cycle, and “[o]f this, $3,868,714 - roughly 70 percent - went to delivering messaging directly to voters with the remainder going to overhead. Overhead included the retainer, the Evangelicals data acquisition, and the polling conducted by CA.”57 23. In a separate report, Cambridge Analytica asserted that the $2.5 million that Make America Number 1 spent on digital ads resulted in 211 million total impressions, with 50 million impressions on Facebook and the digital videos receiving 25 million views.58 24. Emails from September 2016 show that Cambridge Analytica produced some of the super PAC’s anti-Clinton ads using the production company Glittering Steel, which was owned by the Trump campaign’s then-CEO, Steve Bannon.59 For example, in a September 9, 2016 email, a Cambridge Analytica official sent links to five Make America Number 1 ads “managed” by Cambridge Analytica and “produced by Glittering Steel, our production partner.”60 25. Internal Cambridge Analytica documents additionally show a shared “project calendar” that jointly listed both the Trump and MAN1 accounts.61 56 Id. Id. at 15. 58 CA Political, Partido Revolucionario Institucional (PRI): The Path to Campaign Victory at 37 (December 2017) (attached as Exhibit J). 59 Bannon claims to have resigned as Chair of Glittering Steel in August of 2016, but he continued to retain a financial stake in the firm throughout the 2016 election cycle. Steve Bannon, Personal Financial Disclosure Report, supra note 11, at 4, 7 (disclosing that as of March 31, 2017, months after the conclusion of the 2016 election, Bannon still owned Glittering Steel “membership units” valued between $100,001 and $250,000). 60 Email from Emily Cornell to Al Han, et al. at 4 (Sept. 9, 2016) (attached as Exhibit K). 61 Cambridge Analytica, “Project Calendar” at 1 (Sept. 12, 2016) (attached as Exhibit L). 57 13 26. Emails indicate that Cambridge Analytica employees in some cases confused the work performed for the Trump campaign and for the super PAC. In February 2017, for example, in response to an outside request for “case studies,” Cambridge Analytica’s Ed Nicola emailed two Cambridge Analytica colleagues and the external requester “a finished case study for the Make America Number One Super PAC,” but then the next day sent a follow-up email with the correction: “This is actually the Donald J. Trump for President case study and not the one for the Super PAC. We did data analytics and ad targeting for the Make America Number One Super PAC in addition to the work we did for the DJTfP campaign. I need to update the label.”62 27. In March 2017, SCL Group’s Robert Murtfeld reacted to a New York Times article, in part, by describing “our work” for both the Trump campaign and the super PAC in the same sentence: “And yes whilst the Trump campaign only used tone analysis and persuasion scores for analytics, our work for the Super PAC used psychographics throughout (but we don’t want to run around with this as the Super PAC was called Defeat Crooked Hillary).”63 SUMMARY OF THE LAW 28. As noted in CLC’s original complaint, because Make America Number 1 paid for millions in independent expenditures supporting Trump or opposing Clinton, the communications satisfied the “payment” and “content” prongs of the coordinated communication standard, 11 CFR § 109.21(a);64 the communications additionally met the “conduct” standard by the super PAC using Cambridge Analytica—which was also contracting with the Trump campaign—to 62 63 64 Emails from Ed DeNicola to Matthew Atkinson, et al. at 1 (Feb. 21-22, 2017) (attached as Exhibit M). Email from Robert Murtfeld to Blake Gottesman at 1 (Mar. 6, 2017) (attached as Exhibit N). Compl. ¶¶ 92-100. 14 create, produce, and /or distribute the communications. The “conduct” prong of the coordinated communication standard is satisfied when a vendor uses or conveys to a super PAC information about a candidate’s “plans, projects, activities or needs” and “that information is material to the creation, production, or distribution of the communication.” 11 C.F.R. § 109.21(d)(4).65 MAKE AMERICA NUMBER 1 ILLEGALLY MADE UNREPORTED IN-KIND CONTRIBUTIONS TO DONALD J. TRUMP FOR PRESIDENT 29. As a vendor providing services to both the super PAC and the campaigns of candidates supported by that super PAC—first Ted Cruz, and then Donald Trump—Cambridge Analytica was in a position to share or apply strategic information from its work for candidates to develop and target communications for the super PAC that were consistent with or complementary to those of the candidates. The new evidence further provides reason to believe that Cambridge Analytica did in fact use or convey to Make America Number 1 information about the Trump campaign’s plans, projects, activities, or needs, and that such information was material to the targeted communications that the super PAC created to help elect Trump. 30. The Trump campaign reportedly began contracting with Cambridge Analytica at the request of the Mercers, who founded, owned, and managed the company;66 the Mercers also directed 65 The conduct standard is not met if the vendor has established, implemented, and followed a written firewall policy that prohibits the flow of information about the campaign’s plans, projects, activities or needs to those responsible for the creation, production, or distribution of the super PAC’s communications. 11 C.F.R. § 109.21(h). A firewall may entail different vendor employees working for the candidate than are working for the super PAC, and an agreement that they not share or discuss strategy or plans with one another. However, the Commission has emphasized that “the mere existence of a confidentiality agreement or ethical screen” will not “provide a de facto bar to the enforcement of the limits on coordinated communication imposed by Congress.” 68 Fed. Reg. 421, 435 (Jan. 3, 2003). A common vendor may facilitate unlawful coordinated communications if a firewall policy is not followed or enforced. 66 See sources cited supra ¶ 3. 15 Make America Number 1—which was financed by Robert Mercer and controlled by Rebekah Mercer—to contract with Cambridge Analytica.67 The Trump campaign then hired Cambridge Analytica board member and part-owner Steve Bannon as campaign CEO at the request of the Mercers,68 and throughout the entire 2016 election cycle, Bannon retained an ownership stake in Cambridge Analytica valued between $1,000,001 and $5,000,000.69 Before joining the Trump campaign, Bannon had been involved in Cambridge Analytica’s day-to-day operations and client negotiations, and Cambridge Analytica staff continued to refer to Bannon as “our very own” through 2017.70 Moreover, even after Bannon joined the Trump campaign, Cambridge Analytica and Make America Number 1 worked with Bannon’s production company, Glittering Steel, to produce at least five ads attacking Trump’s opponent.71 In other words, the super PAC contracted with one company owned by Trump’s campaign CEO, which apparently subcontracted with another company owned by Trump’s campaign CEO, to produce and target ads supporting the Trump campaign. Finally, Kellyanne Conway and David Bossie were both senior officials at Make America Number 1 and in that role managed the super PAC’s relationship with Cambridge Analytica, and who were then subsequently hired for senior roles on the Trump campaign at the request of the Mercers, where they would have been in positions to manage the campaign’s contract with Cambridge Analytica.72 67 See sources cited supra ¶¶ 4-5, 7, 14-15. See sources cited supra ¶ 12. 69 See sources cited supra ¶ 13. 70 See sources cited supra ¶ 13. 71 See sources cited supra ¶ 24. 72 See sources cited supra ¶¶ 10-12, 14-15, 17. Additionally, a post-election email from a Cambridge Analytica employee notes that Kellyanne Conway was close friends with Rebekah Mercer and Steve Bannon, and that “we work with her extensively.” Email from Brittany Kaiser to Phillip Escaravadge at 1 (Jan. 12, 2017) (attached as Exhibit O). 68 16 31. Evidence from earlier in the 2016 cycle, during the period that the super PAC was supporting the Cruz campaign, additionally suggests that Cambridge Analytica employees ignored any written firewall policy, with staff assigned to the super PAC publicly expressing knowledge about the candidate’s plans, projects, and activities.73 Evidence also indicates that Cambridge Analytica employees worked from a joint “project calendar” that listed both the Trump campaign and Make America Number 1 accounts, which may further indicate that staff for both accounts were meeting jointly to discuss strategy.74 And later evidence from early 2017 shows the same employees describing the firm’s 2016 work for both the Trump campaign and the super PAC; in one communication, an employee appeared to confuse the two clients.75 32. This inference that Cambridge Analytica used or conveyed to Make America Number 1 nonpublic information about the Trump campaign’s “plans, projects, activities or needs,” and that such information was “material to the creation, production, or distribution” of the super PAC’s communications, is strengthened by the fact that the Make America Number 1 ads created by Cambridge Analytica are strikingly consistent with the message, themes, and content of ads run by the Trump campaign itself. For example, in the final months of the 2016 election, the Trump campaign ran ads with a “crooked Hillary” theme,76 some of which directed viewers to “lyingcrookedhillary.com.”77 The “lyingcrookedhillary.com” website bore a striking resemblance to the messaging and imagery of the “Defeat Crooked Hillary” communications that Cambridge Analytica produced for Make America Number 1:78 73 See sources cited supra ¶ 6. See sources cited supra ¶ 25. 75 See sources cited supra ¶¶ 26-27. 76 See sources cited supra ¶ 18. 77 Donald J. Trump for President, LyingCrookedHillary.com (available via Archive.org) https://web.archive.org/web/20160702081239/https://www.lyingcrookedhillary.com/ (last visited Oct. 13, 2020). 78 Compare id., with Exhibit I at 11. 74 17 CONCLUSION Taken together, the evidence provides substantial reason to believe that Cambridge Analytica shared non-public information about the Trump campaign’s “plans, projects, activities or needs” with Make America Number 1, and that such information was material to the creation of the super PAC’s ads supporting Trump’s 2016 election. As a result of this arrangement and these activities, there is reason to believe that Make America Number 1 illegally made unreported inkind contributions to Donald J. Trump for President, Inc. in the form of coordinated communications. Please do not hesitate to contact us if we can provide any additional information. 18 Respe Campai n Lega Brendan Fischer 1101 14th Street, NW, Suite 400 Washington, DC 20005 (202) 736-2200 Brendan M. Fischer Campaign Legal Center 1101 14th Street, NW, Suite 400 Washington, DC 20005 Counsel to the Campaign Legal Center 19 VERIFICATIO N The complainants listed below hereby verify that the statements made in the attached Complaint are, upon their information and belief, true. Sworn pursuant to 18 U.S.C. § 1001. For Complainant Campaign Legal Center Brendan Fischer Sworn to and subscribed before me this J!i_ day of October 2020. =~ /I Notary Public 20 EXHIBIT A NEWS RELEASE: Cambridge Analytica Robert Vanisko; North 6th Agency Cambridge Analytica Responds to Article in The Hill WASHINGTON D.C.- April 27, 2016 - Following an interview on Facebook Live yesterday with The Hill, quotes from Brittany Kaiser, director of program development at Cambridge Analytica, were taken out of context in a follow up article. Ms. Kaiser does not work on the presidential campaign of Senator Ted Cruz, and remains outside of the campaign’s physical and technical firewall. As she made clear in the interview, her comments around potential strategy were purely speculative. The author of the piece in question also failed to make distinctions between Cambridge Analytica and SCL Defence, two entirely different companies. There is no correlation between work done by SCL Defence and Cambridge Analytica, including any U.S. political campaigns. In regard to the reporter’s assertions that Cambridge Analytica uses fear as a motivator, Ms. Kaiser’s response was also taken out of context in the follow up article. She responded that fear is only one of many emotions that contribute to a voter’s psyche, and that many campaigns’ main goal is to reassure voters by spelling out a candidate’s polices in a way that will resonate with that individual. Lastly, contrary to what was speculated in the article, Cambridge Analytica’s work for Cruz for President does not include psychological profiling of delegates. About Cambridge Analytica Cambridge Analytica, the U.S. subsidiary of SCL Group, is the market leader in the provision of data analytics and behavioral communications for political campaigns, issue groups and commercial enterprises. With cutting-edge technology, pioneering data science, and 25 years of experience in behavior change, CA provides advertisers with unparalleled insight into their audiences. More information can be found at: https://cambridgeanalytica.org. ### EXHIBIT B Subject: Fwd: Hill article - follow up From: Brittany Kaiser Date: Thu, 28 Apr 2016 10:31:44 +0000 To: "Levy, Larry" Hi Larry, I received a message that this email I sent yesterday bounced and didn't get to your mailbox. Alexander asked me to copy you, so please confirm receipt. Thanks for your assistance with this. ---------- Forwarded message ---------From: Brittany Kaiser Date: 27 April 2016 Subject: Hill article - follow up To: jroe , csweet Cc: Alexander Nix , "Levy, Larry" Dear Senator Cruz, Jeff, Chad, and Chris, It is with great remorse that I write to you in regard to an article recently published in The Hill regarding Cambridge Analytica's technology and it's uses in the 2016 cycle. I took this interview after a firm briefing to the journalist that I do not work on the Presidential campaign, and did not have any knowledge of the strategies or tactics currently being employed in the Senator's campaign, so therefore could only speak generally about our company's methodologies. I take full responsibility for the very unfortunate deviation in questioning which happened in a live interview. I had to reiterate that I did not work on the campaign and continually bring the conversation back to company history and current uses of our technology. In the follow-up article, my comments were poorly misconstrued and I sincerely regret any negative implications this may produce for the campaign and our firm. Consequently, the article has been rewritten to make my firewalling obvious to readers, alongside clarification of some comments. I also would like to acknowledge that senior executives at Cambridge Analytica have thoroughly taken me through the implications of this situation, which I am fully aware of now, and I more than regret having participated in any events leading to stress on the great work you are all are doing. In line with appropriate measures, I have withdrawn from all future press engagements in this cycle. If there is anything additional I can do to reassure your team of my intentions, please advise and I will do everything in my power to respond accordingly. BRG-000112527 CA Cruz apology media.txt[1/24/20, 9:08:06 AM] With sincere regards, Brittany -Brittany Kaiser, PhD Candidate, MPhil, LLM, MA Hons Director of Program Development CA Cambridge Analytica www.cambridgeanalytica.org -----------------------This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail -Brittany Kaiser, PhD Candidate, MPhil, LLM, MA Hons Director of Program Development BRG-000112527 CA Cruz apology media.txt[1/24/20, 9:08:06 AM] -----------------------This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail BRG-000112527 CA Cruz apology media.txt[1/24/20, 9:08:06 AM] EXHIBIT C Subject: Fwd: Keep The Promise Contract From: Brittany Kaiser Date: Thu, 12 Apr 2018 13:25:25 +0000 To: Paul Hilder Begin forwarded message: From: "Alexander Nix" Subject: Re: Keep The Promise Contract Date: August 12, 2015 at 22:26:46 GMT+1 To: "Levy, Larry" Cc: "Kyriakos Klosidis" "Brittany Kaiser" "Alex Tayler" , "Steve Bannon" Thanks Larry Between you and me…. Kellyanne is being deliberately obtuse about this contract because she is She needs to be (firmly) reminded that the people that made this decision are the same people who empowered her as Head of the KTP PAC! A Alexander Nix CEO CA Cambridge Analytica BRG-000127429 Mercer supporting multiple candidates.txt[1/24/20, 9:09:07 AM] -----------------------This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail On 12 Aug 2015, at 16:23, Levy, Larry wrote: Alexander, instead of CA. lawyer to represent KTP I, while I represent CA. Larry From: Alexander Nix To: Levy, Larry Cc: Kyriakos Klosidis; Brittany Kaiser; Alex Tayler; Steve Bannon Subject: Keep The Promise Contract Hi Larry turned around for her attention in record time and contained 1x spelling error and 1x misreference (in a 15 page document) An updated version of the original Proposal was then drafted to correct the above typos (attached) BRG-000127429 Mercer supporting multiple candidates.txt[1/24/20, 9:09:07 AM] and sent to her almost 6 weeks ago. includes an Appendix setting out our services This did not contain any of the above errors (which were in the original proposal only) (3) It was made crystal clear to Kellyanne from the beginning that KTP were to be engaging CA. If she went ahead and engaged Aristotle, then she did so in the full knowledge that KTP was meant to be working with CA (4) This has gone on far too long. you give this your fullest attention. Thank you Alexander On 12 Aug 2015, at 15:50, Levy, Larry wrote: Kyriakos, The email from Kellyanne commenting on the contract refers to an attachment A, that she wanted more information about; in it she notes that it was addressed to Keep the FAITH, instead of keep the Promise, that it has several spelling errors, and that there is a reference to pushing out the communication through the “NY GOP outreach channels”, which makes no sense because this was supposed to be a contract for services in Iowa and South Carolina. The material the proposed contract went from Alexander Nix to Kellyanne. BRG-000127429 Mercer supporting multiple candidates.txt[1/24/20, 9:09:07 AM] I think it best to start with a new contract between KTP I and CA for services, with the polling company being a third party contractor to KTP I. That way we can move the ball through the PAC, and get Kellyanne what she needs when she is doing work for the PAC. This will also hopefully demonstrate the value proposition such that Kellyanne will want to contract directly with CA for other polling client work. She does have a long term contract with Aristotle, which is the source of most of her data now, and they have been relatively happy with that contractor. Absent the many relationships involved here she likely would not be in the market for another service provider. Please send me a draft contract for KTP I, with an appendix that explains what services off of that to move the contract through the process. I can start on something if I get it early enough tomorrow, otherwise it will be Monday. Larry ______ LARRY LEVY BRG-000127429 Mercer supporting multiple candidates.txt[1/24/20, 9:09:07 AM] CONFIDENTIALITY STATEMENT This message is sent by a law firm and may contain information that is privileged or confidential. If you received this transmission in error, please notify the sender by reply e-mail and delete the message and any attachments. From: Kyriakos Klosidis To: Levy, Larry Cc: Brittany Kaiser; Alex Tayler Subject: Polling Company NDA Hi Larry, Forwarding relevant email sent by Sabhita a couple weeks ago, assuming that this is what you were looking for? Best regards, Kyriakos Kyriakos Klosidis Projects Coordinator BRG-000127429 Mercer supporting multiple candidates.txt[1/24/20, 9:09:07 AM] scl commercial scl defence scl elections scl social -----------------------This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail From: Sabhita Raju To: Levy, Larry Cc: Alexander Nix Subject: Re: KTP II Larry BRG-000127429 Mercer supporting multiple candidates.txt[1/24/20, 9:09:07 AM] Kyriakos Klosidis Kellyann had raised concerns and asked a number of questions after we shared the two NDAs which were sent to Kevin Quinley at the Polling Company which they forwarded to you (attached for ease of reference). Comprehensive answers to all queries raised by Kellyann were sent to her but we are still waiting for a decision by KtP on proceeding to the contract phase and on what terms (those in the proposal or different ones which could be discussed). If I can have that discussion on the scope of the contract and costings despite being in the Cruz firewall I am happy to do so and will ensure a contract is drafted thereafter. Sabhita BRG-000127429 Mercer supporting multiple candidates.txt[1/24/20, 9:09:07 AM] EXHIBIT D Re: Trump Contract BRG-000003927 Re: Trump Contract From: To: Cc: Date: AlexanderNix Steve Bannon Brittany Kaiser SabhitaRaju Julian Wheatland c> rg>, "Levy, Larry" c>, AB Tayler >, Robert Murtfeld g >, g Sat, 12 Sep 2015 21:29:15 +0000 MaybeRobertcould also review please. Sent from my iPhone On 12 Sep 2015, at 22:28, AlexanderNix c> wrote: We have a draft of the original contract: it just needsthe terms updating to reflect the new agreement. However,given the importance,I think this needslarry's professionalinput.... Brittany, by all meanshave a first pass,and then pleasesend to Larry Sent from my iPhone On 12 Sep 2015, at 22:19, Steve Bannon >wrote: Would like to get to the client NLT 9 am EDT On Sep 12, 2015, at 5:17 PM, "Brittany Kaiser" rg> wrote: Do you need me to begin the contract tomorrow? Happyto do it if anyonewants to give me guidance,but I think I could producea useful first draft to be readyfor Mondaymorning editing. Sent from my iPhone On 12 Sep 2015, at 19:51, AlexanderNix cc> wrote: Dear Larry Today we reachedagreementon terms for moving forward with a pilot programmefor the Trump Campaign,as follows: - 60 day minimum trial period - CA to meet all data analytics,modelling, psychographics,creative,and media managementcosts etc - CA to commit $250k-$500k for media placement(digital/mail/telephoneetc) amount to be confirmed - CA receives$1 per supporterwe register(min: name,addressand email) - CA to receive100% of donations until we are 'made whole' (media placementfee only) and then we split the 'profits' 85/15 - If CA are not madewhole within 180 days the campaigncommits to meet the balance of costs incurred - AIQ to be CA's prime sub-contractoron this contract Re: Trump Contract BRG-000003927 You will note that: (1) It is a trial for 60 days only (but I think that it should auto renew on the same terms, un till Nov 2016, unlessthe client terminates in writing) (2) CA are providing all the financing for the media spend (3) The fees for registering supporters have increasedfrom $0.62 to $1 per name, however,the digital production and reporting fees are to be absorbed by CA (Appendix B) (4) Trump Campaignhas agreed to your advice about underwriting the balanceof costs if we are not made whole after 180 days (I added the 180 days, so if you do not think this time frame is not appropriate pleaseamend) (5) The Trump Campaignhas additionally agreed to: - Expandthe targeted geographic region so that the campaign is National and not limit to IA, NH, NV and SC (Appendix A) - Creativecontrol and flexibility on messagingand creative with final approval from clien t. - Tracking integration into Trump cart and ''thank you page" - Exclusivityon the broad match searchterm "Donald Trump" - Existing donor and supporter lists (name, address,e-mail, mobile, and home numbers) - Administrative privilegesfor Facebookmarketing - Tracking implementation on web properties and donation cart check-out Attached is the draft of the original contract that you preparedfor us (I have amended the branding and formatting to reflect AIQ/CA) (1) Please can you update this to reflect the new contractual terms above I have also attached the Prime Sub-contractorsagreementthat you drafted as between CA and AIQ, who will be taking the lead on this contract on behalf of CA. (1) Please can you confirm that this agreement is OK to be signed / and or amend and resend (2) Are there any other agreements that we will need to enter into with AIQ to protect our Chent and our IP etc I appreciatethat it is the weekend, so if you cannot look at this today/tomorrow, I wonder if you might be able to action first thing on Monday as the Trump Campaign have made it clear that they want to start ASAPand after 4 months of negotiation I don't want to lose this!!! Thanks Larry A < DM-#4965706-v2-Clean_draft_CA_nda_3rd_party.doc> EXHIBIT E Subject: Fwd: Cambridge Analytica/ EU Exit From: Alexander Nix Date: Wed, 21 Oct 2015 12:21:11 +0000 To: Julian Wheatland < Brittany Kaiser < > >, > OK 10am confirmed - please book big room and have office looking smartBrittany - please can you change your flight A Alexander Nix Director SCL Group scl commercial scl defence scl elections scl social -----------------------This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. BRG-000052451.txt[1/23/20, 7:42:21 PM] Please consider the environment before printing this e-mail Begin forwarded message: Subject: Re: Cambridge Analytica/ EU Exit From: Arron Banks Date: 21 October 2015 08:12:12 GMT-4 To: Steve Bannon Yes Sent from my iPhone On 21 Oct 2015, at 13:06, Steve Bannon wrote: 10 am??? On Oct 21, 2015, at 1:03 PM, "Arron Banks" before lunch On 21 Oct 2015, at 12:55, Steve Bannon wrote: wrote: Arron : Alexander is Cambridge's CEO.... he will be in the states with me but we will be dialed in by bridge line... our operating team will be at the company to present Alexander will provide the address What time works best for u? BRG-000052451.txt[1/23/20, 7:42:21 PM] On Oct 21, 2015, at 12:49 PM, "Arron Banks" wrote: Where do you want to meet Friday ? A Sent from my iPhone On 21 Oct 2015, at 10:32, Steve Bannon wrote: Great ________________________________________ From: Arron Banks Sent: Wednesday, October 21, 2015 4:55:35 AM To: Steve Bannon Cc: Matthew Richardson Subject: Re: Cambridge Analytica/ EU Exit Yep I'm Good for Friday Sent from my iPhone On 20 Oct 2015, at 22:46, Steve Bannon Arron: can u do a meeting this friday? BRG-000052451.txt[1/23/20, 7:42:21 PM] wrote: EXHIBIT F Subject: Re: Alumni Burns Night Whisky Tasting Invitation From: Brittany Kaiser Date: Tue, 10 Jan 2017 03:27:36 +0000 To: M Hunter Cc: Chad Klutts Simonds Ben James Hoobler TOTALLY THERE (the people in the British Embassy DC are lovely). Funnily enough, the British Consulate in NYC took me out to lunch today after the meeting between FM Boris and our very own Steve Bannon... and they told me that Kelly Anne Conway came to the DC Embassy's New Years party and stayed almost the whole night! Cambridge crew all over it. Loves it. On 9 January 2017 at 22:11, M Hunter Game on Boys and Brit! If in town RSVP. wrote: I am going. Begin forwarded message: From: >, Brittany Kaiser > Dear both, The NYCoffice is in the thick of it. FYI https://www.washingtonpost.com/news/post-politics/wp/2016/09/01/trump-enlists-veteran-operativedavid-bossie-as-deputy-campaign-manager/ The article reads: That leavesthree Mercerallies -- Bannon, Conwayand Bossie-- atop the Trump campaign.Hedge-fundinvestor Robert L. Mercerand his daughter,Rebekah,werekey players in urging Trump to reshuffle his campaignthis summer. Ed - Bob Mercercame by the office yesterday. R EXHIBIT H Data and Digital Marketing Debrief: Trump for President Starting from Scratch Why Cambridge Analytica When we started on the campaign (second week of June) the Trump Campaign had no speakable data infrastructure. ● ● ● ● ● No database of record Many disparate data sources No data science program (models) No proper digital marketing apparatus Research being done by up to 5 pollsters at one point Any most importantly: No unifying data, digital and tech strategy. Lessons to Keep in Mind Every campaign is different This program was built specifically for Mr. Trump and the style of campaign that he ran. While many of the principles you are about to see can be repurposed for other clients or campaigns, the overall strategy must be reinvented with each new client (at this scale). VS o------- Campaign Stages GO 0-0_R _S______ )• The process: Distinct phases were undertaken which were ultimately incorporated into a weekly cycle. Every voter in each battleground state was modeled against Trump/Clinton preference, turnout, and top issues. 1. Research and polling 2. Model creation and extrapolation 3. Audience segmentation 4. Activation The Data Models Polls Dashboard Segmentation Digital audiences Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Research Wave 2 How it worked ● Fieldwork was 7 days, we aimed to achieve completes and quotas as far as possible ● High response over the weekend then we targeted remaining quotas over the week Why this approach? ● Seven-day waves were organised to deliver the refreshed models on Wednesdays ● Originally tried two-week waves, but base size/demographic imbalances meant data was unstable and didn’t work efficiently ● Longer (as above) was less stable, shorter would mean fewer completes in key states ● We shifted into five-day waves for the last 10 days, to maximise robustness of data for final predictions Research Methodology: Research Waves Research Wave 1 Data Matching & Modelling List-Making & Strategy Audiences 0.2 Persuasion Deadbeat 0.2* CoreTrump GOTV Trump Disengaged Trump Candidate preference Disengaged Clinton Deterrence Core Clinton Clinton Turnout Likelihood GUN RIGHTS IMMIGRATION ECONOMY ... Cities o Visit Based on all the possible paths (winning and non) we calculated a distribution of likelihoods for different total electoral college counts → likelihood of winning. Paths to Victory calculated by weighting polling distributions by the electoral college counts for each state and determining which state wins could combine to allow DJT to gain at least 270 votes. Priority rankings Priority state rankings were calculated using: polling margin number of electoral votes Priority cities were identified combining: Priority state ranking Size of persuasion audience within city Demographics and Issues were fed back to campaign to aid DJT in effectively targeting city audiences during his rallies. High eight figure ad spend 10,000+ creative iterations Billions of ad impressions Trump for President: Digital Marketing 5,000+ ad campaigns July IAugust October November Digital Marketing September List Building, Fundraising Persuasion AB/EV GOTV Event Promotion, Volunteer Recruitment, App Promotion I Results Collected 950,000 email addresses, raised $26.5 mm Promoted over 100 events, drove 35,000 app installations 1.4 billion impressions, 4,000 ad campaigns, 3% average favorability increase 79.7 million impressions, drove a 2% increase in voters submitting absentee ballots OOE.ll G ALYTICS RAWOATA \::.I Persuasion Digital Marketing: Process 1. Ingested data and audience profiles from the data team 2. Devised communications to best promote a story to these individuals 3. Executed digital ad buys across 30+ inventory sources delivering 1.5 billion impressions TRANSLATED INTO CO"TENT AUDIE CE SEGr- ENTATION MEDIA PLATFORMS Media Planning Sample Battleground State Plan: Georgia Persuadable Voters: 444,371 Gender: Male - 43 %, Female - 57% Ethnicity: White - 76%, AA - 12%, Asian - 6%, Hispanic - 4%, Other - 2% Top Issues: National Debt, Jobs, Taxes, Wages, Education, National Security s es wortc Media Planning Sample Media Plan: Ad Operations F Geo GA Pandora Vidao GA GA GA GA 011 011 renlon, Bud t 000 000 000 000 000 5461.l 508 10000000 1.1.2000 000 000 000 3000 0 400000 000 000 20000 Total : 47.9K (I Results VI 8.3% Anti-Hillary Spot 11.3% e 4.7M Persuasion Measurement 1. Divided audiences into three sections using the split testing API; tested messaging approaches, ad formats, and audiences 2. Deployed the results from the test on the general population, and was also used to messaging throughout the campaign 3. Each test resulted in learnings that improved the audience's favorability and intent to vote by several percentage points 80%+ 18.1% for d • Full ad performed better at decreasing Hillary intent vs. package (4.9 vs. 2.5 point decrease) for both men and women • Slightly better results for package vs. full (3.91 vs. 2.56 point increase) for DJT intent Persuasion Measurement Sample Learning Agenda Test Full vs. Package (9/14-9/17) of Americans D PLO A L Notable Ad Formats: Native Politico Native Ads Sponsored content pieces saw 2-4% higher engagement than display or video; average engagement time of 4 minutes http://www.politico.com/sponsor-content/2016/08/inconvenient-truths-about-clinton-foundation Notable Ad Formats: Conversational Twitter Conversational Ads Twitter’s conversational ads to ensure that Mr. Trump’s messages and hashtags were trending and being see in the overall chatter. The below ads generated over 30,000 uses of these hashtags during the first debate, creating enough volume that tweets using these hashtags displayed in the platform in search results for Hillary Clinton. List building: Snapchat Direct Response • Ran Snapchat’s new webview ads and received $2-3 CPA’s, engaging a different audience "' ; I' , •~'. ' ,, • J -~ - THE MOVEMENT IS GROWING . • .. ~.., PENCE TRUMP , 4 'I -~. &I~ AND INVOLVED! GET NAME ADD YOUR "1 ,,-t •'. • Post-campaign analysis showed that these were not donors, but valuable engagement contacts l• J JOIN THE TRUMP TRAIN TODAY! .. 1. ~; > .... r . l .. ...-.. .. Drive Traffic To Relevant Issue Pages Go Negative on Hillary’s Positions and Expose Scandals Control The First Impression Persuasion Search Advertising rump Opposed It Search Query: Trump Iraq War - Donal . ....an Search Query: Hillary Trade man Hillary Clinton Supports A TA - She Will S ip Jobs Overseas ry.co I ry Cl p.co n II conomic Pia Search Query: Trump Economic Plan I Donald Trump For Preside t - See is .do no y. S Interstitial ,~, TODJ.EVERVTHING CHANCES. VOTE TRUMP! DrainTheSwamp Conrlr r n Your Poll l r1g Place GOTV Social Search st GOTV 1. Ran advertising to individuals that we knew were supporters and needed to be turned out 2. Maintained an offline integration through Datatrust to ingest live ballot results into Facebook to exclude voters and follow up on individuals that had not yet turned in their ballots (and excluded voters from all offline models) 3. Conducted offline attribution and held a control of individuals that were not exposed to the ads; study of over 100,000 voters showed an incremental lift of nearly 2% YouTube Mastheads Displayed different versions of the masthead depending on location of the site visitor l earn Mo ro Today, ts•llili ftunlfl - ' t '.·, 'I\" I ' . ,..If - . Wlllle llobert_, Big Ticket Items > ov. St C Doi • JUSTICE Soarch & Exprind IM» ca.& I.Ulb•I -....PUr,lul ..., ,.,., .,- ·.•~cDa,,• Whhe _ 4C "; I l!USINESS I ,, ,, MILITARY • ' • Supporter Mobilization App installation: Promoted over 35,000 installations of the America First App, running campaigns on Pandora, Facebook, Twitter, and Google. Crowd building: Promoted hundreds of events online, sometimes driving crowds with a day’s notice. Volunteer Recruitment: Recruited hundreds of volunteers in key battleground regions to support field operations F r..t tsa ystsp · ·ng ofth torm p t ow a lit le- nown da a firm T p com s· h l This image cannot currently be displayed. D •. a .. " ... ' Thank you EXHIBIT I Make Ame ica N mbe O e Af e Ac i N embe 2016 camb idgea al ica. g Re Camb idge A al ica (CA) deli e ed da a m deli g, ele i i a ge i g a d laceme , digi al ad a ge i g a d deli e , li b ildi g, a d lli g Make Ame ica N mbe O e (MAN1) jec Defea C ked Hilla (DCH) d i g 2016 P e ide ial elec i . D i g ha ime, CA deli e ed milli f ad im e i ai ide, i h a ecial f c Ne Ham hi e, Pe l a ia, Vi gi ia, N h Ca li a, Fl ida, Ohi , I a, C l ad , Ne ada, a d Michiga . The ima eff f he da a e a i a d ce he P i ci al A die ce (PA): he g f e m deled be he m likel be e aded b ad e i i g, a d h acc di gl ecei ed he b lk f MAN1 me agi g eff . Thi a d eb : 1. C c i g m del edic i g T m a d Cli c llec ed b MAN1 2. E a la i g h e m del all ible e 3. P i i i i g e b hei likelih d e fa i abili he a ge Thi all ed MAN1 ad e i i g eff be e m l efficie b h e edi ii e e ch ha e a i me agi g ld a i g ad e h ae eliable a be , a d likel i g he e da a ae a i gm e e m e hei allegia ce, a d ea . The fig e bel h h he PA a defi ed f a a ic la e f T m a d Cli fa abili ie . V e h fall i hi he bl e ba a e e i hi PA. The e e likel be e e a i me agi g chi i g a a a hei e h ia m f i chi g hei e T m . The ac al i e f he a die ce ca be cha ged a ill im l b e a di g f he bl e ba d i he fig e. Ge e all , he a die ce a c c ed e le i i , al h gh, f e e l he e e f he b- egme ed. a em i g Cli , c ac i g he id h ha e ab 9 milli Principal Audience 100 Q <.> 80 t:a 60 > 40 (/) I:!! 0 .. LI. <: 0 20 5 20 40 60 80 100 Trump Favorab ility Score MAN1: Af e Ac i Re 1 A ide a ge f ech i e f m m de edic i e a al ic e e ed i hi ce . The e l i g m del ed be i e acc a e, b h i h e ec i e al alida i a d b e e ad im ac e dem a i g he effec i e e f me age hi a die ce. The e m del ee da ed each ime a e e a c m le ed a d he PA cha ged acc di gl . Addi i all , he da a a c bbed eg la l d i g ab e ee a d ea l i g i a licable a e . Rec d f e h had ca hei ball i e , e ed hei ab e ee ball e e ma ched agai he PA. Th e h had cce f ll ed e e em ed f f e me age deli e a d eff ia digi al ad . Thi mea he 72-h GOTV ha e f MAN1 eff e e highl efficie . While he PA de e mi ed h ld be ecei i g me agi g, he e e a de e mi e ha he me agi g h ld be. C e a i f med b a c mbi a i f Camb idge A al ica i -h ei e m del , ad im ac e c d c ed b he digi al de a me , a d i e lli g i cl ded i MAN1 e . The e e a e elab a ed i he e ec i . Camb idge A al ica c d c ed a ge ae e f egi e ed e ,a d addi i al a i al e i e ded f a be e de a di g f he elec a e. A e f a ge ae c d c ed i J l f 2016 b MAN1 a al ed. The e e k a mi ed me h d a ach, c mbi i g li e a d ele h e (IVR) e i g me h d a d em l i g ic dem g a hic a e e a e e e a i e fi al am le. The da a a he ma ched back CA da aba e i de eci el eigh he e l . Weighi g all ed c lf am li g bia e , me h d e ac dem g a hic , a d ge e al elec i e i ( ia ge e al elec i m del). P e iall bia i g e i e e laced a he e d f he e a id im ac i g e de a d mi imi e i c m le i a e . All e i ca dida e ega i e e e ai ed ih e i ii e e a ea ed li icall e al e all, a d ld be e c age h e e e . The ke bjec i e i he a ge ecific me agi g. The e i ae e a i f mi g ad c e da e he fa abili k f m: m del a d i f m 1. Segme C ea i : Q e i i e f amed a ide if i di id al ih g feeli g e a a he . Re e c ld he be m deled a d e a la ed fi d he like-mi ded i di id al h ma be m e ce ible a ce ai me age. e.g. D feel heal hca e ha g e e i he la eigh ea ? . Whe m deled a d e a la ed, da a c llec ed hi e i all ed ide if a a die ce ell- i ed a a ack hi i e. A ec d e am le i he e i D feel he em i igged b big m e ? Acc di g e e , he maj i f e feel he em i igged, ega dle f h m he . Me agi g ba ed hi c ld be e he e i e a die ce a he ha eedi g a ail ed egme . 2. M i a i al Me agi g: Q e i a ki g e de h he fel ab a e ial a ack a gle ha e c ld a e hich a ea d ced m e m eme . F i a ce, i he Se embe MAN1 ll e e e able de e mi e ha all e , ega dle f a i a hi ball efe e ce, e e i fl e ced b a Cli c i a a i e. Th l , a maj i f MAN1 me agi g a c i f c ed. F he , e e e able d ill d a he le el, a ki g h e fel ab Cli af e eadi g a a eme ab he email ca dal, a d a a eme ab mi deed a he Cli F da i . The e l i dica ed he a eme ab he mi deed a he Cli F da i m ed m e Cli e a a f m he ha he a eme ab he email ca dal. Thi ga e MAN1 a clea a h di adi g Cli e f m i g f he b deli e i g ad a acki g he i l eme i h he Cli F da i . MAN1: Af e Ac i Re 2 Be d m deli g a d ad e i i g, e al c m ed a eigh ed la e b eakd ac he am led a e f each e a d e ima ed he likel elec al c llege e l . We e e able gai f he i igh b c - ab la i g ball efe e ce i h e e e i i g likelih d, ali ie de i ed i a P e ide , i i US li ic da c m a ed e e da , ca dida e fa abili , m eme ba ed ke i e , a d b ad dem g a hic . A a e ame hi me h d l g , i Oc be ll e had T m leadi g i NC, FL, a d OH, hich a c a ma di i i b a l ima el c ec . Thi eak he e f bei g able eigh ll ba ed i di id al cha ac e i ic ha ld be k a ical ll e . O e ie The Defea C ked Hilla digi al ad e i i g cam aig a e cce f l i i abili each a d e ade decided e . O e all, ad e e e ed 211,718,189 ime , d e 1,433,331 e defea c kedhilla .c m a d 2016 h .c m, a d ge e a ed m e ha 25 milli ide ie . O ad a he m cce Faceb k a d G gle Sea ch a d ad e d a eall ca ed acc di gl . Th gh he cam aig e a e e al Ad Recall a d Im ac S e mea e he effec i e e f ad i e adi g e . The e hel ed e he he e le i a ge a die ce emembe ed eei g ad a d he he he me agi g had he i e ded effec (dec ea i g fa able i i f Hilla Cli ). We f d ha m ide l dec ea ed he fa abili f Hilla im a l he i c ea ed he i e e f D ald T m . The cce f cam aig ca be a ib ed i ci al a die ce ha e e e able ma ch a d di la c ea i e. ima il li e (a Cli ,b m e he high e ce age f ima el 66%) a d he e i e g h f ide Pe f ma ce b Pla f m Pla f m Im e i Li k Click CPC CTR Faceb 81,094,069 429,699 $3.65 0.53% T eVie 6,606,480 14,862 $14.81 Sea ch 8,070,862 238,069 16,101,254 47,989 k P e-R ll Vide &I e e Radi Vide Vie CPM S e d 23,632,775 $19.33 $1,567,263.27 0.22% 1,201,391 $33.33 $220,164.02 $1.65 2.95% - - $392,975.62 $6.46 0.30% 5,691,956 $19.25 $309,946.19 MAN1: Af e Ac i Re 3 95,771,411 682,630 $1.45 0.05% - $0.22 $21,003.09 T i e 713,163 20,082 $0.37 2.82% - $10.45 $7,453.82 S a cha 3,360,950 - - - 204,353* $6.22 $20,900.00 T al 211,718,189 1,433,331 $1.74 0.68% 25,038,519.00 $11.77 $2,492,684.31 Di la Faceb k O e he c e f he cam aig ad e e ee 81 milli ime , eachi g 13.2 milli e , a e age m e ha i ime each. Of h e 13.2 milli e , m e ha half k a ac i (click, like, c mme , e c.) ad , highe ha he cce f l cam aig . 9.84 milli ime e ie ed m e ha 10 ec d f ide . O a e age e a ched 20.4 e ce f ide , m e ha fi e e ce age i ab e imila cam aig . O e all, ad d e 429,699 i i defea c kedhilla .c m. Vide Im e i Reach Fe . 10 Vie 10 Vie Ra e Li k Click CPC CTR S e d D N hi g 6,250,663 2,270,711 2.75 1,079,5 83 16.59% 31,968 $4.15 0.51% $132,579.03 NAFTA 5,158,057 2,080,126 2.48 529,648 9.75% 28,932 $3.43 0.56% $99,186.21 R 2,310,081 1,229,935 1.88 237,663 8.04% 13,025 $4.56 0.56% $59,418.32 6,716,760 2,062,332 3.26 946,799 18.12% 11,171 $12.21 0.17% $136,404.48 Be gha i 3,729,888 1,853,954 2.01 650,286 19.71% 25,480 $2.54 0.68% $64,776.33 SCOTUSE a gelical 2,465,506 742,781 3.32 314,201 12.74% 9,689 $7.26 0.39% $70,346.12 H 2,300,861 442,868 5.2 243,438 10.58% - $7,778.37 - $54,448.56 FALN 2,353,011 454,780 5.17 263642 11.20% - $18,149.85 - $54,449.54 NAFTA 2 615,368 331,201 1.86 107,113 17.41% 2906 $2.84 0.47% $8,250.00 SCOTUS 4,657,418 1,792,089 2.6 637,720 10.10% 18168 $3.23 0.39% $58,745.02 I D 1,660,268 971,520 1.71 296,643 17.87% 10457 $3.59 0.63% $37,499.83 The C 1,691,831 1,012,334 1.67 333,300 19.70% 11023 $1.70 0.65% $18,747.15 Obama-The Game 3,062,342 908,024 3.37 400,038 13.06% - $7,223.28 - $79,456.09 Be ie Ne e 1,492,966 1,153,878 1.29 338,421 21.18% 3914 $5.22 0.26% $20,425.93 Ca H E Sh e He al Pa T Lie MAN1: Af e Ac i Re 4 Had A Cha ce Cli F da i Fail E al Pa A Da ge Na i al Sec i C i i a Famil B i e Race f a Life ime 1,160,382 731,258 1.59 289,090 24.91% 2549 $2.14 0.22% $5,467.00 1,183,623 823,848 1.44 152,495 12.88% 12301 $1.69 1.04% $20,785.04 1,361,408 867,901 1.57 152,755 11.22% 13265 $1.76 0.97% $23,290.34 673,559 502,122 1.34 94,984 14.10% 2887 $4.06 0.43% $11,728.21 The ide i led Ca R He H e a e effec i e i e adi g me i i ci al a die ce e f Hilla Cli . Af e c d c i g a Ad Recall a d Im ac S e ef d ha he ad a e eciall effec i e i he S a e f Fl ida b i c ea i g i e e f D ald T m b m e ha 8 e ce age i . The ide i led H e ce a d 7.8 e ce i ci al a die ce. The a i al ec i a e Lie a d FALN e e al e effec i e i e adi g e , i h 7.7 e ec i el , i c ea i g i e e f D ald T m am g e i e ide ee h a b e f i ci al a die ce ha ie ed f hei h ee m im a i e . Whe he ide i led SCOTUS a h a die ce f e a gelical e , e a li le effec i cha gi g Hilla Cli al ead high fa abili a i g. H e e , af e c d c i g Ad Recall a d Im ac S e , E a gelical aged f m 18 24 had i c ea ed hei e fa able a i g f Hilla Cli b 10 e ce . The ide i led E al Pa a e effec i e i dec ea i g i e i c ea i g i e e f D ald T m am g me . I a e e he age f 65, i h a 12.68 e ce age i i c ea e i i e a a 6.6 e ce age i dec ea e i i e e f HIlla Cli e f Hilla Cli a d eciall effec i e i h me e f D ald T m . The e am g me aged 35-44. T eVie O ad e f med e ell Y T be ki able T eVie i e i h a c m le ed ie a e (CVR) f 17.69 e ce , highe ha he a da d CVR f li ical cam aig f 15 e ce . O e all, ide e e ee 1,201,391 ime a a c f $0.17 e ie . Thi i he high e d f ha e ge e all ee i h li ical cam aig a d i c ea ed a ea ached he e d f Oc be . Beca e f hi , e hif ed b dge Faceb k a d ea ch he e ad a be e e f ma ce. MAN1: Af e Ac i Re 5 Vide Im Vide Vie CPV CVR S e d 528 109,251 $0.09 35.05% 9,534.79 2,253,635 7,469 391,666 $0.16 17.38% 62,190.73 C a d Da ge 839,593 1,324 147,489 $0.21 17.57% 31,614.60 D N hi g 1,613,437 3,652 358,501 $0.12 22.22% 43,261.13 e 29,143 35 4,868 $0.27 16.70% 1,327.71 Obama - The Game 37,564 24 5,930 $0.31 15.79% 1,832.61 167,639 194 21,302 $0.29 12.71% 6,184.12 C i i a Famil B i e 249,714 239 37,687 $0.27 15.09% 10,321.55 A Race f a Life ime 773,809 1,002 77,206 $0.45 9.98% 34,702.70 330,262 395 47,491 $0.40 14.38% 19,194.07 Be ie Ne e Had a Cha ce Cli Ca Fa ig e R He H A Da ge Na i Sec i al The C e i Li k Click 311,684 The ide i led Race f a Life ime had he l e ide c m le i d e i l a , he ea he ide D N hi g a ed e CVR f 30 ec d ide a 22.22%. a e (CVR) f 9.98%. Thi likel g a d had e f he highe T i e We a cam aig , e g mbe f f ll e a d a he The f ll e cam aig ge e a ed 7,781 T i e f ll e a c f $0.79, cam aig . T i e Le ' S Hilla Cli Im e i 713,163 E gageme 31,851 C Pe E gageme $0.23 E gageme Ra e 4.47% m e ke ee . he l e df imila F ll e 7,840 MAN1: Af e Ac i Re C Pe F ll S e d $0.86 $7453.82 6 Di la O e all di la ad d e 14,455 click defea c kedhilla .c m. Ad a a icle ha me i ed Hilla Cli . S ch i e i cl de: li ic .c m, d dge e ealclea li ic .c m, a d cb e .c m. Di e i Li k Click CPC CTR Reach Wikileak 1,975,224 1,645 $2.69 0.08% - D N hi g 22,551,748 11,468 $1.29 0.05% 2,026,686 1,342 $1.30 0.07% S la Im Hilla Sig U - Fe e c ima il i e .c m, c .c m, CPM S e d - $2.24 $4,422.73 - - $0.66 $14,834.94 - - $0.86 $1,745.43 Sea ch O e all, ea ch cam aig d e 238,069 i i la di g age a d ge e a ed m e ha 26 milli ea ch im e i . Ad e e deli e ed i ke ae a d el hi de ed he f d ai i g eff f he Cli cam aig . Ma click 2016 h .c m came f m e ea chi g f ke d ch a : Hilla Cli a d Hilla Cli Cam aig . The ke d ha ge e a ed he la ge mbe f click 2016 h .c m a Hilla Cli Email a d defea c kedhilla .c m la e Cli email. C mbi ed, c - e -click a $1.65, hich i e l f hi e f cam aig . The g e f ma ce f he ea ch cam aig ca be a ib ed he high Q ali Sc e ( ele a c a e ea ch e ) ad ecei ed f he ke d Hilla Cli . The ad ha d Sea ch 2016 T Im h Defea C ked Hilla e he m click ead C f ed ab Hilla e i Li k Click CPC CTR 6,780,239 214,615 $1.51 3.17% 1.1 1,290,623 23,454 $2.96 1.82% 1.5 P A g. ii a ? Lea T Ke he h. CPM S e d Hilla Cli Email $47.72 $323,579.71 la e cli email $53.77 $69,395.91 d P e-R ll & I e e Radi O ad al a e- ll, ki able i e ac he eb, ili i g la f m ch a G gle D bleClick Bid Ma age , M bileWalla m bile ID l i , a d Pa d a i e e adi i e i ke ae . MAN1: Af e Ac i Re 7 Ad a ai e ea he .c m, a d ah a d ela ed i e ac .c m. he eb, ch a : f e .c m, m .c m, c .c m, Pre-Roll ,(Non-TrueView) tmpressions link Clicks Video Views CPV CVR Spend Hilla ,ry Is Sti ll Lying 1,,619 ,552 356 1,268 ,627 $0.02 77.00% $22 ,232 .21 Clinton Foundation Fail:s on Equal : Pay 1,458 ,615 472 1,123 , 151 $0.02 78 .33% $22 ,226 .58 Bernie Nev -er Had A Chance 411,446 103 438,989 $0.01 83.10% $3,755 .32 $0.06 40.30% 5,183 ,449' 33,056 2,088 ,725 Pandora , - Aud io 6,649 ,746 10 ,197 - Pandora - V ideo 778 ,446 3,805 Mobilewalla - $117,035 .53 $16,269 .5 .2 73.67% $128,427.02 S a Cha O S a Cha fil e a a ailable e ac a ed b 204,353 S a Cha e a d a fil e 2,354,144 ime ac he a e f Pe he a e f Pe l a ia Elec i Da . The fil e ee 3,360,950 ime . O e all, e e gaged i h he l a ia. MAN1: Af e Ac i Re 8 Michiga Im ac Th mi da bef e Elec i Da , MAN1 ec ed a d a i f immedia e ad e d. Ba ed la e blic lli g mbe , he deci i a made i e ha d a i i 72 h e i Michiga . We e i h he e f mi g ad f m he a ge a e f m F ida , 11/4 h gh Elec i Da . O e he fi 48 h , e gageme he ide k cke ed e h ee milli hi . Bef e Elec i Da e e a i ed, e had deli e ed 6 milli im e i c e ai e a e ide, e c age . L ki g a he bel g a h f acki g lli g made a ailable CA af e Elec i Da , e ca ee a im a e d e he fi al da f he ace. Thi g a h f ll i dica ed T m , ih he 0.0 i dica i g a ie be ee T m a d Cli .A e ca ee f m hi e dli e, T m a affec ed b he 10/27/16 a ceme b he FBI ha he ld be e e i g he i e iga i i Cli ec e e e . I k h ee da f ha a ceme a ae a db T m mbe , bef e he a ed fall d -5. H e e , i h ad a i g he af e f 11/4/16, ca ee he ame a d ime lea i g T m ied +1 Elec i Da . We k Michiga be he a e ma gi f ic f D ald T m ; 47.6 e ce T m / 47.3 e ce Cli acc di g he Ne Y k Time . If MAN1 had made he fi al GOTV i e me i he a e, e ca ea abl a g e T m ld ha e achie ed hi hi ic ic i Michiga . Trump Clinton Poll Margin 2.0 1.0 0.0 -1.0 -2.0 -3.0 -4.0 -5.0 -6.0 MAN1: Af e Ac i Re 9 C ea i e O e he c e f he elec i c cle, f m J l N embe , Camb idge A he c ea i e behi d Defea C ked Hilla ad cam aig . I ha fi e m cam aig ee , each i cl di g a mi im m f 12 c ea i e iece , ali i di id al ad . The e ad e e di ib ed b he CA digi al eam a d e e i milli f e li e. al h g e ica d ced all f a , 14 diffe e ad e e 170 ac ed i h b e f Al g i h a da d digi al ad , CA al de ig ed a d e e ali ed email cam aig ad e i ed S a cha , T i e a d Faceb k, a d de ig ed i f g a hic clea l di la m del he e , a d d . , da a CA a al e ible f i g he ha eable c ea i e iece behi d he S e PAC m l i le cial media acc i de ga icall a ac e ac i i , e a d d a i . I hi eff , CA de ig ed 48 i e g a hic image f each cial media acc hich ecei ed e f h a d f li e i e ac i . I addi i ad e i i g a d cial media, CA a e ible f he de ig a d ma ageme f all h ee eb i e li ked he S e PAC; Defea C ked Hilla , 2016 T h a d Sa e he S eme C . The e eb i e e e de ig ed a d a ge ed e ecific a die ce a d e e each ma aged acc di gl . Defea C ked Hilla e ed a he mai , e a chi g eb i e he e e le c ld i e ac di ec l i h he S e PAC, lea ab me agi g, d a e a d m e. 2016 T h a de ig ed ecificall f i di id al ha e e i e e ed i fac -checki g Sec e a Cli deba e igh . Whe e G gle ea ched Hilla Cli a d he Cli e m , he 2016 T h i e a e f he fi a ea . Sa e he S eme C a b il ed ca e e , e eciall c e a i e a d E a gelical , he effec a Cli P e ide c c ld ha e he SCOTUS a d i e i abl e c age hem ca a ball agai he . All f he e i e e e i c edibl cce f l ( ee ab e digi al me ic ) i h e eff a d each hel ed ga he e i f ma i f ema ke i g cam aig , a d email ig f MAN1 call- -ac i a d d a i c e i . Bel a e e am le f he de ig g a hic a d eb i e de el me . k ha a c m le ed b CA i he f m f digi al ad , MAN1: Af e Ac i Re ga ic 10 SHE'SWITH ,,. I ( Dllfil LIES+ CORRUPTION nm UIILUT = HILLARY CLINTON MAN1: Af e Ac i Re 11 D i g he ec d eek f Ea l V e, CA c ea ed a egme f m i ci al a die ce f e i ab e ee ea l e h had e ca hei ball . We a ge ed hi egme i h Faceb k di la ad cha i g hei e i h a ia i f V eN a ic ad . O e all, e eached 638,847 AB/EV e i ke a e m e ha 6.15 ime each. While hi e a i e ded gi e i igh i he effec i e e f diffe e me agi g m i a , e l eliabl f d a highe likelih d e am g he egme h ecei ed he e addi i al ad e i eme . M i g f a d, e i i i g hi e c ld be h hile i i ha e f la g age a d/ g a hic e c age e , ecific dem g a hic, ge g a h , a d e ali e. B ildi g a l al a d i e ac i e e e ce cial media a ke MAN1 cce i eachi g a d i fl e ci g a ma e ial e a ible. Camb idge A al ica (CA) digi al a d c ea i e eam b il a T i e file, Faceb k age, a d Y T be acc ha effec i el a d ga icall i e ac ed i h a d i fl e ced e f milli f Ame ica . The c ea i a d eg la age f he Defea C ked Hilla (DCH) cial media acc ga e MAN1 a cha el di ec l c mm ica e hei me age a d de el a g, ga ic e e ce li e. Each acc a ili ed f he MAN1 g al ac a m e di e e la d ca e i a -f mal a d ha able a . The e cha el al all ed CA ce MAN1 me agi g f di ib i h em a i a e ab he ca e. O T i e a d Faceb k, he d ci f ea l 1,000 e abled he acc each milli f Ame ica . The e e e ecificall de ig ed e ade f ll e ake ac i ed ca e hem c e ha e i g f he cam aig , m e MAN1 c e a d cam aig a id e e. , U ili i g Faceb k, CA ga e ed a b a ial f ll i g f he DCH age a d gai ed a al able ce f im a i g MAN1 me agi g. Wi h e 50 milli e le eached, milli f e gageme a d e f h a d f Like , he age e abled MAN1 di ec l e gage i di id al a cha el he e ga he a d di ib e me agi g dail . CA digi al a d c ea i e eam al em l ed he ha dle @ ​ Hilla C ked​ T i e acc m la e e 1.5 milli im e i , 20,000 Re ee , 22,000 like , a d m e ha 8,400 f ll e . MAN1: Af e Ac i Re 12 The addi i f a Y T be acc e abled CA ad e i eme d ced b he S li e f ea acce . DCH Y T be acc gai ed 1,100 b c ibe a d i 35 ide e 3 milli ie . Pa e ed i h he 24 milli ie ecei ed f m ha i g he ide Faceb k a d T i e acc , he ide ecei ed alm 28 milli ie li e al e. A maj c ib i m i i g he a A e b ke, f ll cial media acc e PAC ecei ed DCH he effec i e e f MAN1 cial media e e ce a CA eam cl el a d ac i f he Cli cam aig a d elec i i de eac i eal- ime. e a d ie e ee ickl ided da e a d i f ma i f m MAN1 , h legi imi i g he cha el . The eff , effec i e e a d eci i f he CA eam a dem a ed b hei e aai a d if e f e e he ha e i g f he cam aig . D i g ime f imal affic, CA a e a ed b eak h gh he i c ea ed le el f e i e ac i ma imi e he each f he S e PAC. F each P e ide ial a d Vice P e ide ial deba e, deba e d c me e e d af ed i ad a ce ha i cl ded ea l 100 e-made , g a hic a d gif eciall ail ed eac ic f di c i a d a ge a die ce d i g a ime f high cial media age. Th gh he cam aig each acc h mai e a ce a d eff f he CA eam. Camb idge A al ica e ch g ad e i i g a e g f e ali h ld d i e beha i da aba e f d , e e e able ail me agi g di ec l hem Thi a ach i ba ed decade he -called OCEAN Big 5. I b ief, he OCEAN Big 5 m del ( he fi le e f hich ell O e e :​ a mea C cie i E a e i e f e ea ch i gge he ac e :​ deg ee ​: deg ee ici m​: a mea i . i ed ac i a hic fili g (i.e. e e . Tail i g ad e i a g ea e e e ha ge ma ch MAN1 ig e e a e ,c e i e hich e hich e hich e hich e e fa e le le e j a d each d e ali c i g a e ic me hei c fd ali ali e efe la a d bei g ih he le he em i al i ha i made le e j he c a e ) ecificall ail i di id al ecific age . U i g CA a i al e di g e ali , a d , a d call- -ac i . ch l g ha h ma e m OCEAN): e f he deg ee Ag eeable e :​ deg ee Ne ed c e ecial em ha i f fi e maj d mai e ie ce de eed bef e hem el e abili ( lack f MAN1: Af e Ac i abili ) a d Re 13 Each e ha a e ali ha i a h b id f each f he e d mai . K e ali c e ide i igh i he ki d f me agi g hich he e eciall ece i e. Wi h hi i mi d, Camb idge A al ica a email cam aig ba ed email bjec li e . I b h ca e , bjec li e e e de el high c e he e ici m d mai . i ga e he migh be i h diffe e e f e ali ed ecificall f i di id al ih I he fi email me age, a bjec li e a de el ed hich a de ig ed a eal e high e ici m c e . S ecificall , he email bjec li e a de ig ed be ea i g h di a il migh ha e a e i . The bjec li e ead: P e e e F eed m a d O e c me Hilla Thi bjec li e ch c e . a e me e le A e ec ed, he email i h he ail ed e le i h high e ici m c e ha c e . i h high e bjec li ed ha he i le i h e le Ca didac ici m c e a d me e d ced 20% be e e a e e le i h le ih ae he high e e ici m I he email cam aig , h ee e f email bjec li e ee e e le i h high e ici m c e . S me gge f he bjec li e e e de ig ed be ea i g (e.g. C ​ alm he m, Hilla )​ , me e e de ig ed le e age a fea a eal (e.g. ​Elec i g Hilla de ai ),​ a d me e e ge e ic (e.g. ​I f ma i f m Make Ame ica N mbe 1)​. O e all, he fea ba ed email bjec li e d ced he be e l . The fea ba ed e l ed i 10% m e email e ha a ge e ic me age, a d a ea l 20% la ge he ea i g bjec li e. bjec li e e a e ha The e email cam aig dem email ma ke i g cam aig . e ha ci g F a e he effec i e e f ch g a hic fili g f maj ele i i b e e laced e he c e he DCH. 1. C , 10/9 2. Ca R He H e (Michelle Obama Ad), 10/24-11/1 3. Race f a Life ime (D g Ad), 10/24-11/1 4. Q e i , 11/2-11/8 C a f e igh , d i g he ec d P e ide ial deba e, i Ohi a d Pe l a ia. The g al a each a ma im m mbe f P i ci al A die ce h eh ld , i hi b dge . C b acke ed he deba e i g ei he di ec l bef e, di ec l af e , de e di g he e ac ai The ad deli e ed 1.5M im e i i i e igh . Ca R Im ac S He H e a f eek i Fl ida. The b a e c d c ed b CA. The e i dica ed he ad m . laced f ll i g a Ad Recall a d ed me a a f m Cli , MAN1: Af e Ac i Re 14 i gi g Cli fa able b ea l 16 i am g me dem g a hic . U i g hi da a, CA i la ed e adable me i FL ba ed he P i ci al A die ce, he elec ed he e k cable b adca - a d ca ie (C mca , Cha e , e c.) be e e Ca R He H e he e a die ce . The C mm ica i eam a b h MAN1 a d CA ked ge he lace m l i le ie ab he b a d he me ic behi d i . MAN1 e e d e a Cea e a d De i f m he Cli cam aig , a e ig f he effec i e e f hi ad. Race f a Life ime a f eek i Fl ida. The b a laced i he Pa ha dle, i high de i c e a i e a ea . Simila he ab e, CA ed he P i ci al A die ce i la e egi he e high Re blica i im e a i e he c me a e ide. Race f a Life ime a d Ca R He H e a d i g he fi eek f Ea l V e. Pa ha dle a deli e ed ea l 1.6 milli e . MAN1 aid CA a al f $5,593,648. Of hi , $3,868,714 ghl 70 e ce - e deli e i g me agi g di ec l e i h he emai de g i g e head. O e head i cl ded he e ai e , he E a gelical da a ac i i i , a d he lli g c d c ed b CA. Re ai e a d da a: $1,377,934 Digi al Ad Deli e : $2,534,657 Tele i i Ad Deli e : $1,211,072 Web De el me : $12,985 Li B ildi g: $110,000 P lli g: $347,000 MAN1 al e, ickl c m h ld illi e a highl a ge ed, da a d i e , fi a ciall a a e S e PAC. Thi ambi i e i a a f m he g , b h a a d e e . The abili f he ga i a i m e i d af i g c ea i e, laci g ad , a d mea i g im ac made MAN1 a eli e a d im e a i e e D ald T m cce a d Hilla Cli l ima e demi e. The e i e MAN1 eam ake c fide ce i he k ledge ha e did k he g a d i di id al ee g d i defea i g Hilla Cli . L ki g f ad efi i g da a f he 2018 a d 2020 elec i , MAN1 ill e e a e ad a ci g lic a d di ec l ad ca i g f agai I he e e MAN1 emai ed e a i al, ec mme da i da a c llec i h gh e e ea ch, hi d a da a c a i i f he elec a e i l g i g, a d f T m , a i he f e, de a di g he me agi g a d a ge i g f Hi addi i all gge i e i g i e egi a i eff i a Ai a, Ne Me ic , a d Te a . While me f he e a e f c e a i e ca dida e i h i ki g a ea g b (Te a a ee a dem g a hic hif ha i m i g hem f he i g maki g a i al cce m e challe gi g f ca dida e d e b c llec i g, a d ca dida e . ae hea il i e i Hi a ic g, a d digi al a ge i g. The Hi a ic he Re blica , be cce f l a ic e i a am . We e like Michiga , Ne ada, C l ad , ed f T m , he ma gi f ic dA i a) hile he a e ha e a ec l m a afel bl e a e, he ad. Addi i all , i g ha e lea ed ab a ge i g, he i ci al a die ce, a d me agi g MAN1 i ell i i ed lea i T m licie , a d he licie f a maj i Re blica C g e a d Se a e. Ad a ci g he e licie , h gh di ec me agi g e la he g d kf a MAN1: Af e Ac i Re 15 T m eelec i , a d d ball cce f ea c me. We ec mme d c i i g i h he ab e me h d l g f d af i g c ea i e, deli e i g i a i ci al a die ce, a d mea i g i im ac ecificall ce e ed a d he lic i i ia i e f P e ide Elec T m . ,.. A Cambridge \,,J '- Analytica Regi e ed i Ame ica a C a i Se ice C m a , . The c e i hi hi d c me i ie a da a a d b i e c fide ial i a e. The e f a i f ma i c ai ed i hi d c me , (i.e., he cha , g a h , able , e a d diag am ) f a ea he ha he e al a i f he ca abili f Camb idge A al ica a d i a e ech ical a d b i e ca abili ie , i h he i e e mi i f Camb idge A al ica, i ic l hibi ed. A a al i da a e cl ed i hi d c me hall be di cl ed i h he c e f he c m a i ci al a d hall be d lica ed, ed, di cl ed - i h le i a - f a e he ha e al a e Camb idge A al ica ca abili e f m he f c i a d e ice de c ibed i hi d c me . All igi al c e i hi d c me i Camb idge A al ica, 2016. MAN1: Af e Ac i Re 16 EXHIBIT J Partido Revolucionario Institucional (PRI) The Path to Campaign Victory December 2017 CA Political is part of Cambridge Analytica, the global leader in data-driven products and services across the commercial, political and not for profit sectors. Introduction CA Political About We are a multidisciplinary behavioural research and intervention agency applying a scientific approach to communications campaigns. We understand people and why they think, feel and behave the way they do – as individuals and collectively. We help political parties to reach, engage and persuade their populations – to win elections, drive social change, gain support for political and economic reform. We use in-house data modelling and analysis to create precisely targeted, tailored campaigns for different audiences across a range of political and commercial campaigns. In 25 years we’ve helped win elections and launch political movements in over 100 countries worldwide Donald J. Trump Campaign 2016 Find out what the electorate really thinks Identify and target ‘floating voters’ Research Data analytics Reach out, target and persuade Raise money for the campaign war chest Digital marketing Squeeze maximum value from every dollar Fundraising Campaign spend British data scientists target 20 million new voters for Trump Cambridge Analytica, The Data Gurus Who Anticipated the Election Result Political Revolution: How big data won the US presidency for Donald Trump Donald Trump defies all odds to become US President The Fight Ahead ●  ●  ●  ●  Ricardo Anaya energising the PAN/PRD/MC coalition – youthful agent of change Andrés Manuel López Obrador the populist front-runner – setting the agenda People dissatisfied and angry – key issues corruption and insecurity/violence The party widely detested and distrusted – lowest ever ratings for President Nieto PRI in a fight for its life. ●  Candidate Meade an unknown quantity – less than 10% national name recognition o  Depicted by opponents as “more of the same,” elitist, out of touch with ordinary Mexicans, a regression to the past BUT: a great opportunity to define the man, build the brand, create a new image Insights June 2017 Media Corruption Lower Importance Nepotism Economy: Inflation/ Currency Stability Healthcare Economy: Unemployment / Opportunities Economy: Low Wages/ Jobs Corruption Police Petrol Prices Issues People Care About Education Corruption Individual Narcos / Organised Crime Home Education/ Values Corruption Politicians, Government Higher Importance Security Most important Party Performance: Key Issues Very Bad Excellent PAN is viewed as stronger on security than PRI. Lawlessness and bribery as seen as distinctly in line with the PRI brand. PRI’s brand is tied to narcotics and narcotic traffickers. PRI is viewed as either an active collaborator or passive bystander. PAN is strong on this issue. PAN is viewed as a business minded party. Their time in the presidency is viewed as a time of a stable Peso and strong economy. PRI is seen as the driving factor behind the rise in fuel prices. Behind corruption, this matter is the single most corrosive for PRI. PRI is seen as by far the most corrupt of the major political parties. Both the Casa Blanca scandal and Javier Duarte are common references. PAN and Morena are viewed far more favorably. PRI seen as performing badly (and worst of all parties) in addressing key issues Corruption Political & police infrastructures Gas Prices Rise in gas costs despite PRI promises to the contrary Economy Level of inflation, exchange rates and impact on families Narcotics Cartel violence and safety fears Security/Rule of Law Fear of crime and impunity Most important Party Performance: Ideal Attributes Morena consistently seen as having a clear vision for change (although this vision is polarising). PRI is seen as very static, lacking new ideas especially by youth. PRI seen as performing badly (and worst of all parties) across most key party attributes Visionary PRI’s ‘dynastic’ politics and recruitment of media personalities seen as neither fair nor recruiting or promoting the best. Excellent Recruits fairly Very Bad Expertise Lack of party or legal punishment of corrupt governors leads to anger at PRI’s processes even among die-hard party voters. PAN’s industry links seen as bringing in relevant non-political skills. For more knowledgeable PRI-istas, PRI also does this, but for most PRI is too closed a group. Transparent processes Prioritises delivery Perceptions vary based on personal experiences in local area. For PRI voters esp. older and lower SES, PRI does deliver locally due to service provision Nepotism Corruption Status Quo Experience Dishonest Not trustworthy Creates problems Morena is highly associated with populism and communism, with frequent references to Cuba and Venezuela. This creates a high degree of fear and sense of danger the party could bring. Proposals (and even Obrador’s ‘lifestyle’) are seen as unrealistic and not feasible to deliver without support from other parties. However, the party is praised for being different, visionary and promoting much needed change. Overall: PRI has largely negative associations Resolves problems More MORENA Populist / Fear / Communist Dangerous Unrealistic Leadership Different Inspiring Visionary Change Stability (security) PRI is most associated with both corruption and nepotism, more than any other party and even amongst their supporters. While recognised as experienced, these traits create feelings of dishonesty and distrust amongst the population. Supporters like that they maintain the status quo (change averse) and deliver security, while these are seen as flaws by non-supporters. PAN is negatively associated with businessmen, elitism and being extremely conservative (linked to religion). However, they are seen as the party that provided economic stability, due to the growth and currency stability experienced under Fox and Calderón. They are believed to resolve problems at both the local, state and national level, esp in terms of work and economy, e.g. via foreign investment. Economy Stability (economic) Conservative Religion Elitist Business(men) More PAN 4. 3. 2. 1. Go hard against violence and insecurity – again, not lofty speeches about human rights or transforming the police, but effective proposals that demonstrate Meade’s ‘iron fist.’ Define what prosperity really means for the average citizen – not vague promises about “economic prosperity” but what that means in concrete terms for the average Mexican: the Peso in your pocket, your grocery bill, your children’s education. Take a stand against PRI corruption scandals – acknowledge past mistakes and offer real, practical solutions in the fight against corruption. Emphasize Meade's credentials as a skilled and experienced technocrat – not a politician but a man who “gets things done.” The Path to Victory 5. Reach out to a wider constituency – bring non-partisan talents (from academia, civil society, business) into the administration, and make particular efforts to reach out beyond traditional PRI strongholds to the young, women, the working poor. The Winning Factor Data-driven campaigning – not gut instinct or guesswork – is key to election success Requires a data infrastructure with detailed information on the entire voting population: Minimum 5% uplift in voter persuasion and turnout – the winning margin •  ➢  Behavioural drivers – underlying narratives, motivations, values, identities ➢  Platform to model, segment and micro-target the population ➢  Ability to identify and engage ‘floating voters’ on social media and mobile internet •  ➢  Landing the right message, at the right time, in the right format, for maximum impact •  ‘Future proofing’ the party – building the strategic hub of PRI’s electoral campaign machine in 2018 and for years to come Roadmap to Victory 2018 PRI’s ‘Secret Weapon’ Stealth unit operating at arm’s length and out of the public eye. Feeding into the campaign War Room through a parallel operation – ‘turbo-charging’ PRI’s communications efforts and impact. Conduct in-depth behavioural research Build a data infrastructure to model, segment and micro-targeting the entire voter base Advise on communications strategy, targeting and messaging Implement two supportive campaigns (one pro-candidate and the other anti-opposition) Tasked to: 1.  2.  3.  4.  Support for the 9 key gubernatorial campaigns – coordinating research, data analytics and communications planning across all War Rooms. Policy Events Partnership Negotiation Radio TV Digital Speech Writing National Campaign Branding CAMPAIGN WAR ROOM Diplomatic Relations Firewall CA Team Coordination Structure Data & Policy CA: Stealth Unit Research Database Campaign Strategy Campaigns Adelante Anti-AMLO General Election 2018 - National Campaign Data Infrastructure National Data Infrastructure Project A platform to model, segment and micro-target the population Able to identify and engage target audiences with the right message, at the right time, in the right format Strategic hub of PRI’s electoral campaign machine in 2018 and for years to come Objective: build a database with detailed information on the entire voter base •  •  •  Process Technology Data Our proven Data Infrastructure methodology covers the following four lenses through which a successful implementation is created and run: People Mexico Data 1 2 3 4 Database mapping & building Census data, voter registry, open source, Consumer and lifestyle data, social media Regulatory compliance Data registrations, firewalls, anonymised datasets and local modelling Initial Insights Qualitative regional focus groups, party brand study and candidate preference Strategic Partnerships Activation networks for micro-targeted communications Quantitative Research Data Work Already Underway Client Data Targeting US-Based Mexican Voters Target and recruit US-based Mexican voters In 2006 PRI got 4% of the foreign vote; In 2012 they got 17%; we now need to target minimum 25%. Many do not apply for cards on time or go collect them once ordered. Over 11 million eligible Mexican voters in the US. Only 56,000 of them voted in the last election. Because of strong and influential links between the two countries, 40,000 votes in the US will influence an estimated 8m votes in Mexico Behavioural Research Geographics Decision Paths Persuasion Levers Implicit Cognition Demographics Values Media Priming Attachment Approach / Avoidance Sociability Locus of Control Motivation Involvement Self-Congruity Socio-political insights Political and Behavioural Research Target Audience Analysis Vs •  Not a typical opinion poll •  Designed to reveal underlying narratives, motivational drivers, values, identities •  Segment population into groups based on shared characteristics/drivers Page 3 MARKET RESEARCH OPINION SURVEY Personality Normative Affiliation Ethnocultural Frames Target Audience Analysis Strategic partnership with Gabinete De Comunicacion Estrategica 25,000 door to door interviews 10,000 telephone interviews •  •  •  •  Building on in-depth focus groups Creating a detailed map of the electorate – by issue and location Tracking salience of key issues, support for parties/ politicians, what it will take to change mindsets Design electoral strategy using insights from the research Analytics & Delivery Analysis Enrichment Armed with a detailed understanding of the challenges and a rich pool of data, CA’s data scientists will create a set of propensity models that segment the population into actionable groups based on traits found to be significant from our research. CA’s data scientists will transform data into insight by analysing and visualising the cleaned and enriched data to identify patterns and build an understanding of influencing factors. CA Data Scientists and Engineers build a new, integrated and enriched database. Data Analytics Modelling & Segmentation Campaign Cycle 3.  2.  1.  Segmenting the population into different actionable groups with similar characteristics, attitudes and voting preferences Analysing this data against our predictive models to extract behavioural insights Constantly feeding the campaign machine with new research and polling data CA will provide end-to-end campaign support by: 4.  Microtargeting each group with highly persuasive digital messaging on multiple platforms to maximise impact and spend efficiency. Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Infrastructure Infrastructure Objective Video Network Google Search Snapchat Snapchat Video Network Twitter Facebook Display Network Twitter Facebook Platform Social Video PreRoll Video Text Geofilter Video PreRoll Video Social Video Social Video Display Follow Ad Like Ad Ad Type Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Key Geographies Geography Supporters Supporters Supporters Persuadable Voters Persuadable Voters Persuadable Voters Persuadable Voters Persuadable Voters Persuadable Voters Persuadable Voters Persuadable Voters Persuadable Voters Audience $20,000 $50,000 $100,000 $90,000 $30,000 $30,000 $50,000 $200,000 $80,000 $200,000 $90,000 $20,000 $40,000 1,333,333 8,333,333 4,000,000 3,600,000 5,000,000 2,000,000 2,000,000 8,000,000 3,200,000 8,000,000 15,000,000 800,000 1,600,000 4 9 5 7 4 4 5 8 5 6 9 3 3 333,333 925,926 800,000 514,286 1,250,000 500,000 400,000 1,000,000 640,000 1,333,333 1,666,667 266,667 5,333,333 Sample Media Plan – Indicative Mobilization Facebook Display Supporters Impressions Frequency Reach Mobilization Display Network Key Geographies Budget Mobilization Geofilter 62,866,666 Snapchat $1,000,000 Mobilization Total Campaign Dashboard Adelante Campaign The public distrust government Adelante Campaign but people are proud to be Mexican Adelante Campaign Highlight government achievements Reconnect PRI with the population Reinvigorate national pride. CA will devise and roll out a national ‘feel good’ campaign - provisionally titled ADELANTE MEXICO - that will: 1.  2.  3.  Giving ordinary people a voice and platform for them to talk about the key issues at the heart of Mexicans’ daily life. Shifting the dialogue between the government and its citizens from the current top-down bureaucratic messaging, to bottom-up engagement through individuals and local communities. Adelante Campaign for the people Government success stories told by the people. a)  Illustrate the Government’s success stories communicated through video stories, personal testimonies, VIP endorsements, and community champions. ADELANTE MEXICO is a campaign for the people, told by the people, to: b)  Promote and stimulate national pride in being Mexican, and proud of Mexico. Outdoor / Radio / Press / Online / TV / Grassroots Anti-López Obrador Campaign Anti-López Obrador Campaign FIRST SOME CONTEXT: BRINGING DOWN THE RICHEST CANDIDATE IN HISTORY Research Led - started by issue mapping the population Strategically Placed – campaigns timed and targeted to perfection Innovative Technology - using latest digital advertising technology •  211 million total impressions •  1.4 million link clicks •  $2.5 million total digital ad spend •  Search & Twitter CTR neared 3% overall •  Digital videos received 25 million views Targeted Posts and Ads: •  Facebook: 50 million impressions •  Display: 25 million impressions •  Search: 8 million impressions •  YouTube: 3 million views •  SnapChat: 3.6 million impressions •  Twitter: 1 million impressions Increased “intent to vote for Trump” in Florida by 8%, among viewers Anti-López Obrador Campaign CA will undertake a national campaign to address the growing popularity of Morena leader, AMLO. 1.  2.  3.  Derived from in-depth focus groups and online research Identify AMLO's weaknesses Implement a powerful negative campaign strategy to undermine the populist leader between now and polling day. Using similar techniques that were employed against Hillary Clinton in the 2016 US Presidential election, we will use the research findings to deploy targeted communications across a variety of platforms in order to maximise exposure and impact. NEGATIVE 1: AMLO’s manipulation False Promises, Dishonesty Manipulation Ultimately, while AMLO does recognise the issues facing the country, his promises to tackle them are viewed as false and dishonest by many - they are not achievable and ‘selling’ them to the masses as possible is viewed as highly dishonest and unethical. Lying in this way is viewed by some as its own version of corruption. Multiple respondents (especially the higher SES groups) view ALMO’s promises as designed to systematically manipulate those with lower education and lower wealth. People commonly believe that AMLO plays on their deepest fears (and hopes) without any real concern for being able to deliver for them. Meaning & Importance His use of grand promises to tackle their day-to-day issues are often mentioned - believed to be unachievable by many. There is also comment of his use of the ‘Morena’ as the party name, drawing upon religion and the Virgin Mother (La Virgin Morena) to win votes. The “unrealistic” promises to end corruption and poverty are seen as great, but totally unrealistic given his overall lack of power and limited connections (e.g. enemies after leaving PRI and PRD). Scholarships, for example, are a welcome idea - but people have no understanding of where/how he would get funds. AMLO’s policy proposals are viewed as wildly unrealistic, simply unworkable in Mexican society, but ideas certain to garner support amongst the lowest classes. The fact that he does not moderate his proposals leads people to believe that his manipulation is intentional. Morena is also accused by some of vote buying. Examples His ideas, his charisma and his overall persona draw in the less educated. Ignorance of lower class AMLO’s base of support is often viewed as somewhat “ignorant” or less educated. They understand these profiles are suffering and often overlooked by politicians, however, they also believe that AMLO is using this to his advantage and taking advantage of their plight. NEGATIVE 2: Dangerous rhetoric The most cited fear is from middle and higher SES voters (across all three states), who fear that AMLO would take their land or other assets in order to redistribute it. While they want to see the lower classes supported more, this should not come at their expense. His calling up/bussing in supporters to protest his failed election bid in 2006 is also seen as similar to the tactics of Chávez and Maduro. People see similar language used and similar policy proposals (nationalisation of gas, land redistribution, tax rises for the rich etc.) directed towards the same population segments. Examples AMLO is often likened to a dictator, e.g. those of Cuba, Venezuela and (in a different way) Trump Dictator AMLO is constantly referred to as a potential dictator in the vein of Chávez, Maduro, and even Trump. There are real fears that if AMLO were elected he would lead Mexico down a similar road as Chávez and Maduro in Venezuela. The strength of ALMO’s left-wing rhetoric and some of his ideas mean people see parallels to the current conflict in Venezuela - and fear this outcome. Meaning & Importance Populism, Communism Many of AMLO’s policy ideas are seen as extreme, taking left-wing rhetoric too far and to a dangerous place for the country as a whole. While the policies feel unrealistic to most, there is recognition they may resonate with the lower classes, which would impact the middle and higher SESs in very real ways. NEGATIVE 3: AMLO’s lack of governing experience Lack of Proof Points A Person not a Party Lack of Experience Morena/AMLO has few known partnerships of the sort needed to govern, limiting perceptions of his ability to effectively govern. Morena as a party has very few examples of success nationally. While AMLO was CDMX mayor and there are other pockets of local leadership, there is otherwise little to persuade people that their policies can and do work, or that the party can achieve them. Respondents are often unable to separate AMLO or ‘Peje’ the man from Morena the party: for most they are one and the same. This creates concerns that the party will struggle to govern if AMLO is not the eventual presidential candidate, and even if he is! Morena is seen as inexperienced both locally and globally, especially compared to PRI and PAN. There are few examples of holding major office in country. Mexicans also recognise that the next President will need to take a strong role in international negotiations - of which AMLO/the party do not have experience. People have serious concerns that Morena will struggle to govern. Meaning & Importance Breaks with PRI and PRD are well-known (a result of AMLO’s ‘grasshoppering’) and mean AMLO and his party are believed to have few connections in government. All examples to date seem to be about social policies during AMLO’s term as CDMX mayor. People question his ability to deliver on corruption, crime and economic development, when his ideas have no proof or tangible basis. The vast majority cannot name a single other person outside AMLO in the party (except his children). While some might know there are local elected officials, most do not know names or that even those exist. This weakens party strength and proposal credibility. AMLO’s CDMX experience does not qualify him for President nor to conduct international negotiations (e.g. to bring in investment, or build Mexico’s position on the global stage). His aggressive style is not the image Mexicans want to present and is ill-fitting to the position - e.g. his penchant for creating trouble being a key example (e.g. closing Reforma). Some point to Donald Trump’s struggles to govern the United States as an exemplar. Examples The party is new, and AMLO has never held high office of this kind Lack of Partnerships NEGATIVE 4: AMLO as a liar / untrustworthy AMLO’s rhetoric of his ‘simple’ lifestyle does not fit with what people know of his activities, while his party hopping makes his loyalty and commitment questionable. Unrealistic Uses a platform of ‘honesty’ and transparency’ as part of his rhetoric, but not believable in terms of what he says about how own life/lifestyle, which loses him credibility. He himself is seen as a liar and hypocrite: felt to lie about his motives, his beliefs and his lifestyle. The majority believe him to be just as corrupt and power hungry as politicians from established parties, maybe more! His claims to lack income and multiple homes are felt to be out-right lies and undermine his promise to end corruption. Recent scandal involving cash being handed over seen as the reality starting to emerge. His claims to lack income and only use cash (no credit cards), feel out of sync with modern life and with his known travelling. AMLO says he doesn’t own any home, but he must live somewhere and is known to have holiday homes abroad. Many speculate he has most of his assets in the names of his children, in order to appear true, but really is a lie. Examples Liar The vagueness surrounding his income, homes, campaign funding, etc. and the degree to which what he does say seems unrealistic means most see him as a liar - doing shady things to seem poor and simple, but in practice not. Past member of PRI and PRD, now founded Morena. Older voters in particular are critical of AMLO’s past political affiliations and his inability to bring about change from within. See this as having negative implications for his character. Young are more forgiving but still concerned by the lack of loyalty. Meaning & Importance ‘Grasshoppering’ Party hopping is seen as a lack of commitment to a party and is perceived negatively by many: can’t build consensus, loses patience and then moves on to start again. Again, felt to indicate his flexible beliefs and lack of loyalty to any one party/cause (implying he is only seeking power and influence). ●  ●  ●  “Illegitimate, unelectable candidate” and tried to declare himself President in 2006. He does not respect the democratic process institutions loyalty to anyone but himself. AMLO has switched parties multiple times and has no Initial Concepts Andrés Manuel López Obrador is a lifelong politician. He has run for President and lost twice. After both elections there were mass protests. “No AMLO para México” ●  ●  ●  Initial Concepts ●  ●  ●  Unattributed concepts designed to infiltrate online conversation As the campaign develops, content will become increasingly varied and dynamic – using GIFs, animations, infographics, Youtube videos, mash- ups, cartoons... Organic content designed to go viral, spread through influencer networks, amplified through digital advertising ●  ●  ●  Image produced and disseminated Dec 13 – already going viral Will become a ‘master brand’ on all anti-Obrador creative treatments – equivalent to ‘Defeat Crooked Hillary’ A powerful and damaging association in the public mind between AMLO and MALO Creating the ‘Master Brand’ ●  Aim to trend in ‘Top 10’ images online through influencer networks Gubernatorial Campaigns Additional Component: Gubernatorial Campaigns Support Puebla Ciudad de México Yucatán Guanajuato Veracruz Morelos Chiapas Jalisco Opportunity for PRI to strengthen its support at the grassroots level and build the foundation for national success CA Campaign Managers deployed into each state for the duration of the campaign Working closely with the gubernatorial candidate and local campaign team, whilst liaising directly with the national Campaign Director to create a constant flow of intelligence and feedback CA Data Scientists scoping out and implementing the data capabilities at the state-level. Tabasco A parallel programme of support for the 9 gubernatorial elections ●  ●  ●  ●  Project Team & Timeline Project Managers (Francisco Gaona / Cesar Quinza) Research Director (Tara Buss) = Mexico-based = UK-based Project Team Strategic Directors (Alexander Nix / Mark Turnbull) Campaign Directors (Sam Patten / Roberto Morris) Senior Project Manager (James Hillier) Creative Director (Kieran Ward) Digital Marketing Head (Molly Schweikert) Senior Data Scientist (Dr. Alex Tayler) Project Coordinator Creative Designers (x3) Copywriters (x3) Digital Marketing Manager Social Media Manager Data Scientist Dr. Alex Tayler Molly Schweikert Kieran Ward Tara Buss César Quinzá Francisco Gaona Roberto Morris Sam Patten Mark Turnbull Alexander Nix Team A Senior Project Manager who has managed research and communications projects around the world. Recent projects have included American data and digital marketing projects, and field management of a large research project in Africa. Chief Data Scientist at CA. His primary focus is the development and implementation of models that combine theoretical psychology with big data analytics to enable highly accurate predictions of human behaviour. Led her team to handle the digital marketing infrastructure, strategy, and execution for the Trump presidential campaign, an effort recognized for its remarkable scale and innovation through multiple awards in the digital advertising industry. Has developed creative strategies for many successful elections around the world. Most recently providing data driven creative strategies to a winning Presidential campaign in east Africa and a number of victorious US mid term races. PhD expert researcher on Latin American politics. Previous research areas include social movements and collective action, and Mexican democratization. Current research interests include political participation and clientelism. Strategic communications / government affairs expert with experience working in Europe, Canada, and the US. Previous roles include serving at the Senate of Mexico and IBM Global Analytics, bridging the political and big data worlds. Political consultant with 8 years’ communications experience, including research, advertising, digital strategy and community outreach, including four years with PRI as Manager of the Electoral Secretariat in Coahuila. A leading Mexican political consultant, university lecturer and journalist with over 15 years’ political campaigning experience, including three presidential elections and several acting governors. Accomplished international government affairs and communications expert, with nearly 20 years’ experience advising political figures and running election campaigns in the US and abroad. MD of CA Political (Global), with 30 years’ experience in international political and corporate communications, PR, branding, electoral and campaigning strategy, and geopolitical conflict transformation. CEO of Cambridge Analytica, market leader in the provision of data analytics and behavioural communications for political campaigns and commercial enterprises. Profile Team Biographies James Hillier Month Situational Analysis Research Design Brand Development Data Acquisition Research Digital Marketing Creative Content Production Communications & Strategy Strategic Campaign Support National Data Infrastructure Dec Jan Feb Mar Timeline overview = Indicative (to be confirmed after Situational Analysis) Apr May Jun Radio MVS Radio TV Televisa & Dish Network Data Engineering Tomate Digital Bahia & Cultura Collectiva SMS (text message) Quiubas Mobile CA Mexico Activation Network Mobile Ad Technology Pig.gi Internet for reaching new voters in rural areas Stargo & Mowisat Research Gabinete De Comunicación Estratégica Social Media Influencer Networks LogInfluence Film / Video Content Moises Zonana & Pedro Torres 3.  2.  1.  Campaign Launch Plan Team mobilisation Advance payment secured Client approval for overall approach and authorisation to proceed Next Steps 4.  EXHIBIT K Subject: Re: CA Video Content From: Emily Cornell Date: Mon, 10 Oct 2016 15:11:22 +0000 To: Al Han Cc: Brittany Kaiser Matthew Hunter "Peregrine \" Aman Mann Kelly Rzendz Livia Krisandov Duke Perrucci All, New cluster of ads went live through the SuperPAC.  Cut was on TV before/after the debate in OH and PA. Cut:  https://www.youtube.com/watch?v=ZdbupFQEaWc Article on Cut:  http://time.com/4524276/defeat-crooked-hillary-ads/ Danger to National Security:  https://www.youtube.com/watch?v=fY_MbNvnTgQ Corruption is a Family Business:  https://www.youtube.com/watch?v=Qxvut7UJpCU Race of a Lifetime:  https://www.youtube.com/watch?v=kGdKr-0Ti78 Emily Cornell Senior Vice President, Political Affairs CA Cambridge Analytica BRG-000017621.pdf[1/21/20, 7:49:49 PM] https://cambridgeanalytica.org On Sep 26, 2016, at 5:01 PM, Emily Cornell wrote: All, We launched a website today to bracket HRC during tonight’s debate.  Could be useful to highlight for clients:  https://www.2016truths.com Additionally, we’ve had a few new videos in the last week for a few different clients. Corrupt and Dangerous (Make America Number One):  https://www.youtube.com/watch? v=fzeU9iw5Dg4 Do Nothing (Make America Number One):  https://www.youtube.com/watch?v=UJJNdI3GsPc Fighter (WarriorPAC): https://www.youtube.com/watch?v=GczJN-xL8Dg Emily Cornell Senior Vice President, Political Affairs CA Cambridge Analytica BRG-000017621.pdf[1/21/20, 7:49:49 PM] https://cambridgeanalytica.org On Sep 14, 2016, at 12:45 PM, Emily Cornell New ad the SuperPAC released yesterday. https://www.youtube.com/watch?v=Lt2QVtWtdjQ Emily Cornell Senior Vice President, Political Affairs CA Cambridge Analytica https://cambridgeanalytica.org BRG-000017621.pdf[1/21/20, 7:49:49 PM] wrote: On Sep 9, 2016, at 9:31 PM, Al Han wrote: Exactly what I need to show potential clients. Thanks Em, Al On 9 September 2016 at 16:57, Emily Cornell wrote: Per the feedback on the Sales call today, below are links to client videos managed by CA.  These are produced by Glittering Steel, our production partner.  These are all recent.  More will be posted to this YouTube channel, so check back for further content.  Will send along other relevant ads on a regular basis. Em Dishonorable:  https://www.youtube.com/watch?v=bIQj_3SO_4Y&list=UURvnu9aLecF_JM6D0E0gaw Clinton Foundation Fails on Equal Pay:  https://www.youtube.com/watch? v=Sd3TimpNJek&index=4&list=UURvnu9aLecF_JM6D0E0ga-w Hillary Clinton is Still Lying:  https://www.youtube.com/watch? v=AE_oxMuE7Wk&index=5&list=UURvnu9aLecF_JM6D0E0ga-w Bernie Never Stood a Chance:  https://www.youtube.com/watch? v=FiU6Pdif31c&list=UURvnu9aLecF_JM6D0E0ga-w&index=7 Gotta Pat the Bills:  https://www.youtube.com/watch?v=ZDI8vECFQ4&list=UURvnu9aLecF_JM6D0E0ga-w&index=6 Emily Cornell Senior Vice President, Political Affairs BRG-000017621.pdf[1/21/20, 7:49:49 PM] https://cambridgeanalytica.org -- AL HAN ​Special Advisor BRG-000017621.pdf[1/21/20, 7:49:49 PM] EXHIBIT L Expected ad spend ($1,1 million) Digital Marketing $120,000 (of which $100,000 ad buy) Data Analytics, Research, Digital Marketing IIIIJllll 11111111111 Make America Great Again! I Donald J Trump for President Relationship Enrichment Collaborative June-16 OS-Apr Nov-16 Blllllllll Active On track. Active The goal is to launch the campaign this week but it depends on the creative. MO Active Creative brief approved on Friday, 1st draft to be delivered tomorrow. Campaign to be relaunch next week. On hold Active KK/ MS EC AT/KK HE New events in Sep and Oct. HEto upload audiences to FB. Expanding the internal 1111 Meeting with Molly/PK/KK on Tues, 13th Sep. to evaluate how ads have been performing over the past two days. 1 IIIIJllll Research, Data Analytics and Digital Marketing (DM- paid upfront monthly) Estimated value $3,4S+$180k+$ 11111111111 National Shooting Sports Foundation (NSSF) FCCC(NRATIV/ The Herald OS-Apr OS-Apr MA MO/P WB/ MO PWB/ Active Active Survey ran last week; report which will be delivered on Wed. In a process of obtaining more data from gun brokers. Ads from one of the states were pulled out. Budget will be allocated elsewhere. Model refresh will be delivered in coming weeks what will release some resources off. Budget spread out to run until the end of the month/early October. Successbeing reported through bi-weekly reports. 1111 2 Analytics, digital and TV Data and digital marketing Data Analytics Research/Data Analytics IIIIJllll 11111111111 The Bolton Pac Senate Louisiana The Economist $24,000 $3,000 Contact list Active 4 proposals, content to be confirmed with their digital PWB New Short term project which will involve Bi's and AW's time. Starting on line community. Putting together a video which will outline high level findings. Report expected this week. Observing the on line community and adding any additional questions to the PK/OK New EC Aug AW Discussedthe final version of the ad. Three proposed options from Centriply. Awaiting client's decision. Sep 1111 Only 18/35 respondents - PKto email suppliers to increase recruitment efforts. Funding tbc after board meeting in NY 3 ($14,000) Data Analytics IIIIJllll 11111111111 IML Consulting (Nigeria) Documentation library Duration: 2-3 weeks 24June 2016 PK On hold Larger discussion on hold Automatic notifications are being fixed (tasks to be assigned to PWB) 1111 Contract to be signed Timelines to be confirmed Resources: 1 x Data Scientist+ JH 4 EXHIBIT M Re: Meeting Updates From: To: Cc: Ed DeNicola< MatthewAtkinson Brian Best Date: Wed, 22 Feb 2017 02:36:41 +0000 rg> rg> m>, Brittany Kaiser > Hi all -This is actuallythe DonaldJ. Trump for Presidentcasestudy and not the one for the Super PAC. We did data analyticsand ad targeting for the MakeAmericaNumberOne Super PACin addition to the work we did for the DJTfPcampaign. I needto update the label. Ed On 21 February2017 at 20:13, Ed DeNicola< Hi all -- .org> wrote: Attached is a finished casestudy for the MakeAmericaNumberOne Super PAC. I'm trying to get a hold of Brittany to send the other casestudy she had in mind. She'sat a businessevent in NYC tonight. Best regards, Ed On 21 February2017 at 18:30, MatthewAtkinson Brian, rg> wrote: I am glad to hear that! My apologies,I could not join in person. Hopefully,I can be in-person for the next meeting. I am looping in Ed who might be able to help here. Best, Matthew On Tue, Feb 21, 2017 at 6:21 PM, Brian Best Hi Brittany/Matthew, m> wrote: Great meetingearlier,the team was really impressed. Is there any way you could get the casestudiesto us tonight? We were hoping to meet tomorrow and figure out our next meetingwith you and get this process rolling towards a signed contract. Brian R. Best Director,Digital Marketing Tommie Copper CONFIDENTIAL TREATMENT REQUESTED KAISER 075726 Matthew Atkinson Digital Director Ed DeNicola HeadOf TV Ed DeNicola HeadOf TV CONFIDENTIAL TREATMENT REQUESTED KAISER 075727 rg CONFIDENTIAL TREATMENT REQUESTED KAISER 075728 EXHIBIT N 5/4/20, 1:38 PM From: Robert Murtfeld Sent on: Wednesday, March 8, 2017 8:33:04 PM To: Claire Anastasia Kaiser Subject: Berkshire on NYT ; Brittany FYI ---------- Forwarded message ---------From: Robert Murtfeld Date: 6 March 2017 at 22:48 Subject: Re: Re: To: Blake Gottesman Exactly. On 6 March 2017 at 22:46, Blake Gottesman wrote: I hear you. Never fun to be the target of these things. In the end, results will provide the best defense / response. From: Robert Murtfeld Sent: Monday, March 06, 2017 10:36 PM To: Blake Gottesman Subject: Re: Many thanks, Blake. Yes this is the same hostility levelled against us just like in the Ad Age article by unhappy Republican operatives. It is also really upsetting to see publications such as the NYT that I cherish pick whatever fits their thesis. We've done good work for the Financial Times, which is publicly known (an investigative piece such as this one could have easily found out), we are up for a David Olgivy award by the Advertising Research Foundation on 20 March (see here). And yes whilst the Trump campaign only used tone analysis and persuasion scores for analytics, our work for the Super PAC used psychographics throughout (but we don't want to run around with this as the Super PAC was called Defeat Crooked Hillary). about:srcdoc Page 1 of 2 5/4/20, 1:38 PM These are just a couple of points. Hope this helps. Let me know. R On 6 March 2017 at 18:21, Blake Gottesman wrote: Tough piece in NYT ___________________________________________ Blake Gottesman • Principal Berkshire Partners LLC • www.berkshirepartners.com CONFIDENTIALITY NOTICE The information contained in this e-mail message may be confidential, proprietary, and/or privileged. It is intended only for the use of the individual or entity named above. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copy of this message is strictly prohibited. If you have received this e-mail in error, please immediately notify the sender by reply e-mail or call us at about:srcdoc and permanently delete the message and any attachments. Thank you, Berkshire Partners LLC Page 2 of 2 EXHIBIT O Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica From: To: Date: Charlotte Escaravag Brittany Kaiser Thu, 12 Jan 2017 21:16:30 +0000 m > Thanks! Will do. Will meet Alexanderin personand see where it goes from there. On Jan 12, 2017, at 04:10 PM, Brittany Kaiser c> wrote: Anything I can do, you let me know. For now everything has had a very welcomedreceptionand I think you can have what you want, in terms of meetingsand feedbackat minimum (since I believeyou will get along famously with these lovely people). Sent from my iPhone On Jan 12, 2017, at 8:58 PM, Phillip Escaravag m> wrote: I am pretty prompt. Thanks so much for helping me with this. Sent from my iPhone On Jan 12, 2017, at 3:51 PM, Brittany Kaiser cc> wrote: That is fantastic, and again I thank you for your hospitality and prompt reliesall day while I try to forget the quality of the wine I'm drinking even in first class.... Alexanderis confirming their attendanceto you in writing. You can feel free at any point to bring up the meetingwith Steveto Alexanderdirectly who can fix it for you. Alexander,Bekahand Steveare best friends and founded our companytogether as the three of them. KellyAnne Conwayis also a best friend of theirs but is not on our board (though we work with her extensively). Somegood recent backgroundabout them, the administrationand our company: (pasted in full below for convenience): http:ljwww.wsj.com/articles/meet-the-mercers-a-quiet-tycoon-and-his-daughter-becomepower-brokers-in-trumps-washington-1483904047 Meet the Mercers: A Quiet Tycoon and His Daughter Become Power Brokers in Trump's Washington Armed with data on an alienated electorate, a hedge-fundmagnateand his family shun the GOPestablishmentto support the winning campaign; Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica advisingon cabinet selections Hedgefund executiveRobert Mercerand his family are poisedto becomemajor power brokersin DonaldTrump's Washington.WSJ's KeachHageyjoins Lunch Breakwith Tanya Riveroand explainshow the Mercerssaw the appetite among voters for an outsider candidateas early as 2014. Photo: SylvainGaboury/Patrick McMullanAgency By GREGORYZUCKERMAN, KEACH HAGEY, SCOTT PATTERSON and REBECCABALLHAUS Jan. 8, 2017 2:34 p.m. ET 2 In February2014, a group Bfconservativepolitical donors gatheredat New York's Pierre Hotel to strategizeabout th& coming presidentialcontest. C Robert Mercer,a computergrogrammerand hedge-fund managerwho distrustedthe political establishmentand loathed Bill and HillaryClinton, issueda warning: Data he had M seen indicatedmainstreamRepublicanssuch as Jeb Bush and MarcoRubiowould have M difficulty winning the White Housein 2016, accordingto one of the attendees.He said E only a true outsider with a senseof voters' frustrations could win. N Nearlythree years later, DotraldTrump is headedto the White House,helped by the 70year-old Mr. Mercerand hisgjaughterRebekah,43. They are poisedto becomemajor power brokersin Mr. Trump's Washington. Backwhen Mr. Trump's candidacywas on the rocks, Mr. Mercer,co-chief executiveof hedgefund Renaissance TechnologiesLLC,providedfinancial support. Then, in a surprise shake-upin August, two of the Mercerfamily's confidantes,Steve Bannonand Kellyanne Conway,were installedatop the Trump campaignfollowing a recommendationfrom Ms. Mercer. "The Mercersare incrediblepeoplewho truly love this country and go all out to protect Americaand everything it standsfor," Mr. Trump said in a written statementto The Wall BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica StreetJournal. Mr. and Ms. Mercerwon't haveany formal roles in the Trump administration.Ms. Mercer, who has beenworking from Mr. Bannon'soffice in Trump Tower, is advisingon the selectionof nomineesto Mr. Trump's cabinet.Mr. Bannonand Ms. Conwayare headed for influentialWhite Houseroles. Ms. Mercerlikely will help lead an outside group designedto support Mr. Trump's agenda,Ms. Conwayhas said. Mr. Mercerand his wife, Diana,were the third-largestdonors to Republicansin the 2016 election,after Sheldonand MiriamAdelsonand PaulSinger,accordingto the Centerfor ResponsivePolitics.The GOPis now counting on Mr. Mercerto help the party gain more seats in the Houseand Senatein 2018. Ms. Conwaysays if the GOPcapturesmore than 60 Senateseats,"Bob Mercerwill be one of the peopleto thank." Mr. Mercerand his daughter both declinedto commentfor this article.This accountof Mr. Mercer'scareerand his family's involvementin the Trump campaignis basedon interviewswith current and former employeesof Renaissance and others in the hedgefund industry, along with peoplewho have dealt with both of the Mercersin the political BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica arena. Everynew administration,especiallyone built around a political outsider, brings a new crop of peopleto Washington,where they assumevarious positionsof power, often informal. It isn't clear what specificpoliciesor positions,if any, the Mercersare seekingfor their support of Mr. Trump. PeterSchweizer,who co-founded a researchorganizationfunded by the Mercers,notes: "Bob Mercerdoes not want to be ambassadorto France." Mr. Mercer,for his part, is an unlikely kingmaker.A taciturn man, he often sits through meetingswithout uttering a word. He once told a colleaguehe preferredthe companyof cats to humans. Growing up in New Mexico,Mr. Mercerbecamefascinatedby computersat a young age, he said in a speechseveralyears ago. During the summerafter his senior year in high school in 1964, he attended a NationalYouth ScienceCampand learnedto programa donated IBM computer. "Computerswere not much of interest to my fellow campers,so I got to use the [computer] all by myself most of the time," Mr. Mercersaid in the speech. While working toward a physicsand mathematicsdegreefrom the Universityof New Mexicoat Albuquerque,Mr. Mercergot a job nearbyat the KirtlandAir ForceBase's weaponslab. He rewrotethe lab's computer program, making it 100 times faster, but his bossesdidn't do much with his work, he said in the speech. The experience"left me ever sincewith a jaundiced view of government-financed research,"he said. After receivinga Ph.D.in computer science,he joined International BusinessMachines Corp. and forged a partnershipwith scientist Peter Brown.Theirgroup helpeddevelopan innovativeapproachto computerizedspeechrecognition.Mr. Mercereventuallygrew frustrated with what he saw as IBM's inability to capitalizeon their advances,two ex- BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica colleaguessay. IBM declinedto comment. In 1993, Renaissance, which relieson computersand complexalgorithms,hired Mr. Brown. Mr. Mercerdecidedto join, too, though he initially expressedconcernto a colleagueabout how much trading contributedto society. When Renaissance researchersencountereda challengeno one could figure out, they would bring it to Mr. Mercer,who would go into seclusionuntil it was solved,saysone personwho worked with him. Colleaguesdubbed him the "Big Gun." Messrs.Mercerand BrowneventuallyrevolutionizedRenaissance's approachto trading stocksand commodities,partly by eliminatingthe humanelementfrom trading decisions and by fine-tuning the firm's trading models.Lastyear, Renaissance's assetsclimbed above$36 billion, from $27 billion in 2015, even as many rivalsstumbled.The two men becameco-CEOsin 2010. Earlyon, Mr. Mercer'sconservatismwas on displayin his support for the gold standard and his animositytoward the Clintons."He thought [Bill] Clinton was a crook," says former Renaissance employeeNick Patterson. President-electDonaldTrump arrivedfor a holiday party at Mr. Mercer'sLong Island, N.Y.,estate in December.PHOTO:EVAN VUCCI/ASSOCIATED PRESS BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica He often challengedmainstreamviews. When Universityof California,Berkeley, physicistRichardMullervisited Renaissancein 2011 to lectureon his doubts about global warming, Mr. Mercerbuttonholed him afterwardto share his own skepticism. Mr. Mercerwas "distrustful of the science,"Mr. Muller recalls."It's a scientist'sduty to be skeptical,and the original measurementshad unaccountedsystematicproblemsthat could have been important." Mr. Mercerand his daughter Rebekahbeganfinancing Mr. Muller'sresearch.The physicist eventuallyconcludedthat global temperatureslikely have risen becauseof human activity. Mr. Mercer"seemedsatisfiedwith our [recent] resultsand acceptsthem," Mr. Muller says. In the 1990s and early 2000s, Ms. Mercer,a Stanford Universitygraduate,worked in Renaissance's trading business.She left to home-schoolher childrenand, with her sisters, open a Manhattancookie and brownie shop that turned into an online company. After meetingAndrew Breitbartat a conservativeconference,Mr. Mercerand his daughter in 2011 becameinterestedin investing in his right-wing news organization,Breitbart NewsNetwork. Mr. Breitbart introducedthe Mercersto his friend Mr. Bannon,a former GoldmanSachs Group Inc.investmentbanker. Mr. Bannondrew up a businessplan and term sheet under which the Mercerfamily bought nearly 50% of Breitbart Newsfor $10 million, according to public filings and peoplefamiliar with the matter. In March2012, Mr. Breitbartcollapsedon a Los Angelessidewalkand died of heart failure at age 43. Mr. Bannonand the Mercersconvenedan emergencymeeting in New York to determineBreitbart'sfuture, accordingto peoplefamiliar with the matter. Mr. Bannonbecamethe site's executivechairman,eventuallygaining influenceover the editorial side of the publication.Breitbart becamepopular with the "alt-right," a loose conglomerationof groups, some of which embracetenets of white supremacyand view BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica immigrationand multiculturalismas threats. In November,Mr. Bannontold a Wall Street Journal opinion writer he is an economicnationalist,not a white supremacist.He declined to comment for this article. Disappointedby PresidentBarackObama's2012 re-election,Mr. Mercerintensifiedhis political activity. In 2013, he and Ms. Mercer,together with Mr. Bannon,started the watchdog group ReclaimNewYork to track what they viewed as excessivepublic spending. That year, PatrickCaddell,a former pollster for Jimmy Carterwho has been critical of top Democrats,shareddata with Mr. Mercershowing voters were becomingalienatedfrom both political partiesand mainstreamcandidates.After asking Mr. Caddellto do another round of polls and collecting his own data, Mr. Mercerconcludedthat a major shift was under way, Mr. Caddellsays. Mr. Mercer"understandstrends and data at a level missedby many," Ms. Conwaysays. Toby Neugebauer,a conservativeenergy investor who met with Mr. Mercerin 2014, says Mr. Mercerpredictedthat immigrationand trade would be central themes of the 2016 campaign. "He and Rebekahwere looking for an outsider to shakethings up in Washington,"Mr. Neugebauersays. Sometimes,father and daughter would walk through Republicanfundraising events lockedarm-in-arm.The sociableMs. Mercerdid most of the talking, while her father stood silently besideher. Breitbart'sonline traffic was soaring,validating the Mercers'faith in Mr. Bannon.When Mr. Mercerhosted Mr. Bannonon Mr. Mercer's203-foot yacht, the SeaOwl, Mr. Bannon wore shorts, cursedfreely and held forth like a close relation, accordingto peoplewho visited the yacht. BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica Mr. Mercer'syacht, the SeaOwl, in London in 2013. PHOTO:ROB POWELL/LONDON NEWSPICTURES/ZUMAPRESS Mr. Bannonadvisedthe Mercerson which political and mediaventuresto invest in, escortingpotential beneficiariesto Ms. Mercer'striplex apartmentat Trump Placeon Manhattan'sUpperWest Side,accordingto peoplefamiliar with the situation. As the 2016 campaigngot under way, the Mercerswere focused on causingpolitical upheavalrather than backinga specificcandidate,friends say. "The Mercers'view is not reallytied to a particularperson,"says Mr. Schweizer,who with Mr. Bannonco-founded the GovernmentAccountabilityInstitute, a researchgroup funded by the Mercers. The Mercersinitially supportedTexas Sen.Ted Cruz, giving a pro-Cruzsuper PACmore than $13 million. Evenso, Ms. Mercertold Mr. Schweizerthat if his institute uncovered corruption involving Mr. Cruz,"we expectyou to report on it," accordingto Mr. Schweizer. When Mr. Cruz dropped out of the race last May,the Mercerspivoted to Mr. Trump, the party's effective nominee."Bob and Bekahgot behindTrump becausehe was clearlyan antiestablishmentcandidate,"says Mr. Caddell,the pollster."It's a philosophicalthing. They think the establishmenthas failed and is self-serving." In July, the Mercersgave $2 million to a super PACsupporting Mr. Trump. At a fundraiserin August, Ms. Mercersuggestedto Mr. Trump he shakeup his campaign, BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica recommendingthat two of her confidantstake control, accordingto two peoplefamiliar with the conversation. Shortly thereafter, Mr. Trump installedMr. Bannonas CEOand Ms. Conwayas campaign manager.Ms. Conwayhad helped Ms. Mercerrun Keepthe Promise,a super PACfunded by the Mercersthat had supported Mr. Cruz. At Renaissance,many employeesinitially shruggedoff Mr. Mercer'spolitical activities, assumingMr. Trump would lose, and few were awareof the extent of Mr. Mercer's involvementwith Breitbart,accordingto peoplefamiliar with the firm. Later in the campaign,however,some Renaissanceexecutiveschafed at the unwanted publicity that Mr. Mercer'spolitical activities brought the firm, those peoplesay. Renaissance's chairmanand founder, JamesSimons,is a major donor to Democratic causes,including HillaryClinton's campaign.Mr. Simonsdeclinedto comment. After Mr. Trump's upset victory, one of his first decisionswas to appoint Mr. Bannonas his chief White Housestrategist. He later named Ms. Conwayas his White House counselor. Ms. Mercerwas appointedto the 16-memberexecutivecommitteeof Mr. Trump's transition team, which is responsiblefor recommendingadministrationofficials. She has weighed in on personneldecisionsincluding successfullylobbying against Mitt Romneyas secretaryof state and for Sen.Jeff Sessionsas attorney general,accordingto people familiar with the matter. Once Mr. Trump takes office, Ms. Merceris likely to help lead an outside group, funded by her father, aimed at bolstering Mr. Trump's agenda,Ms. Conwaysays. Republican operativesexpectthe organizationwill build its messagesbasedin part on information collectedby CambridgeAnalytica,a data firm backedby the Mercersthat worked on Mr. Trump's campaign. BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 On Dec.3, Mr. Mercerhosted his annual holiday party at his Long Island estate,Owl's Nest,a bash at which most guestswear costumes.The party's theme this year was "heroes and villains." Mr. Bannonand Ms. Conwaybrought Mr. Trump as a surprise guest. As the revelerssettled in, Mr. Trump roseto speak,accordingto two attendees,joking that he had just had his longest conversationever with Mr. Mercer-two words. He laudedthe contributionsof Mr. and Ms. Mercerto his campaign,then joined the Mercers, Mr. Bannonand Ms. Conwayat the headtable. Sent from my iPhone On Jan 12, 2017, at 3:53 PM, Phillip Escaravag m> wrote: Brittany, I would love to havethem. Would be happy to meet both of them. Phillip Sent from my iPhone On Jan 12, 2017, at 2:36 PM, Brittany Kaiser cc> wrote: Phillip, May I ask a favor of you? The conversationtoday went very well. RebeccaMercerwants to meet with you and Alexandertogether. Shewill be attending our event on Thursdayand wonderedwhether there is spacefor her and Alexanderto join your event on Friday? If you invite them they said they will both come. Let me know and I will fix it in their diaries.I'm guessingthey will leavethe official ball early and comejoin us at yours. There may also be an invite we can extend to you for a big event Saturdaywhich has not beenconfirmedyet. Best, B Sent from my iPhone On Jan 12, 2017, at 2:45 PM, Phillip Escaravag wrote: > Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 I would like to give Steve my two cents. Nate should be on NSCfor North Africa. This meeting is with someonethat Steveshould absolutelyspeakto before the 20th. It will give him deep insight to Libyathat will carry him for a while. Sent from my iPhone On Jan 12, 2017, at 1:42 PM, Brittany Kaiser wrote: c> If it's for appointmentsthat would be very good sincethey still need help and are a long way off filling all the roles,from what I understand. Alexandermight be able to arrangethat, or I can introduceyou to Steve on emailsor by phone but he listensto Alexander'sneedsof course higher priority than my own so a requestfrom the CEOis a better strategy. Let me know, and also Alexandershould get back to you by this evening or tomorrow morning at the latest when he's out of Trump Tower etc Sent from my iPhone On Jan 12, 2017, at 2:36 PM, Phillip Escaravage mwrote: I may have someonein the US by the 17th that Steve Bannon absolutelyshould meet with before the 20th. Sent from my iPhone On Jan 12, 2017, at 12:40 PM, Brittany Kaiser c> wrote: All good and noted. Yourselvesand your guests are confirmed on the security list as of a few minutes ago. Let me know if you require last minute additions before the 18th! Sent from my iPhone On Jan 12, 2017, at 1:32 PM, Phillip Escaravage m> wrote: That's too funny! Probablyno needto meet with MohammedBashirat this time. But thanks for thinking of it! Sent from my iPhone On Jan 12, 2017, at 11:21 AM, Brittany Kaiser c> wrote: Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica I just sent her a Facebookmessagewith her RSVPand we are giggling over this. It is hilarious. On a side note, one of my good friends Mohamed Bashir,son of Ghaddafi'shead of the LAP,one of Africa's biggest investors(more than Hosni Bei for Libya) might be in town. If so I'd like to introduceyou if you havethe time: https://en.m.wikipedia.org/wiki/BashirSaleh Bashir Sent from my iPhone On Jan 12, 2017, at 12:01 PM, Phillip Escaravage mwrote: She is dating my closefriend Alex Sent from my iPhone On Jan 12, 2017, at 11:00 AM, Brittany Kaiser c> wrote: No way! I am friends with Antalyafrom London. We met at my friend's birthday party last Januaryin an old manor home in the countryside.(Conor actuallyattendedthat party at my invitation, so he knows her now too). The world gets smaller... Sent from my iPhone On Jan 12, 2017, at 11:46 AM, Phillip Escaravag m wrote: Phillipand CharlotteEscaravage HRHPrinceAlex van Preussen Alexia Bergstrom BasemSaleh Antalya Nall-Cain Sent from my iPhone On Jan 12, 2017, at 10:37 AM, Brittany Kaiser cc> wrote: Fantastic.You and Charlotteplus four I assume?I will have my assistantadd you all to the list just now. BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 If you have names/titles of your guests before next Wednesdaythat would be very helpful just in case the security attempt to make our lives difficult! I think everyone may need a photo ID but I will confirm closer to the time. Best, B Sent from my iPhone On Jan 12, 2017, at 10:52 AM, Phillip Escaravage > wrote: Brittany, I would love to come. I have six people total including me. Let me see how the schedule looks. Phillip Sent from my iPhone On Jan 12, 2017, at 9:49 AM, Brittany Kaiser wrote: DearestPhillip, I know you and Charlotte may not be in town next Thursday, but I wanted to extend my invitation we discussedregardless. And of course any of your friends and colleaguesare welcomed in our new DC home. They can RSVP directly to me or through the email on the invite below. We need round numbers by today if at all possible, but I can still add people to the security list up to 24 hours ahead of time. All the best, B > Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 Brittany Kaiser , PhDCandidate,MPhil, LLM,MA Hons Directorof Program Development CA Cambridge Analytica https:/lcambridgeanal ytica.org This email and any attachmentsare confidential.If you have receivedthis messagein error, pleasedo not use it in any way. Inform the senderand delete it. 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